How to Design a Logo - a Beginners Course

Learn how to design a logo from client brief to finished design.
171 reviews
  • Tara Roskell Graphic Designer 20+ Years Industry Experience | Facebook | Twitter

    I am a freelance graphic designer with 20 years experience working in the Graphic Design industry. This consists of working for 10 years full time for design agencies, to becoming director of a small design agency and then finally freelancing for the last 8 years.

    You can see examples of my design work here

    My work consists of mainly design for print including  - logos/corporate identity, packaging design, brochures and posters and exhibition design. I have also blogged for several years on the subject of graphic design

    I have created a course to go step by step through the process of logo design, which includes showing a briefing taking place on Skype through to how to generate ideas to the final logo. It also includes advice on quoting for design.

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How to Design a Logo - a Beginners Course

Learn how to design a logo from client brief to finished design.
171 reviews


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Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.

Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.

Learn How to Design an Eye-Catching and Effective Logo Every Time.

  • Generating and Sketching Design Ideas Quickly
  • Fonts and Text Positioning
  • Color and Format Options
  • Using Adobe Illustrator for Creation of Logos
  • Submitting Design Ideas and Working with Clients

Make Every Client Happy by Designing a Great Logo

The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.

Contents and Overview

This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.

You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.

Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.

Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.

    • Computer, A full or free trial version of Adobe illustrator for the latter part of the course (no prior knowledge required)
    • Over 42 lectures and 2.5 hours of content!
    • A step by step course to learn how to design logos
    • People wanting to learn how to design a logo in order to - sell it as a service or to design their own logos


30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • SECTION 1:
  • 1
    An introduction to the logo design course
  • SECTION 2:
  • 2
    61 Page Ebook - How to Design a Logo
    16.45 MB

    A 61 page downloadable pdf ebook with warm up exercises and sample logo design project.

  • SECTION 3:
    Getting a Logo Design Brief
  • 3
    The logo design briefing with the client

    The PDF files to go with this can also be found in this section

    The sample design brief pdf
    A summary of the lives design brief

  • 4
    Notes: Logo design brief summary
    48.15 KB
  • 5
    Sample logo design questionnaire
    43.43 KB
  • SECTION 4:
    Reference Material, Moodboards and Mind Mapping
  • 6
    Collecting Together Reference Material
  • 7
    Notes: How to take a Screenshot on Mac or PC
    Mac Screenshot Take a Mac Screenshot by using command, shift and the number 4 - this will let you select an area to screen shot You can also use a free application called Skitch for creating screenshots PC Screenshot On a PC take a screenshot by using the "Print Screen" ( PrtScn) key…
  • 8
    Collecting imagery and creating moodboards
  • 9
    Mind Mapping to generate ideas

    On the request of a couple of students who were struggling with mind mapping I have put a couple of extra videos  on my blog. You can find them at

  • 10
    An extra way to generate ideas

    I have created a site called to help you generate new ideas quickly. I should be useful if you are struggling with mindmapping or coming up with ideas to give you an extra bit of inspiration.

  • SECTION 5:
    Sketching out Ideas
  • 11
    Introduction to sketching out ideas
  • 12
    Adding elements to a word
  • 13
    How to create a symbol (practice exercise)
  • 14
    Creating a symbol
  • 15
    Common logo text positioning
  • 16
    Using a company's initials
  • 17
    Using the first letter of a company name
  • 18
    Using geometric shapes
  • 19
    Sketching recap and choosing the best ideas
  • SECTION 6:
    All about Fonts and Typography
  • 20
    Introduction to fonts
  • 21
    Finding free fonts for commercial use
  • SECTION 7:
    Adobe Illustrator Basics
  • 22
    Adobe Illustrator Basics
  • SECTION 8:
    Working up Logos in Illustrator in Black and White
  • 23
    Working up logos in Illustrator in black and white part 1
  • 24
    Working up logos in Illustrator in black and white part 2
  • 25
    Working up logos in Illustrator in black and white part 3
  • 26
    All the black and white logos
  • SECTION 9:
    Working up the Logos in Colour
  • 27
    Colour types
  • 28
    Colouring up the logos
  • 29
    All the colour logos
  • SECTION 10:
    Sending the Logos Designs to the Client
  • 30
    Sending logos to the client
  • 31
    Client feedback
  • 32
    Notes: Logo design feedback from the client
    40.46 KB
  • SECTION 11:
    Amends and Finalising the Logo Designs
  • 33
    Amends and finalising
  • 34
    Creating different logo formats for the client
  • SECTION 12:
    Quoting, Invoicing and Admin
  • 35
    Quoting on a logo design project

    Please also see the PDF files which includes an example of a logo design quote and further information to help you.

  • 36
    Sample Logo Design Quote and What to Charge
    89.38 KB
  • 37
    Sample Logo Design Invoice
    63.97 KB
  • SECTION 13:
    Thank you and more
  • 38
    Thank you and more
  • SECTION 14:
    Downloads and Sample Briefs
  • 39
    Logo type positioning (Arial)
    159.52 KB

    One of the students requested the logo positioning file. You will find it here saved down to Illustrator CS3 which will hopefully be accessible to most people. I have changed the font to Arial as most people will have it on their system. This is only a very rough guide, you will want to vary type sizes and size of the icon depending on the logo you are creating.

  • 40
    Sample ficticious logo design brief for an App Company
    46.62 KB

    A sample ficticious logo design brief for an App Creation Company for practice

  • 41
    A sample ficticious logo design brief for a pet food company
    46.29 KB
    A sample ficticious logo design brief for an App Creation Company for practice
  • 42
    Extra Videos on Getting Ideas (based on student questions)
    A couple of extra videos can be found on the No Bull Design School blog which answer student questions on mind mapping and getting ideas: Creativity Technique for Generating Logo Design Ideas This video shows how you can use the random word technique to generate additional ideas How to Mind Map to G…


Hours of video content
Course Enrollments


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  • Derrick Steward
    Great Introduction

    This course gave good insight into the thought process behind creating a logo. These are tools that I can use right away. Very nice, the added customer interaction portion of the course.

  • César Aguilar Pérez
    Great and useful

    Thanks a lot for the course! greetings from Monterrey, Mexico.

  • Cecile Besrest-Butler
    How to Design a Logo - A Beginners Course

    An excellent course packed full of information. The instructor Tara explains the steps very clearly and thoroughly. A professional course run by an expert in the design field. Many thanks.

  • Catherine Katsafouros
    Really well done!

    I have design experience, so I was concerned this may have been too introductory for me, BUT: once again, seeing a professional's process, which is a rare occurrence in the real world, always teaches you things you didn't know how to do, or reinforces certain ideas. I love how the instructor has organized the content, she does not spend too much time on trivial things, she gets really important ideas and techniques across, and most importantly, she gets us through the whole process, including client's changes, and the revision process. I would highly recommend any content this instructor produces. She has done a great job with this, and I am confident that she would produce equally excellent instructional material for any topic she undertakes! I will definitely check out her website for more content and courses.

  • Samir Seman
    High recommended

    This is my first design course and I can tell you, it is just PERFECT ! I would recommend it to anyone into logo design, since it shows all the business processes, from meeting with a client to the closing phase. I liked the documents and templates, where you can customize it and work it out for your company/freelancing. Simple, short, and straight to the point, well done Tara !!

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