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Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.
Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.
Learn How to Design an Eye-Catching and Effective Logo Every Time.
Make Every Client Happy by Designing a Great Logo
The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.
Contents and Overview
This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.
You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.
Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.
Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.
|Section 1: Introduction|
|Section 2: Bonus|
A 61 page downloadable pdf ebook with warm up exercises and sample logo design project.
|Section 3: Getting a Logo Design Brief|
The PDF files to go with this can also be found in this section
Notes: Logo design brief summary
Sample logo design questionnaire
|Section 4: Reference Material, Moodboards and Mind Mapping|
Collecting Together Reference Material
|Mac Screenshot Take a Mac Screenshot by using command, shift and the number 4 - this will let you select an area to screen shot You can also use a free application called Skitch www.skitch.com for creating screenshots PC Screenshot On a PC take a screenshot by using the "Print Screen" ( PrtScn) key…|
Collecting imagery and creating moodboards
On the request of a couple of students who were struggling with mind mapping I have put a couple of extra videos on my blog. You can find them at http://nobulldesignschool.com
I have created a site called www.inspirationzoo.com to help you generate new ideas quickly. I should be useful if you are struggling with mindmapping or coming up with ideas to give you an extra bit of inspiration.
|Section 5: Sketching out Ideas|
Introduction to sketching out ideas
Adding elements to a word
How to create a symbol (practice exercise)
Creating a symbol
Common logo text positioning
Using a company's initials
Using the first letter of a company name
Using geometric shapes
Sketching recap and choosing the best ideas
|Section 6: All about Fonts and Typography|
Introduction to fonts
Finding free fonts for commercial use
|Section 7: Adobe Illustrator Basics|
Adobe Illustrator Basics
|Section 8: Working up Logos in Illustrator in Black and White|
Working up logos in Illustrator in black and white part 1
Working up logos in Illustrator in black and white part 2
Working up logos in Illustrator in black and white part 3
All the black and white logos
|Section 9: Working up the Logos in Colour|
Colouring up the logos
All the colour logos
|Section 10: Sending the Logos Designs to the Client|
Sending logos to the client
Notes: Logo design feedback from the client
|Section 11: Amends and Finalising the Logo Designs|
Amends and finalising
Creating different logo formats for the client
|Section 12: Quoting, Invoicing and Admin|
Please also see the PDF files which includes an example of a logo design quote and further information to help you.
Sample Logo Design Quote and What to Charge
Sample Logo Design Invoice
|Section 13: Thank you and more|
|Section 14: Downloads and Sample Briefs|
One of the students requested the logo positioning file. You will find it here saved down to Illustrator CS3 which will hopefully be accessible to most people. I have changed the font to Arial as most people will have it on their system. This is only a very rough guide, you will want to vary type sizes and size of the icon depending on the logo you are creating.
A sample ficticious logo design brief for an App Creation Company for practice
|A sample ficticious logo design brief for an App Creation Company for practice|
|A couple of extra videos can be found on the No Bull Design School blog which answer student questions on mind mapping and getting ideas: Creativity Technique for Generating Logo Design Ideas This video shows how you can use the random word technique to generate additional ideas How to Mind Map to G…|
I am a freelance graphic designer with 20 years experience working in the Graphic Design industry. This consists of working for 10 years full time for design agencies, to becoming director of a small design agency and then finally freelancing for the last 8 years.
You can see examples of my design work here
My work consists of mainly design for print including - logos/corporate identity, packaging design, brochures and posters and exhibition design. I have also blogged for several years on the subject of graphic design www.graphicdesignblog.co.uk
I have created a course to go step by step through the process of logo design, which includes showing a briefing taking place on Skype through to how to generate ideas to the final logo. It also includes advice on quoting for design.
30 day money back guarantee
Available on desktop, iOS and Android
Certificate of completion
Hours of video content