In this course you will receive 4 different frameworks that you can use to develop your very own personal and individual elevator pitches. No one method is right for everyone, you choose the elements that best suit your personality and style and build from there.
What is an "elevator pitch"?
An elevator pitch is a hook designed to gain intrigue followed by interest by providing a basic introduction to whatever you are have to offer be that, you, your product, your service or your offering.
An "elevator pitch" is a succinct, carefully planned, and well-practiced message about your professional self that your grandmother should be able to understand in the time it takes to go from the ground floor to the 15th floor in an elevator.
It should be of interest and last no longer than 60 seconds; the words should resonate with your unique personality and interests and most importantly of all make you memorable and different for all the right reasons.
This course gives you the skills and confidence to make a great first impression every time you deliver your personalised and carefully crafted elevator pitches. As you gain in confidence you will create more pitches specific for different situations and people you meet enabling you to appeal to the best people around, at every you event you attend.
In over 20 years of business I have seen the good the bad and the very ugly when it comes to elevator pitches, I know how to excite and connect with frameworks that work.
This course is an introduction to the world of communication, talking to strangers is not something we all find natural, when its prepared and professional we can be our true confident selves.
Part 1 of this programme will uncover what makes a memorable elevator pitch
A key Definition is -
An "Elevator Pitch" is a concise, carefully planned, and well-practised marketing message about your professional self that your mother should be able to understand in the time it would take to ride up an elevator.How can you connect with the right people that you meet and not be afraid to walk away from or turn off people that are not the right fit for you!
Being a friend to everyone is not the objective
Key tips and techniques will show you how going fishing and playing baseball have a great deal to with making memorable elevator pitches.
Most people have an incredibly short attention span - this makes the impact of a powerful and practised elevator pitch stand out in a crowd of hundreds and thousands.
The Six Part Process will work brilliantly for many
•Identify Your Goal
•Explain What You Do
•Communicate Your USP – Unique Sales Point
•Engage With A Question
•Put It All Together
At the end of this section use the process to create a new elevator pitch for you.
Every process is slightly different to the last, everyone feels more comfortable with different communication styles and language patterns. I have always found strict processes a challenge to follow, and tend to fall by the way said very quickly - four steps are easy to follow.
•I am a …..
•I specialise in ….
•I successfully ……
•I am looking for ……
What couldn't be easier than that!
One of my favourite processes is this Five part process
This process allows you to very easily to create a story around your elevator pitch, people remember stories - they can relate to them and connect with them.
•We work with
•Who have a problem with or are struggling with
•What we do is
•which means that
Now create up to 10 different versions using this process for all sorts of products and solutions that you provide and offer.
Follow the mnemonic SCHEMES to help you retain this seven part process to help you build and create the right elevator pitch for you
Short - Concise
Hook - No detail
Multiple version - Customized
Experience and Credibility
Always we want to make a positive memorable impact when we introduce ourselves to others - being prepared, concise and engaging will help you win that battle
How often have you seen it when other people get it wrong while talking to others or greeting strangers. We've all seen it and we all now know what is meant to be done more of the time all of the time.
You will make mistakes when you use your elevator picthes, some times you will nail it and other times you may want to run away and hide. There is no perfect science here, we are dealing with human communication and everyone does it differently and everyone should do it the way that feels best for them.
Please avoid these common mistakes and when it does not work correctly be forgiving of yourself - the word to use then is NEXT!
Practice Practice Practice
You wouldn't give a presentation infront of top people in your industry, company or University without practicing - winging it does not work. Turning up unprepared is disrespectful for the person or people you are speaking to.
Practice does mean out loud - infront of other people - and then take feedback. If you have not got people you can do live performances with then use your camera and video it or video call it to somebody else.
Find your natural flow so you become comfortable and actually have fun doing this.
Bonus material is always recieved well - these questions have been asked by clients, colleagues and students alike.
How many elevator pitches do I need?
Can we make them longer?
How long before I can get away from others?
How much practice do I really need to do?
Body language speaks a thousand words, what is important?
Ask more questions and I can add more to this bonus section
Mike Pagan is a highly recommended Coach, Speaker, Master of Ceremonies and Author; with over 20 years experience in the UK and overseas. Mike has consulted, coached, trained and delivered within the SME, corporate, retail banking, hotels, local authority education and charitable sectors.
He has a refreshingly different approach to productivity and time management, enabling people to access higher levels of success through behavioural change. His philosophy focuses in on two main constructs "Just Jump In" and "Never Ever be Beige"
In his corporate career Mike managed his staff using coaching techniques and has continued this with his coaching business Breaking Frontiers since 2002. Currently working towards the highly sought after Advanced Accredited Executive Coach qualification
Other professional qualifications include an International MBA with distinction from UWA Australia, certificates in SDI and NLP Practitioner, a broad understanding of DISC, MBTI, Insights and Understanding Organisations Charles Handy, Tough Battler, Friendly Helper, Logical Thinker.
Working with individuals and teams Mike tackles head on the poor practice of working below pay grade, following ill-serving habits and focuses on the areas that truly matter more of the time. The net result is improved productivity, performance and profitability.