How To Crowdfund

This course will discuss all aspects of crowdfunding. By the end, you will know how to use crowdfunding.
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  • Lectures 17
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2012 English

Course Description

  • What is Crowdfunding?
  • The JOBS Act's definition of "crowdfunding," “crowdfunding platforms," and “emerging growth companies"
  • How to get up to $1 million through crowdfunding
  • The risks and rewards of taking advantage of crowdfunding
  • Intellectual property protection
  • Choosing a crowdfunding platform
  • SEC Title IV Regulation A - how does this work?
  • Indiegogo vs Kickstarter
  • State-level crowdfunding
  • How to stay on the right side of the law when soliciting funds
  • How to identify and deal with reliable crowdfunding platforms and companies
  • How businesses owned by women and minorities can raise new capital, as well as those now shut out of the capital markets (restaurants, day-care centers and others ignored by finicky venture capitalists and skittish bankers)
  • How investors can identify opportunities, avoid fraud, perform due diligence, and then make an intelligent investment
  • Understanding Title IV of the JOBS Act
  • The course is divided into five classes.
  • Course material include .pdf and text documents, and audio explaining the subject.
  • It will take five hours.
  • Take this course if you want to know how to create and manage a crowdfunding campaign.

What are the requirements?

  • Must be at least 21 years old.
  • Crowdfunding for Small Businesses and Startups: The JOBS Act
  • Top 50 Crowdfunding Campaigns: Fifty Most Successful Crowdfunding Campaigns
  • Class videos
  • Class PowerPoint materials
  • You should be familiar with the internet in general

What am I going to get from this course?

  • Understand when to use crowdfunding (and when not to use crowdfunding).
  • Understand the difference between donations and equity crowdfunding
  • Know how to set up a crowdfunding campaign
  • Know how to run a crowdfunding campaign
  • Be able to select and use a crowdfunding platform
  • Know how to use copyright, trademarks and patents to protect your idea.
  • Know what real estate crowdfunding is
  • Understand the basics of the JOBS Act
  • Know about DC Equity Crowdfunding
  • Understand Title IV of the JOBS Act

Who is the target audience?

  • Startups
  • Small business owners
  • Investors
  • Community organizations
  • Local government agencies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction: How to think about crowdfunding
Definition of Crowdfunding?
Section 2: Tools of the trade: computer resources and social media tools

Overview of crowdfunding.

DC Equity Crowdfunding

Types of crowdfunding

The JOBS Act

Banks in the way.

State level crowdfunding

Size of the crowdfunding industry

Pebble Watch

Authentication and validation


Crowdfunding value proposition


How to create a crowd in crowdfunding.

Using social media


Using email newsletters in crowdfunding.

Section 3: How to protect your ideas

Copyrights (, Trademarks (, Patents ( and Provisional Patents (

How to use these in crowdfunding to protect your idea.

Section 4: Crowdfunding Platforms

Lecture on the two biggest crowdfunding platforms.


Review on six of the 52 crowdfunding campaigns that have raised a million dollars or more on Kickstarter.

Section 5: How to run a crowdfunding campaign

This part of the course goes over the average length of time for a donations based crowdfunding campaign and teh average dollar amount for a donations based crowdfunding campaign.


A description of the Top 50 Crowdfunding campaigns and the reason for their success.

Innovation and crowdfunding

Star Citizen

The currency of crowdfunding

Crowdfunding value proposition

You will be able to identify the top 50 crowdfunding campaigns after watching and downloading the material.

Section 6: Equity Crowdfunding

Introduction to equity crowdfunding

Section 7: Real Estate Crowdfunding

Brief introduction to Real Estate Crowdfunding


Section 8: The JOBS Act

An explanation of the JOBS Act.

Disruptive Impact

What is an emerging growth company (EGC)?

JOBS Act reporting requirements

JOBS Act crowdfunding platforms

JOBS Act stock trading restrictions

JOBS Act investment limits

Section 9: Title IV of the JOBS Act

What is Title IV

How does it compare to Title III of the JOBS Act

Maximum you can raise

Can you solicit ANYONE?

Can you get money from small, unsophisticated investors?

Do you have to register the security offered with the SEC?

Register with State Securities regulators?

Annual financial reports required?


Title IV Reg A

Title IV Reg A - Tier I offerings

Title IV Reg A - Tier II offerings

Draft forms issued by the SEC

Section 10: DC Equity Crowdfunding

Lecture on DC Equity Crowdfunding and Equity Eats

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Instructor Biography

William Michael Cunningham received his MBA in Finance and a Masters in Economics from The University of Chicago. He is currently a Capstone student advisor in the Real Estate Program at Georgetown University. A strong advocate for the integration of human values in finance, he involves his students in developing new ways to combine social values and investing. His professional interests focus on environmental, social and governance investing, socially responsible investing and community development investing, and his current projects include writing books on crowdfunding, and writing about the impact of the financial crisis on communities of color. Mr. Cunningham serves as Managing Partner for National Crowdfunding Services, and is owner of Creative Investment Research. He is the author of two books on crowdfunding.

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