Public Relations: You Can Create Winning Media Messages
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Public Relations: You Can Create Winning Media Messages

Learn how to go into a media interview with a clear, crisp 30 second message
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
835 students enrolled
Created by TJ Walker
Last updated 7/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 33 mins on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Create winning media messages
Formulate talking points
Eliminate fluff from media messages
View Curriculum
Requirements
  • You will need to be able to record your messages on video using a cell phone or webcam
Description

How to Create Winning Messages

Imagine yourself going into every media interview with the perfect, winning message. Whether it is a feel-good story or a crisis, reporters will feel satisfied that you have delivered a compelling message. And you will know that you communicated exactly what was most important to you.

This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.

Why take the risk of even one more day of delivering mixed messages to the media? Sign up today for this course today.

Course updated on July 27, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe. The trainer has produced more than 100 online courses on spoken communication and has produced more than 10,000 talking head videos himself.

Who is the target audience?
  • Executives
  • Spokespeople
  • Public Relations executives
  • Marketing executives
  • Authors
  • Experts
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 05:37:36
+
Winning Messages Will Help You accomplish Your Goals
1 Lecture 01:21
+
Learn the Simplest, Fastest Way of Creating Messages
12 Lectures 18:16


All Basic Questions Must Be Answered
01:12

Reporters Will Find You Fascinating If You Do This
01:36

The Media Audience Will Be Eating Out of Your Hand
01:44

Your Media Message Needs to Benefit You
01:22

Three is the Perfect Number of Media Messages
01:42


Have a Positive Media Message
01:06

Add Quantifiable Results to Your Media Message
00:47

What Problem are you solving, Media Message
01:02

Assignment - Create your own Media Message
02:21
+
Testing Messages
2 Lectures 04:32
Test on Yourself
01:20

Test on Others
03:12
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Conclusion
2 Lectures 03:01
Conclusion
01:43

Feedback
01:18
+
Housekeeping Matters
3 Lectures 05:26
+
Bonus
3 Lectures 00:00
Bonus Reading Media Training Success
34 pages

Bonus Reading Media Training A to Z
199 pages

1001 Ways to Wow the Media
72 pages
About the Instructor
TJ Walker
4.3 Average rating
1,203 Reviews
23,461 Students
103 Courses
Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor