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How to Create Winning Messages
Imagine yourself going into every media interview with the perfect, winning message. Whether it is a feel-good story or a crisis, reporters will feel satisfied that you have delivered a compelling message. And you will know that you communicated exactly what was most important to you.
This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.
Why take the risk of even one more day of delivering mixed messages to the media? Sign up today for this course today.
Course updated on July 27, 2015
There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.
TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe. The trainer has produced more than 100 online courses on spoken communication and has produced more than 10,000 talking head videos himself.
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|Section 1: Winning Messages Will Help You accomplish Your Goals|
This Basic Building Block of the Interview Will Protect YouPreview
|Section 2: Learn the Simplest, Fastest Way of Creating Messages|
You Can Simplify Without Being Overly SimplisticPreview
Tricks for Framing Your MessagePreview
All Basic Questions Must Be Answered
Reporters Will Find You Fascinating If You Do This
The Media Audience Will Be Eating Out of Your Hand
Your Media Message Needs to Benefit You
Three is the Perfect Number of Media Messages
Media Messages using a Venn DiagramPreview
Have a Positive Media Message
Add Quantifiable Results to Your Media Message
What Problem are you solving, Media Message
Assignment - Create your own Media Message
|Section 3: Testing Messages|
Test on Yourself
Test on Others
|Section 4: Conclusion|
|Section 5: Housekeeping Matters|
Who is TJ Walker?Preview
If You Like to Learn by Reading
Your Questions Will Be Answered Here, In VideoPreview
|Section 6: Bonus|
Bonus Reading Media Training Success
Bonus Reading Media Training A to Z
1001 Ways to Wow the Media
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .
Walker has more than 100,000 online course enrollments and more than 16,000 online students.
His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.
Walker is also the author of "Media Training AZ" and "Media Training Success."
Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.
In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.
Walker has also served as a former President of the National Speakers Association, New York City.
Walker was a merit scholar at Duke University where he graduated magna cum laude.
What others say:
“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer
(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor