Public Relations: You Can Create Winning Media Messages

Learn how to go into a media interview with a clear, crisp 30 second message
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824 students enrolled
Instructed by TJ Walker Business / Communications
$20
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  • Lectures 23
  • Contents Video: 33 mins
    Other: 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

How to Create Winning Messages

Imagine yourself going into every media interview with the perfect, winning message. Whether it is a feel-good story or a crisis, reporters will feel satisfied that you have delivered a compelling message. And you will know that you communicated exactly what was most important to you.

This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.

Why take the risk of even one more day of delivering mixed messages to the media? Sign up today for this course today.

Course updated on July 27, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe. The trainer has produced more than 100 online courses on spoken communication and has produced more than 10,000 talking head videos himself.

What are the requirements?

  • You will need to be able to record your messages on video using a cell phone or webcam

What am I going to get from this course?

  • Create winning media messages
  • Formulate talking points
  • Eliminate fluff from media messages

What is the target audience?

  • Executives
  • Spokespeople
  • Public Relations executives
  • Marketing executives
  • Authors
  • Experts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Winning Messages Will Help You accomplish Your Goals
This Basic Building Block of the Interview Will Protect You
Preview
01:21
Section 2: Learn the Simplest, Fastest Way of Creating Messages
You Can Simplify Without Being Overly Simplistic
Preview
01:25
Tricks for Framing Your Message
Preview
02:08
All Basic Questions Must Be Answered
01:12
Reporters Will Find You Fascinating If You Do This
01:36
The Media Audience Will Be Eating Out of Your Hand
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number of Media Messages
01:42
Media Messages using a Venn Diagram
Preview
01:51
Have a Positive Media Message
01:06
Add Quantifiable Results to Your Media Message
00:47
What Problem are you solving, Media Message
01:02
Assignment - Create your own Media Message
02:21
Section 3: Testing Messages
Test on Yourself
01:20
Test on Others
03:12
Section 4: Conclusion
Conclusion
01:43
Feedback
01:18
Section 5: Housekeeping Matters
Who is TJ Walker?
Preview
02:52
If You Like to Learn by Reading
01:09
Your Questions Will Be Answered Here, In Video
Preview
01:25
Section 6: Bonus
Bonus Reading Media Training Success
34 pages
Bonus Reading Media Training A to Z
199 pages
1001 Ways to Wow the Media
72 pages

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Instructor Biography

TJ Walker, Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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