Gain Publicity with a Video News Release
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Gain Publicity with a Video News Release

Learn to produce four types of videos to make your news release stick out. I teach you with my iPhone and iMovie.
4.6 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,087 students enrolled
Created by Daniel Woolfolk
Last updated 12/2014
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get on the news by pitching to a reporter.
  • Produce 4 simple clips that consumers will enjoy and media will use.
  • Share your message with the public directly by uploading to YouTube.
  • Produce a Written News Release
  • Interview a subject to get a colorful quote.
  • Shoot short footage to supplement your release.
  • Perform basic edits to a video.
View Curriculum
  • How to work your camera. Any video digital video camera will do!
  • Basic Writing Skills
  • How to use basic features on your video editing software if it's not iMovie.
  • Know what your business or organization message is.

Did you know that news releases with videos get 55.4% more views than videos without them? That's according to ReelSeo.

Business and public relations professionals who don't use video are losing out on free publicity. I teach you how to easily and economically produce videos to accompany news releases that both media and consumers will love.

The four short videos I teach to create can be targeted to your audience on YouTube or sent to reporters and producers who can use them as you have them or edit them for their news broadcast.

I will teach you in short video lessons and screen casts what you need to be successful. I also provide quizzes to help reinforce learning.

Let's get you published!

Who is the target audience?
  • Public Relations professionals will increase their skills with this course.
  • Business owners who want publicity.
  • Political candidates.
  • Community volunteers.
  • Journalists.
  • Churches and other organizations.
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Curriculum For This Course
17 Lectures
Getting Started
6 Lectures 19:25

How video news releases will help you get your announcement seen.

Preview 01:51

We go over what a news release is and what it does. Also, I tell you the difference between a news release and a press release.

What is a News Release?

Don't worry if you get some wrong. I want to reinforce your learning with an early quiz. I'll teach you the answers and much more.

Pre-learning quiz. I'll teach you this and more!
7 questions

Follow these rules for success.

Preview 05:25

Printable Form: The Rules of the Video News Release
1 page

You will always include a written news release when you email a pitch to a reporter. While videos may have a lot or a little information, the release should have all of the information a reporter needs to run a story.

The Written Release

Sample Written News Release
1 page
Shooting Basics
3 Lectures 14:34

Remember. Take short shots of 5-10 seconds as if you were taking a picture. Don't talk. Shoot from different angles.

Shooting Footage

A talking head of yourself will help producers know that you are quotable and that might lead to television coverage.

Preview 02:34

Interviews are key. Here are some basic tips to be good. To be a great interviewer, you need to practice, practice, practice!

Preview 07:38
Quick Clips that Make Your Press Release Pop
4 Lectures 29:34

These clips should be short enough to be interesting. This refers to the rule where you don't need all of the information from the release in your video.

Raw Footage Sequence Clip

Put footage over your interview or talking head. It makes it less editable, but is effective.
Mini Quick Clip Package

You'll learn to add a voiceover and create a package consumers can take in directly or that producers can edit to their liking.
Editable Package
Spreading Your Message with your Video News Release
4 Lectures 15:11

Always upload to YouTube. It's a great place to have your video noticed. Use parts of the release in your description to help people find your video. Also, remember to use that great headline from your press release or a better version.

Upload to YouTube

Don't just blast your release to every news email address you know. It's important to get to know individual reporters and to always have a story idea or a video for them. An email pitch should be short, sincere and friendly.

Pitch to a Reporter

Sample Pitch Email
2 pages

Test your knowledge. You'll do great!

Final Quiz!
10 questions

Thank you!

Please share your wins with me on Twitter at @DWFK.

Thank you!
About the Instructor
Daniel Woolfolk
4.0 Average rating
31 Reviews
1,850 Students
2 Courses
Video and Writing Expert

I'm a video producer in the Washington, DC area.