Did you know that news releases with videos get 55.4% more views than videos without them? That's according to ReelSeo.
Business and public relations professionals who don't use video are losing out on free publicity. I teach you how to easily and economically produce videos to accompany news releases that both media and consumers will love.
The four short videos I teach to create can be targeted to your audience on YouTube or sent to reporters and producers who can use them as you have them or edit them for their news broadcast.
I will teach you in short video lessons and screen casts what you need to be successful. I also provide quizzes to help reinforce learning.
Let's get you published!
How video news releases will help you get your announcement seen.
We go over what a news release is and what it does. Also, I tell you the difference between a news release and a press release.
Don't worry if you get some wrong. I want to reinforce your learning with an early quiz. I'll teach you the answers and much more.
You will always include a written news release when you email a pitch to a reporter. While videos may have a lot or a little information, the release should have all of the information a reporter needs to run a story.
Remember. Take short shots of 5-10 seconds as if you were taking a picture. Don't talk. Shoot from different angles.
A talking head of yourself will help producers know that you are quotable and that might lead to television coverage.
These clips should be short enough to be interesting. This refers to the rule where you don't need all of the information from the release in your video.
Always upload to YouTube. It's a great place to have your video noticed. Use parts of the release in your description to help people find your video. Also, remember to use that great headline from your press release or a better version.
Don't just blast your release to every news email address you know. It's important to get to know individual reporters and to always have a story idea or a video for them. An email pitch should be short, sincere and friendly.
Test your knowledge. You'll do great!
Please share your wins with me on Twitter at @DWFK.