Gain Publicity with a Video News Release

Learn to produce four types of videos to make your news release stick out. I teach you with my iPhone and iMovie.
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  • Lectures 17
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

Did you know that news releases with videos get 55.4% more views than videos without them? That's according to ReelSeo.

Business and public relations professionals who don't use video are losing out on free publicity. I teach you how to easily and economically produce videos to accompany news releases that both media and consumers will love.

The four short videos I teach to create can be targeted to your audience on YouTube or sent to reporters and producers who can use them as you have them or edit them for their news broadcast.

I will teach you in short video lessons and screen casts what you need to be successful. I also provide quizzes to help reinforce learning.

Let's get you published!

What are the requirements?

  • How to work your camera. Any video digital video camera will do!
  • Basic Writing Skills
  • How to use basic features on your video editing software if it's not iMovie.
  • Know what your business or organization message is.

What am I going to get from this course?

  • Get on the news by pitching to a reporter.
  • Produce 4 simple clips that consumers will enjoy and media will use.
  • Share your message with the public directly by uploading to YouTube.
  • Produce a Written News Release
  • Interview a subject to get a colorful quote.
  • Shoot short footage to supplement your release.
  • Perform basic edits to a video.

Who is the target audience?

  • Public Relations professionals will increase their skills with this course.
  • Business owners who want publicity.
  • Political candidates.
  • Community volunteers.
  • Journalists.
  • Churches and other organizations.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started

How video news releases will help you get your announcement seen.


We go over what a news release is and what it does. Also, I tell you the difference between a news release and a press release.

7 questions

Don't worry if you get some wrong. I want to reinforce your learning with an early quiz. I'll teach you the answers and much more.


Follow these rules for success.

Printable Form: The Rules of the Video News Release
1 page

You will always include a written news release when you email a pitch to a reporter. While videos may have a lot or a little information, the release should have all of the information a reporter needs to run a story.

Sample Written News Release
1 page
Section 2: Shooting Basics

Remember. Take short shots of 5-10 seconds as if you were taking a picture. Don't talk. Shoot from different angles.


A talking head of yourself will help producers know that you are quotable and that might lead to television coverage.


Interviews are key. Here are some basic tips to be good. To be a great interviewer, you need to practice, practice, practice!

Section 3: Quick Clips that Make Your Press Release Pop
Talking Head Quick Clip

These clips should be short enough to be interesting. This refers to the rule where you don't need all of the information from the release in your video.

Put footage over your interview or talking head. It makes it less editable, but is effective.
You'll learn to add a voiceover and create a package consumers can take in directly or that producers can edit to their liking.
Section 4: Spreading Your Message with your Video News Release

Always upload to YouTube. It's a great place to have your video noticed. Use parts of the release in your description to help people find your video. Also, remember to use that great headline from your press release or a better version.


Don't just blast your release to every news email address you know. It's important to get to know individual reporters and to always have a story idea or a video for them. An email pitch should be short, sincere and friendly.

Sample Pitch Email
2 pages
10 questions

Test your knowledge. You'll do great!


Thank you!

Please share your wins with me on Twitter at @DWFK.

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Instructor Biography

Daniel Woolfolk, Video and Writing Expert

I'm a video producer in the Washington, DC area. 

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