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Ultimate Guide to Retargeting (Adwords, Facebook, Twitter +)

Learn how to setup remarketing or retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience & Google Analytics.
3.9 (51 ratings)
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1,960 students enrolled
Created by Zaid Ammari
Last updated 5/2015
$15 $75 80% off
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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This course has been carefully designed to explain retargeting/remarketing in all its aspects including setup, launch, optimization and best practices to creating and launching the most effective campaigns for maximum conversions/sales/lead collection. After taking this course you WILL become an expert on retargeting/remarketing.

  1. Find what opportunities there are on Google, Facebook, YouTube, and AdRoll to reach your existing audience!
  2. See how to use Google AdWords for conversions with live hands on advertising campaign creation for online sales using remarketing campaigns through Google Analytics targeted at previous website visitors and previous YouTube channel viewers.
  3. Explore retargeting ads on Facebook, YouTube, and AdRoll with hands on tutorials showing you exactly how to make your ads and optimize them!

Why take this course?

There are many advantages to learning about retargeting/remarketing, especially in this course as it covers EVERY LITTLE aspect of the subject. Some of the advantages of taking this course:

  • Reach your existing audience on Google, Facebook, YouTube, Twitter, Perfect Audience, Google Analytics and even Google Tag Manager.
  • Earn additional income from your website (website owners)
  • Get paid for setting up retargeting/remarketing campaigns (marketers)
  • Get paid for optimizing and trouble-shooting other peoples retargeting/remarketing (marketers)
  • Become a consultant on retargeting/remarketing & start earning more (marketers)
  • Grow & expand your business & brand (website owners)
  • Save money and setup retargeting/remarketing without paying ad agencies a single dollar (marketers)

Are there any prerequisites?

There are NO prerequisites to taking this course. You don't need to know code, paid marketing or ANYTHING in digital marketing to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.

Material & Follow-up

Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge.

This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert/consultant in this area. Retargeting/remarketing has long been a best kept secret by agencies and expert marketers, however that's all about to change.

Hope to see in the course! :-)

Who is the target audience?
  • Digital marketers in all levels
  • Small business owners
  • Affiliate marketers
  • Digital consultants
  • SEO experts & specialist
  • Web developers
  • Advertising agencies
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What Will I Learn?
Ability to setup remarketing/retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience, Google Analytics and Google Tag Manager
Start setting up remarketing campaign yourself
Ability to measure & report on retargeting/remarketing campaigns
Become a consultant on retargeting/remarketing campaign setup and optimization
Become an EXPERT in all areas of retargeting/remarketing
Ability to optimize and guide others on retargeting/remarketing best practices
View Curriculum
  • Internet access
Curriculum For This Course
Expand All 39 Lectures Collapse All 39 Lectures 02:46:31
Introduction to the course!
1 Lecture 02:40

Some of the Terminology that is used in this course!

GDN: Google Display Network. This refers to ads run through the Google Display Network on eligible sites that are running adsense. The below is quoted from the Google Display Network about us page:

"The Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile sites and apps. If you've ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network"

Conversions: This means your main goal, which could be a sale, completion of a lead form, click to chat action, signup, etc..

Banners: These are image ads, rather than just text ads

Audiences/Audience list: These are the users that will be retargetted/remarketed with your ads

Cookies: Small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user's previous activity

Cost Per Click: The amount you pay when someone clicks on your ad. Each channel will have a different CPC based on your competition and audience list you created.

Direct Traffic: Traffic that types your URL in the browser and goes to your site directly. They would have known your URL or copied & pasted into their browser.

Preview 02:40
Setting up Google Tag Manager
4 Lectures 13:08
Introducing Google Tag Manager (GTM)

Placing your code on your page

The best place for GTM (Google Tag Manager) code is at the beginning of the body tag. You can have it in the head if that is the only place you can place it. Reason why its in the body is because we want to make sure some of the page loads before our codes start firing.

For Wordpress User. The Google Tag Manager Plugin link in attached.

To install your container. Follow these steps;

Install Plugin >> Go to Wordpress Settings >> GTM >> Copy and paste your ID. The ID will start with "GTM-"

Setting up Google Tag Manager

There are two main methods to check whether your code is setup correctly.

1. Use a browser plugin called "Ghostery" (link attached)

2. Check your source code and look for the code.

Testing our implementation (QA)

How to create tags and publish them:

1. Create new tag

2. Name your age

3. Choose the Product (if you can't find your channel in the defaults, then you can copy & paste your code using the custom HTML option)

4. Configure tag and add the ID or other details that are required

5. Fire on all pages

6 Publish the container (top-right hand corner)

7. Hit “Publish Now” again until you see success screen

Tags = The pieces of code that will go on your website.

How to use Google Tag Manager
Setting up Adwords (GDN)
4 Lectures 20:07

CPC Bids = Set your bids between $0.20 to $1.50 max. It depends on how many competitors you are running against. Usually the CPC will not go over $0.75 - $1.

For the Ads - you can find more about that in Section 8, which is all about ads.

Setting up a campaign and installing the code!

There are two ways to check your code is implemented correctly.

1. Use browser plugin called "Ghostery". (link attached)

2. Go to you Adwords account >> Shared Library >> Look at the top right hand corner (in the remarketing code box) and check whether Adwords has seen your code active.

Testing our implementation

For more about Ads - you can find more about that in Section 8, which is all about ads.

To check how large your cookies base or list size is. Head over to the Shared Library >> Audiences and look under the column labeled “List size - Display Network”. You will need to have at least 100 users on the lists before your remarketing campaigns start running. (That is Google's policy)

Setting up Adgroups with simple audience lists (Basic)

For the Ads - you can find more about that in Section 8, which is all about ads.

To check how large your cookies base or list size is. Head over to the Shared Library >> Audiences and look under the column labeled “List size - Display Network”. You will need to have at least 100 users on the lists before your remarketing campaigns start running. (That is Google's policy)

Setting up Adgroups using custom combinations (Advanced)
Setting up YouTube Remarketing
2 Lectures 16:37

Companion Banner Specs:

Dimensions: 300x60 pixels on YouTube, 300x250 pixels on the Google Display Network.
Maximum file size: 150KB.

Setting up Youtube Video Campaigns & Settings

Set your CPV (Cost per view) to be between $0.05 and $0.30 max.

Setting up Video Remarketing Lists and Targets
Setting up AdRoll (Facebook + GDN)
6 Lectures 24:30

Setup using AdRoll

Setting up Google Display Network campaigns & audience lists

Setting up Adgroups for Google Display Network campaigns & list combinations

Setting up Facebook campaigns

Setting up conversions in AdRoll
Setting up PerfectAudience (Facebook + Twitter + GDN)
4 Lectures 11:04
AdRoll or Perfect Audience?

Setting up the retargeting code!

Checking your code implementation:

To check if your code is setup correctly. Use Ghostery. Link attached.

Checking that the code is live & active!

For your Bids:

Set your bids (CPC) to be between $0.50 - $1.50 max.

Setting up campaigns and settings
Bonus | Setting up Google Analytics Remarketing
4 Lectures 20:32

Checking your code installation (two ways!)

Creating remarketing lists and setting up campaigns in Adwords

Creating advanced analytics remarketing lists + custom combinations
Banners, Video Ads and Creative Assets
11 Lectures 46:42

Components of Text Ads (link attached)

Tip: Punctuate your description lines so that Google may fit your ads in more areas that a larger description line doesn't fit it in. I noticed more clicks on my ads once I added punctuations.

Examples of Call to action:

- Register today!
- Try it free!
- Start your trial today
- Join now
- Talk to an expert
- Purchase today
- Try us free!

Tip: Don't use the word “click” in text ads. People have exhausted this CTA (Call to Action) and Adwords has updated their regulations about that.

Google Display Network Text Ads

Sizes you should focus on:

728x90, 300x250, 160x600, 336x280, 250x250, 200x200, 468x60, 120x600

1. Non-Animated Image Ads

File Types: JPG or JPEG (those provide the smallest dimensions)
Dimensions: Less than 40KB

2. Animated Image Ads

File Types: GIF
Dimensions: Less than 40KB
Loop Limits: 3 loops max (less than 15 seconds of animation in total)

For Mobile Specific Ads Only (Animated and Non-Animated)

File Types: GIF, JPEG, JPG
Sizes: 325x50, 200x200, 250x250
Dimensions: Less than 40KB
Loop Limits: 3 loops max (less than 15 seconds of animation in total)

Google Display Network Image Ads

For even more detailed search about your competitors, you can use SEM RUSH (link attached)

Bonus | Examples of GDN Image Ads & some research tools

Adding the Ads to your Google Campaigns

Tip: Keep your videos more than 30 second up to 2 minutes max.

Companion Banner Specs:

Dimensions: 300x60 pixels on YouTube, 300x250 pixels on the Google Display Network.
Maximum file size: 150KB.

YouTube Video Ads

Adding the Video Ad to your Youtube Video Campaigns!

Guidelines for both mobile and non-mobile ads:

- Images must have less than 20% text
- File size must be less than 1MB
- Ads can't be animated


Mobile Dimensions = 1200x627, 600x315
Non Mobile = 600x315

Facebook News Feed Ad Guidelines & Best Practices

Add Facebook Ads to AdRoll

Bonus | How to create a gif from a video!
Landing page best practices
1 Lecture 04:25
Which pages are best for your users to land on?
1 More Section
About the Instructor
3.7 Average rating
66 Reviews
2,389 Students
2 Courses
√ SEO & PPC Revenue Generation Expert √ Certified Trainer

Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Masterminds, an instructor at SEO Optimizers Training Center and an organizer of Los Angeles Google Analytics Free Training MeetUp in Los Angeles, California. He is also a contributor to tech co & bosmol social media blog - he has spoken at multiple conferences and has helped countless people in the digital marketing space.

What qualifications do I have?

- Created & presented quarterly analytics reports & data to heads of 3 major multi-million dollar global companies. Wrote actionable recommendations that provided more than 40% increase in sales/customer acquisition & retention.

- Created & designed more than 50+ Google Analytics specs to measure web asset performance and digital marketing initiatives with ROI models in mind.

- Modeled consumer acquisition funnel from marketing touch points to final conversion.

- Built tracking dashboards and wrote impact reports for digital marketing campaigns, website optimizations, community interactions, and game updates using data from web, text, and in-game telemetry.

- Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media.

- Wrote A/B testing proposals, reported results of implementation and recommendations for web experience.

- Responsible for data analysis, web analytics, forecasting, cross-channel attribution, dashboards, reporting, trending, ROI optimizations, A/B and multivariate testing, conversion tracking validation, budget allocation.

- Managed over 200+ Google Analytics, AdWords, and social media campaigns for small and independent businesses.

- Google Certified Professional for over 6 years

► Check out some my courses today and let me know what you think! ◄

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