How to Create High Converting Landing Pages
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How to Create High Converting Landing Pages

Watch Your Conversions & Profits Grow by Making High Converting, Lead-Generation, Landing Pages
4.1 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
298 students enrolled
Last updated 4/2017
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3.5 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the elements of a high converting lead generation landing page.
  • Create a lead magnet that increases conversions, authority and sales with your landing page.
  • Methods to increase conversions and profits throughout their sales funnel.
View Curriculum
  • Must have basic computer skills
  • Web developer skills NOT NEEDED
  • Must want to build a list of subscribers for their business

    There are few other things that create a first impression and capture new leads the way a strategically designed lead generation landing page can. Many companies, some of them profiled within these pages, have seen their conversion rates and profits soar thanks to a properly created landing page.

    But landing pages are about much more than just creating a simple design and slapping up an email subscription form or download button. They’re about carefully combining just enough persuasive content to get the reader’s attention, while combining it with an unbeatable offer and a “visually digestible” design.

    But is it really that simple?


    If your site’s lead generation landing pages are suffering from poor pay-per-click performance, you’re not getting customers to click past the first page or you just want the absolute truth on what really works — today so that you can start optimizing, testing, tracking and reaping the benefits — this is the guide for you.

    Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team who needs real insights that get results — you’ll love this guide.


    In the video lectures, we’ll break down the entire process of creating stellar landing pages from scratch. We’ll cover everything from what a landing page is and how it fits into your marketing campaigns, to troubleshooting and what actions to take if your landing page isn’t performing well.


    We’ve got your back. You’ll have a dedicated team of three instructors ready to answer any question you have, or describe something in more detail for you. As with our other courses, this one will be updated over time with fresh content. All updates for life are included.

    The extensive content is broken into easily digestible bits you can rapidly absorb. Engaging exercises along the way help you master the methods so you can see results fast. You’ll come out with specific strategies AND SKILLS to drive consistent website traffic where and when you need it to profit!

    Thank you!

    -The IM Rebels
    Mark Tandan, Brian Gray and Shane Farrell

Who is the target audience?
  • This course is FOR anyone who wants to learn how to make a great lead generation landing page that gets results.
  • This course is FOR anyone who has a landing page and needs to improve conversions.
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Curriculum For This Course
29 Lectures
Landing Page Optimization Masterclass Introduction
3 Lectures 16:05

What you will learn inside this course:

  1. What causes visitors to convert. 
  2. Landing page conversions start with 'lead magnets'.
  3. Elements of high converting landing pages:
    1. Copy
    2. Testimonials
    3. Social Proof
    4. Two-Step Landing Pages
    5. Call to Actions
    6. Scarcity
    7. Exit Pops
  4. Our favorite landing page creation tools.
  5. Strategies to implement after the landing page for higher profits. 

We are constantly working to improve our landing page conversions because even small percentages in conversion improvements can lead to HUGE income gains. It drives the cost per action when buying traffic lower and allows YOU to buy more traffic and SCALE faster!

Preview 04:09

The IM Rebels are a group of three like-minded individuals who were drawn together while each following separate paths in the IM space. 

And even though the tagline mentions “new school,” in actual fact their philosophy is about as old school as it gets. But more on that in a bit…

As individuals, each Rebel brings something different to the table and has a unique background. As a united front, The Rebels’ goal is to change the way internet marketing is both taught and perceived.In short, they want to make YOU a success.

Rather than hiding behind smoke and mirrors, The Rebels are about 100% transparency in all of their training's and interactions. What you see is what you get, and when something comes out with The IM Rebels stamp of approval, you can be assured that it lives up to every single claim on the tin.

Why Rebels?
In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.

So The Rebels aim to buck that trend. Go completely against the grain, if you will. Forego the hype completely and exchange it for 100% honesty, complete transparency, and a genuine desire to help those looking for guidance.

And that, in business terms, is about as “old school” a philosophy as it gets. Because these virtues seem to have gotten muddied up beyond recognition within this industry throughout recent years, however, it seems a value-system born of sheer modernity. It’s rare, to say the very least!

So in this spirit of transparency and new-school excitement, let us say hello to each member of this dynamic, accomplished, and industry redefining team…

The IM Rebels are...

Shane Farrell
 is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none.

Mark Tandan, “The Goofball”, is the oldest member of The Rebels but still thinks he’s a kid. He started in affiliate marketing and moved quickly into product creation, again teaching only methods proven to work. With numerous award-winning products in affiliate and email marketing, he continues to practice what he preaches. He ghost writes emails and sales copy for some very big names online, and has worked extensively in affiliate recruitment for other highly successful marketers.

Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.

What Brought The Rebels Together?
It wasn’t really a plan, it just sort of happened. One day someone stumbled upon an amazing product and decided to promote it. Which led to a relationship. This was rinsed and repeated a few times until the three individuals realized they had a LOT in common.

Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans. As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing. When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.

Can The Rebels Help You? Well, that depends. If you wish to pursue a LEGITIMATE way of earning online, following proven methods that WILL require some work, then yes. If you want to be able to look yourself in the mirror and proudly tell your friends and family what it is you do, then most definitely yes. Because as successful as each Rebel is individually, as a team, they’re pretty much unstoppable. And they’ll stop at nothing until each and every student of theirs becomes a success as well.

“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.” –Mark Tandan

“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!” – Shane Farrell

“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” – Brian Gray

We are the IM Rebels. And we couldn’t be more thrilled, honored, and excited to have you here joining us today. All the very best from ourselves and our families to you and yours. Now let’s craft some truly legendary experiences!

Thanks a million.

  • The IM Rebels
Preview 05:28

For this course we are focusing on creating lead generation landing pages. These are built with one goal in mind: to collect email addresses and then market to those people using email marketing. These are stand-alone pages that are separate from your website so conversions are higher and there is no confusion of what a visitor is to do.

Preview 06:28
Crafting Your Lead Magnet
3 Lectures 18:58

In this lecture we review the seven most effective types of lead magnets from videos to case studies, cheat sheets to resource lists. A lead magnet can make or break your landing page conversions so choose a format that your audience will love and leads to building a great relationship from the start. 

Types of Effective Lead Magnets

Lead magnets are a training that is given away in exchange for an email address on your landing page. You are giving away a freebie to build your subscriber list. This lead magnet goes a long way to dictating the conversion rate of your landing page and in this lecture we break down the eight elements that go into creating and offering a successful lead magnet that will help keep conversions high and begin to position yourself as the authority to your new subscribers. 

Eight Elements Of Successful Lead Magnets

Lead magnets are usually used to give away in exchange for a visitors email address. There are several formats and styles that can be created easily. You can also use lead magnets for high quality email marketing content like we do! Make sure you download the resource of 101 lead magnet ideas and put to immediate use!

Lead Magnet Brainstorm Ideas
Tips and Strategies For High Converting Lead Generation Landing Pages
8 Lectures 57:54

See the various lead generation page options open to you, and discover the type that is best suited to YOUR business and campaign goals. Start from the basics to build your list fast!

Basic Landing Page Types and Overview

Hint: it's NOT all about your lead magnet and compelling copy! While those are important, you'll also see what else DRASTICALLY increases your conversion rate, and how to make it happen.

Most Important Aspects of Your Landing Page

Discover the "90% Rule" and what it means for your landing page. Inside we'll cover free resources to help you craft compelling headlines that draw viewers in, and how to "sell the promise" with sub headlines.

Creating Effective Headlines and Subheadlines

See why the majority of online viewers actively seek out social proof and testimonials BEFORE making a decision. Find out how to use both of these elements to maximize your conversion rate.

Social Proof and Testimonials

Unleash the power of "micro-commitments" on your lead pages to generate more engaged subscribers. Simple, readily available technology is revealed in this lecture that will show you how to use psychology to build a responsive list.

Using a Two-Step Optin and Progress Bar

Writing for the "skimmers" is the purpose of bullet points, and in this session we'll break it down in simple terms. You'll understand why and HOW to craft benefit-based bullet points that attract attention and send a clear message.

Using Bullet Points Effectively

Demanding action is the name of the game with lead generation pages, and in this section you'll find out exactly how to do it. From terminology to placement and everything in between - see how to use calls to action that build your list quickly.

Using 'Call to Actions' and Scarcity

Maximizing Lead Generation
Creating A Lead Generation Landing Page
2 Lectures 32:33

There are seemingly endless landing page builders and software out there. Let's look at the most popular and easiest to use to create high converting pages to build your subscribers and sales. 

Lead Generation Landing Page Builders

You'll need to add some analytics, audience and other pixels to your page to improve conversions.  In this video you'll learn about the pixels that we suggest adding to your landing pages and thank you pages.  

Codes to Add to Your Pages
What Happens After The Landing Page?
11 Lectures 01:26:17

Your landing page or squeeze page is the first part of a sales funnel.  Here you'll learn how a sales funnel functions and how its used.   We'll cover all the different things that your funnel should include and how to use it to maximize your profits.

Funnel Overview

One of the most important parts of MOST funnels is email marketing.  In this part we'll cover how to set up an awesome email follow up series that will help convert a larger percentage of your subscribers into customers. Plus we'll cover the different popular email autoresponder options out there.   

[Part 1 of 2] Email Follow Up Series

One of the most important parts of MOST funnels is email marketing.  In this part we'll cover how to set up an awesome email follow up series that will help convert a larger percentage of your subscribers into customers. Plus we'll cover the different popular email autoresponder options out there.

[Part 2 of 2] Email Follow Up Series

A Tripwire is a very handy thing in a funnel.  Learn what a tripwire is, the different types of tripwires, and how to use one effectively in your sales funnel. 

Adding A Tripwire to Increase Conversions

Now we are going to take a look at different methods that you can do to maximize your profits from your sales funnel and we'll take a look at some examples as well. You don't want to leave these out of your sales funnel! You don't have to do all of the methods explained, but you should pick at least 2 or 3 to add into your sales funnel. 

[PART 1 of 2] Building Out Your Funnel For Higher Profits

Even MORE methods to increase your sales.  

We continue our lesson about how to build out your funnel for maximum profits.  Just applying a few of these methods can  increase your funnel profits a lot. 

[PART 2 of 2] Building Out Your Funnel For Higher Profits

Without traffic going to your landing page, your landing page is useless.  In this lecture we'll cover the different types of paid and free traffic and the pros and cons. 

Introduction To Paid and Free Traffic Methods

Social Media is an excellent place to get free traffic.  In this section, you'll learn about some social media strategies you can use to drive traffic to your landing page or squeeze page.  

[Part 1 of 4] Free Traffic Methods Options and Strategies

In this lecture we continue to talk about methods for getting free social media traffic to your landing pages. Social media can be a very powerful way to get traffic, but if you want to do it the free way, it'll take some work!

[Part 2 of 4] Free Traffic Methods, Options and Strategies

More free traffic methods that you can use besides social media.  We've used these methods a lot in the past before we started relying on paid traffic.  If you don't have a big budget for paid traffic, then these options will be interesting for you. 

[Part 3 of 4] Free Traffic Methods Options and Strategies

EVEN MORE free traffic methods that you can use!  You can use these methods if you don't have enough to put a lot on paid traffic.  Also in this section we'll cover how to make a reverse squeeze page and how to use it effectively with free traffic sources. 

[Part 4 of 4] Free Traffic Methods Options and Strategies
1 Lecture 03:21

Thank you again for completing the course! Remember, if at any time you find yourself needing support, don't hesitate to ask. 

What You've Learned
Bonuses and Resources
1 Lecture 04:12

Thanks again for completing the course! We have compiled some very helpful blog posts, traffic guides, software and special discounts on our other best selling courses to help you continue to grow your online business. Check it out!

Bonus Resources & Training
About the Instructor
Brian Gray
4.4 Average rating
702 Reviews
7,065 Students
19 Courses
Digital Marketer and Entrepreneur

I love digital marketing and everything that comes with it.  

 I'm partner of a successful digital marketing agency and I've done work for  EU, UN, World Vision, Hennessy, Vespa, Corona Extra, Krispy Kreme, Canon and Hyundai (just to name a few).

I was in the education sector for over 13 years, and I loved it, but then transitioned into digital marketing and eCommerce (more freedom when you work online). I realized I didn't want to give up teaching, so I decided to teach online. 

So, you've come to the right place if you want to learn:

 Facebook Marketing

How to Set up a Profitable Online Sales Funnel

 How to Increase Traffic and Conversions

How to Set up a Social Media Marketing Agency (from home)

How to Use Retargeting and Remarketing to Increase Conversions

How to Do YouTube Paid Advertising

How to Create Facebook Apps For Clients (or your own business)

All courses have a 30 Day Money Back Guarantee, so it means no risk to you.  

The Life of Brian

It's a pretty long and crazy story, but since brevity is the soul of wit, I will be brief. I'm from the US, but I've lived most of my life overseas. I've lived in Chad, Kenya, France, Japan, Guam, China, Thailand, Cambodia and Armenia.  I love traveling, learning, exploring, teaching, reading, writing, philosophy, philanthropy, snowboarding, tennis, chess, soccer, all beach/water sports, music and family & friends (that is a very abbreviated list).  I work from home which means I get to spend more time with my wife and son, and I get to blast heavy metal all day.  It's a great life. 

Mark Tandan
4.5 Average rating
230 Reviews
4,227 Students
13 Courses
Copywriter And Conversion Specialist

I've had the pleasure and good fortune to provide copywriting services to numerous businesses and online marketers.

I truly enjoy creating top converting sales copy for creators of softwares and digital information products ... as well as providing email copy for clients in a range of niches.

Many of my clients have combined my services with their superior products to create multiple 6 figure launches.

Brian Gray and I co-instruct numerous courses here based on what's 'actually' working in digital marketing.