How to Create High Converting Lead Generation Landing Pages

Watch Your Conversions & Profits Grow by Making High Converting Lead Generation Landing Page
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  • Lectures 28
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2016 English

Course Description

  • WHY THIS COURSE?

    There are few other things that create a first impression and capture new leads the way a strategically designed lead generation landing page can. Many companies, some of them profiled within these pages, have seen their conversion rates and profits soar thanks to a properly created landing page.

    But landing pages are about much more than just creating a simple design and slapping up an email subscription form or download button. They’re about carefully combining just enough persuasive content to get the reader’s attention, while combining it with an unbeatable offer and a “visually digestible” design.

    But is it really that simple?

  • WHO IS THIS COURSE FOR?

    If your site’s lead generation landing pages are suffering from poor pay-per-click performance, you’re not getting customers to click past the first page or you just want the absolute truth on what really works — today so that you can start optimizing, testing, tracking and reaping the benefits — this is the guide for you.

    Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team who needs real insights that get results — you’ll love this guide.

  • HOW TO USE THIS COURSE

    In the video lectures, we’ll break down the entire process of creating stellar landing pages from scratch. We’ll cover everything from what a landing page is and how it fits into your marketing campaigns, to troubleshooting and what actions to take if your landing page isn’t performing well.

  • WHAT MAKES THIS COURSE UNIQUE?

    We’ve got your back. You’ll have a dedicated team of three instructors ready to answer any question you have, or describe something in more detail for you. As with our other courses, this one will be updated over time with fresh content. All updates for life are included.

    The extensive content is broken into easily digestible bits you can rapidly absorb. Engaging exercises along the way help you master the methods so you can see results fast. You’ll come out with specific strategies AND SKILLS to drive consistent website traffic where and when you need it to profit!

    Thank you!

    -The IM Rebels
    Mark Tandan, Brian Gray and Shane Farrell


What are the requirements?

  • Must have basic computer skills
  • Web developer skills NOT NEEDED
  • Must want to build a list of subscribers for their business

What am I going to get from this course?

  • Understand the elements of a high converting lead generation landing page.
  • Create a lead magnet that increases conversions, authority and sales with your landing page.
  • Methods to increase conversions and profits throughout their sales funnel.

What is the target audience?

  • This course is FOR anyone who wants to learn how to make a great lead generation landing page that gets results.
  • This course is FOR anyone who has a landing page and needs to improve conversions.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Landing Page Optimization Masterclass Introduction
04:09

What you will learn inside this course:

  1. What causes visitors to convert. 
  2. Landing page conversions start with 'lead magnets'.
  3. Elements of high converting landing pages:
    1. Copy
    2. Testimonials
    3. Social Proof
    4. Two-Step Landing Pages
    5. Call to Actions
    6. Scarcity
    7. Exit Pops
  4. Our favorite landing page creation tools.
  5. Strategies to implement after the landing page for higher profits. 

We are constantly working to improve our landing page conversions because even small percentages in conversion improvements can lead to HUGE income gains. It drives the cost per action when buying traffic lower and allows YOU to buy more traffic and SCALE faster!

05:28

The IM Rebels are a group of three like-minded individuals who were drawn together while each following separate paths in the IM space. 

And even though the tagline mentions “new school,” in actual fact their philosophy is about as old school as it gets. But more on that in a bit…

As individuals, each Rebel brings something different to the table and has a unique background. As a united front, The Rebels’ goal is to change the way internet marketing is both taught and perceived.In short, they want to make YOU a success.

Rather than hiding behind smoke and mirrors, The Rebels are about 100% transparency in all of their training's and interactions. What you see is what you get, and when something comes out with The IM Rebels stamp of approval, you can be assured that it lives up to every single claim on the tin.

Why Rebels?
In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.

So The Rebels aim to buck that trend. Go completely against the grain, if you will. Forego the hype completely and exchange it for 100% honesty, complete transparency, and a genuine desire to help those looking for guidance.

And that, in business terms, is about as “old school” a philosophy as it gets. Because these virtues seem to have gotten muddied up beyond recognition within this industry throughout recent years, however, it seems a value-system born of sheer modernity. It’s rare, to say the very least!

So in this spirit of transparency and new-school excitement, let us say hello to each member of this dynamic, accomplished, and industry redefining team…

The IM Rebels are...

Shane Farrell
 is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none.

Mark Tandan, “The Goofball”, is the oldest member of The Rebels but still thinks he’s a kid. He started in affiliate marketing and moved quickly into product creation, again teaching only methods proven to work. With numerous award-winning products in affiliate and email marketing, he continues to practice what he preaches. He ghost writes emails and sales copy for some very big names online, and has worked extensively in affiliate recruitment for other highly successful marketers.

Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.

What Brought The Rebels Together?
It wasn’t really a plan, it just sort of happened. One day someone stumbled upon an amazing product and decided to promote it. Which led to a relationship. This was rinsed and repeated a few times until the three individuals realized they had a LOT in common.

Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans. As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing. When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.

Can The Rebels Help You? Well, that depends. If you wish to pursue a LEGITIMATE way of earning online, following proven methods that WILL require some work, then yes. If you want to be able to look yourself in the mirror and proudly tell your friends and family what it is you do, then most definitely yes. Because as successful as each Rebel is individually, as a team, they’re pretty much unstoppable. And they’ll stop at nothing until each and every student of theirs becomes a success as well.

“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.” –Mark Tandan

“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!” – Shane Farrell

“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” – Brian Gray

We are the IM Rebels. And we couldn’t be more thrilled, honored, and excited to have you here joining us today. All the very best from ourselves and our families to you and yours. Now let’s craft some truly legendary experiences!

Thanks a million.

  • The IM Rebels
06:28

For this course we are focusing on creating lead generation landing pages. These are built with one goal in mind: to collect email addresses and then market to those people using email marketing. These are stand-alone pages that are separate from your website so conversions are higher and there is no confusion of what a visitor is to do.

Section 2: Crafting Your Lead Magnet
09:26

In this lecture we review the seven most effective types of lead magnets from videos to case studies, cheat sheets to resource lists. A lead magnet can make or break your landing page conversions so choose a format that your audience will love and leads to building a great relationship from the start. 

06:39

Lead magnets are a training that is given away in exchange for an email address on your landing page. You are giving away a freebie to build your subscriber list. This lead magnet goes a long way to dictating the conversion rate of your landing page and in this lecture we break down the eight elements that go into creating and offering a successful lead magnet that will help keep conversions high and begin to position yourself as the authority to your new subscribers. 

Section 3: Tips and Strategies For High Converting Lead Generation Landing Pages
07:13

See the various lead generation page options open to you, and discover the type that is best suited to YOUR business and campaign goals. Start from the basics to build your list fast!

06:34

Hint: it's NOT all about your lead magnet and compelling copy! While those are important, you'll also see what else DRASTICALLY increases your conversion rate, and how to make it happen.

07:10

Discover the "90% Rule" and what it means for your landing page. Inside we'll cover free resources to help you craft compelling headlines that draw viewers in, and how to "sell the promise" with sub headlines.

07:36

See why the majority of online viewers actively seek out social proof and testimonials BEFORE making a decision. Find out how to use both of these elements to maximize your conversion rate.

07:48

Unleash the power of "micro-commitments" on your lead pages to generate more engaged subscribers. Simple, readily available technology is revealed in this lecture that will show you how to use psychology to build a responsive list.

07:43

Writing for the "skimmers" is the purpose of bullet points, and in this session we'll break it down in simple terms. You'll understand why and HOW to craft benefit-based bullet points that attract attention and send a clear message.

06:18

Demanding action is the name of the game with lead generation pages, and in this section you'll find out exactly how to do it. From terminology to placement and everything in between - see how to use calls to action that build your list quickly.

Maximizing Lead Generation
07:32
Section 4: Creating A Lead Generation Landing Page
19:46

There are seemingly endless landing page builders and software out there. Let's look at the most popular and easiest to use to create high converting pages to build your subscribers and sales. 

12:47

You'll need to add some analytics, audience and other pixels to your page to improve conversions.  In this video you'll learn about the pixels that we suggest adding to your landing pages and thank you pages.  

Section 5: What Happens After The Landing Page?
03:35

Your landing page or squeeze page is the first part of a sales funnel.  Here you'll learn how a sales funnel functions and how its used.   We'll cover all the different things that your funnel should include and how to use it to maximize your profits.

07:30

One of the most important parts of MOST funnels is email marketing.  In this part we'll cover how to set up an awesome email follow up series that will help convert a larger percentage of your subscribers into customers. Plus we'll cover the different popular email autoresponder options out there.   

08:33

One of the most important parts of MOST funnels is email marketing.  In this part we'll cover how to set up an awesome email follow up series that will help convert a larger percentage of your subscribers into customers. Plus we'll cover the different popular email autoresponder options out there.

11:30

A Tripwire is a very handy thing in a funnel.  Learn what a tripwire is, the different types of tripwires, and how to use one effectively in your sales funnel. 

07:20

Now we are going to take a look at different methods that you can do to maximize your profits from your sales funnel and we'll take a look at some examples as well. You don't want to leave these out of your sales funnel! You don't have to do all of the methods explained, but you should pick at least 2 or 3 to add into your sales funnel. 

08:11

Even MORE methods to increase your sales.  

We continue our lesson about how to build out your funnel for maximum profits.  Just applying a few of these methods can  increase your funnel profits a lot. 

06:48

Without traffic going to your landing page, your landing page is useless.  In this lecture we'll cover the different types of paid and free traffic and the pros and cons. 

10:38

Social Media is an excellent place to get free traffic.  In this section, you'll learn about some social media strategies you can use to drive traffic to your landing page or squeeze page.  

06:16

In this lecture we continue to talk about methods for getting free social media traffic to your landing pages. Social media can be a very powerful way to get traffic, but if you want to do it the free way, it'll take some work!

05:59

More free traffic methods that you can use besides social media.  We've used these methods a lot in the past before we started relying on paid traffic.  If you don't have a big budget for paid traffic, then these options will be interesting for you. 

09:57

EVEN MORE free traffic methods that you can use!  You can use these methods if you don't have enough to put a lot on paid traffic.  Also in this section we'll cover how to make a reverse squeeze page and how to use it effectively with free traffic sources. 

Section 6: Conclusion
03:21

Thank you again for completing the course! Remember, if at any time you find yourself needing support, don't hesitate to ask. 

04:12

Thanks again for completing the course! We have compiled some very helpful blog posts, traffic guides, software and special discounts on our other best selling courses to help you continue to grow your online business. Check it out!

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Instructor Biography

Shane Farrell, IM Rebels: List Building, Email Marketing, Traffic & Funnels

I have had the privilege of working online for over five years now and love the freedom it affords my family and me. As part of the IM Rebels, my focus is on evergreen and long term methods that are stable and create passive income opportunities.

Once I shifted to stable online business models such as building email lists and high quality websites and information products, my income drastically increased. I believe in building businesses that one can be proud of and aren't one time shiny objects or flash trends.

As an instructor I teach what I do daily. If I haven't been successful with it and it can't be easily duplicated, then I won't teach it! Looking forward to helping my students grow their own business and reach their goals!

I am one third of the IM Rebels with Mark Tandan and Brian Gray. We co-teach many courses here and also share our experiences and 'what works!' on our blog weekly.

Instructor Biography

Brian Gray, IM Rebels - New School of Internet Marketing

I am an internet marketer, educator, philanthropist, gamer, writer, father, husband, traveler and entrepreneur. Originally I'm from the USA, but I've settled down in SE Asia.

I was in the education sector for over 13 years, and I loved it, but then transitioned into digital marketing and internet marketing.

I have always loved studying and researching, and now I'm using those skills to find ways to make life, as an internet marketer, easier and more profitable.

As a digital marketer, I've worked for clients like the EU, UN, World Vision, Hennessy, Vespa, and Hyundai (just to name a few).


Instructor Biography

Mark Tandan, IM Rebels: List Building, Email Marketing, Copywriting

I've had the pleasure and good fortune to provide copywriting services to numerous businesses and online marketers.
While specializing in email marketing, I truly enjoy creating top converting sales copy for creators of softwares and digital information products.
Many of my clients have gone on to tremendous success after utilizing my copy services as a part of their marketing programs.

I'm one third of the IM Rebels with Shane Farrell and Brian Gray. We co-instruct numerous courses here and also share our experiences and 'what works' on our blog weekly.

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