Mobile app store marketing, SEO (ASO) & monetization

Create a great mobile app business with strategies to get 1,000,000+ dls with ASO & other app marketing in this course
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  • Lectures 60
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

LATEST: Course Updated August 2016

  • Website that helps apps raise money
  • Overview of raising money for an app
  • Three great launch strategies for your app
  • Reskinning apps: how to get downloads and make money
  • How to compete for competitive app store search terms
  • Improved audio/video quality for 90% of the course


I am an independent mobile app entrepreneur just like you, and I created this mobile app marketing and monetization course to teach you all my strategies to:

  • Get 1,000,000+ downloads from mobile app store marketing
  • Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App store) better than most consultants you might consider hiring
  • Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing
  • Make money with effective app store monetization techniques to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other common monetization strategies used by successful mobile app businesses
  • Help you create a successful mobile app business

Learn the strategies I used to get 500,000+ downloads for my apps, make money from them, and create a successful mobile app business.

Personal touch

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours.

I love helping students who take my courses, and I look forward to helping you. If you have questions about whether this course is right for you, feel welcome to send me a message.

What makes this app course special

The course shows you how to make a real business out of your app. This is what sets this course apart from all other courses. I realize that you may be excited about your app idea, and rush to have it built as soon as possible. But as an app entrepreneur, you need to understand what it takes to make your app a real business that makes money.

This course teaches you about app business models, high level business strategies and app business planning. This is what makes this course special! This course will make you a strong business person, and a stronger app entrepreneur.

My background

I am an independent developer (Problemio business apps) and I have gotten a cumulative 500,000+ downloads for my apps without spending any money on marketing. My app ranked #1 for the search "business" on Android for over a year, and many of my apps dominate their search rankings in app stores.

In this course I teach you the insights and secrets I learned while growing my own mobile app business. Everything I teach in this course is something I have done and tried myself.

How this mobile app marketing and monetization course is structured

The course is almost all video. It will take between 4 hours to complete. After you finish this mobile app marketing course, you should be much stronger in overall mobile app business strategy, mobile app marketing and mobile app monetization.

The course is structured in 3 parts. The first part goes over some of the common mobile app fundamentals. If you are working on your first app, this is a must!

The second part of the course focuses on how to monetize your app. And the third part of the course gives you many effective strategies for how to promote your app to get a large number of downloads!

I also show you some of my favorite tools and outsourcing strategies that you can use for your own app development and growth.

Why you should take this mobile app marketing course now

You might think that you will focus on the marketing and monetization strategies after your app is build and has launched. But that is a very costly mistake made by many first-time entrepreneurs.

This course will shed light on many parts of your business strategy, and allow you to choose a far more successful path for your app from the very beginning. That is why you should take this course before even writing the first line of code for your app.

Luckily, the course only takes about 4 hours to complete. So you can transform yourself and become a much stronger app entrepreneur in less than half a day. Take the course today, and see for yourself.

What kinds of apps do students in this app course usually make?

Game apps, puzzle apps, social apps, photo apps, and productivity apps.

Still wondering If this mobile app marketing and monetization course is right for you?

I understand that before taking the course you might have doubts about whether it will actually help you.

I can assure you that I put all my knowledge into this course, and made it as insightful as I could for you. I also continue to look for interesting topics, and add new lectures to the course.

But don't take my word for it. Every Udemy course has a 30-day money back guarantee. So give the course a try, and if you feel that you didn't learn from it, or are unhappy with the course, just get your money back.

As one entrepreneur to another, I wish you much success and enjoyment in your business!



The mobile app marketing course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

So sign up for this mobile app marketing and monetization course, and begin making your app business more successful starting today.

What are the requirements?

  • You are looking to start a mobile app business
  • You are starting to work on an app or thinking about getting into apps
  • You have an existing app which you want to grow
  • Interest in mobile app marketing

What am I going to get from this course?

  • You will become great at marketing your app
  • You will learn how to monetize your app
  • You will learn many fundamentals of the mobile app business
  • You get personal help from the instructor if you have specific questions
  • You will learn ASO (app store search optimization)
  • You will learn to get publicity for your app
  • I share my experience of growing my successful app series plus the experience of the nearly 100 mobile app entrepreneurs whom I have coached
  • Learn about mobile app business models
  • You will get a sense for apps as a real business
  • You will be able to more accurately predict which app ideas might be good and which might not be too good
  • You will be able to grow your own app
  • You will become a much stronger mobile app entrepreneur

Who is the target audience?

  • Mobile app entrepreneurs
  • Mobile app developers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction: Watch This First To Understand What You Get From The Course

Welcome to my mobile app marketing and monetization course. I am excited that you joined. You will learn great things here. This lecture simply explains what you will get in the course. So let's get started with the rest of it.

Section 2: Mobile app fundamentals

So you want to get into the mobile app business. I understand. But it is a tough business these days, and you must be aware of many nuances and issues that will come up as you start your mobile app business. In this lecture I explain what to expect as you start your journey in the mobile app world.


In this lecture of the mobile app course I discuss the common ways to make your app successful, and in a way, what it even means to make a successful app. Success in the mobile app space is a relative term. Many people view success as making money while others want to sell their apps for millions of dollars while others think an app is successful when it gets many downloads. So in this lecture I discuss common ways your apps can get closer to being successful in these ways.


In this lecture of the mobile app training, I explain the different mobile app platforms where you can put your app, and the pros and cons of each. Some of the platforms I cover are GooglePlay, iOS (iPhone and iPad), BlackBerry, the NOOK device from Barnes & Noble, The Kindle from Amazon, and the many app stores that may be popular in different countries like China which is a big market. I also briefly talk about glass apps and watch apps.

Section 3: Launching your app like a pro

In this section of the mobile app marketing course I explain to you how to how to increase the chances of your app being featured in the Apple app store. If you want to get featured in the Apple App Store, watch this lecture.


In this lecture of the training I talk about how to launch your app. I give you 3 unique strategies to launch your app, and the beauty of them is that they can all be done together, with one going right after another. A single app or product launch is a myth for the consumers. As the app entrepreneur, I will fill you in on how to get the most out of your app launch and get as many downloads, users and exposure out of your launch as possible.


Many people wonder whether they should launch their app on iOS (iPhone and iPad) or GooglePlay's Android. There are pros and cons to launching on both platforms, but I recommend launching on Android because you can iterate with your updates at a much faster rate, and ultimately improve your app much faster, and make it into a good product. Android and GooglePlay's flexibility is why I recommend that you launch your app on Android instead on iOS (iPhone or iPad) even though iOS is sexier and more lucrative overall. Later, once your app is stable and in good mature shape, I do recommend definitely being on both of these major platforms.

Section 4: How to make money (monetize) an app

In this part of the training I discuss whether your app should be free or paid. This is a big decision, and it is a big decision especially on Android and GooglePlay because once you make an app free or paid, and publish that app, you can never change that. You can change the price if the app is paid on Android, but you can never make it free.

So the decision of whether your app should be free or paid is a big one, and requires quite a bit of thought. This also effects how you position some of the features inside the app so whether you make the app paid or free will have a very large impact on your overall app business.


In this part of the mobile app marketing course I go over the ways you can make money from your app when your app is free. This is called the Freemium business model, and it is a very popular business model for apps. Freemium is actually the most common and most popular business model for mobile apps. In this part of the course I discuss different kinds or ads, in-app purchases, subscriptions and more.


In this part of our mobile app marketing and monetization course I talk about monetizing with ads with a strategy called the rewarded ads strategy. This is one of the most effective ways to make money on apps with ads.


The best way to make money from mobile apps, whether they are iPhone, iPad or Android is this specific monetization method. Many people think that subscriptions are the best way to monetize apps, but the truth is that the best way to make money from apps is the strategy outlined in this lecture of the course. This strategy is sometimes called the whale monetization strategy. Call it what you will, but it is a fantastic way to make money from apps if you can manage to pull it off.


Smart ad mediation is another good way to increase your mobile app ad revenue. It isn't easy to do, but it is possible to boost your mobile app ad revenue with mobile app ad mediation. Although, as you know, ads are not my favorite way to make money from your mobile app.


This is a relatively new lecture in this apps course. In this lecture I explain how to make money from your app in additional ways like writing a book based on your app or creating an online course based on your app.

Section 5: ASO (App Store Optimization) introduction

Introduction to app marketing with ASO (App Store Optimization) which is very similar to SEO (Search Engine Optimization) which people know about from Google. But ASO is for any mobile app store.

In this part of the app marketing course, I cover an introduction to ASO (app store search optimization), and how you can get a lot of downloads from ASO. In the experience of my own apps, ASO was the biggest source of downloads.


In this lecture of the ASO course I talk about how to do ASO keyword research. Later in the course I will show you how to actually do the keyword research by showing you two software tools. But for now I just explain the concept to help you understand exactly why ASO keyword research is important, and how you can do the keyword research for your app to make sure that you give your app the most potential to rank for relevant search terms that your potential customers or app users might be searching. App store keyword research is one of the most important topics in app store marketing. Also, quick note: when I say app store, I don't mean just the Apple App Store. I mean any app marketplace.


In this part of our app store marketing course, I show you how to do ASO keyword research. The keyword research I show here is with the Google Keyword Tool which is not necessarily part of app ASO, but it still translates well to the app stores. In fact, I prefer it to ASO keyword tools that are specific for app stores because those can sometimes be inaccurate since they don't actually have the real app store search data.


In the last lecture of our ASO course, we talked about doing ASO keyword research and in this lecture we talk about how to get your app to actually rank highly for those keywords, and how to move your app up in the rankings if it is not ranking highly. I talk specifically what the app stores look for in your app to decide whether to rank your app highly or not.


In this lecture of our ASO course, I talk about what to do if you have to make your app rank for competitive and difficult keywords. Most apps are in ASO niches that have very competitive keywords. So it you have a game app, social app, photo sharing app, puzzle app, business app, health and fitness app, then this lecture of the course is an important one for you.


This is the first exercise in this mobile app marketing course. I put it in the beginning of the course because I wanted to make sure that you are active in taking the course and not just passively watching the tutorials.


Here is another simple exercise you can do to start this mobile app marketing and ASO course to immediately get more downloads for your app.

Section 6: New keyword research tool with free features

This is a relatively new section of this mobile app marketing course. In this section Josh Shaeffer who introduces which is a great mobile app keyword research tool you can use to do your own ASO keyword research.


A walk-through of how you can get started using to do your mobile app keyword research.


Finally we get to how to actually do the ASO keyword research with - this is the meat and potatoes of this platform.


These are some extra features from MobileAction on top of the keyword research like app intelligence. 


This is a useful app keyword ASO research feature. It tells you how many estimated downloads you might be able to get from ranking in the app stores for a certain app stores.


Keyword suggestions is a very powerful feature that you should check out in MobileAction.

Section 7: How to increase positive app store signals to boost your ASO

You want to keep people from uninstalling your app, and in this lecture of our training I explain exactly what to do to drastically decrease the amount of people who uninstall your mobile app.

This part of the course is a continuation of ASO. In fact, this is where we get into more advanced ASO strategies. 


In this part of our ASO course, I talk about the importance of session length and its impact on ASO. It is very important to keep increasing the session length of your app. The session length is essentially the amount of time that the person keeps the app open each time they open the app. Session lengths are one of the top measures of engagement, and it is crucial that you work to keep increasing the session length for your app. In this part of the training I give a number of suggestions for how you can increase the session length for your app.


Every app must get good reviews. If it has good reviews, more people will download it, and it the app has bad reviews, fewer people will download it. In this lecture I give you tips to make sure that you have very good reviews for your mobile app. In this part of our app marketing course I talk about the importance of reviews in app stores and its impact on your ASO ranking.


While it is important to do ASO, there are a number of additional ways that you can promote your mobile app, and I cover a number of those ways in this lecture of this course. I talk about how to get publicity, promote your apps in various online groups, do social media marketing for your app, and more. In this part of our mobile app marketing course, I talk about how to do app promotion outside of the app stores on the rest of the web.


Just like it is important to increase the session length for your app when people open your app, it is equally important to get people to actually open your app on a regular basis. In this lecture of the course I talk about how to make your app more of an every day use app, and what kinds of features make people open the app regularly, and help to make it a habit for people to open and use your app.

Section 8: Additional ways to promote and market your app

Many people ask how to make the app go viral. Well, this isn't just a phenomenon in apps. Many entrepreneurs or regular people want their product to go viral on the web. The truth is that virality is little bit of a mixture of a pseudo science, luck, hard work, and precise strategy. In this part of the training I explain how to increase the chances of your app going viral. Want to make your app go viral? It might not be as difficult as it sounds. So watch this tutorial of our mobile app marketing course, and get started in making your app viral.


I show a cool trick or growth hack for getting your promo video to rank well on YouTube without putting too much effort into YouTube marketing. I used this strategy of our mobile app marketing course myself, and it worked really well for me.


You can use discount sites to promote your app if you have either discount promotions from the full price of your app, or in-app purchase discounts. Not many people know about this app marketing strategy, but discounting is a really good marketing tactic that you should try. Also paid to free and vice versa strategies work.


List of discount and online coupon sites where you can promote your discounted apps or in-app purchases.


If your app is in a niche that is extremely competitive, it will be very difficult for your app to get downloads and attention. In this lecture of the course I explain how you can compete in very crowded spaces like games, social apps, photo apps, fitness apps, and other kinds of apps where competition is fierce.


In this part of our mobile app marketing course, I show a nifty little strategy anyone can use to increase app downloads by simply adding a link to your apps to your email signature.

Section 9: NEW! Raising Money For Your App

It is very difficult to get an investment in general, and the same thing goes for getting an investment for a mobile app. The options you have are to get seed funding from investors or to apply to start-up incubators like the Y-combinator or startup accelerator programs. Those programs or investors are difficult to get into, and are very competitive. They only take some of the very top of apps so if yours isn't a super top app, it might be a waste of time to apply there.

Section 10: NEW! how to create an IDEAL listing for your app

In this part of the course I explain what an ideal app store listing would look like and how you should make yours. A great app store listing can do wonders for the amount of downloads your app gets, and how much money it makes.


In this part of our ASO and app store marketing course, I explain how to write the app description to get more downloads. Your app store description should have just the right balance of keywords and a good range of keywords, but also it should be interesting for the human readers, and not just the search engines.


In this part of our ASO course, I explain how to write the mobile app title for ASO and to get people to take interest in the app. The title should be keyword rich, but should also be interesting and exciting for people who are browsing the app stores. Your title must really jump out and grab attention.


This is part of AIDA the sales principle that helps increase sales of anything.


Just as it is important to get good reviews, it is also important to avoid getting bad reviews because bad reviews will work against your mobile app for the lifetime of your app, always making your overall review number lower. It is evil as far as the mobile app entrepreneur is concerned. So in this part of our mobile app marketing course, I explain how to decrease the chances of getting bad reviews for your app.


Your app icon should get people's attention and help you get more downloads. If your app icon is awesome and bright, you can use it to get attention and get people to stop browsing and take a closer look at your app. The app icon is the only visual aspect of your app listing that people see when they browse the app stores and when your app appears next to other apps. So if your app icon is cooler and flashier, it can get your app more downloads.

Section 11: If you decided to learn to code!

You can take courses on Udemy to learn to code and program your apps, and you can use websites like to get help if you get stuck. I recommend that you consider learning to code before hiring an agency or developers to program the app for you.

1 question
Section 12: Mobile app tools

In this part of our mobile app marketing course, I show you two analytics tools. The first is Flurry app analytics and the second is the analytics that come with Android. You can use both of these app analytics tools to get different data like engagement and various demographics about your customers.


You should do your mobile app keyword research with the aid of at least one keyword tool. Keyword tools are software packages that help you in a number of ways. A keyword tool will give you new keyword ideas, tell you how competitive it will be to rank for a certain keyword, and tell you what the monthly search volume will be for a given keyword. Based on this data you will know which keywords you should target. In this lecture of the course I show you two keyword tools: SensorTower and the Google Keyword Tool (Keyword Planner) which is part of AdWords

Section 13: Miscellaneous: my personal thoughts and opinions

In this lecture of the course I talk about some of the common issues I see in my coaching practice where I help new mobile app entrepreneurs with their mobile apps. I notice that many new app entrepreneurs focus on making games, social media apps, dating apps, photo apps, and other apps that are in very competitive business spaces. So in this vide I talk about what you might want to think about if your app is in one of those business niches or a similar competitive space.


Reskinning apps has recently been a big top in the mobile app world, and many people have started reskinning apps. In this tutorial I explain what is app reskinning, how people start reskinning apps, and whether reskinning apps is a good business long and short term. This course isn't specifically about reskinning, but I felt that I should address it with at least one lecture because it is such a popular topic.


If you want to protect your app's intellectual property, in this part of our app business course, I explain the 6 ways you can protect various IP (intellectual property) of your mobile apps.


In this part of the apps course, I mention a podcast for apps that I like. I am myself a listener of this podcast, and I have actually been on it as a guest speaker twice. It is the #1 mobile apps podcast so check it out.

Section 14: NEW! Miscellaneous marketing tips for extra app promotion

In this part of the course I touch a little bit on Facebook marketing. This course is not really about Facebook marketing, but I explain how to get some engagement for your promotional updates if you decide to promote your app on Facebook.


In this part of the apps course, I explain my outsourcing strategy to make outsourcing cheap. You should watch this if you think that you need to raise a lot of money for your app. It can be cheap.


Many non-technical app entrepreneurs need to work with a software developer or a team of engineers to program their app. The problem is that hiring software engineers is expensive and hiring software development agencies is even more expensive. The free options for the non technical app startup founders are to learn to code or to find a co-founder who is a mobile app developer. All of these 4 options (hiring developers or hiring an agency or learning to code or finding a technical co-founder) are very difficult. And in this lecture of the course I discuss pros and cons of each strategy.

Section 15: Case studies
App ASO and promotion case study with a fun sexy party game
Knappily app ASO keyword research case study
Agoraphobia app
Vastu in the home app case study
TaskMania todo app
Section 16: Further resources

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Instructor Biography

Alex Genadinik, Love helping you succeed: 75,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 75,000+ students by whom I am humbled and who I try to help any way I can!

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