How to Create an Awesome Demo Video for Your Business

You don't need to spend $10K in order to have a professional video produced. Learn to make one yourself the easy way!
4.4 (115 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
8,727 students enrolled Bestselling in Video
Instructed by Miguel Hernandez Business / Media
$19
$150
87% off
Take This Course
  • Lectures 98
  • Length 9.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 7/2011 English

Course Description

Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Explainer videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.

Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.

As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.

Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.

What am I going to get from this course?

  • Scriptwriting - Learn to create simple, compelling, effective scripts in less than 2 hours
  • Animating - Learn to create awesome animations quickly and cheaply
  • Voice over - Learn how to record great voice over audio with no budget or where to hire great voice over talent.
  • Editing- Learn how to put animation, audio, sound, all together with Final Cut or iMovie
  • Promoting - Learn great social media marketing techniques to promote your video and increase your chances of it becoming viral
  • How to produce explainer videos from scratch

What is the target audience?

  • Promote your startup and explain your services quickly and concisely
  • Increase your conversion rates by up to 400%
  • Keep your information pages clutter-free
  • Use your demo video as an elevator pitch to raise capital

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Article
I created this course with the intention to provide an alternative for cash strapped startups to produce their own demo videos. As a producer It hurt to turn down many hard working entrepreneurs because they just could not afford an studio like mine to produce their demo video. So I sat down and spe…
Section 1: Intro
Welcome
Preview
06:36
00:26

Welcome to the Grumo Course where I will teach you everything I know about creating awesome demo videos. Oh Yeah!

06:35

Have you noticed more and more websites' landing page have a big demo video promoting their products and services?
Miguel explains the benefits of using a great demo video on your website.

00:31

Miguel talks about the 9 steps he follows to create demo videos.

Section 2: Script Writing
02:14

5 Parts, yes 1, 2, 3, 4, and Cinco!

02:49

Learn the 7 things a script must have to be a hit.

The 5 Sales Impulse Factors
06:49
The whole advertising industry summed up
03:49
08 - Study Case 1: The Hipmunk demo video
02:24
Study Case 1: Analyzing the Hipmunk video script
03:10
Study Case 1: Analyzing the Hipmunk video script 2/2
10:13
7 pages

This PDF contains several revisions of the Hipmunk video script so you can see how it evolved before it went into production.
You'll notice that most changes simplified lines and helped to shape a more coherent and emotional story.
There are 2 possible approaches to a 1st script draft. Start with a barebones script with no story and add to it, or write a script with all the features of the product and simplify it to the essential ones.
 

Study Case 2: The HighlightCam Demo video 1/2
01:48
Study Case 2: The HighlightCam Demo video 2/2
04:48
How to apply the SUCCESS rules an independent script paragraph
08:42
Using Excel to apply the SUCCESS rules
03:10
Comparing a Good script line versus a Bad one
06:56
Stay away from boring, aim for balance
05:31
Applying the SUCCESS rules to a whole script
04:54
Learn the importance of a good script ending
05:43
Reviewing all the main points
12:27
Section 3: Storyboarding
Intro to Storyboarding
03:31
Storyboarding requirements
06:16
Creating a storyboard template
02:11
Using Omnigraffle for Storyboarding
07:36
Storyboard sections explained
08:38
Drawing your Storyboard Shots
06:38
Scanning and importing your shots
11:31
Storyboard Samples
26:13
Highlightcam Storyboard and Omnigraffle File
1.8 MB
300.7 kB

This ZIP file contains: The SUCCESS Excel template, the Storyboard template Omnigraffle file, and the Storyboard 9 rectangle board in PDF.

Section 4: Voiceover
09:15

Hardware and software options to record voice over.
Demostration of how to record voiceover with an iPhone and a blanket. 

01:55

Miguel shows how he records voice over with an iPhone by actually showing the iPhone screen.

Transferring voiceover from iPhone to PC via WiFi
04:10
Background noise removal using Audacity
03:20
Background noise removal using Soundtrack Pro
02:21
08:36

Use Voices.com to find a great selection of affordable voice over artists.

Section 5: Illustration
Hardware for Illustration
05:01
Software for Illustration
03:27
Creating an asset list
02:06
Setting up Illustrator
09:41
71.6 kB

Only works on CS5.

1.2 MB

Here are all the Illustrator files for the WhiteBoar project compatible down to CS2

Drawing in Illustrator
18:21
Coloring in Illustrator
07:15
Project Files for Coloring and Drawing in Illustrator
201.7 kB
04:42

How to prepare your assets to be imported into After Effetcts.

Project File for Prepping for After Effects
104.5 kB
Section 6: Animation
Animation Software and Hardware
02:53
Setting up an After Effects project
02:12
What are Comps in After Effects
03:01
Project File for After Effects Comps
5.2 kB
Importing Assets into After Effects
03:23
Project Files for Importing Assets in AE
267.5 kB
Rigging a Character in After Effects
02:49
Project File for Rigging a Character
10.5 kB
Animating a Shot in After Effects
25:41
Project Files for Animating a Shot
520.5 kB
Adding Effects in After Effects
21:03
Project Files for Effects in AE
113.7 kB
Creating Low-Res Previews in After Effects
08:34
Project file for Creating Low-Res Preview
20.4 kB
Final Render and Video Delivery
07:36
42.9 MB

All project files used to render the final version delivered to client.

Section 7: Sound Design
Intro to Sound Design
04:33
Online Stock Sound Resources
07:44
Recording your own sound effects
15:04
Customizing Sound Effects
05:30
Creating a Sound Library
01:56
Selecting the perfect Music Sound Track
07:18
Creating your own Music
12:49
6.8 MB

Listen to my finished masterpiece here (make sure you wear earplugs)

Section 8: Editing
Editing software
02:08
Overview of Final Cut Pro
06:34
Shortcuts and basic editing actions
25:03
Adding the sound track and exporting the final video
14:57
Section 9: Delivering
Intro to Compressing and Delivering Video
02:44
Encoding video using Quicktime
05:09
Encoding video using MPEG Streamclip
02:42
Encoding video using VLC
07:55
Encoding video using Final Cut Pro
01:35
Encoding video using Compressor
04:10
Delivering options introduced
03:00
Delivering video via Email
03:30
Delivering video via YouSendIt and WeTrasnfer
02:24
Delivering video via YouTube and Vimeo
03:38
Delivering video via FTP
08:50
Tracking video performance with Wistia
04:07
Section 10: Promoting
Intro to promoting video online
01:27

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Miguel Hernandez, Top Udemy Instructor, Founder of Grumo Media

I'm a veteran top Udemy instructor with over 19,000 students and the CEO of Grumo Media, a video marketing and online education studio located in Vancouver, Canada.

I have true passion for online education and have spent the last 5 years creating multiple best selling courses and taught thousands of students across the world in both English and Spanish.

Check out my courses and I'll promise you not only you will learn new valuable skills but you'll have lots of fun in the process. At least that is what most of my students have expressed in over 600 positive reviews.

I have courses on animation, video marketing, online course creation, productivity, website development, lifestyle business creation and even online dating.

I also have 10 years of experience in multimedia production and have produced hundreds of  promotional videos for some of the top Silicon Valley startups including clients like Microsoft, Walmart, Fidelity Investments, Reckitt Benckiser, Hipmunk and even Ashton Kutcher.

I hope to see you inside one of my courses soon!

Peace, Love, and Cookies ;)


Ready to start learning?
Take This Course