How to Create an Awesome Demo Video for Your Business

You don't need to spend $10K in order to have a professional video produced. Learn to make one yourself the easy way!
  • Lectures 98
  • Video 10 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

Course Description

Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.

Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.

As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.

Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.

What am I going to get from this course?

  • Over 98 lectures and 9.5 hours of content!
  • <b>Scriptwriting</b> - Learn to create simple, compelling, effective scripts in less than 2 hours
  • <b>Animating</b> - Learn to create awesome animations quickly and cheaply
  • <b>Voice over</b> - Learn how to record great voice over audio with no budget or where to hire great voice over talent.
  • <b>Editing</b> - Learn how to put animation, audio, sound, all together with Final Cut or iMovie
  • <b>Promoting</b> - Learn great social media marketing techniques to promote your video and increase your chances of it becoming viral

What is the target audience?

  • Promote your startup and explain your services quickly and concisely
  • Increase your conversion rates by up to 400%
  • Keep your information pages clutter-free
  • Use your demo video as an elevator pitch to raise capital

Curriculum

Text
I created this course with the intention to provide an alternative for cash strapped startups to produce their own demo videos. As a producer It hurt to turn down many hard working entrepreneurs because they just could not afford an studio like mine to produce their demo video. So I sat down and spe…
Section 1: Intro
Welcome
Preview
06:36
00:26

Welcome to the Grumo Course where I will teach you everything I know about creating awesome demo videos. Oh Yeah!

06:35

Have you noticed more and more websites' landing page have a big demo video promoting their products and services?
Miguel explains the benefits of using a great demo video on your website.

00:31

Miguel talks about the 9 steps he follows to create demo videos.

Section 2: Script Writing
02:14

5 Parts, yes 1, 2, 3, 4, and Cinco!

02:49

Learn the 7 things a script must have to be a hit.

The 5 Sales Impulse Factors
06:49
The whole advertising industry summed up
03:49
08 - Study Case 1: The Hipmunk demo video
02:24
Study Case 1: Analyzing the Hipmunk video script
03:10
Study Case 1: Analyzing the Hipmunk video script 2/2
10:13
7 slides

This PDF contains several revisions of the Hipmunk video script so you can see how it evolved before it went into production.
You'll notice that most changes simplified lines and helped to shape a more coherent and emotional story.
There are 2 possible approaches to a 1st script draft. Start with a barebones script with no story and add to it, or write a script with all the features of the product and simplify it to the essential ones.
 

Study Case 2: The HighlightCam Demo video 1/2
01:48
Study Case 2: The HighlightCam Demo video 2/2
04:48
How to apply the SUCCESS rules an independent script paragraph
08:42
Using Excel to apply the SUCCESS rules
03:10
Comparing a Good script line versus a Bad one
06:56
Stay away from boring, aim for balance
05:31
Applying the SUCCESS rules to a whole script
04:54
Learn the importance of a good script ending
05:43
Reviewing all the main points
12:27
Section 3: Storyboarding
Intro to Storyboarding
03:31
Storyboarding requirements
06:16
Creating a storyboard template
02:11
Using Omnigraffle for Storyboarding
07:36
Storyboard sections explained
08:38
Drawing your Storyboard Shots
06:38
Scanning and importing your shots
11:31
Storyboard Samples
26:13
Highlightcam Storyboard and Omnigraffle File
1.71 MB
293.68 KB

This ZIP file contains: The SUCCESS Excel template, the Storyboard template Omnigraffle file, and the Storyboard 9 rectangle board in PDF.

Section 4: Voiceover
09:15

Hardware and software options to record voice over.
Demostration of how to record voiceover with an iPhone and a blanket. 

01:55

Miguel shows how he records voice over with an iPhone by actually showing the iPhone screen.

Transferring voiceover from iPhone to PC via WiFi
04:10
Background noise removal using Audacity
03:20
Background noise removal using Soundtrack Pro
02:21
08:36

Use Voices.com to find a great selection of affordable voice over artists.

Section 5: Illustration
Hardware for Illustration
05:01
Software for Illustration
03:27
Creating an asset list
02:06
Setting up Illustrator
09:41
69.91 KB

Only works on CS5.

1.12 MB

Here are all the Illustrator files for the WhiteBoar project compatible down to CS2

Drawing in Illustrator
18:21
Coloring in Illustrator
07:15
Project Files for Coloring and Drawing in Illustrator
196.94 KB
04:42

How to prepare your assets to be imported into After Effetcts.

Project File for Prepping for After Effects
102.1 KB
Section 6: Animation
Animation Software and Hardware
02:53
Setting up an After Effects project
02:12
What are Comps in After Effects
03:01
Project File for After Effects Comps
5.04 KB
Importing Assets into After Effects
03:23
Project Files for Importing Assets in AE
261.23 KB
Rigging a Character in After Effects
02:49
Project File for Rigging a Character
10.28 KB
Animating a Shot in After Effects
25:41
Project Files for Animating a Shot
508.31 KB
Adding Effects in After Effects
21:03
Project Files for Effects in AE
111.04 KB
Creating Low-Res Previews in After Effects
08:34
Project file for Creating Low-Res Preview
19.88 KB
Final Render and Video Delivery
07:36
40.9 MB

All project files used to render the final version delivered to client.

Section 7: Sound Design
Intro to Sound Design
04:33
Online Stock Sound Resources
07:44
Recording your own sound effects
15:04
Customizing Sound Effects
05:30
Creating a Sound Library
01:56
Selecting the perfect Music Sound Track
07:18
Creating your own Music
12:49
6.46 MB

Listen to my finished masterpiece here (make sure you wear earplugs)

Section 8: Editing
Editing software
02:08
Overview of Final Cut Pro
06:34
Shortcuts and basic editing actions
25:03
Adding the sound track and exporting the final video
14:57
Section 9: Delivering
Intro to Compressing and Delivering Video
02:44
Encoding video using Quicktime
05:09
Encoding video using MPEG Streamclip
02:42
Encoding video using VLC
07:55
Encoding video using Final Cut Pro
01:35
Encoding video using Compressor
04:10
Delivering options introduced
03:00
Delivering video via Email
03:30
Delivering video via YouSendIt and WeTrasnfer
02:24
Delivering video via YouTube and Vimeo
03:38
Delivering video via FTP
08:50
Tracking video performance with Wistia
04:07
Section 10: Promoting
Intro to promoting video online
01:27
Promoting video using YouTube
18:26
Promoting video using Vimeo
13:58
Promoting video using Facebook
15:52
Promoting video using Twitter
11:37
Promoting video using Reddit, StumbleUpon, and Digg
10:22
Promoting video using TubeMogul
02:54
Promoting video using Wordpress and Tumblr
09:39
02:13

Miguel thanks all of you for watching this course.

Instructor Biography

Miguel Hernandez , Founder of Grumo Media

Miguel Hernandez is the CEO of Grumo Media which he founded in October 2010.

Miguel has over 10 years of experience in multimedia production and has created promotional videos for clients like Microsoft, Walmart, Fidelity Investments, Reckitt Benckiser and even Ashton Kutcher.

Miguel's many passions have taken him from his original love for mechanical engineering, to 3D animator, all the way to music video director, and web application developer.

Miguel has always had passion for film, technology, and startups.

Miguel was born in Bilbao, Spain and relocated to Vancouver, Canada in 1996 with most of his family.

Reviews

Average Rating
4.7
Details
  1. 5 Stars
    20
  2. 4 Stars
    7
  3. 3 Stars
    0
  4. 2 Stars
    0
  5. 1 Stars
    0
    • Cecile Besrest-Butler

    How to Create an Awesome Demo Video for Your Business

    Wow! This is the second course I have done by Grumomedia and the very personable Miguel Hernandez. This man is excellent - his style is informal but extremely informative. This is a very thorough course. No stone is left unturned. In fact no pebble is left unturned. No, in fact no grain of sand is left unturned. You learn not only about how to create demo videos but also how to promote them. Brilliant, funny and very practical.

    • Charly Suter

    Extrodeniary - One of the best

    I am quite experienced in Marketing, but this training helped me to bring my video skills on a higher level. Highly recommended!

    • Jaime Quinto

    Good Course

    What I've liked the most about this course is that you can end up with a global vision of the workflow you should follow to make an engaging demo video. Step by step. I particularly enjoyed the script part and how your illustration/animation work should match the voice over. The "success" rule as well... Thanks!

    • Fernando Jacinto

    Great Course !!!!!!

    Awesome demo video is a great course, simple to fallow and understand. Good Job Miguel Hernandez.

    • Sharon Hart

    Amazing Course

    Actually at first I was disappointed because I thought the course would include movie editing - as in movies you take, editing. Turns out it's animation using After Effects. Not only are the first 5 sections incredibly detailed with every aspect of storyboarding, script writing and sound editing but (I'm only on section 6 "Importing Assets into After Effects") Ryan Eurick (sp?) comes in and gives an in depth and detailed tutorial on After Effects animation! This is much more than I expected and much appreciated. I can now add this to my knowledge of basic movie editing. I *highly* recommend this course but be sure it uses the programs and style you wish to learn (as in, Wacom Tablet, Omni Graffle (for storyboarding), and After Effects). I'm loving it.

Show more reviews

What you get with this course

30 day money back guarantee

Lifetime access

Available on desktop, iOS and Android

Certificate of completion

Join the biggest student community

5,200,000

Hours of video content

19,000,000

Course enrollment

5,800,000

Students

Ready to start learning?
Preview this course