How to Create an Awesome Demo Video for Your Business
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How to Create an Awesome Demo Video for Your Business

You don't need to spend $10K in order to have a professional video produced. Learn to make one yourself the easy way!
Best Seller
4.1 (174 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9,314 students enrolled
Created by Miguel Hernandez
Last updated 10/2016
English [Auto-generated]
Current price: $10 Original price: $150 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 9.5 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Scriptwriting - Learn to create simple, compelling, effective scripts in less than 2 hours
  • Animating - Learn to create awesome animations quickly and cheaply
  • Voice over - Learn how to record great voice over audio with no budget or where to hire great voice over talent.
  • Editing- Learn how to put animation, audio, sound, all together with Final Cut or iMovie
  • Promoting - Learn great social media marketing techniques to promote your video and increase your chances of it becoming viral
  • How to produce explainer videos from scratch
View Curriculum

Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Explainer videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.

Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.

As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.

Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.

Who is the target audience?
  • Promote your startup and explain your services quickly and concisely
  • Increase your conversion rates by up to 400%
  • Keep your information pages clutter-free
  • Use your demo video as an elevator pitch to raise capital
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Curriculum For This Course
98 Lectures
Student Testimonials and Sample Demo Videos
1 Lecture 02:44
I created this course with the intention to provide an alternative for cash strapped startups to produce their own demo videos. As a producer It hurt to turn down many hard working entrepreneurs because they just could not afford an studio like mine to produce their demo video. So I sat down and spe…
Preview 02:44
4 Lectures 14:08

Welcome to the Grumo Course where I will teach you everything I know about creating awesome demo videos. Oh Yeah!

How to create awesome demo videos

Have you noticed more and more websites' landing page have a big demo video promoting their products and services?
Miguel explains the benefits of using a great demo video on your website.

Why does your website need a demo video?

Miguel talks about the 9 steps he follows to create demo videos.

The 9 Production Stages
Script Writing
17 Lectures 01:25:27

5 Parts, yes 1, 2, 3, 4, and Cinco!

Learn the 5 parts of a great script

Learn the 7 things a script must have to be a hit.

What makes a script awesome?

The 5 Sales Impulse Factors

The whole advertising industry summed up

08 - Study Case 1: The Hipmunk demo video

Study Case 1: Analyzing the Hipmunk video script

Study Case 1: Analyzing the Hipmunk video script 2/2

This PDF contains several revisions of the Hipmunk video script so you can see how it evolved before it went into production.
You'll notice that most changes simplified lines and helped to shape a more coherent and emotional story.
There are 2 possible approaches to a 1st script draft. Start with a barebones script with no story and add to it, or write a script with all the features of the product and simplify it to the essential ones.

Hipmunk Script - All Versions
7 pages

Study Case 2: The HighlightCam Demo video 1/2

Study Case 2: The HighlightCam Demo video 2/2

How to apply the SUCCESS rules an independent script paragraph

Using Excel to apply the SUCCESS rules

Comparing a Good script line versus a Bad one

Stay away from boring, aim for balance

Applying the SUCCESS rules to a whole script

Learn the importance of a good script ending

Reviewing all the main points
10 Lectures 01:12:34
Intro to Storyboarding

Storyboarding requirements

Creating a storyboard template

Using Omnigraffle for Storyboarding

Storyboard sections explained

Drawing your Storyboard Shots

Scanning and importing your shots

Storyboard Samples

Highlightcam Storyboard and Omnigraffle File
1.8 MB

This ZIP file contains: The SUCCESS Excel template, the Storyboard template Omnigraffle file, and the Storyboard 9 rectangle board in PDF.

Grumo Storyboarding Files
300.7 kB
6 Lectures 29:37

Hardware and software options to record voice over.
Demostration of how to record voiceover with an iPhone and a blanket. 

Voiceover recording intro

Miguel shows how he records voice over with an iPhone by actually showing the iPhone screen.

iPhone voiceover app demo

Transferring voiceover from iPhone to PC via WiFi

Background noise removal using Audacity

Background noise removal using Soundtrack Pro

Use to find a great selection of affordable voice over artists.

Hiring a voiceover professional online
11 Lectures 50:33
Hardware for Illustration

Software for Illustration

Creating an asset list

Setting up Illustrator

Only works on CS5.

Project File for Illustrator Setup up
71.6 kB

Here are all the Illustrator files for the WhiteBoar project compatible down to CS2

Whiteyboard Illustrator Files
1.2 MB

Drawing in Illustrator

Coloring in Illustrator

Project Files for Coloring and Drawing in Illustrator
201.7 kB

How to prepare your assets to be imported into After Effetcts.

Prepping assets for animation

Project File for Prepping for After Effects
104.5 kB
16 Lectures 01:17:12
Animation Software and Hardware

Setting up an After Effects project

What are Comps in After Effects

Project File for After Effects Comps
5.2 kB

Importing Assets into After Effects

Project Files for Importing Assets in AE
267.5 kB

Rigging a Character in After Effects

Project File for Rigging a Character
10.5 kB

Animating a Shot in After Effects

Project Files for Animating a Shot
520.5 kB

Adding Effects in After Effects

Project Files for Effects in AE
113.7 kB

Creating Low-Res Previews in After Effects

Project file for Creating Low-Res Preview
20.4 kB

Final Render and Video Delivery

All project files used to render the final version delivered to client.

WhiteyBoard After Effects project
42.9 MB
Sound Design
8 Lectures 54:54
Intro to Sound Design

Online Stock Sound Resources

Recording your own sound effects

Customizing Sound Effects

Creating a Sound Library

Selecting the perfect Music Sound Track

Creating your own Music

Listen to my finished masterpiece here (make sure you wear earplugs)

Garage Band Demo Project Files
6.8 MB
4 Lectures 48:42
Editing software

Overview of Final Cut Pro

Shortcuts and basic editing actions

Adding the sound track and exporting the final video
12 Lectures 49:44
Intro to Compressing and Delivering Video

Encoding video using Quicktime

Encoding video using MPEG Streamclip

Encoding video using VLC

Encoding video using Final Cut Pro

Encoding video using Compressor

Delivering options introduced

Delivering video via Email

Delivering video via YouSendIt and WeTrasnfer

Delivering video via YouTube and Vimeo

Delivering video via FTP

Tracking video performance with Wistia
1 More Section
About the Instructor
Miguel Hernandez
4.6 Average rating
1,655 Reviews
23,313 Students
9 Courses
Top Udemy Instructor, Founder of Grumo Media

I'm a veteran top Udemy instructor with over 20,000 students and the CEO of Grumo Media, a video marketing and online education studio located in Vancouver, Canada.

I have true passion for online education and have spent the last 6 years creating multiple best selling courses and taught thousands of students across the world in both English and Spanish.

Check out my courses and I'll promise you not only you will learn new valuable skills but you'll have lots of fun in the process. At least that is what most of my students have expressed in over 800 positive reviews.

I have courses on animation, video marketing, online course creation, productivity, website development, lifestyle business creation and even online dating.

I also have 10 years of experience in multimedia production and have produced hundreds of  promotional videos for some of the top Silicon Valley startups including clients like Microsoft, Walmart, Fidelity Investments, Reckitt Benckiser, Hipmunk and even Ashton Kutcher.

I hope to see you inside one of my courses soon!

Peace, Love, and Cookies ;)