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Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.
Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.
As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.
Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.
|I created this course with the intention to provide an alternative for cash strapped startups to produce their own demo videos. As a producer It hurt to turn down many hard working entrepreneurs because they just could not afford an studio like mine to produce their demo video. So I sat down and spe…|
|Section 1: Intro|
Welcome to the Grumo Course where I will teach you everything I know about creating awesome demo videos. Oh Yeah!
Have you noticed more and more websites' landing page have a big demo video promoting their products and services?
Miguel talks about the 9 steps he follows to create demo videos.
|Section 2: Script Writing|
5 Parts, yes 1, 2, 3, 4, and Cinco!
Learn the 7 things a script must have to be a hit.
The 5 Sales Impulse Factors
The whole advertising industry summed up
08 - Study Case 1: The Hipmunk demo video
Study Case 1: Analyzing the Hipmunk video script
Study Case 1: Analyzing the Hipmunk video script 2/2
This PDF contains several revisions of the Hipmunk video script so you can see how it evolved before it went into production.
Study Case 2: The HighlightCam Demo video 1/2
Study Case 2: The HighlightCam Demo video 2/2
How to apply the SUCCESS rules an independent script paragraph
Using Excel to apply the SUCCESS rules
Comparing a Good script line versus a Bad one
Stay away from boring, aim for balance
Applying the SUCCESS rules to a whole script
Learn the importance of a good script ending
Reviewing all the main points
|Section 3: Storyboarding|
Intro to Storyboarding
Creating a storyboard template
Using Omnigraffle for Storyboarding
Storyboard sections explained
Drawing your Storyboard Shots
Scanning and importing your shots
Highlightcam Storyboard and Omnigraffle File
This ZIP file contains: The SUCCESS Excel template, the Storyboard template Omnigraffle file, and the Storyboard 9 rectangle board in PDF.
|Section 4: Voiceover|
Hardware and software options to record voice over.
Miguel shows how he records voice over with an iPhone by actually showing the iPhone screen.
Transferring voiceover from iPhone to PC via WiFi
Background noise removal using Audacity
Background noise removal using Soundtrack Pro
Use Voices.com to find a great selection of affordable voice over artists.
|Section 5: Illustration|
Hardware for Illustration
Software for Illustration
Creating an asset list
Setting up Illustrator
Only works on CS5.
Here are all the Illustrator files for the WhiteBoar project compatible down to CS2
Drawing in Illustrator
Coloring in Illustrator
Project Files for Coloring and Drawing in Illustrator
How to prepare your assets to be imported into After Effetcts.
Project File for Prepping for After Effects
|Section 6: Animation|
Animation Software and Hardware
Setting up an After Effects project
What are Comps in After Effects
Project File for After Effects Comps
Importing Assets into After Effects
Project Files for Importing Assets in AE
Rigging a Character in After Effects
Project File for Rigging a Character
Animating a Shot in After Effects
Project Files for Animating a Shot
Adding Effects in After Effects
Project Files for Effects in AE
Creating Low-Res Previews in After Effects
Project file for Creating Low-Res Preview
Final Render and Video Delivery
All project files used to render the final version delivered to client.
|Section 7: Sound Design|
Intro to Sound Design
Online Stock Sound Resources
Recording your own sound effects
Customizing Sound Effects
Creating a Sound Library
Selecting the perfect Music Sound Track
Creating your own Music
Listen to my finished masterpiece here (make sure you wear earplugs)
|Section 8: Editing|
Overview of Final Cut Pro
Shortcuts and basic editing actions
Adding the sound track and exporting the final video
|Section 9: Delivering|
Intro to Compressing and Delivering Video
Encoding video using Quicktime
Encoding video using MPEG Streamclip
Encoding video using VLC
Encoding video using Final Cut Pro
Encoding video using Compressor
Delivering options introduced
Delivering video via Email
Delivering video via YouSendIt and WeTrasnfer
Delivering video via YouTube and Vimeo
Delivering video via FTP
Tracking video performance with Wistia
|Section 10: Promoting|
Intro to promoting video online
Promoting video using YouTube
Promoting video using Vimeo
Promoting video using Facebook
Promoting video using Twitter
Promoting video using Reddit, StumbleUpon, and Digg
Promoting video using TubeMogul
Promoting video using Wordpress and Tumblr
Miguel thanks all of you for watching this course.
Miguel Hernandez is the CEO of Grumo Media which he founded in October 2010.
Miguel has over 10 years of experience in multimedia production and has created promotional videos for clients like Microsoft, Walmart, Fidelity Investments, Reckitt Benckiser and even Ashton Kutcher.
Miguel's many passions have taken him from his original love for mechanical engineering, to 3D animator, all the way to music video director, and web application developer.
Miguel has always had passion for film, technology, and startups.
Miguel was born in Bilbao, Spain and relocated to Vancouver, Canada in 1996 with most of his family.
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Available on desktop, iOS and Android
Certificate of completion
Hours of video content