How to Create an Online Course (Pt 2)
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How to Create an Online Course (Pt 2)

Part 2 - eCourse Topic
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Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Last updated 5/2017
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Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 41 mins on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to identify the appropriate topic for your online course using the hedgehog concept, keyword research, and community research.
View Curriculum
  • Optional: How to Build & Sell an e-Course (Part 1 - eCourse Target Market)

This course will teach you how to effectively do proper research in order to pick the best topic for your course, namely utilizing the hedgehog concept, keyword research and community research. The hedgehog concept is a powerhouse method of picking a topic taught by Jim Collins, best selling author of Good to Great, that we will personalize for creating courses.

For keyword research, we are going to cover how to leverage tools like Amazon, Google, and Answer the Public to pick high search volume and low competition keywords that will lead to explosive growth of your course. Understanding how to choose the correct topic will make or break the success of your course, and be the difference between a waste of your time and an investment to your future.

For community research, we are going to dive deep into how to leverage forums, blogs and social media to connect with your target market, get feedback from them, and build your course to solve real problems that exist in the market place. By tending to the needs of real customers in the market, you will be able to position your brand and course as the authority in your niche and dominate that space.

Following the completion of this course, you will feel much more confident about your whole approach when it comes to picking the specific topic that your eCourse will be on.

We hope you enjoy the course and are confident that you will get immense value from it.

Who is the target audience?
  • Anyone who wants to learn how to build and sell a successful online course.
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Curriculum For This Course
2 Lectures 03:22
Hedgehog Concept
1 Lecture 06:35
Keyword Research
4 Lectures 19:12
Kindle Research Part 1

Kindle Research Part 2

Google Keyword Planner

Answer the Public
Community Research
3 Lectures 15:35


Social Media
Thank You
1 Lecture 01:24
About the Instructor
Ben Gothard
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1 Student
4 Courses
Founder & CEO, Gothard Enterprises. Author, CEO at 20: A Little Book for Big Dreams.

My name is Ben Gothard. I am a 22 year old Senior at LSU studying Finance, and I'm an entrepreneur, CEO & author. My journey really started back in 2014. As a Sophomore, I didn't have a passion or purpose in my life. After being contacted by my father and my roommate to market their law firm and t-shirt business, respectively, through social media, I told them not to hire me, but to hire my company. 

I started Gothard Enterprises LLC, a social media marketing company, in December of 2014, and my entrepreneurial journey began. After working for a while, I decided that I had another passion - helping people. So, I started writing my first book. After a year, I published CEO at 20: A Little Book for Big Dreams. The purpose of the book is to help people turn their dreams into reality by giving them tools, tips and anecdotes to get them started. Since then I've published 14 more books. I'm looking forward to helping as many people as I possibly can, and spreading my message far and wide as I build my company and publish more books!

ZonLife Success
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1 Student
4 Courses
Value at it's finest, at the most affordable price.

Allow me to introduce myself.

Here goes...

My name is Chris Jones, and I run a full time blog which is aimed towards helping people just like you to become and live financially free - breaking through the barriers of the 9-5 grind towards building your own daily, weekly, monthly schedule!

I am also the proud co-owner of three successful Amazon FBA businesses. YES, THREE! I have been running these online businesses for just over 16 months now and have never felt more energised, focused and, most importantly, liberated.

My highest month to date is just over £50,000 (please note, this is sale, not profits,) this amount in previous jobs would of taken me over 3 years to earn. These are not typical results for everyone else, but with hard work, they 100% can be.

I am now just a few short weeks away from being live for 17 months - Don't let these number's result in you thinking this is all profit (profit margins sit around the 35% mark, sometimes higher) sometimes lower depending on the niche and product you are selling in!

I now make regular daily sales of between £700-£1,000 per day, the profit margins on our products range from 30%-40% per sale made

I have a major obsession with helping people live the life they want (this is a healthy obsession, I promise you); on their own terms and not having to answer or report back to anybody else when that someone clicks their fingers at you.

It's time you started making money work hard for you, not the other way around.And this is why I felt inspired to create ZonLife - a concept that goes far beyond the walls of your normal '9-5' job. I wanted to create an online community which excites and educates the online marketplace sellers of today and tomorrow, with an open invite into a forum of shared knowledge and experience that cultivates a shared sense of co-operation that benefits us all out there in the competitive market!

Sound win-win so far? Good, you’re getting the message...

The Freedom Code is something I have developed during my time selling and communicating online, which has three key elements to it:

  • Happiness
  • Health
  • Wealth

I believe the above are the major ingredients in living the life you want, whether it is a life of happiness, health or wealth, or ideally all three combined!

Basically my ultimate goal in life is to help people chase their dreams and claim the rewards they deserve in the process.

Plain. And. Simple!

Anyway, enough about me and my ambitions...

I'll speak to you more very soon! :)