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How to create an online brand that gets you clients and jobs

Learn how to create a compelling personal brand that gets you jobs, clients, and opens many other doors.
4.0 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
94 students enrolled
Published 11/2012
English
$10 $50 80% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 5 hours on-demand audio
  • 15 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
In this course, you will learn how to build a successful online presence that will get you the clients and jobs you want
View Curriculum
Requirements
  • an internet connection
  • a computer / laptop
  • an open mind and lots of curiosity
Description

This is a comprehensive, info-taining course on building your own personal brand online, so that you attract the clients and jobs you actually want (sweet yesss)


  • the course features 14+ modules, each one consisting of a teleclass, slideshow, a video and sometimes worksheets / additional help templates
  • learn how to create an effective and kick-ass website, use social media to build your influence, make yourself stand out from your competition and attract peers and customers that want to do biz with you
  • it will also include a premium 104 page illustrated personal branding guide on "standing out online and getting the attention you need" 

This course is for you if you want to build a thriving and profitable 
audience for your existing website or new one.

And hey, if you have any questions, you can always contact us within the course. We LUV to help you out ! (and we don't bite)

Who is the target audience?
  • people who want to create a successful online presence
  • people who want to use their website to build their biz / career
  • people who want to grow their existing website / blog and/or start a new one
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Curriculum For This Course
Expand All 42 Lectures Collapse All 42 Lectures 10:39:44
+
Intro - What to expect from this course !
3 Lectures 16:50
In the first module we'll talk about the current paradigm shift and why you need an online platform to build your career and biz.

  • learn why you need a site/blog/platform
  • why the old approach of getting work doesn't WORK
  • what to expect from this course
Get in !

Intro Interview - introducing ourselves and telling you what to expect
12:24

This is the intro slideshow that shows you the basic concept of building your online platform (website or blog) and why it's essential in today's job and business world to have one.
My First Lecture
15 pages

Learn why your platform beats any kind of CV in the butt. And offers you WAY better opportunities.
Preview 04:26
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Mission & Purpose - How create a compelling story that attracts your right audience and customers
4 Lectures 20:47
In this teleclass you learn:
  • why you need to create a compelling mission and   purpose for your platform
  • why it's good to attract your "right" audience and deter others
  • how to create a compelling story
  • how to make people bond to your brand
And we'll leave you with some questions that help YOU define your purpose and story.
Let's get this thing rolling !


How to create a mission and purpose that attracts your audience
15:03

It's a printable sheet that easily helps you craft your brand mission, purpose and attributes. 

I have included the version that I filled out myself, so you can see how easy and fun it is to build the basis for your brand.

Fill out the "Brand cheat sheet"
3 pages

This is the slideshow based on our teleclass. Learn why having a mission and purpose is not some hippie kumbayo blah blah, but actually an effective way to grow your influence and business.
  
Slideshow
17 pages

In this drawing video, I'll show you how having a strong mission and story will result in job/biz offers and money. Yippie !
Preview 05:44
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How to become the master of your domain !
3 Lectures 18:10
In this juicy teleclass we'll discuss :
  • why you need to get known for something
  • HOW you can get known for "your thing"
  • tips and tricks to achieve your "niche"
  • examples from successful online people who achieved that
This is a meaty and important aspect of creating your online brand and platform, so open your ears and soak it all in !
Learn how to become the go-to person in your niche
12:53

Slides
13 pages

In this little sketch video, I'll show you why it's essential to stand out and position yourself in a way that makes people pay attention to you online (so that they hire or pay for you ;)
Sketch video - why you need to get known for something
05:17
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Discover your voice/develop a unique point of view
3 Lectures 20:54
In this audioteleclass you'll learn what it takes to develop a voice

  • How to Cultivate a unique voice
  • Why You don't Have to Write Like You Did in School
  • The Power of Telling
  • Why Knowledge isn’t enough, personality matters
Let's get to it and help you create a voice that Mars would say gives people eargasms. 



The Keys to Discovering Your Voice
15:15

In this slideshow we'll clarify everything we have talked about in the teleclass Module 4. Bite into it !
Infusing personality into everything you do
14 pages

In this little sketch video I further dive into creating a compelling online voice and amplifying it to get your maximize attention !
Sketch video - How to amplify your online voice
05:39
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Choose a platform to share your ideas
3 Lectures 26:48
There's more to building a brand than putting up a blog. In this audioteleclass you'll learn about the following: 

  • Figuring out which medium is best for you (writing, audio, video)
  • The Pros and Cons of Each Platform 
  • Getting the most of whichever platform you chose
This is a foundation for everything else you're going to do. So pay close attention to this module and take lots of notes. 

Find Your Ideal Platform and Pros and Cons of Each Type
21:24

The slideshow that helps you find your perfect content communication tool - so that you create awesome media that people pay attention to.
Media platform slides
10 pages

Learn different way of media and learning about which one fits YOU the most.
Sketch video - the different media styles of content creation
05:24
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How to set up your online presence
3 Lectures 27:26
In this module you become Action Jackson and we talk about all the tools you'll need: 
  • The Importance of Having Your Own Domain
  • Setting up Your Hosting Account 
  • Why Blogs Should be Built on Wordpress or Squarespace
Be sure to make a list of all the action items we talk about in this module. 

Tools for Building your Media Empire
20:53

It gets a bit technical in here, but these are the basics you have to know when setting up your website. Don't worry - we make it entertaining !

Enjoy the slides.

Hosting and Domain slideshow
10 pages

Sketch video - Free VS. hosted site
06:33
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How to make your website layout work and look pro
3 Lectures 32:45
Layout and design of a web site can make or break your brand.  In this audio telelcass we talk about making your website look completely professional: 

  • Why Simplicity is the Way to go With Design
  • Key Pages that Every Web Site Should Have
  • The Importance of Using a Premium Wordpress Theme
  • Designing Your Site so It Accomplishes Your Ultimate Goal


Web Site Layout and Design
27:47

Here we'll summarize the most important parts of an effective website that converts visitors into buyers. 
Check out the additional sheet to get the visual page layout template (down below) !!
Creating an effective website that converts
17 pages

Sketch video - the most important part of your homepage
04:58
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How to build and share your body of work
3 Lectures 27:09
In this audio teleclass we talk about creating a body of work

  • Having a Content Creation Strategy/Schedule
  • The Various Types of Content You Can Develop
  • Developing Credibility with Your Audience
  • The Importance of Consistency

Build a portfolio of work
21:52

Text version of our talk - soak up all the ways you can create and distribute your media content.
Content slideshow
10 pages

In this sketch video, you'll learn how to spread, cross-promote and re-purpose your content. 
Sketch video - how to distribute your content in many ways
05:17
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Define your target audience and attract your right customers
3 Lectures 21:32
If you try to be everything to everybody, you'll be nothing to nobody. In this audiotelelclass we discuss the following: 

  • Identifying Your Target Audience
  • Why It's not Just about Demographics
  • The Importance of Like Minded People 
  • And Much More

Build a Tribe of Raving Fans
14:56

We'll also mention different ideas about what target audience truly needs and why you need to define it.
Slideshow of the teleclass
7 pages

It sounds complicated, but it's actually a vey useful concept that will help YOU find your right customers and clients.
Sketch video - the difference between demographics and psychographics
06:36
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How to use social media to your advantage
3 Lectures 41:23
Social media can really amplify your message. But you have to do things correctly. 

  • How to Navigate the Waters of Twitter
  • Creating True Engagement on Facebook
  • Why Relationships Matter So Much
  • The Importance of Quality over Quantity

Amplify Your Message with Social Media
35:14

You learn about the major social media networks and the pros and cons of each one. You also get some additional tips on navigating through the social media jungle and make it work for you !

Buckle up, this is one jam-packed section !

Plug in the amplifier (social media - yoohoo !)
15 pages

Learn how to use social media the fun and effective way, so you can get actual value out of it.
Sketch video - how to master your social media outlet
06:09
5 More Sections
About the Instructor
4.0 Average rating
4 Reviews
94 Students
1 Course
creative online entrepreneur

Mars Dorian is a brand storyteller & designer who helps solopreneurs and small businesses stand out online in order to get the attention and biz they need. He has worked with business from around the world - from startups in San Francisco, artists in the UK to self-help consultancies in Australia.

His popular blog is full of cartoons and cursing and has been featured on Alltop, {Grow}, Blogcast FM, Think Traffic and recently on the book "The Impact Equation"by New York Times bestselling authors Chris Brogan and Julien Smith.

He is deeply in luv with helping people create amazing online brands.

4.0 Average rating
4 Reviews
94 Students
1 Course
Host of BlogcastFM

BLOGCAST FM founder/host Srinivas Rao has been a 2-time speaker at Blogworld Expo and was listed on Problogger’s annual list of 40 Bloggers to Watch in 2011. He’s a regular contributor to the adage 150 blog {GROW} and his work has been featured on Social Mouths, Write to Done, Dumb Little Man, Twitip, Kikolani, and many other social media and personal development blogs. Srinivas has interviewed nearly 300 people since starting BLOGCAST FM and continues to have the best and brightest guests from the online business industry.

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