How To Create An Engaging YouTube Channel
4.3 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How To Create An Engaging YouTube Channel

The simple guide to creating a YouTube channel that's ready to engage and grow your audience.
4.3 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
885 students enrolled
Created by Fred Williams
Last updated 5/2016
Curiosity Sale
Current price: $10 Original price: $40 Discount: 75% off
30-Day Money-Back Guarantee
  • 37 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how to create content worthy of YouTube
  • Learn how to build your brand on YouTube
  • Discover the ways you can make money on YouTube
  • Find out the essential elements of a YouTube channel
View Curriculum
  • Students do not need to prepare anything ahead of taking this course
  • Students may take notes in order to ask questions to the teacher or provide feedback for changes
  • Students do not need to download any software
  • 5000 + students
  • 150 reviews with an average of 4.4/5
  • Business podcast 'Breaking Biz' with over 10,000 subscribers


Hello and welcome!

This course is designed to simplify the best practices of setting up an engaging YouTube channel so you can understand how to reach and engage your audience and improve your chances of building an audience and make money from your YouTube Channel

Understand the basic processes of developing your YouTube channel using proven, simple and effective techniques.

  • Discover what makes great content
  • Learn how to properly build a brand that your fans appreciate  
  • Find out the simple steps you can implement to really engage your audience
  • Hear real life case studies of brands and individuals using YouTube to great effect
  • Understand the different formats of YouTube advertising

Knowing how to create and run a YouTube channel is an essential element of today's online marketing requirements.

In the course you will learn how to avoid 'tired' content and understand what it takes to really gain the interest of online browsers. You'll learn about the importance of developing your niche, finding your tone and how to create material that people want to share.

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on YouTube.

I designed this course to offer you an easy to follow, comprehensive guide to starting and growing your YouTube channel. YouTube marketing is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.

Recent Udemy feedback

"I'm very impressed with how many great tips there were in this short course. Good job. This guy clearly knows what he's talking about. I was going to give it 4.5 stars for being too short -- but I thought that didn't make sense since what is there is excellent.... Just what I've been looking for."

"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."

"Good information and very motivational. Once I started I couldn't stop till I watched all of them."

"The course is presented in great way, every thing is almost perfect. Using some real cases in explaining some point is really good. The information which are presented are well organized so it is easy to remember."

Who is the target audience?
  • This course is strictly for beginners with no knowledge (or very limited) of YouTube
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Introduction Video
1 Lecture 01:59
Creating Great Content
6 Lectures 08:04

When it comes to your content, what will you choose to ensure you can keep up with the demands of the YouTube audience? 

Preview 01:10

It's easy to get excited about a YouTube channel and throw up a couple of videos in the first few days. However, that kind of thinking will result in a premature end to your content. You need to be thinking of a long term strategy.

Preview 00:37

Creating videos that people want to share is one of the most effective ways to grow an audience on YouTube. It’s powerful because people are learning about you from the people that they trust the most – their friends, family and followers. If you’re attempting to make videos that viewers will want to share, here are a few ways to do so.

Preview 02:39

In this real life example we look at the Dove 'Legacy' campaign, which used very emotional and thought provoking short films to capture the attention of their audience online.

Preview 01:51

What are will you decide to specialise in if any? Choosing a particular niche can be a great way of differentiating yourself from the competition and acquiring high subscription numbers.

Preview 01:14

How you communicate with your audience will become a recognisable part of your brand, and how viewers will start to identify with you and your services.

Preview 00:33
Your Brand
9 Lectures 08:19
Section Intro

Branding can establish your channel’s identity and attract viewers – and help bring them back for more. It’s a symbol (or set of symbols) designed to convey a consistent message about your channel.

Why Should You Create A Brand For Your Channel?

Discover how to desing imapctful branding and feature it across YouTube.

Creating A Strong YouTube Brand

Strong Brand Example: Michelle Phan

Strong Brand Example: The Good Stuff

Channel Icon, Art & Description

The channel description is text that conveys key information about your channel - search engines use these words so people can find you. Discover more in this lecture.

Write An Informative Channel Description

Your channel trailer is like a film trailer – use it as a way to offer a preview of your channel's offerings so that viewers will want to subscribe. What should go into it?

Produce A Captivating Trailer

You've got your heart set on a great YouTube channel, so there's no time to think about your future audience right? Wrong. Considering your audience and plaaning ahead of time is a critical part of your YouTube strategy.

Think About Your Audience
How To Build Fan Engagement
5 Lectures 06:27
Section Intro

Don't alienate potential fans by keeping your story secret. Part of the attraction or affinity people feel towards successful YouTubers is the sense of connection. That can only be created by being more 'open' about who you are, and where you came from.

Share Your Creation Story

Develop Rituals

Just like a secret handshake, using fun or unique language can help make your community feel like insiders. Check out more in this lecture.

Create Your Own 'Secret Handshake'

Interacting with your audience is a key step towards developing a loyal fanbase who can help promote your content. If your fans love what they see and have positive interactions, they’re more likely to share your videos and recommend them to their friends.

Connect With Fans & Activate Your Base
Making Money
7 Lectures 12:03
Section Intro

Find out the basic steps you need to take to build a profitable YouTube channel. There are common mistakes people make, namely assuming they can get rich very easily by creating a YouTube channel. Don't fall into that trap.

Audience Before Income

Discover the basic process of how YouTube advertising works, including the role you (the creator) plays, as well as the audience and advertisers.

How Ads Work On YouTube

Available Ad Formats

In this audio extract from the Breaking Biz podcast, John Quilter (a.k.a 'The Food Busker') discusses ad formats, guidelines and the challenges that he faces monetising his YouTube channel of over 100,000 subscribers.

Real Life Example: The Food Busker

Set Monetisation Goals For Your YouTube Channel

Discover the alternatives to standard YouTube advertising, including the options of merchandising and public events.

5 'non-ad' Ways To Make Money On YouTube
About the Instructor
Fred Williams
4.5 Average rating
777 Reviews
19,282 Students
25 Courses
Founder Of English Made Simple

Hi! My name's Fred, I'm a former advertising professional and the founder/creator of the 'English Made Simple' courses on Udemy. 

'English Made Simple' was created to provide ESL students with simple courses to help them develop in all areas of the English language. I love creating the courses and hearing all of your feedback.

I'm confident that each one of my courses will help you on your language learning journey but If you're not completely satisfied, you can request a full refund.

Thanks for visiting my profile!