How To Create An Engaging Facebook Page For Your Business
4.3 (21 ratings)
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How To Create An Engaging Facebook Page For Your Business

The simple guide to creating a Facebook page that's ready to engage and grow your audience.
4.3 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,126 students enrolled
Created by Fred Williams
Last updated 5/2016
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 42 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will be able to understand the basic visual elements of a Facebook page
  • Students will be able to understand the most engaging posts to use on Facebook
View Curriculum
  • Students do not need to prepare anything ahead of taking this course
  • Students do not need to download any software
  • 5000 + students
  • 142 reviews with an average of 4.4/5
  • Business podcast 'Breaking Biz' with over 10,000 subscribers
  • Course Includes 'Bonus' Section on Content Marketing


Hello and welcome!

This course is designed to simplify the best practices of setting up an engaging Facebook page for your business, so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.

Understand the basics of a Facebook business page.

  • Discover what makes the best profile and cover photo
  • Learn how to integrate CTA links for the best chance of conversion
  • Find out what it means to 'delight' your audience
  • Get to grips with the basics of content and design for Facebook
  • Enjoy some real life case studies from major brands

Knowing how to properly set up your Facebook page is an essential element of today's online marketing requirements.

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook.

I designed this course to offer you an easy to follow, comprehensive guide to creating a Facebook page that's set up to engage your audience. I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.

Recent Udemy feedback

"I'm very impressed with how many great tips there were in this short course. Good job. This guy clearly knows what he's talking about. I was going to give it 4.5 stars for being too short -- but I thought that didn't make sense since what is there is excellent.... Just what I've been looking for."

"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."

"Good information and very motivational. Once I started I couldn't stop till I watched all of them."

Who is the target audience?
  • This course is strictly for beginners with no knowledge (or very limited) of Facebook
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Curriculum For This Course
Introduction To The Course
1 Lecture 01:20
The Basics Of Your Page
9 Lectures 07:53

Your profile image is a crucial choice for getting recognised and found within Facebook search. Discover the details behind choosing an appropriate image for your profile.

Preview 00:53

Your cover photo takes up the most real estate above the fold on your Facebook Page, so you must ensure you're choosing one that's high quality and engaging to your visitors.

Preview 00:30

Content & Design Basics
10 Lectures 17:43

What kind of content deserves to be in the news feed? Well, consider the brands that simply shout at you, posting irrelevant messages. Do you scroll past without thinking? Of course you do. In this lecture we'll address this issue and talk about the steps you need to take to create content worthy of the Facebook news feed.

Preview 02:50

How do we get people to remember things? In this lecture we look at the use of storytelling in audience engagement, from the origination of the 'sandwich' to a real life example of a brand tapping in to their audience to create a story.

Using Stories & Facts

In this real life example we'll look at how Roundabout Theatre Company made use of compelling visuals and copy to gain a six times increase in ticket sales directly from Facebook.

Case Study: Using Visuals For 'Pausing Power'

Another great way to engage your audience and tell stories across your campaigns is to use the carousel ad unit. The carousel ad unit allows you to use multiple images or videos across a single ad unit to showcase your brand, products, and/or services.

Storytelling Using Facebook Carousel Ads

Learn how American Express used the Carousel ad format to promote their Premium Rewards Gold Card. In this example we take into account all creative aspects, subtle tactics and copy used.

Case Study: American Express Using Carousel Ads

Motorola India used the carousel ad format for the launch of their Moto X phone. Let's examine their colorful, playful images in their carousel ad unit to communicate the features of their phone.

Case Study: Motorola India Using Carousel Ads

Using high-quality visuals can help your brand be as interesting to your audience as the friends and family in their News Feed. Remember, you’re being seen alongside their experiences — your brand needs to be news feed friendly. Let's dive in and see what we mean by the 80/20 rule.

The 80/20 Rule With Facebook Creative Design

Delighted an online audience is about provoking different emotions, so that people will remember your message and brand. In this lecture we take a look at what's possible.

Delight Your Audience

In this real life example we look at the Dove 'Legacy' campaign, which used very emotional and thought provoking short films to capture the attention of their audience online.

Case Study: Dove Uses Thought Provoking Content
Creative Ways To Engage Your Fans
3 Lectures 04:00

Why do some brands still insist on asking questions in the form of a text update? In this lecture we'll use real life examples and look at the reasons you should be making better use of your imagery.

Use An Image To Ask A Question

Hold A Q&A Session

Reward Your Fans
Bonus Section: Content Marketing
4 Lectures 11:21

Understand the power of what can happen when you forget about selling and instead,decide to provide value and education to your online visitors.

Teach People, Don't Sell To Them

Hear Highrise CEO Nathan Kontny tell the story about the time he needed a plumber and ended up discovering an entirely new and powerful way to  dominate an industry!

How Teaching Customers Made A Plumber #1 Choice On Yelp

Hear 10x founder Hew Leith explain how Buffer managed to win his business as the social media tool of choice for his agency, ahead of all the other competitors such as Hootsuite and TweetDeck. The lesson here is very simple.

Why You Need To Create Helpful & Educational Content

Hear the incredible story of Marcus Sheridan and how his clever content startegy (for blogging) saved his entire company during the recession in America. By focusing on educating his customers, Marcus was able to save hundreds of thousands of dollars on advertising whilst still making the same sales as the previous year. His company also climbed the ranks to top Google in their particular category.

How Marcus Sheridan Used Blogging To Beat The Recession
About the Instructor
Fred Williams
4.5 Average rating
940 Reviews
22,624 Students
26 Courses
Founder Of English Made Simple

Hi! My name's Fred, I'm a former advertising professional and the founder/creator of the 'English Made Simple' courses on Udemy. 

'English Made Simple' was created to provide ESL students with simple courses to help them develop in all areas of the English language. I love creating the courses and hearing all of your feedback.

I'm confident that each one of my courses will help you on your language learning journey but If you're not completely satisfied, you can request a full refund.

Thanks for visiting my profile!