Hello and welcome!
This course is designed to simplify the best practices of setting up an engaging Facebook page for your business, so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.
Understand the basics of a Facebook business page.
Knowing how to properly set up your Facebook page is an essential element of today's online marketing requirements.
From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook.
I designed this course to offer you an easy to follow, comprehensive guide to creating a Facebook page that's set up to engage your audience. I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.
I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.
Recent Udemy feedback
"I'm very impressed with how many great tips there were in this short course. Good job. This guy clearly knows what he's talking about. I was going to give it 4.5 stars for being too short -- but I thought that didn't make sense since what is there is excellent.... Just what I've been looking for."
"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."
"Good information and very motivational. Once I started I couldn't stop till I watched all of them."
Your profile image is a crucial choice for getting recognised and found within Facebook search. Discover the details behind choosing an appropriate image for your profile.
Your cover photo takes up the most real estate above the fold on your Facebook Page, so you must ensure you're choosing one that's high quality and engaging to your visitors.
What kind of content deserves to be in the news feed? Well, consider the brands that simply shout at you, posting irrelevant messages. Do you scroll past without thinking? Of course you do. In this lecture we'll address this issue and talk about the steps you need to take to create content worthy of the Facebook news feed.
How do we get people to remember things? In this lecture we look at the use of storytelling in audience engagement, from the origination of the 'sandwich' to a real life example of a brand tapping in to their audience to create a story.
In this real life example we'll look at how Roundabout Theatre Company made use of compelling visuals and copy to gain a six times increase in ticket sales directly from Facebook.
Another great way to engage your audience and tell stories across your campaigns is to use the carousel ad unit. The carousel ad unit allows you to use multiple images or videos across a single ad unit to showcase your brand, products, and/or services.
Learn how American Express used the Carousel ad format to promote their Premium Rewards Gold Card. In this example we take into account all creative aspects, subtle tactics and copy used.
Motorola India used the carousel ad format for the launch of their Moto X phone. Let's examine their colorful, playful images in their carousel ad unit to communicate the features of their phone.
Using high-quality visuals can help your brand be as interesting to your audience as the friends and family in their News Feed. Remember, you’re being seen alongside their experiences — your brand needs to be news feed friendly. Let's dive in and see what we mean by the 80/20 rule.
Delighted an online audience is about provoking different emotions, so that people will remember your message and brand. In this lecture we take a look at what's possible.
In this real life example we look at the Dove 'Legacy' campaign, which used very emotional and thought provoking short films to capture the attention of their audience online.
Why do some brands still insist on asking questions in the form of a text update? In this lecture we'll use real life examples and look at the reasons you should be making better use of your imagery.
Understand the power of what can happen when you forget about selling and instead,decide to provide value and education to your online visitors.
Hear Highrise CEO Nathan Kontny tell the story about the time he needed a plumber and ended up discovering an entirely new and powerful way to dominate an industry!
Hear 10x founder Hew Leith explain how Buffer managed to win his business as the social media tool of choice for his agency, ahead of all the other competitors such as Hootsuite and TweetDeck. The lesson here is very simple.
Hear the incredible story of Marcus Sheridan and how his clever content startegy (for blogging) saved his entire company during the recession in America. By focusing on educating his customers, Marcus was able to save hundreds of thousands of dollars on advertising whilst still making the same sales as the previous year. His company also climbed the ranks to top Google in their particular category.
I'm a fully qualified ESL teacher living in Rome, Italy. I created 'English Made Simple' as a way to produce online english language courses for students accross the globe.
I'm also the founder of the small business podcast 'Breaking Biz' which interviews small business owners and reaches an audience of over 10,000 subscribers.
Before teaching English my professional background was in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.
I hope you enjoy my courses, and I look forward to hearing your feedback.