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How to Build a Strong Personal Brand: A step by step guide
Rating: 4.4 out of 5(76 ratings)
2,860 students

How to Build a Strong Personal Brand: A step by step guide

Learn how to create a strong personal brand for yourself, leading to more opportunities and more influence
Created byAlastair Banks
Last updated 11/2020
English

What you'll learn

  • After taking this course you will understand personal branding and the importance of it. You'll understand how to setup your own platforms and digital footprint. You'll understand the offline aspects to personal brand and how you can leverage opportunities from them.

Course content

8 sections • 54 lectures • 1h 46m total length

  • A bit about my background1:48
  • What is personal branding?0:58
  • Positioning and Thought Leadership0:45
  • This is not just digital3:15
  • Who needs a personal brand?1:24
  • Why is personal brand important?1:15
  • Leaving your legacy1:03
  • Alastair, how do you have time to do this all?1:49

Requirements

  • None. All you need is the enthusiasm and passion to improve your own personal brand

Description

Your personal brand is what people say about you when you're not in the room - Jeff Bezos, Amazon 

Having started my own company at the age of 19 and never worked for anyone else, I've successfully built and used my personal brand to drive company growth over the 20 years we've been in business. We are now a team of just under 20 turning over just shy of a million GBP a year. Much of that growth can be attributable to opportunities I've developed through my own brand. 

I've been a blogger since the mid 2000's and run my own YouTube channel which in one single year I uploaded entrepreneurship tips every day for a complete year. I've been coaching and speaking all over the UK and Europe on the topic of personal branding for the last five years and this course is an amalgamation of the main areas I cover time and time again. 

I guest lecture on Exeter and London Business School MBA programs as well as teaching students up and down the country how to develop and use their own brand value to increase their chances of employability. 

I'm incredibly passionate about this subject and regularly use stories that have come from my very own journey. 

Who this course is for:

  • Anybody who wishes to use their personal brand to get ahead in life. It might be that you're searching for that perfect job, or generate more opportunities for your business or be seen as the expert in your field. These are all areas which this course will help you with

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