How to create a winning TV Pilot Proposal

Learn how to tell and sell your television concept successfully with the help of an award winner & television producer.
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  • Lectures 10
  • Length 36 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2014 English

Course Description

How to create a winning TV pilot proposal: This course is about learning, knowing and understanding what key elements to cover in your written proposal.

  • Have you shot a TV pilot, sizzle reel or presentation tape and ready to pitch?
  • Are you ready to shoot a visual presentation but don't know how?
  • Do you have a show concept but don't know where to start?

If your answer is YES... then this course is for you! Many spend hundreds and thousands of dollars creating beautiful pitching presentations:

  • Television Pilots
  • Sizzle Reels
  • Presentation Tapes

But most forget about the paperwork. When pitching a show concept it is vital to have both written and visual presentations. You want a complete package to help tell and sell your story.

The paperwork proposal is like the engine inside of a car. Yes, the car looks great but how does it run? How does it get from place to place? Where do you park it? Network executives and investors will ask lots of questions before and after they see your visual presentation. This course will prepare you for most of those questions.

In this course I will use my original pitching package that earn a 24 hour green-light from a television network executive and went on to become a hit celebrity talk show on a top tier cable network. I will utilize videos and power point slides to dissect the written proposal and showcase some of the original TV pilot. Footage from the TV pilot will be used as examples to drive home certain key elements needed in a written proposal.

This course was designed to be "On Demand" & "Time" friendly . All videos and lessons are up for a lifetime. You can complete the course in one day, one week or one month it's totally up to you. After you complete the course there will be a special gift waiting for you!

A downloadable PDF of this winning proposal will be provided at the end of the course as a "Thank You" gift from me to you.

What are the requirements?

  • Students should be familiar with some of the basic television terminology.
  • A video player device is needed for this course. Quicktime for example. PC, Laptop, Tablet or Smartphone with a video player installed.

What am I going to get from this course?

  • By the end of the course, you will be able to pitch your idea clearly from a creative and buisness point of view.
  • In this course you will learn Charlotte's top ten successful elments used in her winning paperwork proposals.

Who is the target audience?

  • This course is intended for independent directors, producers or actors who have written a television show or script, shot a television pilot or sizzle reel. Anyone who is planning to take pitching meetings with a television network executive and or investor.
  • Individuals who do not have a lot of time on their hands and need to learn fast and get the ball rolling.
  • Anyone who has a show concept and is looking to take it to the next level professionally.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: How to contact Charlotte Burley

In this lecture I am sharing a link to my website where you can learn more about who I am in greater detail. I'm an award winning copywriter, published author, creative consultant and CEO of a production company. I absolutely love to help others create and execute amazing ideas. That is one of the reasons I decided to create this class, so many creatives ask for my help and I want to help them all... but how? And now, thanks to Udemy I can. Time is very valuable so I want to thank you now for taking the time out to invest in yourself, your project and for choosing my course. Please find attached your THANK YOU GIFT. A downloadable PDF version of the original proposal "The Foreplay" that went on to air as "The Turn On" on a top tier cable television network for three years. Feel free to use this document as your refresher, creative blue print or cheat sheet.

Section 2: The Proposal Pitch - Creative Side

Before we get into the paperwork, I had to share three important elements that you must know, understand and execute at some point. These elements are vital to the producing and pitching process. Also please find attached a power point slide addressing a popular question that clients ask me "Charlotte, what is the difference between a pilot and a sizzle reel?" Just in case you were wondering the same thing... I've provided the most popular types of visual presentations used in pitch meetings. Hopefully it will help you to decide which one to produce for your show concept. Good luck!


Element #1 is Concept and Concept Explored. In this lecture my goal is to help you make a great first impression. This is a video lesson utilizing power point slides to showcase the element. I share a written example from the original proposal and visual examples from the original TV pilot.


Element #2 is Show Format. In this lecture my goal is to help you with the layout, the system and the structure of your format type. This is a video lesson utilizing power point slides to showcase the element. I share a written example from the original proposal and visual examples from the original TV pilot.


Element #3 is Programming Opportunity. In this lecture my goal is to teach you how to flex your research muscles. This is a video lesson utilizing power point slides to showcase the element. I share a written example from the original proposal and visual examples from my promotional reel.

Section 3: The Proposal Pitch - Business Side

In this lecture the goal is to help you understand how your concept works as a brand.


In this lecture my goal is to help you turn your show concept into a money making machine for the network.


In this lecture my goal is to help you figure out how to effectively tie your show concept to their network/platform.


In this lecture my goal is to help you to promote your concept without increasing the budget or financial burden on the investor.

Section 4: The Proposal Pitch - Production Side

In this lecture my goal is to help you identify the key players on your team.

1 question

A fun quiz to test your memory.

1 question

A fun quiz to test your creative skills

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Instructor Biography

Charlotte Burley, Creative Consultant

Charlotte Burley

A CLIO & AICP award-winning copywriter, TV producer, television host, creative brand director, published author and entrepreneur. She has worked with NBC, Syfy, Viacom, Lifetime, Spike TV, Comedy Central, HGTV and InDemand. Her work has earned an induction into the MOMA and features in numerous media outlets, including The New York Times, The New Yorker, The New York Post, and Essence.Charlotte has appeared as a special guest expert on The Tyra Banks Show and she has interviewed celebrities including Magic Johnson, Marlee Matlin, Samuel Jackson and Janet Jackson—just to name a few on her celebrity talk show that aired #1 on Viacom's Centric (formerly BETJ). Charlotte is lead creative of Libra Baby Burley Productions; producing video content for artists, small businesses, big brands and television networks as well as providing creative marketing and branding consultation services.

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