How to Craft a Customer Centric Value Proposition Design

Learn 4 amazing Value Proposition tools the super professionals use. Craft presentations and text that will impress.
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  • Lectures 24
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

You need to stand out in 3 seconds
The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video.

Most likely you do the following misstakes today
  • You start a presentation with a company overview
  • You start a presentation about your product
  • Your webpage is all about your product
  • You have more then 10 words on your power point slide


Tools the super professionals use will be yours
In this course your will learn how to create amazing B2B Value Propositions that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.

Why should YOU take this course?
No matter if you are in sales , marketing, an entrepreneur, manager or standard business Joe you will have a new way of thinking when you create your message and you will be able to better tailor it to your audience.

What are the requirements?

  • I will give you everything you need

What am I going to get from this course?

  • Understand what a Value Proposition is and is NOT
  • Use 4 amazing tools to write Advanced Value Propositions
  • Design your own base Value Proposition
  • Start your own path to become a Value Proposition Professional

What is the target audience?

  • Entrepreneurs
  • Sales people
  • Marketing Professionals
  • Managers
  • Service Professionals
  • Business Professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Section 1: What is a Value Proposition
01:40

Why should you care about Value Propositions? If you are providing B2B products and solutions, you are most likely interacting with prospect many times over a long time period. It is very easy to fall into the dangerous trap of features and functions. Often I hear sales and marketing people start a pitch that is not focused around what is important, the customer. Instead their focus is to do their story talking about their product and company.

In my introduction I give you an outline what this course is about.

02:52

The first thing you need to learn is to stop talking and start listening to your customers. To build the perfect Value Proposition you need to really understand who your customers is.

The definition of Value Proposition
Preview
01:14
Section 2: Section 2: 4 tools to help you build a value proposition
Give me 5 minutes to twist your mind – We hire products to do things for us
Preview
Article
Tool 1 Download - The Value Proposition Designer
Article
04:55

I retell tell the story from professor Clayton Christensen where he present the insight that “We hire products to do things for us”.

01:12

Before you start using tool nr 1, the Value Proposition Designer you need to define your customer.

06:46

Learn the basics on how you use Tool 1, the Value Proposition Designer. I give you the basic definitions of a customers job, the pains they want to avoid and the gains they are looking for.

Article

A great set of questions that will help you when you are using the Value Proposition Canvas.

Article

Check out these additional resources from Alexander Osterwalder and his company Strategyzer on how to ue the Value Proposition Canvas.

Article

With Tool nr 2 we analyze your values compared to competitors.

01:55

With Tool nr 2 we analyze your values compared to competitors. Here I explain how to use the tool.

Article

Futurecurve has created a methodology and process to create value propositions that takes in a broader spectrum of inputs. This tool is a great compliment to the first two but demands more time and resources. Download the tool and description here.

09:08

Futurecurve has created a methodology and process to create value propositions that takes in a broader spectrum of inputs. This tool is a great compliment to the first two but demands more time and resources. Here I explain how to use the tool.

Article

B2B technology marketer Gordana Stik, has created 10 steps to create a really good B2B Value Proposition and what I like about the tool is that we get the support of a flow, a story. Here you can download the tool.

03:57

B2B technology marketer Gordana Stik, has created 10 steps to create a really good B2B Value Proposition and what I like about the tool is that we get the support of a flow, a story. In this video I will go through the tool and how to use it.

01:51

Practise Project nr 1 - Use tool nr 1 and tool nr 2. If you are an A student why not also use tool nr 2 and 4 ;-).

Section 3: Section 3: What should the Value Proposition consist of
Article

Value propositions can be used in many different places such as web pages, product sheets, sales presentations, etc and it may look different depending on the format. To help you get started you can write the base value proposition. This lecture gives you an outline on how to do it.

01:54

Value propositions can be used in many different places such as web pages, product sheets, sales presentations, etc and it may look different depending on the format. To help you get started you can write the base value proposition. This lecture gives you an outline on how to do it.

00:52

Practise Project nr 2 - Create you own Base Value Proposition

Section 4: Section 4: Value Proposition Examples
Article

2003 I started to work for Mentice, a company designing medical simulation software and hardware for endovascular procedures. My new job was a real challenge for me. First of all I have never worked in health, secondly the vertical is heavily regulated and for the third I did not have a clue what endovascular was. Learn how I broke the code for advanced Value Proposition Design.

05:16

To inspire you, I give you a few examples of Value Propositions.

Article

Alexander Osterwalder, the creator of the Value Proposition Designer ( tool 1), has created a list of 10 characteristics of Great Value propositions.

Section 5: Conclusion
01:05

A summary and conclusion of what you have learned.

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Instructor Biography

Daniel Nilsson, Intrapreneur & Business Model Innovator

Daniel is the office Duracell bunny and have 15 years experience of business development. He has founded Swedens leading student magazine Metro Student, media company Lördag morgon, built and executed marketing, sales, partner and service strategies for several large organisations. His passion is to create customer-focused solutions and processes that last, are loved and give the possibility to leave a legacy.

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