How to Craft a Customer Centric Value Proposition Design
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How to Craft a Customer Centric Value Proposition Design

Learn 4 amazing Value Proposition tools the super professionals use. Craft presentations and text that will impress.
3.9 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,653 students enrolled
Created by Daniel Nilsson
Last updated 7/2016
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 10 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what a Value Proposition is and is NOT
  • Use 4 amazing tools to write Advanced Value Propositions
  • Design your own base Value Proposition
  • Start your own path to become a Value Proposition Professional
View Curriculum
Requirements
  • I will give you everything you need
Description

You need to stand out in 3 seconds
The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video.

Most likely you do the following misstakes today
  • You start a presentation with a company overview
  • You start a presentation about your product
  • Your webpage is all about your product
  • You have more then 10 words on your power point slide


Tools the super professionals use will be yours
In this course your will learn how to create amazing B2B Value Propositions that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.

Why should YOU take this course?
No matter if you are in sales , marketing, an entrepreneur, manager or standard business Joe you will have a new way of thinking when you create your message and you will be able to better tailor it to your audience.

Who is the target audience?
  • Entrepreneurs
  • Sales people
  • Marketing Professionals
  • Managers
  • Service Professionals
  • Business Professionals
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Curriculum For This Course
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Section 1: What is a Value Proposition
3 Lectures 05:46

Why should you care about Value Propositions? If you are providing B2B products and solutions, you are most likely interacting with prospect many times over a long time period. It is very easy to fall into the dangerous trap of features and functions. Often I hear sales and marketing people start a pitch that is not focused around what is important, the customer. Instead their focus is to do their story talking about their product and company.

In my introduction I give you an outline what this course is about.

Preview 01:40

The first thing you need to learn is to stop talking and start listening to your customers. To build the perfect Value Proposition you need to really understand who your customers is.

Preview 02:52

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Section 2: 4 tools to help you build a value proposition
14 Lectures 37:05

Tool 1 Download - The Value Proposition Designer
00:37

I retell tell the story from professor Clayton Christensen where he present the insight that “We hire products to do things for us”.

Tool 1 - The customer job
04:55

Before you start using tool nr 1, the Value Proposition Designer you need to define your customer.

Tool 1 - Define the customer
01:12

Learn the basics on how you use Tool 1, the Value Proposition Designer. I give you the basic definitions of a customers job, the pains they want to avoid and the gains they are looking for.

Tool 1 - How to use the Value Proposition Designer
06:46

A great set of questions that will help you when you are using the Value Proposition Canvas.

Tool 1 - Questions you can ask yourself when using the Value Proposition Canvas
02:15

Check out these additional resources from Alexander Osterwalder and his company Strategyzer on how to ue the Value Proposition Canvas.

Tool 1 - Become a Master - More resources
00:32

With Tool nr 2 we analyze your values compared to competitors.

Tool 2 Download - Analyse your values compared to competitors
00:28

With Tool nr 2 we analyze your values compared to competitors. Here I explain how to use the tool.

Preview 01:55

Futurecurve has created a methodology and process to create value propositions that takes in a broader spectrum of inputs. This tool is a great compliment to the first two but demands more time and resources. Download the tool and description here.

Tool 3 Download - The Value Proposition Builder from Futurecurve
01:49

Futurecurve has created a methodology and process to create value propositions that takes in a broader spectrum of inputs. This tool is a great compliment to the first two but demands more time and resources. Here I explain how to use the tool.

Tool 3 - How to use The Value Proposition Builder from Futurecurve
09:08

B2B technology marketer Gordana Stik, has created 10 steps to create a really good B2B Value Proposition and what I like about the tool is that we get the support of a flow, a story. Here you can download the tool.

Tool 4 Download - Value Promise Story
00:14

B2B technology marketer Gordana Stik, has created 10 steps to create a really good B2B Value Proposition and what I like about the tool is that we get the support of a flow, a story. In this video I will go through the tool and how to use it.

Tool 4 - How to create a Value Promise Story
03:57

Practise Project nr 1 - Use tool nr 1 and tool nr 2. If you are an A student why not also use tool nr 2 and 4 ;-).

Practise Project nr 1
01:51
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Section 3: What should the Value Proposition consist of
3 Lectures 04:05

Value propositions can be used in many different places such as web pages, product sheets, sales presentations, etc and it may look different depending on the format. To help you get started you can write the base value proposition. This lecture gives you an outline on how to do it.

The 4 parts of a Value Proposition - The Written Description
01:19

Value propositions can be used in many different places such as web pages, product sheets, sales presentations, etc and it may look different depending on the format. To help you get started you can write the base value proposition. This lecture gives you an outline on how to do it.

The 4 parts of a Value Proposition
01:54

Practise Project nr 2 - Create you own Base Value Proposition

Practise Project nr 2
00:52
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Section 4: Value Proposition Examples
3 Lectures 11:08

2003 I started to work for Mentice, a company designing medical simulation software and hardware for endovascular procedures. My new job was a real challenge for me. First of all I have never worked in health, secondly the vertical is heavily regulated and for the third I did not have a clue what endovascular was. Learn how I broke the code for advanced Value Proposition Design.

How I broke the code for advanced Value Proposition design
05:16

To inspire you, I give you a few examples of Value Propositions.

Examples of value Propositions
05:16

Alexander Osterwalder, the creator of the Value Proposition Designer ( tool 1), has created a list of 10 characteristics of Great Value propositions.

10 Characteristics of Great Value Propositions
00:36
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Conclusion
1 Lecture 01:05

A summary and conclusion of what you have learned.

Summary and conclusion
01:05
About the Instructor
Daniel Nilsson
3.9 Average rating
36 Reviews
1,653 Students
1 Course
Customer Centric Growth Strategist
Customer Centric Growth Strategist from Sweden that help people and organizations grow with strategies, coaching, tools, processes and hands-on tips.