Learn How to Create an Inspired Road Map for Your Coaching or Consulting Business... So You Can Create the Business and Life You’ve Been Dreaming Of!
If your business is not where you'd like it to be, or you're ready for a change and you want to create a road map to help you get wherever you'd like to go, this course is for you.
Whatever kind of business YOU'D like to have... I'd like to share with you a simple process you can use to get fiercely focused so you can create it.
Not only will it help you make decisions every day about what you need to DO to get there, it will also set things up so the Universe can support you.
I'm not going to get all woo-woo on you, but I will tell you when you get crystal clear on what you want, it changes EVERYTHING.
And it ups-the-odds that you will actually get there... or perhaps get someplace even better!
This process is simple, you can complete it in an afternoon, and on a couple sheets of paper.
I'm going to give you...
And I will walk you through a very simple 6-step process (so you can easily create your plan)
You may be thinking, “A Strategic Plan… that sounds complicated… isn’t that something corporations do… do I really need one if it’s just me?”
First of all, I’m not going to teach you how to do a traditional corporate Strategic Plan. You’re right, you don’t need THAT!
I used to develop those plans when I worked in the corporate and non-profit sectors. They’re a ton of work, they’re pages and pages long, and they are NOT what you need as an independent coach or consultant.
What I WILL teach you is a scaled down version that only includes the parts you need to get focused and clear about the type of business and life you want to create.
What Students Are Saying About This Course
Once again Debbie has delivered. My strategic plan did take less than a day to do. Through her direction, I now have focus on where I want my life to go and how to get there.
My strategic plan is concise, realistic, achievable and not overwhelming to accomplish.
Really helpful course Debbie. I haven't considered using intentions instead of goals before and I liked how simplified your process for writing our mission and vision statements was.
A brief welcome from your instructor, Debbie LaChusa, The Business Stylist, and an introduction to the Strategic Plan process we will be walking through in this course.
I wanted to help you understand the process we will be going through in this course and I thought what better way than to help you see that creating a Strategic Plan is probably a lot like something else you've probably done many times before.
A Strategic Plan is NOT the same thing as a Marketing Plan. You do need both. In this lesson I share the difference between the two.
Be sure to download and print out the handouts in this section. They are the only handouts/worksheets and you will be using them throughout the entire course as you create your Strategic Plan:
1) Strategic Plan Example - this is a real Strategic Plan so you can see what one looks like (I've included 2 formats, Word and PDF, so you may use whichever works best for you)
2) Strategic Plan Template - you can use this template to create your plan as you go through the lessons. Simply fill in each section as you track through the course.
Identifying Your Mission is the first step in the Strategic Planning process. Don't worry. It's not that complicated. In this lesson I share how you can determine your mission.
Creating your Vision is the second step in the Strategic Planning process. In this lesson I explain what your vision is and why it's so important to capture it in your plan.
Traditional corporate Strategic Plans will have you write down specific measurable goals and objectives. Not so here! I think there's a better way and in fact, after doing this many years in my own business, I know it's better! In this lesson I explain the difference between Goals and Intentions, and I share why I prefer setting intentions.
In case you're a little unsure about the difference between Goals and Intentions, I wanted to share some specific examples to help clarify this for you. These are real examples I've used.
A SWOT Analysis can sound a bit scary, but it's not. It's actually pretty simple. In this lesson I explain what it is so you will be ready to move on to each step in the following lessons and do your very own SWOT Analysis.
The first step in doing your SWOT Analysis is creating a list of your Strengths (the "S" in SWOT!). In this lesson I help you do just that!
Time for step 2 in your SWOT Analysis... Creating a list of your Weaknesses. Don't worry, we all have them. And better to identify them upfront than to be surprised by them down the road. Knowing what they are will help you devise a plan to overcome them, or at least work around them.
OK, time for the third step in your SWOT Analysis... Identifying Opportunities that will make it easier to accomplish your intentions and make your plan your reality. In this lesson I explain what Opportunities are and how to identify yours.
Time for the T in SWOT Analysis: Threats. In this lesson I explain what Threats are and give you examples so you can determine anything that could threaten your ability to achieve your intentions.
It's time for the next step in your Strategic Plan, and that is developing your Strategies. I like to think of these as the Decisions You Will Make that will help turn your plan into reality. In this lesson I explain what I mean by that and share some examples.
The last step in creating your Strategic Plan is making a list of your Tactics. That's just a fancy word for deciding What Action You Will Take. Remember, your plan requires you to take action. Here is where you decide what you will need to do in order to achieve your intentions. In this lesson I explain how to do this and share some examples.
Once your Strategic Plan is complete you don't want to just file it away in a folder. It won't help you that way! It's time to start implementing those Strategies and Tactics. In this lesson I talk about implementing your plan. I prefer to think about it as Embarking On Your Journey because it is a journey. And it can be a fun and magical one that you will truly enjoy if you approach it the proper way.
In this final lesson we do a brief recap and I share a few final words of inspiration to get you motivated to get out there and make your plan your reality!
Debbie LaChusa is the founder, and chief instructor, at The Business Stylist® Marketing Academy, where she teaches independent coaches, consultants, and other service professionals how to Package, Brand, Market, and Sell their services in a way that authentically and uniquely represents who they are and what they do for their clients. To date, more than 11,000 students have enrolled in her courses.
With over 30 years of marketing experience and 19 years in business on her own—including building three 6-figure businesses—Debbie has plenty of real world, in the trenches, practical experience. And that's what she teaches in her online courses.
Debbie's own marketing efforts have landed her speaking gigs across the US, in Canada and Australia. She's even shared the stage with celebrity teachers from The Secret. She's also garnered media coverage for herself and her businesses in national online and offline media including Entrepreneur magazine, Forbes, CNBC, Inc, Home Business Magazine, and Yahoo! Finance.
Debbie is also an author, blogger, and pet therapy volunteer.