Become a Master Communicator

A 5-step process that will change the way you communicate

Created byPablo F German

Last updated 9/2020

English

What you'll learn

By the end of this course you will know how to craft a powerful message that will make an impact
You will learn to apply the 5-step process AIMER (aucience, intention, message, explain, rehearse)
You will be able to communicate with a clear message and structure

Course content

7 sections • 33 lectures • 2h 13m total length

How to study this course2:19
You can make an impact!2:51
The main points you will learn in this lecture are:

-What needs to happen in order for your ideas to make an impact.

-Why it's difficult to make an impact but you can do it.

-How I know that this process works.

-Introduction to the 5-step process AIMER.
You Can Make an Impact!
What is in it for you?3:14
In this lecture you will see in more detail what you have to gain from learning the material in this course and communication disasters you will be able to avoid.
What is in it for you?
How do I know?3:53
In this lecture you will learn how the difference between not using AIMER and using it is the same as failing and succeeding, as my painful experience will show.
How do I know?
Basics of communication1:40

In this lecture you will learn the basic elements of communication so you understand the rest of the course:

-Sender

-Message

-Audience

-Intention

-Context
Basics of communication
Roadmap2:48

This lecture describes the structure of this course and briefly introduces the meaning of AIMER:

-Audience: who are they?

-Intention: what do you want them to think, feel, or do differently?

-Message: what is your take-home message?

-Explain: choose and structure information to support your message.

-Review: review your outline before engaging in the communication process.
Roadmap

It is not about you!5:50

In this lecture you will understand that the focus of communication should be your audience and not you:

-Analogy of communication being like a journey in which you are the driver and your audience are the passengers.

-Introduction to analysing your audience.
It is not about you!
Context2:49

In this lecture you will learn the importance of context in shaping the communication process. You should be able to answer the following questions regarding your next communication:

-What is the context?

-What is the channel?

-Which date and time?

-For how long?
Context
Demographics3:57

In this lecture you will learn how to answer the question: Who is your audience? Most importantly you will know that the more you know about your audience the better. You will look for essential demographic information about your audience:

-Number.

-Age.

-Gender.

-Education.

-Job.

-Civil or religious affiliations.

-Cultural background.
Demographics
Knowledge and beliefs3:45

In this lecture you will answer the following questions about your audience:

-What is their knowledge about your topic?

-What are their beliefs?

You will see that beliefs are stronger than knowledge.
Knowledge and beliefs
Expectations, wants, and needs2:44
In this lecture you will understand the difference between expectations, wants, and needs, and you will answer the following questions:

-What do they expect?

-What do they want to know?

-What do they need to know?
Expectations, wants and needs
Attitude3:58
In this lecture you will answer the following questions regarding your next communication:

-What is their attitude towards you?

-What is their attitude towards your subject?

-What is there attitude towards engaging?

You will learn the "ELSE" principle which is that most people would prefer to be somewhere else, doing something else with someone else. That is why your message has to be powerful if you want to make an impact.
Attitude
Audience Segments2:19
In this lecture you will learn to identify different segments in your audience and find out which segment is the most important. You will answer the following questions regarding your next communication:

-Are there different audience segments?

-Who is the decision maker?
Audience segments
Do you know your audience?1:19
This lecture is a summary of Section 2.
Do you know your audience?

When is communication effective?6:18
In this lecture you will learn what needs to happen during and after your communication for it to be most effective and for you to make the biggest impact.

-Learn what needs to happen for your message to ROAR.
When is communication effective?
Your intention is their destination7:27
Here we take a closer look at what Intention is.

-Learn the four questions you need to ask yourself to figure out your intention.

-Learn the four layers that you need to address in your audience's mind in order to change their behaviour.
Your intention is their destination
Your goal5:00
Even though the focus is on the audience and not ourselves, it is important that we understand what our own goals are so we find the right motivation. In this lecture you will learn:

-The importance of having your own goal

-The difference between goal and intention
Your goal
Your intention must be specific2:42
In this lecture you will learn how to make your intention very specific so you can provide more value to your audience.
Your intention must be specific
WIIFM6:04
In this lecture you will learn what question is always present in your audience's mind:

-What's in it for me? (WIIFM)

And how to go about answering it.
WIIFM
Do you know the destination?2:26
This lecture is a review of section 3. You will ask yourself whether you have successfully figured out your intention in which case you are ready to move to the next section.
Do you know the destination?

Drive them with your message1:54
In this lecture you will understand what the role of the message is in helping you make an impact when communicating.

-You will learn the role of the message in the "Journey" analogy.

-Introduction to the different points in this section.
Drive them with your message
Make a point to make a point4:15
In this lecture you will learn the benefits of crafting a clear take-home message:

-It makes your message clear for the audience.

-It makes your message clear for yourself.
Make a point to make a point
Less is more3:16
In this lecture you learn that in communication "Less is More" which translates into:

-Only one take-home message.

-Only one sentence long.
Less is more
Crafting a powerful take-home message3:41
In this lecture you learn to be short, creative, and memorable applying the SCREAM constructs (from Randy Harvey) to your take-home message:

-Simile

-Contrast

-Rhyme

-Echo

-Alliteration

-Metaphor
Crafting a powerful take-home message
Have you got your AIM?3:22
In this lecture we review Section 4 and look at what you AIM is in communication.

-If you have crafted a clear and short take-home message you are ready to go to the next section.
Have you got your AIM?

Explain so they enjoy the ride3:06
This lecture is an introduction to Section 5 which consists of two main steps:

-Select and choose information.

-Structure the information.
Explain so they enjoy the ride
Facts, symbols, emotions2:13
In this lecture you will learn three types information that you need to include in order for your communication to be effective:

-Facts

-Symbols

-Emotions
Facts, symbols, emotions
Selecting and choosing information8:15
In this lecture you will learn to select and choose information to support your message:

-Stories

-Analogies

-Acronyms

-Facts

-Visuals
Selecting and choosing information
Structuring the information12:31
In this lecture you will structure the information so you keep your audience with you at all times. Your structure will have the following parts:

-Introduction: attention grabber, agenda, benefits, take-home message.

-Body: points, illustration, transition.

-Conclusion: summary, call to action.
Structuring the information

Make sure they get there3:23
In this lecture you will learn the importance of reviewing before you engage in the communication. You will also learn the essential necessary element to be able to review:

-Time
Make sure they get there
Different ways of reviewing9:00
In this lecture you will learn how reviewing varies for different types of communication including presentations, discussions, written documents, and so on. However, they all have the same elements:

-Review by yourself.

-Get feedback from someone else.
Different ways of reviewing

Description

What do you do when you have to prepare content for an article, a blog post, a presentation or a lecture? If you are like me a few years ago or like most people, you get anxious. This is exacerbated when you have to speak in front of an audience. Every time you think about the content you have to put together you feel overwhelmed and you leave it for later. You keep procrastinating until you really have no more time left and then you quickly put the content together. Then you more or less wing it and you miss the opportunity to make an impact. Although you are still alive, you have a lingering feeling that the whole process could have been a lot better. And you are right.,

I want to help you get on the right track as you prepare content for your presentation, speech, article and so on, so you start well and you finish with a bang. In this course you will learn a practical 5-step process to craft powerful content that you can begin using straight away. This process will help you distill a clear message that your audience will understand, care about, and act upon.

Good content will help you communicate so people listen to you, remember you, and act on your ideas. This in turn will enable you to move others to action.

The course is structured around the 5 steps summarized in the acronym AIMER: Audience, Intention, Message, Explain, Review. This course is an investment in your ability to prepare content. You will not only have an outline for your next communication, you will learn a process that you will be able to apply to every presentation, blog post, article you have to prepare for the rest of your life. Sign up now and start making an impact. Thirty-day money back guarantee applies.

Who this course is for:

If you give presentations, write reports, communicate in team meetings...
If you are a leader that needs to communicate your vision and ideas
If you are an emerging entrepreneur
If you want to develop your communication skills to be able to make an impact

Become a Master Communicator

What you'll learn

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Course content

Introduction6 lectures • 17min

Audience8 lectures • 27min

Intention6 lectures • 30min

Message5 lectures • 16min

Explain4 lectures • 26min

Review2 lectures • 12min

Conclusion2 lectures • 6min

Description

Who this course is for: