Five Steps to Create Powerful Content
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Five Steps to Create Powerful Content

A 5-step process to help you prepare powerful content that will make an impact.
4.8 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,510 students enrolled
Created by Dr Pablo F German
Last updated 12/2015
English
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will know how to craft a powerful message that will make an impact
  • You will learn to apply the 5-step process AIMER (aucience, intention, message, explain, rehearse)
  • You will be able to communicate with a clear message and structure
View Curriculum
Description

What do you do when you have to prepare content for an article, a blog post, a presentation or a lecture? If you are like me a few years ago or like most people, you get anxious. This is exacerbated when you have to speak in front of an audience. Every time you think about the content you have to put together you feel overwhelmed and you leave it for later. You keep procrastinating until you really have no more time left and then you quickly put the content together. Then you more or less wing it and you miss the opportunity to make an impact. Although you are still alive, you have a lingering feeling that the whole process could have been a lot better. And you are right.,

I want to help you get on the right track as you prepare content for your presentation, speech, article and so on, so you start well and you finish with a bang. In this course you will learn a practical 5-step process to craft powerful content that you can begin using straight away. This process will help you distill a clear message that your audience will understand, care about, and act upon.

Good content will help you communicate so people listen to you, remember you, and act on your ideas. This in turn will enable you to move others to action.

The course is structured around the 5 steps summarized in the acronym AIMER: Audience, Intention, Message, Explain, Review. This course is an investment in your ability to prepare content. You will not only have an outline for your next communication, you will learn a process that you will be able to apply to every presentation, blog post, article you have to prepare for the rest of your life. Sign up now and start making an impact. Thirty-day money back guarantee applies.

Updated August 2016.

Who is the target audience?
  • If you give presentations, write reports, communicate in team meetings...
  • If you are a leader that needs to communicate your vision and ideas
  • If you are an emerging entrepreneur
  • If you want to develop your communication skills to be able to make an impact
Compare to Other Content Writing Courses
Curriculum For This Course
33 Lectures
04:26:51
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Introduction
6 Lectures 16:45

The main points you will learn in this lecture are:

-What needs to happen in order for your ideas to make an impact.

-Why it's difficult to make an impact but you can do it.

-How I know that this process works.

-Introduction to the 5-step process AIMER.

Preview 02:51

Review for lecture 1.

You Can Make an Impact!
6 questions

In this lecture you will see in more detail what you have to gain from learning the material in this course and communication disasters you will be able to avoid.

What is in it for you?
03:14

Review of lecture 2.

What is in it for you?
2 questions

In this lecture you will learn how the difference between not using AIMER and using it is the same as failing and succeeding, as my painful experience will show.

How do I know?
03:53

Test your knowledge of lecture 3.

How do I know?
4 questions

In this lecture you will learn the basic elements of communication so you understand the rest of the course:

-Sender

-Message

-Audience

-Intention

-Context

Preview 01:40

Test your knowledge of lecture 4.

Basics of communication
2 questions

This lecture describes the structure of this course and briefly introduces the meaning of AIMER:

-Audience: who are they?

-Intention: what do you want them to think, feel, or do differently?

-Message: what is your take-home message?

-Explain: choose and structure information to support your message.

-Review: review your outline before engaging in the communication process.

Roadmap
02:48

Test your knowledge of lecture 5 and give feedback about the course so far.

Roadmap
6 questions
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Audience
8 Lectures 26:41

In this lecture you will understand that the focus of communication should be your audience and not you:

-Analogy of communication being like a journey in which you are the driver and your audience are the passengers.

-Introduction to analysing your audience.

Preview 05:50

Test and reinforce your knowledge of lecture 6.

It is not about you!
3 questions

In this lecture you will learn the importance of context in shaping the communication process. You should be able to answer the following questions regarding your next communication:

-What is the context?

-What is the channel?

-Which date and time?

-For how long?

Context
02:49

Test and reinforce your knowledge of lecture 7.

Context
6 questions

In this lecture you will learn how to answer the question: Who is your audience? Most importantly you will know that the more you know about your audience the better. You will look for essential demographic information about your audience:

-Number.

-Age.

-Gender.

-Education.

-Job.

-Civil or religious affiliations.

-Cultural background.

Demographics
03:57

Test and reinforce your knowledge of lecture 8.

Demographics
4 questions

In this lecture you will answer the following questions about your audience:

-What is their knowledge about your topic?

-What are their beliefs?

You will see that beliefs are stronger than knowledge.

Knowledge and beliefs
03:45

Test and reinforce your knowledge of lecture 9.

Knowledge and beliefs
4 questions

In this lecture you will understand the difference between expectations, wants, and needs, and you will answer the following questions:

-What do they expect?

-What do they want to know?

-What do they need to know?

Expectations, wants, and needs
02:44

Test and reinforce your knowledge of lecture 10.

Expectations, wants and needs
2 questions

In this lecture you will answer the following questions regarding your next communication:

-What is their attitude towards you?

-What is their attitude towards your subject?

-What is there attitude towards engaging?

You will learn the "ELSE" principle which is that most people would prefer to be somewhere else, doing something else with someone else. That is why your message has to be powerful if you want to make an impact.

Attitude
03:58

Test and reinforce your knowledge of lecture 11.

Attitude
3 questions

In this lecture you will learn to identify different segments in your audience and find out which segment is the most important. You will answer the following questions regarding your next communication:

-Are there different audience segments?

-Who is the decision maker?

Audience Segments
02:19

Reinforce and test your knowledge of lecture 12.

Audience segments
3 questions

This lecture is a summary of Section 2.

Do you know your audience?
01:19

Reinforce and test your knowledge of Section 2.

Give feedback about this section.

Do you know your audience?
5 questions
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Intention
6 Lectures 29:57

In this lecture you will learn what needs to happen during and after your communication for it to be most effective and for you to make the biggest impact.

-Learn what needs to happen for your message to ROAR.

Preview 06:18

Reinforce and test your knowledge of lecture 14.

When is communication effective?
3 questions

Here we take a closer look at what Intention is.

-Learn the four questions you need to ask yourself to figure out your intention.

-Learn the four layers that you need to address in your audience's mind in order to change their behaviour.

Your intention is their destination
07:27

Reinforce and test your knowledge of lecture 15.

Your intention is their destination
5 questions

Even though the focus is on the audience and not ourselves, it is important that we understand what our own goals are so we find the right motivation. In this lecture you will learn:

-The importance of having your own goal

-The difference between goal and intention

Your goal
05:00

Reinforce and test your knowledge of lecture 16.

Your goal
3 questions

In this lecture you will learn how to make your intention very specific so you can provide more value to your audience.

Your intention must be specific
02:42

Reinforce and test your knowledge of lecture 17.

Your intention must be specific
3 questions

In this lecture you will learn what question is always present in your audience's mind:

-What's in it for me? (WIIFM)

And how to go about answering it.

WIIFM
06:04

Reinforce and test your knowledge of lecture 18.

WIIFM
2 questions

This lecture is a review of section 3. You will ask yourself whether you have successfully figured out your intention in which case you are ready to move to the next section.

Do you know the destination?
02:26

Reinforce and test your knowledge of section 3.

Give feedback about this section.

Do you know the destination?
6 questions
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Message
5 Lectures 16:28

In this lecture you will understand what the role of the message is in helping you make an impact when communicating.

-You will learn the role of the message in the "Journey" analogy.

-Introduction to the different points in this section.

Drive them with your message
01:54

Reinforce and test your knowledge of lecture 20.

Drive them with your message
1 question

In this lecture you will learn the benefits of crafting a clear take-home message:

-It makes your message clear for the audience.

-It makes your message clear for yourself.

Make a point to make a point
04:15

Reinforce and test your knowledge of lecture 21.

Make a point to make a point
3 questions

In this lecture you learn that in communication "Less is More" which translates into:

-Only one take-home message.

-Only one sentence long.

Less is more
03:16

Reinforce and test your knowledge of lecture 22.

Less is more
2 questions

In this lecture you learn to be short, creative, and memorable applying the SCREAM constructs (from Randy Harvey) to your take-home message:

-Simile

-Contrast

-Rhyme

-Echo

-Alliteration

-Metaphor

Crafting a powerful take-home message
03:41

Reinforce and test your knowledge of lecture 23.

Crafting a powerful take-home message
6 questions

In this lecture we review Section 4 and look at what you AIM is in communication.

-If you have crafted a clear and short take-home message you are ready to go to the next section.

Have you got your AIM?
03:22

Reinforce and test your knowledge of section 4.

Give feedback about this section.

Have you got your AIM?
7 questions
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Explain
4 Lectures 26:05

This lecture is an introduction to Section 5 which consists of two main steps:

-Select and choose information.

-Structure the information.

Explain so they enjoy the ride
03:06

Reinforce and test your knowledge of lecture 25.

Explain so they enjoy the ride
3 questions

In this lecture you will learn three types information that you need to include in order for your communication to be effective:

-Facts

-Symbols

-Emotions

Facts, symbols, emotions
02:13

Reinforce and test your knowledge of lecture 26.

Facts, symbols, emotions
4 questions

In this lecture you will learn to select and choose information to support your message:

-Stories

-Analogies

-Acronyms

-Facts

-Visuals

Selecting and choosing information
08:15

Reinforce and test your knowledge of lecture 27.

Selecting and choosing information
4 questions

In this lecture you will structure the information so you keep your audience with you at all times. Your structure will have the following parts:

-Introduction: attention grabber, agenda, benefits, take-home message.

-Body: points, illustration, transition.

-Conclusion: summary, call to action.

Structuring the information
12:31

Reinforce and test your knowledge of lecture 28.

Give feedback about this section.

Structuring the information
7 questions
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Review
2 Lectures 12:23

In this lecture you will learn the importance of reviewing before you engage in the communication. You will also learn the essential necessary element to be able to review:

-Time

Make sure they get there
03:23

Reinforce and test your knowledge of lecture 29.

Make sure they get there
2 questions

In this lecture you will learn how reviewing varies for different types of communication including presentations, discussions, written documents, and so on. However, they all have the same elements:

-Review by yourself.

-Get feedback from someone else.

Different ways of reviewing
09:00

Reinforce and test your knowledge of lecture 30.

Give feedback about this section.

Different ways of reviewing
5 questions
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Conclusion
2 Lectures 05:32

This lecture summarises AIMER and the course so far.

Summary
03:09

Reinforce and test your knowledge of the course.

Final Exam
17 questions

In this lecture you will learn what you can do to keep learning.

What's next?
02:23

Give feedback about the whole course.

Course Feedback
4 questions
About the Instructor
Dr Pablo F German
4.5 Average rating
17 Reviews
2,905 Students
3 Courses
Scientist, public speaker, entrepreneur.

Dr Pablo F German is a scientist, an award-winning public speaker, and entrepreneur. He has held leadership positions in several volunteer organisations and loves helping other people make a difference.