Learn How to Create a Marketing Plan in 9 Easy Steps

Learn How to Create a Targeted Kick Ass Marketing Plan for Your Professional Service Business
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  • Lectures 30
  • Contents Video: 26 mins
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Are you struggling to take your business to the next level?

Are you feeling overwhelmed with the need to market your business but don’t know how?

Have you read countless marketing books but find the task of creating a marketing plan too complicated?

Are you scattering your energy and wasting money trying every new marketing fad?

Are you spending time on marketing activities that you hate?

Are you struggling to figure out whom to market your services too?

Do you believe that creating a focused marketing plan will lead you to the success that you want to achieve in your business?

If you answered yes to any of these questions then this class if for you.

This course is designed help you create a focused kick ass marketing plan.

During this course, you will learn:

  • How to create marketing goals for your business
  • How to analyze your current business situation
  • How to determine the difference between your current situation and your marketing goals
  • How to create objectives to meet your goals
  • What to think about when choosing your target market
  • Defining your market when targeting businesses
  • How to determine your target market
  • The components of consumer target marketing
  • How to create ideal client profile/buyer personas
  • How to create a targeted at your ideal customers
  • Understanding your buyer personas goals, challenges and how you can help them
  • Understanding how your buyer persona feels, common objections and how to create a message that speaks directly to them
  • How to understand and map your customers journey
  • Creating scenarios to understand your customers journey
  • How to create a strategies to meet your objectives
  • How to create tactics to help you achieve your achieve your strategies
  • How to create a implementation timeline for your marketing activities
  • How to make sure that you are on track to meet your goals by monitoring and measuring your marketing activities
  • How to create a marketing budget

I am going to walk you through what you need to know to create a marketing plan by teaching you the elements of an easy yet powerful marketing plan and I will also create a sample marketing plan for a fictitious “Career Coaching Firm” to help guide you along the way.

I have provided planning sheets to create your plan, timeline and budget sheets that you can customize. I have also provided a completed sample marketing plan.

At the conclusion of this course you will have completed a marketing plan that is tailored to your business, ready to implement and kick ass marketing your business.

What are the requirements?

  • Willingness to Learn
  • Desire to Take Action

What am I going to get from this course?

  • Create a Marketing Plan tailored to their business and personality

What is the target audience?

  • Small Business Owners of Professional Service Firms
  • Individuals planning to start a Professional Service Firm
  • Individual Markets at a Professional Service Firm
  • Freelancers
  • People who have tried creating a Marketing Plan in the past but found it too complicated
  • Businesses and Freelancers who want to create a focused marketing road map to take their business to the next level

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Overview
Course Overview
Preview
00:56
Marketing Plan Worksheets
7 pages
Section 2: Step 1: Creating Goals
Creating Goals for Your Business
Preview
01:08
Section 3: Step 2: Current Business Situation
Analyzing Your Current Business Situation
Preview
01:18
Section 4: Step 3: Creating Objectives
Creating Objectives
Preview
02:50
Section 5: Step 4: Target Market
Things to Consider When Determining Your Target Market
Preview
02:00
Targeting the Business Marketing
Preview
01:51
Targeting the Business Market - Slides of the Lecture (PDF)
8 pages
Targeting the Consumer Market
04:01
Targeting the Consumer Market - Slides of the Lecture (PDF)
8 pages
Digging Deeper into Your Target Market
01:32
Digging Deeper into Your Target Market - Slides of the Lecture (PDF)
1 page
Developing A Profile of Your Buyer Persona
02:05
Buyer Persona Worksheet
34.3 kB
Developing A Profile of Your Buyer Persona
6 pages
Understanding Your Customer's Journey
02:00
Understanding Your Customer's Journey - Slides of the Lecture (PDF)
15 pages
Section 6: Step 5: Creating Strategies
Creating Strategies for Your Business
01:08
Creating Strategies for Your Business - Slides of the Lecture (PDF)
4 pages
Section 7: Step 6: Creating Tactics
Creating Tactics for Your Business
01:47
Creating Tactics for Your Business - Slides of the Lecture (PDF)
5 pages
Section 8: Step 7: Implementation Timeline
Developing an Implementation Timeline
00:53
Implementation Timeline- Slides of the Lecture (PDF)
3 pages
Section 9: Step 8: Measurement
Creating Measurements to Keep Your Marketing on Target
01:44
Marketing Measurements - Slides of the Lecture (PDF)
3 pages
Section 10: Step 9: Budget
Creating a Budget for Your Marketing Activities
00:48
Marketing Budget - Slides of the Lecture (PDF)
3 pages
Section 11: Bonuses
Sample Business Plan
8 pages
132 Marketing Activities
3 pages
Section 12: Conclusiion
Conclusion
00:28

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Instructor Biography

Jennifer Woodard, Marketing Consultant

am the owner of Wordzopolis Marketing specializing in helping solo and small to medium sized businesses, professional service firms and sales professionals create plans that build awareness, generate leads, nurture leads, retain clients and generate referrals using traditional marketing combined with blogging as the foundation of their online marketing activities while integrating content, email, inbound and social media marketing.


I help you create a process to help you define your target market, how to reach your market, acquire leads, follow up with leads and build a relationship, convert leads into clients, continue to nurture those clients and turn them into referrals.

I work with solopreneurs smal to mediums sized businesses, professional service firms and sales professionals that are looking to improve their marketing process and reap greater rewards. I will help you create and plan that is tailored around the marketing activities that you enjoy, that is easy to implement and takes a small amount of time to maintain once the process is created, implemented and measure. My process is for firms that are handling the marketing themselves but need guidance to create a better process.

While I work with soloreneurs, small firms and sales professionals from many industries when we are a good fit for one another. I love all of my clients no matter the industry. I work with people not industries and my goal is to help you market successfully and enjoy yourself at the same time.

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