Learn How to Create a Marketing Plan in 9 Easy Steps
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Learn How to Create a Marketing Plan in 9 Easy Steps

Learn How to Create a Targeted Kick Ass Marketing Plan for Your Professional Service Business
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
16 students enrolled
Created by Jennifer Woodard
Last updated 12/2014
English
Current price: $10 Original price: $30 Discount: 67% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 26 mins on-demand video
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a Marketing Plan tailored to their business and personality
View Curriculum
Requirements
  • Willingness to Learn
  • Desire to Take Action
Description

Are you struggling to take your business to the next level?

Are you feeling overwhelmed with the need to market your business but don’t know how?

Have you read countless marketing books but find the task of creating a marketing plan too complicated?

Are you scattering your energy and wasting money trying every new marketing fad?

Are you spending time on marketing activities that you hate?

Are you struggling to figure out whom to market your services too?

Do you believe that creating a focused marketing plan will lead you to the success that you want to achieve in your business?

If you answered yes to any of these questions then this class if for you.

This course is designed help you create a focused kick ass marketing plan.

During this course, you will learn:

  • How to create marketing goals for your business
  • How to analyze your current business situation
  • How to determine the difference between your current situation and your marketing goals
  • How to create objectives to meet your goals
  • What to think about when choosing your target market
  • Defining your market when targeting businesses
  • How to determine your target market
  • The components of consumer target marketing
  • How to create ideal client profile/buyer personas
  • How to create a targeted at your ideal customers
  • Understanding your buyer personas goals, challenges and how you can help them
  • Understanding how your buyer persona feels, common objections and how to create a message that speaks directly to them
  • How to understand and map your customers journey
  • Creating scenarios to understand your customers journey
  • How to create a strategies to meet your objectives
  • How to create tactics to help you achieve your achieve your strategies
  • How to create a implementation timeline for your marketing activities
  • How to make sure that you are on track to meet your goals by monitoring and measuring your marketing activities
  • How to create a marketing budget

I am going to walk you through what you need to know to create a marketing plan by teaching you the elements of an easy yet powerful marketing plan and I will also create a sample marketing plan for a fictitious “Career Coaching Firm” to help guide you along the way.

I have provided planning sheets to create your plan, timeline and budget sheets that you can customize. I have also provided a completed sample marketing plan.

At the conclusion of this course you will have completed a marketing plan that is tailored to your business, ready to implement and kick ass marketing your business.

Who is the target audience?
  • Small Business Owners of Professional Service Firms
  • Individuals planning to start a Professional Service Firm
  • Individual Markets at a Professional Service Firm
  • Freelancers
  • People who have tried creating a Marketing Plan in the past but found it too complicated
  • Businesses and Freelancers who want to create a focused marketing road map to take their business to the next level
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Curriculum For This Course
30 Lectures
01:40:29
+
Course Overview
2 Lectures 00:56

Marketing Plan Worksheets
7 pages
+
Step 1: Creating Goals
1 Lecture 01:08
+
Step 2: Current Business Situation
1 Lecture 01:18
+
Step 3: Creating Objectives
1 Lecture 02:50
+
Step 4: Target Market
12 Lectures 13:29


Targeting the Business Market - Slides of the Lecture (PDF)
8 pages

Targeting the Consumer Market
04:01

Targeting the Consumer Market - Slides of the Lecture (PDF)
8 pages

Digging Deeper into Your Target Market
01:32

Digging Deeper into Your Target Market - Slides of the Lecture (PDF)
1 page

Developing A Profile of Your Buyer Persona
02:05

Buyer Persona Worksheet
34.3 kB

Developing A Profile of Your Buyer Persona
6 pages

Understanding Your Customer's Journey
02:00

Understanding Your Customer's Journey - Slides of the Lecture (PDF)
15 pages
+
Step 5: Creating Strategies
2 Lectures 01:08
Creating Strategies for Your Business
01:08

Creating Strategies for Your Business - Slides of the Lecture (PDF)
4 pages
+
Step 6: Creating Tactics
2 Lectures 01:47
Creating Tactics for Your Business
01:47

Creating Tactics for Your Business - Slides of the Lecture (PDF)
5 pages
+
Step 7: Implementation Timeline
2 Lectures 00:53
Developing an Implementation Timeline
00:53

Implementation Timeline- Slides of the Lecture (PDF)
3 pages
+
Step 8: Measurement
2 Lectures 01:44
Creating Measurements to Keep Your Marketing on Target
01:44

Marketing Measurements - Slides of the Lecture (PDF)
3 pages
+
Step 9: Budget
2 Lectures 00:48
Creating a Budget for Your Marketing Activities
00:48

Marketing Budget - Slides of the Lecture (PDF)
3 pages
2 More Sections
About the Instructor
Jennifer Woodard
3.0 Average rating
1 Review
16 Students
1 Course
Marketing Consultant

am the owner of Wordzopolis Marketing specializing in helping solo and small to medium sized businesses, professional service firms and sales professionals create plans that build awareness, generate leads, nurture leads, retain clients and generate referrals using traditional marketing combined with blogging as the foundation of their online marketing activities while integrating content, email, inbound and social media marketing.


I help you create a process to help you define your target market, how to reach your market, acquire leads, follow up with leads and build a relationship, convert leads into clients, continue to nurture those clients and turn them into referrals.

I work with solopreneurs smal to mediums sized businesses, professional service firms and sales professionals that are looking to improve their marketing process and reap greater rewards. I will help you create and plan that is tailored around the marketing activities that you enjoy, that is easy to implement and takes a small amount of time to maintain once the process is created, implemented and measure. My process is for firms that are handling the marketing themselves but need guidance to create a better process.

While I work with soloreneurs, small firms and sales professionals from many industries when we are a good fit for one another. I love all of my clients no matter the industry. I work with people not industries and my goal is to help you market successfully and enjoy yourself at the same time.