How to Create a Killer Marketing Strategy
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How to Create a Killer Marketing Strategy

This marketing strategy course will help you to know what to say to who, and perhaps more importantly when to say it.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Michael Reynolds
Last updated 3/2017
English
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 36 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Implement a successful marketing strategy and grow their businesses.
View Curriculum
Requirements
  • Students who have desire to grow their businesses will benefit most from this course.
Description

"I don't do marketing". It's something that many small business owners quote time and time again, without realizing that every time they engage in conversation about their business that's exactly what they are doing. No matter who you are talking to, you have the opportunity to emphasis the positives of your business, ultimately increasing your profits.

As you are undoubtedly engaging in marketing now and again, thinking about your marketing strategy is a logical next step. By spending some time considering how best to communicate with new and existing clients, you can put some steps into practice that will maximize your sales. This marketing strategy course will help you to know what to say to who, and perhaps more importantly when to say it. But what should a successful marketing strategy focus on?

1. Understanding your clients

Putting yourself in the shoes of your clients may sound like something of a cliché today, but without understanding exactly what they actually need you will struggle to persuade them that you can meet their requirements. Some simple two-way conversations with existing clients will go a long way toward helping you to understand them, as will your experience in your own market sector, but without some specific and targeted market research you could struggle to glean the information that you need.

Successful market research will not only help you to understand the needs and wants of your customer-base, but will also solidify your definition of your target market, allowing you to identify those groups of people that will be interested in what you have to offer. As well as providing you with the knowledge that you need to avoid those segments of the population that simply aren't interested.

2. Realistic objectives

Without customers you won't make sales, and without sales you won't make any profit. As such, your marketing strategy should contain some realistic objectives regarding how best to keep existing clients loyal to your brand, while attracting new customers at the same time.

Through this process you will start to realize how best to package what it is that you can offer to your customer-base, be it through the message that you are giving out, through the promotional materials that you may plan to circulate, or any other means of marketing.

3. Creating a marketing plan

It's all well and good having a strategy for your marketing success, but without a practical plan designed to put the pieces into action your strategy will fail to see any success. The marketing plan will include all of the detail from the previous two sections, such as information regarding how you plan to go about marketing to existing or new customers. It will also feature very practical bits and pieces, such as budgets for your marketing strategies, and time-frames for their completion.

Your marketing plan should certainly deal with the here and now, along with the next few weeks and months, but you should not neglect thoughts of the future when putting it together. Where would you like to see your company in the future? How will you follow up with existing clients to ensure that future vision becomes a reality? Try to make any goals that you set with regard to future, or present, marketing completely achievable. Not only will this prove that your marketing strategies are successful (or not), but it will also provide you with an enormous sense of satisfaction as you see your marketing goals fulfilled.

By taking the course, you will be giving yourself the best chance of creating a killer marketing strategy that will work for you, and your business. This will benefit you not just financially, but as a company, your staff and your customers.

If you enjoyed and benefited from this course (Module 1 of 17 - How To Create a Killer Marketing Strategy) then please let me know as I will sooner release Module 2 - Supercharge Your Internet Marketing.

I hope your enjoy the course,

All the best,

Michael Reynolds

Director @ The UK Entrepreneur Ltd

EntreprenuerExpress - Offering: Master Marketing + Business Builder Programs.

Who is the target audience?
  • Anyone who is in business and would like to grow.
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Curriculum For This Course
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9 Lectures 36:28

"I don't do marketing". It's something that many small business owners quote time and time again, without realizing that every time they engage in conversation about their business that's exactly what they are doing. No matter who you are talking to, you have the opportunity to emphasis the positives of your business, ultimately increasing your profits.

As you are undoubtedly engaging in marketing now and again, thinking about your marketing strategy is a logical next step. By spending some time considering how best to communicate with new and existing clients, you can put some steps into practice that will maximize your sales. This marketing strategy will help you to know what to say to who, and perhaps more importantly when to say it. 

This video will give you a good overview of what to expect from this course.

Preview 06:10

Without a plan your marketing strategy will remain as nothing more than words upon a piece of paper. A marketing plan will incorporate the practical elements required to move forward, taking everyone in your business with you.

This video will help as a guide to creating your personal marketing plan.
Preview 03:53

Burying your head in the sand when it comes to your business is not a sensible strategy; you need knowledge in a variety of areas to increase your success. That's just what a SWOT analysis is for; it's a method that will point out the Strengths, Weaknesses, Opportunities and Threats within your business and your market sector, showing you how your own business is faring.

This video will help you identify your strengths, weaknesses, opportunities and threats to your business, and what to do about it.

SWOT Analysis
03:30

We are all very different people, which can make it very difficult to attempt to market the same product to a wide variety of individuals. Different people are interested in different products, and different marketing techniques will work more effectively on different groups of people. As such, it is important that you take the time to split your existing customer group into smaller subsections of those people that may be more similar to one another. This will enable you to market appropriately to individuals that are genuinely interested in what you have to offer.

This video will give you the steps you need to follow to really identify your target market and break down your offerings to what customers really want to buy.

Working With Your Target Market
04:00

It is vitally important to stay competitive in whatever market area you operate in, and one of the best ways to achieve this aim is to effectively market your products or services, and to offer them at the right cost. We live in a fast-paced world, one that is ever changing and adapting, and as such we must also stay on top of the latest technologies and market trends by refining and striving to perfect what we offer.

This video will help you understand the processes involved in product development and why it is so important to your business.

Understanding Product Development
03:54

Although your slogan, logo and design scheme all fit beneath the title of your brand, your company branding is far more than that. It incorporates everything that makes you who you are, from your promises to your customers to the way you answer the phone. From your personality to the values that you incorporate within the operation of your business. It all comes together to form your brand. This video will teach you all you need to know to get your branding hitting the right notes.

This video will give you a good understanding of what a brand means and how to use it to your advantage.

Your Brand
03:39

We all know that the price of our products or services has a big impact on the profit that we draw in at the end of the year. Increasing your profit isn't as simple as increasing your prices however, as you can easily price yourself out of the water, sending your existing customers straight to the competition as they seek out a more affordable option. Likewise it is also possible to under-price our wares; effectively convincing our consumers that what we have to offer is not of a high enough quality to be worth bothering about.

This video will help you set the right pricing strategy for your products and services.

The Art of Pricing
03:14

When the time comes to hire a salesperson for your business your hiring choice could be critical to the future success (or failure) or the organisation. Recruiting the right person could do wonders for your expansion, while the wrong person could damage your company branding for life.

This video will help you understand the importance of the impact your management, recruitment and training has on your business.

Marketing Management, Recruitment and Training
03:17

Have you ever considered the prospect of selling overseas? Exporting your goods or your services to foreign markets could help you to grow your business exponentially, but a key part of your success will rest securely on your distribution strategy.

This video will open up new ideas and possibilities for distributing your goods and services to help you grow your businesses further.

Managing Your Distribution Strategy
04:51
About the Instructor
Michael Reynolds
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1 Course
Internet Marketer and Motion Graphic Designer

My name is Michael Reynolds, 

I have worked in marketing for over 15 years and am also a motion graphics designer (i just love making animated videos).

My father and I launched our first joint business together a few years back under the name of The UK Entrepreneur Ltd. We have since created sub businesses from this such as MadeInTheUK and EntrepreneurExpress.

Our main focus has always been helping other small business owners reach great success.

Times have been hard with the economy over the years, and we have now just relaunched parts of the business now I have more time to deliver what we have to offer.

The first part being 17 Modules to help businesses master their marketing. These are detailed, current, and effective in teaching people like you, to grow your business and have great success.

Further down the line, we have a huge business builder program, with worksheets and all...written with the help of top industry personnel, to take you by the hand and grow your business with you.

More details to follow...

All the best

Michael Reynolds