How to Create a Complete Marketing Campaign in Under 1 Hour

Learn how the pros build online marketing campaigns quickly, easily, and successfully.

Created byWishpond Technologies

Last updated 9/2017

English

English [Auto],

What you'll learn

How to create an entire marketing campaign, from campaign concept to tracking your ROI, in under one hour.

Course content

1 section • 6 lectures • 50m total length

Introduction7:24
Create a complete online marketing campaign in under one hour using real-time, screen-captured steps. Learn to design promotions, select templates and branding, and drive new traffic with clear value offers.
Creating your Marketing Promotion Page16:42
Design a promotion landing page using ready-made templates, customize headlines, branding colors, and a lead capture form, add a countdown timer, and finalize a voucher-based offer for conversions.
Creating your Auto-Responder Email6:00
Create an auto-responder email for a two-for-one promotion by building the message, adding a first-name merge tag, including a voucher image and unsubscribe link, and triggering immediate delivery after conversion.
Creating your Welcome Mat (Optimizing your Website)5:26
Create a welcome mat on the homepage to promote a campaign, linking the learn more button to the promotion page, with a no thanks option, shown once per day.
Driving Traffic to your Marketing Campaign with Facebook Ads8:12
Launch a Facebook ads traffic campaign by setting up business manager, selecting traffic objective, targeting Vancouver women interested in yoga, with a $30 daily budget, and cohesive imagery and copy.
Tracking your Campaign's Profitability (ROI)6:50
Track your campaign profitability by calculating return on investment (roi), considering lifetime value, cost per conversion, and ad spend, while optimizing landing pages and campaigns to maximize return.

Requirements

Are ready to learn
Have a website
Want to grow their business online

Description

In under an hour, you'll learn how to create an entire marketing campaign from scratch. Never made an online marketing campaign before? No problem.

This course shows you exactly how a business like yours could create an online marketing campaign (and determine it's profitability) in under an hour. We create everything right in front of you, so there's nothing left out.

This course covers:

Online marketing campaign ideas
How to create your campaign page
How to create an auto-responder email
How to drive traffic with Facebook Ads
How to track your campaign's return on investment (profitability) to make sure you're not wasting money.

Featuring examples from a hypothetical business like yours, this course doesn't deal with "best practices" or "your business should" but rather real strategies utilized in front of your eyes by an experienced digital marketer doing it all.

Whether you're new to marketing or just new to using the web to drive business success, this course will give you actionable steps to build your first (or first successful) marketing campaign in under an hour.

Who this course is for:

Early-stage marketers or business owners looking to grow their online presence.
Early-stage marketers or business owners looking to drive sales with online promotions