How to Create a Powerful Capability Statement (Step-by-Step)

If you want to win government contracts, you'll need the right marketing tools to open doors for your business.
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  • Lectures 33
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

HOW TO CREATE A POWERFUL CAPABILITY STATEMENT.. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market.

After years of working as a consultant in the government industry, I was deeply disturbed by the challenges which small business have. I saw the disparities that limited small businesses from success. According to the SBA, small businesses represent 99.7% of American companies, yet they are only winning 20% of federal dollars. Women owned small businesses represent 41% of companies, yet are only winning 4.3% of contracts. Minorities represent 35% of the population, yet are only winning 5.6% of contracts.

As such, I left the consulting world and decided to start the Government Contractors Association. I wanted to do something to help impact the disparities and challenges which existed in the most lucrative industry. This course is one of the many training tools and resources which I have created to help change the disparities and the "economic injustice" which exists in the government market.

In this course, you'll learn that the government does not use brochures or flyers. They use capability statements. If you want to have the best chance of winning contracts, then you'll need to have a literature that speaks to your audience.

This course guides you step-by-step on how to create a capability statement. It explains why you need one, what are the components and how to use it.

In this course you'll also receive guidance on how to find an agency so you can market your capability statement to. You'll learn 7 important keys to unlock more contract opportunities. You'll also receive templates and samples so you don't have to start from scratch. Just use the templates and edit them so you can finalize your capability statement quickly.

This is your opportunity to grow your company in the $500 billion government market. Use this course to help you to create your marketing capability statement for the largest customer in the world.

What are the requirements?

  • No prerequisites or requirements are needed to take this course

What am I going to get from this course?

  • Learn what is a capability statement
  • Templates to help you get started
  • Learn how to create your own capability statement
  • Discover the 7 Keys to success in the government market
  • Learn how to find agencies and prime contractors
  • Learn how to appropriately market your capability statement
  • Sample marketing emails
  • Plus much more....

Who is the target audience?

  • Small businesses
  • Struggling government contractors
  • Individuals interested in the government market
  • IT companies
  • Construction companies
  • Anyone trying to break into the government space
  • Women owned small businesses (WOSB)
  • Service Disabled Veteran Owned Small Businesses (SDVOSB)
  • 8a Certified companies
  • Hubzone certified companies
  • Section 3 companies
  • Minority owned businesses

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started
Course Overview
Introduction - A Little About Me

Please read this disclaimer and check the appropriate box.

In using these documents, I agree that the samples and templates are used for educational purposes only. It is not a substitute to seeking professional counsel such as an attorney or accountant. I take full responsibility and risks in using these documents.

1 question

Please click the YES statement to acknowledge that you've read this disclosure.

Section 2: What's the Big Deal About Capability Statements
Marketing Mistakes to Avoid
Why You Need a CS and The Benefits
A Bad Capability Statement is Like Having No Capability Statement
Section 3: What is a Capability Statement?
What is a Capability Statement?
Selecting the Right Version
Section 4: Components of a Capability Statement
The 6 C's of a Capability Statement

}Use these links to find your CODES for your capability statement.






}DUNS number

First C: Codes
Second C: Core Competencies
Third C: Company Data
Fourth C: Corporate Expertise/Differentiators
Fifth C: Clients - Past Performance
Sixth C: Contact Information
Section 5: Creating Your Capability Statement
How to Create and Format Your Capability Statement
Sample Capability Statements
Use these templates to create your Capability Statements
Section 6: Marketing Your Capability Statement

To be a successful contractor you'll need to know what are important factors which government agencies utilize. There is a public or open policy and a cultural policy of how things are actually done and how contracts are actually awarded. This list will help you with understanding these things.

1 question

KLT is very important in your success as a government contractor. Your Capability Statement is used to open doors for you to establish relationships. Ultimately, you'll need to establish KLT. To be successful, it's not about what you know, who you know, but who knows you back.


To be successful in the government market, you have to build many relationships to have the best chance of winning contracts. Use this relationship triangle to get more familiar with the different parties you'll need to know.

It's not about who you know!
Who's Your Audience?
Opening Doors to New Relationships
How to Find Your Target Audience
Marketing to the Department of Defense
2 pages
Subcontracting as a Starting Point
2 pages
Marketing your small business to large prime contractors
Marketing Email Samples
Section 7: Conclusion
Tips for Success
How To Get Your Foot In The Door

In your endeavors to grow your company in the government market, a capability statement is one of the key tools you'll need. If you have questions or get stuck along way, feel free to reach out to me so I can help you with it. Also, you can use the discussion tool above.


As a student of this course, there's no charge for me to review your completed capability statement. Just email me your capability statement and put this phrase on the subject line: "Capability Statement Review".

Also, I can answer any questions you may have with other areas in the government market, such as, certification support, proposal writing or marketing/relationship strategies.

Abraham Xiong


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Instructor Biography

Abraham Xiong, Small Business Evangelist @ Gov't Contractors Association

Abraham Xiong is an entrepreneur and the President of the Government Contractors Association. He works tirelessly as an advocate and small business evangelist to create greater economic opportunities and more inclusion for small businesses in the government sector.

He has helped many businesses to grow and achieve millions in the commercial and government market.

From his youth, Abraham has started multiple businesses and led them to great success. In one of his early start-up, he took $300 to opened an office furniture company and amass more than $10 million in assets. After selling the furniture company, he became an investor in real estate and started a construction company. He also co-founded a real estate coaching company to train and educate investors.

As an entrepreneur himself, he understands the unique challenges which business owners face in growing their companies and uses his vast experience to coach and guide them towards realizing their entrepreneurial dreams.

Abraham has a gift to take complex things and break it down for easy learning. In his role as the President of the Government Contractors Association, he has amassed an enormous amount of information in order to simplify them into a methodology that even beginners in the government market can quickly understand.

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