How to Create a Powerful Capability Statement (Step-by-Step)
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How to Create a Powerful Capability Statement (Step-by-Step)

If you want to win government contracts, you'll need the right marketing tools to open doors for your business.
3.9 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
107 students enrolled
Created by Abraham Xiong
Last updated 9/2015
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
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  • 1.5 hours on-demand video
  • 7 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn what is a capability statement
  • Templates to help you get started
  • Learn how to create your own capability statement
  • Discover the 7 Keys to success in the government market
  • Learn how to find agencies and prime contractors
  • Learn how to appropriately market your capability statement
  • Sample marketing emails
  • Plus much more....
View Curriculum
  • No prerequisites or requirements are needed to take this course

HOW TO CREATE A POWERFUL CAPABILITY STATEMENT.. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market.

After years of working as a consultant in the government industry, I was deeply disturbed by the challenges which small business have. I saw the disparities that limited small businesses from success. According to the SBA, small businesses represent 99.7% of American companies, yet they are only winning 20% of federal dollars. Women owned small businesses represent 41% of companies, yet are only winning 4.3% of contracts. Minorities represent 35% of the population, yet are only winning 5.6% of contracts.

As such, I left the consulting world and decided to start the Government Contractors Association. I wanted to do something to help impact the disparities and challenges which existed in the most lucrative industry. This course is one of the many training tools and resources which I have created to help change the disparities and the "economic injustice" which exists in the government market.

In this course, you'll learn that the government does not use brochures or flyers. They use capability statements. If you want to have the best chance of winning contracts, then you'll need to have a literature that speaks to your audience.

This course guides you step-by-step on how to create a capability statement. It explains why you need one, what are the components and how to use it.

In this course you'll also receive guidance on how to find an agency so you can market your capability statement to. You'll learn 7 important keys to unlock more contract opportunities. You'll also receive templates and samples so you don't have to start from scratch. Just use the templates and edit them so you can finalize your capability statement quickly.

This is your opportunity to grow your company in the $500 billion government market. Use this course to help you to create your marketing capability statement for the largest customer in the world.

Who is the target audience?
  • Small businesses
  • Struggling government contractors
  • Individuals interested in the government market
  • IT companies
  • Construction companies
  • Anyone trying to break into the government space
  • Women owned small businesses (WOSB)
  • Service Disabled Veteran Owned Small Businesses (SDVOSB)
  • 8a Certified companies
  • Hubzone certified companies
  • Section 3 companies
  • Minority owned businesses
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Curriculum For This Course
33 Lectures
Getting Started
3 Lectures 05:37

Introduction - A Little About Me

Please read this disclaimer and check the appropriate box.

In using these documents, I agree that the samples and templates are used for educational purposes only. It is not a substitute to seeking professional counsel such as an attorney or accountant. I take full responsibility and risks in using these documents.


Please click the YES statement to acknowledge that you've read this disclosure.

1 question
What's the Big Deal About Capability Statements
3 Lectures 05:39
What is a Capability Statement?
2 Lectures 05:27

Selecting the Right Version
Components of a Capability Statement
8 Lectures 21:57

Links to Accessing Codes

First C: Codes

Second C: Core Competencies

Third C: Company Data

Fourth C: Corporate Expertise/Differentiators

Fifth C: Clients - Past Performance

Sixth C: Contact Information
Creating Your Capability Statement
3 Lectures 11:02

Sample Capability Statements

Use these templates to create your Capability Statements
Marketing Your Capability Statement
10 Lectures 36:56

To be a successful contractor you'll need to know what are important factors which government agencies utilize. There is a public or open policy and a cultural policy of how things are actually done and how contracts are actually awarded. This list will help you with understanding these things.

7 Keys to Success in the Government Market

KLT is very important in your success as a government contractor. Your Capability Statement is used to open doors for you to establish relationships. Ultimately, you'll need to establish KLT. To be successful, it's not about what you know, who you know, but who knows you back.

What is KLT?
1 question

To be successful in the government market, you have to build many relationships to have the best chance of winning contracts. Use this relationship triangle to get more familiar with the different parties you'll need to know.

Preview 03:15

It's not about who you know!

Who's Your Audience?

Opening Doors to New Relationships

How to Find Your Target Audience

Marketing to the Department of Defense
2 pages

Subcontracting as a Starting Point
2 pages

Marketing your small business to large prime contractors

Marketing Email Samples
4 Lectures 09:05
Tips for Success

How To Get Your Foot In The Door

In your endeavors to grow your company in the government market, a capability statement is one of the key tools you'll need. If you have questions or get stuck along way, feel free to reach out to me so I can help you with it. Also, you can use the discussion tool above.


As a student of this course, there's no charge for me to review your completed capability statement. Just email me your capability statement and put this phrase on the subject line: "Capability Statement Review".

Also, I can answer any questions you may have with other areas in the government market, such as, certification support, proposal writing or marketing/relationship strategies.

Abraham Xiong


FREE REVIEW & Answers to your Questions

Final Thoughts
About the Instructor
Abraham Xiong
3.9 Average rating
17 Reviews
107 Students
1 Course
Small Business Evangelist @ Gov't Contractors Association

Abraham Xiong is an entrepreneur and the President of the Government Contractors Association. He works tirelessly as an advocate and small business evangelist to create greater economic opportunities and more inclusion for small businesses in the government sector.

He has helped many businesses to grow and achieve millions in the commercial and government market.

From his youth, Abraham has started multiple businesses and led them to great success. In one of his early start-up, he took $300 to opened an office furniture company and amass more than $10 million in assets. After selling the furniture company, he became an investor in real estate and started a construction company. He also co-founded a real estate coaching company to train and educate investors.

As an entrepreneur himself, he understands the unique challenges which business owners face in growing their companies and uses his vast experience to coach and guide them towards realizing their entrepreneurial dreams.

Abraham has a gift to take complex things and break it down for easy learning. In his role as the President of the Government Contractors Association, he has amassed an enormous amount of information in order to simplify them into a methodology that even beginners in the government market can quickly understand.