The Art Of The Headline: Eye-Catching Tactics 4 Big Payoffs!
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Wishlisted Wishlist

Please confirm that you want to add The Art Of The Headline: Eye-Catching Tactics 4 Big Payoffs! to your Wishlist.

Add to Wishlist

The Art Of The Headline: Eye-Catching Tactics 4 Big Payoffs!

Write Words That Sell Copywriting Series: Craft Headlines, Slogans, Email Subjects + More To Attract And Convert!
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Created by Michael Naus
Last updated 11/2016
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Correctly identify their target audience and craft headlines for that audience
  • Understand the AIDA Formula, the 7TAP Formula, the Target Customer worksheets
  • Confidently create converting headlines for all sorts of applications
View Curriculum
Requirements
  • An interest in learning about creating headlines for all sorts of applications, along with access to a computer, internet connection and audio capabilities
Description

Will You Beat 80% Of Readers And Read Past This Headline?

How To Craft Converting Headlines And Write Copy Like A Pro! aims to help marketers, small and large business owners and anyone interested in learning about the seductive process of writing headlines that gain attention, ignite interest, create desire and lead to action!

How To Craft Converting Headlines And Write Copy Like A Pro! covers content from all corners of successful headline creation, from defining your target audience to swiping headline templates... and everything in between.  

My name is Michael Naus and I'll be your instructor for this beginner-to-advanced course on building sentences that attract customers... The headline!

Without a doubt the headline is the most important part of the selling process for one simple reason: It attracts the reader and builds curiosity in your product or service so the reader will want to learn more.

Headlines aren't simply for sales copy.  You use headlines in all sorts of scenarios and places you might not even consider:

  • Email Subject Lines
  • Contact Information Forms
  • Advertisements
  • Slogans
  • Online Dating Profiles
  • Billboards

And other places that potential customer's will be!

But How Do You Create Headlines That Attract, Build Interest And Desire That Lead To Action?

Follow formulas and scenarios throughout the course to build quality headlines that convey the right message to the right audience!

Sure, there's practice involved with creating great headlines, but there are key elements that are necessary to turn potential readers into happy customers which will be covered throughout the course.

Course lecture topics include:

  • The Target Customer Avatar... Who Is Your Customer, Really?
  • What Is The AIDA Formula?
  • What Does The Headline Do, Exactly?
  • Building Sub-headlines. The Continuation Of The Selling Process
  • And More!

If you've ever had the task of creating a headline for any sort of reason, this course is for you!

Who is the target audience?
  • This course is designed for all level of student from all sorts of backgrounds.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
18 Lectures
01:01:45
+
How To Craft Converting Headlines And Write Copy Like A Pro!
1 Lecture 01:59

Who wouldn't want to build better tools to help you attract customers willing to buy your product?  You can't unless you learn exactly how you attract!  This course will teach you the ins and outs of attracting, building and converting traffic into buyers by building the most important part of any sales approach: The Attraction!

Preview 01:59
+
Headlines Start With...
2 Lectures 07:48

Do you know who your audience is?  Use this Target Customer Avatar to help you find your ideal, specific customer so your writing caters to their wants and needs.

Preview 07:36

The Target Customer Avatar Download
00:12
+
How To Get In A Copywriter's Mindset
4 Lectures 07:00

All forms of selling use copy as the basis of attraction.  Even if you don't plan to write copy professionally, learning how to effectively use copy and the art of persuasion can help you in all aspects of your life.

How To Get In A Copywriter's Mindset
02:35

The AIDA Formula will help you create great copy time and time again.  Discover what this formula is and how to use it to your advantage.

Preview 02:00

Print out and use this template to quickly go through the AIDA Formula every time you want to create copy.

The AIDA Template
00:07

Use the four U's of headline creation to make effective, to the point headlines and think about them whenever you are creating content!

The Four U's Of Incredible Headlines
02:18
+
Building Headlines. The Essentials Of Attraction
4 Lectures 10:01

Headlines are the first effort in the ATTRACTION part of the AIDA Formula.  They draw in prospective clients to want to learn more about the things that you are trying to sell to them.

What Does The Headline Do, Exactly?
01:47

Using numbers in your headlines can be a great way to build attraction and interest.  Learn different ways you can use them and exactly how to use them to attract your audience.

The Magic Of Numbers In Headlines
02:33

Removing this one letter from your headlines will help you make your headline about your reader and not about you.

Want To Get Attention? Eliminate This One Letter From Your Headlines
02:20

The next thing your reader will notice after the headline is the sub-headline.  Continue to build AIDA with a compelling read!

Building Sub-headlines. The Continuation Of The Selling Process
03:21
+
More Lessons On Copywriting
3 Lectures 16:35

Headlines are only the beginning of copywriting!  Take a look at this lecture for a 12-step copy formula that you can follow to increase attention, interest, desire and action from your readers!

The 12 Step Copywriting Formula For Nearly Guaranteed Success
09:23

What's the difference between a written sales letter or copy and a video sales letter?  Let's take a look at a video sales letter or VSL and discover how making a video can be to your advantage!

Written Sales Letters Versus Video Sales Letters... The Difference And Who Wins?
02:29

Make sure your reader knows your offer isn't going to be available forever, and make sure you do this one key part so they know you're for real!

Add Scarcity To Your Offer And Make Sure You Do This One Key Ingredient!
04:43
+
Getting Advanced: Crafty Headlines That Wow Your Audience
4 Lectures 18:22

Getting headline ideas can be hard but it doesn't mean you have to start from scratch.  Use these 10 headline templates to get ahead of your competition!

Swipe Files: 40 Classic Headline Templates That Get You Noticed!
05:29

What do you get when you combine a Number + Trigger Word + Adjective + Keyword + Promise?  A fantastic recipe for success!

Essential Headline Secrets: The 7.T.A.K.P Formula
03:55

Let's build a few examples using the 7TAKP Formula and discover how easy and quickly you can build quality headlines.

Building Headlines With The 7TAKP Formula
05:47

Use power words to illicit a high arousal response from your reader or build headlines that have a curious nature and get attracting!

Pow! (Power Words That Wow)
03:11

Thank you for taking this course!  This final quiz will help you recall information to help you build phenomenal headlines every single time you need one!

How To Craft Converting Headlines And Write Copy Like A Pro! Final Quiz
10 questions
About the Instructor
Michael Naus
3.9 Average rating
32 Reviews
2,754 Students
4 Courses
Internet Entrepreneur, Author, High Performance Specialist

Hello, and thank you for checking out my page! My name is Michael Naus, and I'm here to help you build a successful, productive and happy life!

My courses are designed to help you think about being a better person by creating ways to optimize your work routines and lifestyle. When you can control and master the day-to-day of your life good things will happen to you.

I own numerous diplomas and certifications, but the thing I hope that you learn as well as I do, is that education is a lifelong commitment and an opportunity every day to be a little better.

Your course knowledge doesn't stop with just my courses; I want to create an ultimate ongoing learning environment for every person who takes my courses. You will receive that offer when you take my courses, and I hope that you join me in learning for a lifetime!