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How To Craft An Irresistible Lead Magnet To Build Your List

Step-by-step formula to create a compelling offer that will drastically increase the growth of your list instantly
4.6 (114 ratings)
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6,177 students enrolled
Last updated 10/2015
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn how to craft a lead magnet that will increase your conversions, generate more revenue and supercharge the growth of your email list
Learn why you can’t live without a lead magnet
The biggest benefit of having a compelling lead magnet
The #1 mistake marketers make when growing an email list
Dozens of highly converting lead magnets
Learn why defining the desired outcome of your audience is the first step
Data-driven approach to determine the No. #1 need in your market and how to create a lead magnet that reflects this
Three 100% free research tools to get deep market insights in less than 20 minutes
Six key factors to consider when creating a high-quality lead magnet
My Lead Magnet Resources Toolbox
…and much more!
View Curriculum
  • Following the step-by-step instructions
  • Computer with Internet access
  • Intention to build an email list

Marketer’s Complete Course on Creating a Strong Lead Magnet

Master the technique of creating a lead magnet that will increase your conversions, boost your revenue, and accelerate the growth of your email list.

Your lead magnet is the core element of your list-building efforts. It is a piece of information that you exchange for the email address of your prospect. This course will take you through a step-by-step process to determine the best leads in your market as well as create an effective lead magnet.

Create a Highly Converting, Irresistible Lead Magnet

  • Accelerate the Growth of your Email List Instantly
  • Learn to Define the Desired Outcome of Your Audience
  • Review Dozens of Examples of Highly Converting Lead Magnets
  • Create a Compelling Offer that Your Audience Can’t Resist

Join the Top 5% of Marketers Who Grow Their List Quickly and Easily

If your lead magnet isn’t something that your target audience wants, then it might be impossible to grow your list. Many people spend years testing their lead captures. Save yourself time and money by mastering the technique of creating a lead capture that works.

This course takes a data-driven approach to determine the number-one leads in your market and what it is that they want, so you can create a lead magnet that appeases that desire.

Contents and Overview

First you’ll learn what a lead magnet is while discovering the impact it can have on your business. You’ll learn what the top mistake is that most marketers make when growing their email list, so you can avoid it.

Next you’ll review different types of lead magnets so you can create your own irresistible bribe for your audience. You’ll learn how to determine the biggest need of your market so your lead magnet resonates.

Now you’re ready to craft your lead magnet. You’ll learn the six rules to obey when creating it so you will stand out from your competitors.

Toward the end of the course, the instructor will share with you his Lead Magnet Resources Toolbox, so you are equipped with the top resources to sell your lead magnet.

After the course, you’ll be well on your way to building an email list containing more prospects than you ever imagined. It all starts with a compelling lead magnet, which this course will ensure you have.

Who is the target audience?
  • Beginner & intermediate marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business
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Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 53:13
Lead Magnet Mastery
14 Lectures 53:13

Welcome to Lead Magnet Mastery! Thanks for being our student! Before we get started, I’d like to set the expectations and provide an overview of what you’ll accomplish by the end of this training.

Preview 01:35

In this lesson, we’ll cover what a lead magnet is. Ready? Let’s go!

Preview 01:33

The biggest benefit of having an attractive lead magnet that your audience wants is… more revenue! In this video, you’ll discover the impact an irresistible bribe can have on your business!

Preview 05:43

Do you think building up a profitable email list from scratch is simple? Yes, it can be – but only if you don’t make this deadly mistake. Here’s how to avoid it.

Preview 06:08

In this lesson, we’ll cover different forms of lead magnets. You’ll be surprised what you can offer your prospects in exchange for their email sign up!

Lead Magnet Types

There are dozens of different lead magnets you can deploy to grow your list. However, there’s one type lead magnet that will have the biggest impact on your business in terms of list growth and revenue!

The #1 Lead Magnet That Will Skyrocket Your Business Instantly

It’s time to take the first step! By the end of this lesson, I want you to pick one type of lead magnet that you’ll use on your squeeze page!

It’s Action Time – Homework

Your list will only grow if you give your audience a piece of information that they want! Before you craft your irresistible bribe, you’ll have to figure out what the desired outcome of your ideal client is.

What’s The Desired End Result Of Your Target Audience?

In this lesson, I’ll show you how to use data to identify the desired outcome of your target audience. Use these 100% free tools and gain deep market insights in less than 30 minutes!

Data-Driven Approach To Identify The Desired End Result

Great, now let’s break down the desired end result into five steps. Find out what the first step is, and you know the topic of your lead magnet!

The Lead Magnet Is About Taking The First Step

There are six rules you have to obey when crafting your lead magnet. Follow them and you’ll create a piece of valuable information that will stand out, and that will ultimately set you apart from your competitors!

How To Create A Lead Magnet From Scratch

In this lesson, you'll discover why focusing on the first step of your ideal client towards his desired end result can be so powerful.

It's All About The First Step

Are you ready to create a compelling lead magnet? In this video, I’ll show you top resources to sell your lead magnet like a magnificent piece of art.

My Resource Toolbox

Congratulations, you made it to the end of this training! Don’t sit on what you learned and take action today!

About the Instructor
4.2 Average rating
7,903 Reviews
114,361 Students
80 Courses
Teaching 113,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

4.2 Average rating
4,030 Reviews
81,389 Students
39 Courses
Entrepreneur, Performance Marketer & Coach

I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.



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