Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important to you aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences etc. .
I will show you 3 groups of market research methods:
Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as: retail, fast moving consumer goods, food sector, on-line businesses, services and some off-line businesses. This training will be especially beneficial for small business owners, startup, and consultants. You will learn what mystery shopping, store-checks is, bottom-up , top-down approach and others.
You will be able also to download many additional resources
We will use the following tools:
We will be gradually increasing the price of the course from 9 USD so buy this course now to save money and implement fast proposed techniques to become more efficient
I will show you here what you can expect from the course and what is my experience in market research.
We start with a short introduction to the 3 groups of methods we will cover in this section: consulting, on-line and off-line
In this lecture you will get to know our favorite method for first rough estimation – the bottom-up method. We give you also 2 examples with Excel calculation how to use it.
Top-down is the little brother of bottom-up approach – not used that often but still very useful for resegmenting the market (niche an low cost strategy)
Reality still bites. Here you will be given short overview of the off-line research methods with suggestion what to be used when
In this lecture we show you how to conduct the off-line interviews, how to draw conclusions out of it and where to find respondents
In this lecture we show you how to map and read the daily life of your customer and how it can help your marketing efforts
Store Check come in handy whenever you are talking about B2C physical products, services and retail. This methods gives you solid facts on which you can build your business
Service level is time and again your opportunity to disrupt markets. Therefore, check on your own the customer experience with mystery shopping
On-line research is cheap and insightful. We will go through all nice methods how to get to know the market, customer and competitors
Facebook Audience Insight is the perfect tool to check different segments without the necessity to do any interviews. For first estimation it is the perfect tool
Facebook allows you to have a look at social profiles of your potential customers. If you want to understand them better have a look at this as well
You want to know what do your competitors do? Where they get the traffic from? Check this lecture on SimilarWeb.
Google is so nice to tell you through search results where is the market. Use the Keyword Planner to see whether you are able to make money on your ideas and how much you have to spend to get the trafffic
Google is nice but Youtube and Slideshare are the places to go if you look for more advance info faster. Check this lecture to know what to use when.
Mobile is the new black ;). Even if you are not into mobile applications check the markets for applications to see what are the worries of people and what they like
Google Trends is an excellent tool to check whether certain keyword is on a rise or not. Thanks to this tool you can check what are the trends by countries and media.
Google Public Data enables you to browse publicly available data from 1 place. You get access espiecially to macrodata. Here we show how to use the Google Public Data to check what are the trends on your main drivers
Trend Economy similar to Google Public Data gives you access to publicly available, mainly maco data.
We show here using example how to use consumer barometer by Google to check what your customers are thinking, what are their shopping behaviours. This will help you adjust your strategy and acquisition strategy. Consumer barometer is based on on-line interviews carried out by google
You have to find the right location, spot for your concept. It is not easy yet it has huge impact on your success. Without the proper location even the best concept will have at best mediocre results. The perfect location is the one that brings you a lot of potential customers from your target group. There are plenty of nice techniques that you can apply to make sure that the location is good. I will show you in this section step by step how you can pick the right selection and check what kind of profits it can bring you
Storechecks are very useful also for checking specific locations. You can check whether specific district is good for specific type of cuisine or type of restaurant. I will show you here on some examples how it can be done
Google Maps is another great tool for checking whether specific location is good. I will show you here on the basis of an example how you should define the so called catchment area and how to measure the level of competition using Google Maps
On-demand marketplaces are aggregating offers from different restaurants from different areas therefore you can use their search module to measure the level of competition and to see what tactics other apply to sell on-line food.
Keyword Planner can be also used with great success to check whether certain restaurant concept makes sense in a specific district. It provides you estimation of number of searches (people interested) and also estimation of your marketing budget
Review sites like Yelp and TripAdvisor are powerful tools that can be used to check specific location espiecially when it comes to number of specific restaurants as well as their strength measured via reviews (number of reviews and their average score)
Expert in performance improvement, startuping and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 40 million) as well as startups.
Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence;
Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)
Countries: Poland, Serbia, Russia, Ukraine