How to conduct market research in startups and small firms?
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How to conduct market research in startups and small firms?

A-Z guide how to conduct market research, analyse your competitors as well as customers
Best Seller
4.7 (57 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,731 students enrolled
Created by Asen Gyczew
Last updated 9/2017
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 2 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Spy on your competitors
  • Estimate the size of the market and value of customers
  • Draw conclusion on the structure of the market
  • Find ideas how to develop your business
  • Validate your ideas for new business using market data
View Curriculum
  • Excel midlevel

Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important to you aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences etc. .

I will show you 3 groups of market research methods:

  • Consulting methods
  • On-line methods
  • Off-line methods

Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as: retail, fast moving consumer goods, food sector, on-line businesses, services and some off-line businesses. This training will be especially beneficial for small business owners, startup, and consultants. You will learn what mystery shopping, store-checks is, bottom-up , top-down approach and others.

You will be able also to download many additional resources

  • Links to free presentation and movies showing examples of research
  • Links to books worth reading
  • Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions

We will use the following tools:

  • Excel
  • SimiarWeb
  • Keywords Planner by Google
  • Facebook Audience Insight
  • Facebook
  • Mobile market applications
  • Slideshare
  • Youtube
  • Our own tools / formats

We will be gradually increasing the price of the course from 9 USD so buy this course now to save money and implement fast proposed techniques to become more efficient

Who is the target audience?
  • Analyst
  • Researchers
  • Small business manangers
  • Startupers
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Curriculum For This Course
32 Lectures
Introduction to the course
2 Lectures 03:32

I will show you here what you can expect from the course and what is my experience in market research.

Preview 01:41

Here I will introduce myself and show you in short what is my experience. For more Go to:




Preview 01:51
Introduction and consulting methods
3 Lectures 15:55

We start with a short introduction to the 3 groups of methods we will cover in this section: consulting, on-line and off-line

Preview 04:16

In this lecture you will get to know our favorite method for first rough estimation – the bottom-up method. We give you also 2 examples with Excel calculation how to use it.

Preview 07:53

Top-down is the little brother of bottom-up approach – not used that often but still very useful for resegmenting the market (niche an low cost strategy)

Top-down approach
Market research - off-line methods
5 Lectures 29:43

Reality still bites. Here you will be given short overview of the off-line research methods with suggestion what to be used when

Off-line research introduction

In this lecture we show you how to conduct the off-line interviews, how to draw conclusions out of it and where to find respondents

Off-line interviews

In this lecture we show you how to map and read the daily life of your customer and how it can help your marketing efforts

Being where your customer is

Store Check come in handy whenever you are talking about B2C physical products, services and retail. This methods gives you solid facts on which you can build your business

Preview 07:09

Service level is time and again your opportunity to disrupt markets. Therefore, check on your own the customer experience with mystery shopping

Mystery shopping
Market research on-line methods
7 Lectures 24:25

On-line research is cheap and insightful. We will go through all nice methods how to get to know the market, customer and competitors

On-line research introduction

Facebook Audience Insight is the perfect tool to check different segments without the necessity to do any interviews. For first estimation it is the perfect tool

Facebook Audience Insight

Facebook allows you to have a look at social profiles of your potential customers. If you want to understand them better have a look at this as well

Customer profiles on facebook

You want to know what do your competitors do? Where they get the traffic from? Check this lecture on SimilarWeb.

Preview 06:41

Google is so nice to tell you through search results where is the market. Use the Keyword Planner to see whether you are able to make money on your ideas and how much you have to spend to get the trafffic

Keyword Planner by Google

Google is nice but Youtube and Slideshare are the places to go if you look for more advance info faster. Check this lecture to know what to use when.

Slideshare and Youtube

Mobile is the new black ;). Even if you are not into mobile applications check the markets for applications to see what are the worries of people and what they like

Markets for mobile applications
How to identify and undrestand trends?
6 Lectures 22:16
Introduction into trends

Google Trends is an excellent tool to check whether certain keyword is on a rise or not. Thanks to this tool you can check what are the trends by countries and media.

Google Trends

Google Public Data enables you to browse publicly available data from 1 place. You get access espiecially to macrodata. Here we show how to use the Google Public Data to check what are the trends on your main drivers

Google Public Data

Trend Economy similar to Google Public Data gives you access to publicly available, mainly maco data.

Trendy Economy - public data


We show here using example how to use consumer barometer by Google to check what your customers are thinking, what are their shopping behaviours. This will help you adjust your strategy and acquisition strategy. Consumer barometer is based on on-line interviews carried out by google

Consumer Barometer by Google
Case study - how to find the right location for a restaurant?
8 Lectures 27:27
Introduction to the case study

You have to find the right location, spot for your concept. It is not easy yet it has huge impact on your success. Without the proper location even the best concept will have at best mediocre results. The perfect location is the one that brings you a lot of potential customers from your target group. There are plenty of nice techniques that you can apply to make sure that the location is good. I will show you in this section step by step how you can pick the right selection and check what kind of profits it can bring you 

Introduction to analyzing locations for future restaurants

Storechecks are very useful also for checking specific locations. You can check whether specific district is good for specific type of cuisine or type of restaurant. I will show you here on some examples how it can be done

Storechecks - how to use them to check specific location?

Google Maps is another great tool for checking whether specific location is good. I will show you here on the basis of an example how you should define the so called catchment area and how to measure the level of competition using Google Maps

Google Maps - how to use them to check specific location?

On-demand marketplaces are aggregating offers from different restaurants from different areas therefore you can use their search module to measure the level  of competition and to see what tactics other apply to sell on-line food.

On-demand marketplaces - how to use them to check specific location?

Keyword Planner can be also used with great success to check whether certain restaurant concept makes sense in a specific district. It provides you estimation of number of searches (people interested) and also estimation of your marketing budget

Keyword Planner - how to use them to check specific location?

Review sites like Yelp and TripAdvisor are powerful tools that can be used to check specific location espiecially when it comes to number of specific restaurants as well as their strength measured via reviews (number of reviews and their average score)

Review sites - - how to use them to check specific location?

Slides from the course
71 pages
1 Lecture 00:44
Bonus Lecture: Get full access to all my courses
About the Instructor
Asen Gyczew
4.2 Average rating
962 Reviews
21,150 Students
23 Courses
Expert in performance improvement, turnaround and startups

Expert in performance improvement, startuping and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 40 million) as well as startups.


Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence;

Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)

Countries: Poland, Serbia, Russia, Ukraine