How to change your organization?
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How to change your organization?

Happy people, happy customers, profit and growth (&samhoud)
4.6 (50 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
195 students enrolled
Last updated 3/2016
Price: $50
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn more about the value profit chain and leading, managing and marketing the value.
  • Create sustainable value for your organization.
  • Learn how to let your organization perform 10 times better in the long term!
  • ​This MOOC is about value creation, not change management. But not every organization is engaged in a change process, right? Can't we state that every organization is in a state of change?
View Curriculum
  • Basic knowledge of organizations, people and change.

The following philosophy will let your organization perform 10 times better in the long term!

Shareholder capitalism is under pressure and may have had its day. The Occupy movement, an international protest movement against social and economic inequality, is a public expression of this. Newspapers are also criticizing the consequences of organizations’ one-sided focus on short-term financial results in order to meet shareholder expectations in particular. The past decades, however, have thankfully provided increasing examples of organizations demonstrating that things can be done differently. Companies that focus on creating sustainable value for all stakeholders. Creating sustainable growth entails delivering value for employees, for customers, for shareholders and for society. The underlying idea of this philosophy is the exchange of value between various parties in long-term relationships. To sustain these relationships, an organization must not only take value, but also give it back. Only then does the exchange relationship become structurally profitable for both parties. The value that an organization provides to employees (training, development, purpose, salary, etc) motivates and helps them to deliver value to customers. If a customer is highly satisfied in return, this fosters loyalty and exemplary behaviour, elements that are in turn valuable to the organization. This creates profit for the organization, allowing it to create value once again for society, employees and customers. In other words, it is a self-sustaining cycle. We call this stakeholder capitalism, or the Value Profit Chain, and it is the concept upon which this MOOC is based.

How to create sustainable value? How do you keep your stakeholders enthusiastic about your organization? This MOOC will answer these questions by means of a lot of great examples, inspiring cases (like Starbucks and Zappos) and new research. While watching this MOOC you will also have to answer self-reflecting questions and you will get tools to work with!

Who is the target audience?
  • You know your organization has to change. But how? How can you make happy customers, employees, realize profit and growth ánd contribute to the society? In this online course you learn in 2,5 hours how to do it. Are you ready to learn how to boost value for all stakeholders?
  • • A proven successful stakeholder approach • The six crucial elements for creating lasting value • Many inspiring real life cases e.g. Zappos, The Body Shop, Natura, Lego and Starbucks • A holistic change method: soft and hard, inspiration and discipline • Self reflection challenges, interesting exercises and tools • Teachers who practice what they preach • Based on the bestselling management book Creating Lasting Value
Curriculum For This Course
59 Lectures
Welcome and introduction
4 Lectures 02:40

An introduction to the course.

Preview 01:12

What would you do with five $100 banknotes?

Preview 00:40

Here they are!

A $100 banknote
1 page

What did you do with your banknotes?!

Preview 00:48
5 Lectures 07:29

What is value exactly?

Preview 00:50

The value profit chain, what is it exactly?

Value Profit Chain: happy people, happy customers, profit and growth

Think about your favorite stakeholder!

Who is your favorite stakeholder? And who not?

Some value profit chain facts.

Value Profit Chain: a soft idealistic approach? Show me the numbers!

Let's talk about the Value Creation Cycle.

Introduction of the Value Creation Cycle
Mobilize energy
5 Lectures 13:03

Imagine that you are manager in a large insurance company...

What happens here?

Different energy streams in the mobilization of energy.

Urgency and excitement

Let's think about urgency and excitement in your organization.

Assignment: what about urgency and excitement in your organization?

A value analysis.

2 pages

We also want to clarify wat mobilizing energy is not!

What it's not
Take ownership
7 Lectures 12:55

Organizational change will only succeed if senior management takes ownership.

Preview 02:35

Which people in the organization should develop the vision and strategy?

Leading coalition: which people?

How many people should be involved in the process?

Leading coalition: how many people?

Let's go formal or informal?

Assignment: confrontation formal and informal leadership

Is it all about co-creation?

Employee participation: co-create your vision and strategy

Let's think about how far you would go.

Assignment: how far would you go?

What benefits do we actually derive from creating a leading coalition and engaging employees and customers?

What all of this brings us
Set direction
11 Lectures 30:33

After mobilizing energy, committing to the vision and taking ownership the question is: 'In which direction are we heading?'

The pieces of the puzzle

The condition of alignment.

#1 Vision as a Gesamtkunstwerk

Do you have a vision? A practical place to start in this regard is with the AROMA criteria!

Does your vision have AROMA?

How and for whom are you going to create value?

#2 Business Transformation Model

Davide Oldani, the exceptional Italian cook and entrepreneur.

The impossible goal of Davide Oldani

Ristorante D'O, the change of its business transformation model.

Ristorante D'O radically changes it's business transformation model
1 page

The question about what the value of your company is also has everything to do with your brand, of course.

#3 Brandpositioning

What must an organization do (differently) to realize the vision, brand positioning and BTM? And what must be set in motion to enable this?

#4 Strategy Map

Making an annual plan specifying the most important Key Succes Factors of the year, including the goals of that year and the activities acquired to attain them.

#5 Translating strategy: no need for reams of paper

A wrap up!

Wrapping up the Setting Direction puzzle

Let's see what we have learned until now.

What have we learned until now?
Make it happen and improve
12 Lectures 21:02

The basis for 'make it happen and improve' lies in living the vision and the brand.

Living the vision and the brand: how?

The vision and brand will not be lived if the right people are not present.

Living the vision and the brand: who?

The case written out for you!

Case Zappos
6 pages

How succinctly can we put this? It is about doing.

Executing the strategy: no excuses

Bringing in customers, employees and shareholders who then serve as the startying point for attaining the goals and emplmeneting continuious improvements.

Executing the strategy: the voice of...

Another inspiring case.

Some lessons from Lego

What questions to ask in performance dialogues?

Executing the strategy: performance dialogues

Let's all stand up!

Weekly standup

An example.

Example visual management
1 page

Up until now we have focused primarily on actions for the entire organization but do not underestimate the power of own initiative.

Empower entrepreneurship: what is your personal vision?

Some questions related to your personal vision.

Questions personal vision
1 page
Inspire others
7 Lectures 20:45

Have a look! Do you think this is marketing?

Preview 04:44

An unexpected truth.

An unexpected truth concerning marketing effectiveness

Inspiring or motivating? What is the difference?

Inspiration versus motivation

An inspiring case!

Body shop: to inspire, you need to be inspired yourself

The case written out for you.

Case Body Shop
2 pages

Inspiring others entails showing and sharing the value you create, and celebrating success.

How to inspire others: showing

We will now delve into the aspect of 'sharing'.

How to inspire others: sharing
Change Holistically
7 Lectures 22:07

How do you forge all these precious waves into a whole? How do you embed the value waves within your culture? How do you make value waves sustainable?

Change holistically is all about...

We wish to demonstrate the common themes and essence of leadership.

Leadership: the final framework

How would you grade yourself as a leader?...

Assignment: grade yourself as a leader

Leadership development at various levels was a key aspect of each phase of the process.

Leadership developer
8 pages

This MOOC is about value creation, not change management. But not every organization is engaged in a change process right? Can't we state that every organization is in a state of change?

Manage the change

Revealing the cultural dimensions behind the ideas expressed in this MOOC.

Cultural breakthroughs

Four archetypes of culture.

Assignment: ABCD diagnosis
1 Lecture 02:28

A look back, but also forward!

Looking back and forward and a final inspiring case

Are you a Master of Value Creation?

Final exam
8 questions
About the Instructor
Jeroen Geelhoed
4.6 Average rating
50 Reviews
195 Students
1 Course
Partner &samhoud

Since 1997 Jeroen has been working as a consultant for &samhoud and nowadays is a partner of the company. He has a passion for helping to create organisations that have value for all stakeholders: customers, employees, shareholders and society as a whole. He has facilitated many projects in both the profit and non-profit sectors, for example at Rabobank and the Netherlands Department of Waterways and Public Works. Jeroen is a proponent of the use of personal visioning as a way to create real and sustainable change in organisations and individuals. Famously, he helped facilitate a vision for Holland alongside hundreds of Dutch citizens which was eventually presented to Beatrix, Queen of the Netherlands.

Jeroen is co-author of the books 'Be Useful’, 'Creating Lasting Value', ‘Plezier & prestatie’, ‘Kus de visie wakker’, Brilliant Business models, and he was a guest speaker at TEDx Sheffield.

The 100+ strong consultancy &samhoud, has been recognized as the Best Place to Work in the Netherlands for the last 3 years and in 2010 it was also recognized as the best small to medium enterprise to work for in all of Europe.

Salem Samhoud
4.6 Average rating
50 Reviews
195 Students
1 Course
Founder and managing partner &samhoud

Salem Samhoud (1960) founded consultancy firm &samhoud over 25 years ago. He is the embodiment of Together We Build a Brighter Future and really lives his vision through realizing breakthroughs by inspiring and especially connecting people.

Salem works with C-level boardroom clients as a top coach, facilitator and consultant in change and strategy. Samhoud has consulted a large number of prominent companies and organisations in many different expertises, including TNT, KPN, Eureko/Achmea, Aegon, PGGM, the Dutch Ministry of Transport, Public Works and Water Management, AMB Generali Gruppe, Swiss Life, Rabobank, MontBlanc, Dutch National Railways, Corporate Express, Interpolis, Heineken,etc.

He is also founder of the &samhoud foundation and since 2012 of 2 Michelin star restaurant &samhoud places in Amsterdam.
There are various films and books to his name. The latest being 'Creating Lasting Value'.

Nur Hamurcu
4.6 Average rating
50 Reviews
195 Students
1 Course
Partner &samhoud

Nur is Partner of &samhoud and Managing Partner of &samhoud Asia. He has worked for the company for 15 years and built up extensive consultancy experience in multiple industries. His client portfolio includes a wide variety of organisations such as Malaysia Airports, Tenaga, Malaysia Airlines, and Axiata (all in Asia), AMB Generali (Germany), Rabobank (The Netherlands), Achmea (The Netherlands) andSEAT (Spain), as well as global firms such as TNT Express, Montblanc and KPMG.