How to change your organization?

Happy people, happy customers, profit and growth (&samhoud)
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  • Lectures 59
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 2/2016 English

Course Description

The following philosophy will let your organization perform 10 times better in the long term!

Shareholder capitalism is under pressure and may have had its day. The Occupy movement, an international protest movement against social and economic inequality, is a public expression of this. Newspapers are also criticizing the consequences of organizations’ one-sided focus on short-term financial results in order to meet shareholder expectations in particular. The past decades, however, have thankfully provided increasing examples of organizations demonstrating that things can be done differently. Companies that focus on creating sustainable value for all stakeholders. Creating sustainable growth entails delivering value for employees, for customers, for shareholders and for society. The underlying idea of this philosophy is the exchange of value between various parties in long-term relationships. To sustain these relationships, an organization must not only take value, but also give it back. Only then does the exchange relationship become structurally profitable for both parties. The value that an organization provides to employees (training, development, purpose, salary, etc) motivates and helps them to deliver value to customers. If a customer is highly satisfied in return, this fosters loyalty and exemplary behaviour, elements that are in turn valuable to the organization. This creates profit for the organization, allowing it to create value once again for society, employees and customers. In other words, it is a self-sustaining cycle. We call this stakeholder capitalism, or the Value Profit Chain, and it is the concept upon which this MOOC is based.

How to create sustainable value? How do you keep your stakeholders enthusiastic about your organization? This MOOC will answer these questions by means of a lot of great examples, inspiring cases (like Starbucks and Zappos) and new research. While watching this MOOC you will also have to answer self-reflecting questions and you will get tools to work with!

What are the requirements?

  • Basic knowledge of organizations, people and change.

What am I going to get from this course?

  • Learn more about the value profit chain and leading, managing and marketing the value.
  • Create sustainable value for your organization.
  • Learn how to let your organization perform 10 times better in the long term!
  • ​This MOOC is about value creation, not change management. But not every organization is engaged in a change process, right? Can't we state that every organization is in a state of change?

Who is the target audience?

  • You know your organization has to change. But how? How can you make happy customers, employees, realize profit and growth ánd contribute to the society? In this online course you learn in 2,5 hours how to do it. Are you ready to learn how to boost value for all stakeholders?
  • • A proven successful stakeholder approach • The six crucial elements for creating lasting value • Many inspiring real life cases e.g. Zappos, The Body Shop, Natura, Lego and Starbucks • A holistic change method: soft and hard, inspiration and discipline • Self reflection challenges, interesting exercises and tools • Teachers who practice what they preach • Based on the bestselling management book Creating Lasting Value

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome and introduction

An introduction to the course.


What would you do with five $100 banknotes?

1 page

Here they are!


What did you do with your banknotes?!

Section 2: Fundamentals

What is value exactly?


The value profit chain, what is it exactly?


Think about your favorite stakeholder!


Some value profit chain facts.


Let's talk about the Value Creation Cycle.

Section 3: Mobilize energy

Imagine that you are manager in a large insurance company...


Different energy streams in the mobilization of energy.


Let's think about urgency and excitement in your organization.

2 pages

A value analysis.


We also want to clarify wat mobilizing energy is not!

Section 4: Take ownership

Organizational change will only succeed if senior management takes ownership.


Which people in the organization should develop the vision and strategy?


How many people should be involved in the process?


Let's go formal or informal?


Is it all about co-creation?


Let's think about how far you would go.


What benefits do we actually derive from creating a leading coalition and engaging employees and customers?

Section 5: Set direction

After mobilizing energy, committing to the vision and taking ownership the question is: 'In which direction are we heading?'


The condition of alignment.


Do you have a vision? A practical place to start in this regard is with the AROMA criteria!


How and for whom are you going to create value?


Davide Oldani, the exceptional Italian cook and entrepreneur.

1 page

Ristorante D'O, the change of its business transformation model.


The question about what the value of your company is also has everything to do with your brand, of course.


What must an organization do (differently) to realize the vision, brand positioning and BTM? And what must be set in motion to enable this?


Making an annual plan specifying the most important Key Succes Factors of the year, including the goals of that year and the activities acquired to attain them.


A wrap up!


Let's see what we have learned until now.

Section 6: Make it happen and improve

The basis for 'make it happen and improve' lies in living the vision and the brand.


The vision and brand will not be lived if the right people are not present.


An inspiring case.

6 pages

The case written out for you!


How succinctly can we put this? It is about doing.


Bringing in customers, employees and shareholders who then serve as the startying point for attaining the goals and emplmeneting continuious improvements.


Another inspiring case.


What questions to ask in performance dialogues?


Let's all stand up!

1 page

An example.


Up until now we have focused primarily on actions for the entire organization but do not underestimate the power of own initiative.

1 page

Some questions related to your personal vision.

Section 7: Inspire others

Have a look! Do you think this is marketing?


An unexpected truth.


Inspiring or motivating? What is the difference?


An inspiring case!

2 pages

The case written out for you.


Inspiring others entails showing and sharing the value you create, and celebrating success.


We will now delve into the aspect of 'sharing'.

Section 8: Change Holistically

How do you forge all these precious waves into a whole? How do you embed the value waves within your culture? How do you make value waves sustainable?


We wish to demonstrate the common themes and essence of leadership.


How would you grade yourself as a leader?...

8 pages

Leadership development at various levels was a key aspect of each phase of the process.


This MOOC is about value creation, not change management. But not every organization is engaged in a change process right? Can't we state that every organization is in a state of change?


Revealing the cultural dimensions behind the ideas expressed in this MOOC.


Four archetypes of culture.

Section 9: Closing

A look back, but also forward!

8 questions

Are you a Master of Value Creation?

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Instructor Biography

Jeroen Geelhoed, Partner &samhoud

Since 1997 Jeroen has been working as a consultant for &samhoud and nowadays is a partner of the company. He has a passion for helping to create organisations that have value for all stakeholders: customers, employees, shareholders and society as a whole. He has facilitated many projects in both the profit and non-profit sectors, for example at Rabobank and the Netherlands Department of Waterways and Public Works. Jeroen is a proponent of the use of personal visioning as a way to create real and sustainable change in organisations and individuals. Famously, he helped facilitate a vision for Holland alongside hundreds of Dutch citizens which was eventually presented to Beatrix, Queen of the Netherlands.

Jeroen is co-author of the books 'Be Useful’, 'Creating Lasting Value', ‘Plezier & prestatie’, ‘Kus de visie wakker’, Brilliant Business models, and he was a guest speaker at TEDx Sheffield.

The 100+ strong consultancy &samhoud, has been recognized as the Best Place to Work in the Netherlands for the last 3 years and in 2010 it was also recognized as the best small to medium enterprise to work for in all of Europe.

Instructor Biography

Salem Samhoud, Founder and managing partner &samhoud

Salem Samhoud (1960) founded consultancy firm &samhoud over 25 years ago. He is the embodiment of Together We Build a Brighter Future and really lives his vision through realizing breakthroughs by inspiring and especially connecting people.

Salem works with C-level boardroom clients as a top coach, facilitator and consultant in change and strategy. Samhoud has consulted a large number of prominent companies and organisations in many different expertises, including TNT, KPN, Eureko/Achmea, Aegon, PGGM, the Dutch Ministry of Transport, Public Works and Water Management, AMB Generali Gruppe, Swiss Life, Rabobank, MontBlanc, Dutch National Railways, Corporate Express, Interpolis, Heineken,etc.

He is also founder of the &samhoud foundation and since 2012 of 2 Michelin star restaurant &samhoud places in Amsterdam.
There are various films and books to his name. The latest being 'Creating Lasting Value'.

Instructor Biography

Nur Hamurcu, Partner &samhoud

Nur is Partner of &samhoud and Managing Partner of &samhoud Asia. He has worked for the company for 15 years and built up extensive consultancy experience in multiple industries. His client portfolio includes a wide variety of organisations such as Malaysia Airports, Tenaga, Malaysia Airlines, and Axiata (all in Asia), AMB Generali (Germany), Rabobank (The Netherlands), Achmea (The Netherlands) andSEAT (Spain), as well as global firms such as TNT Express, Montblanc and KPMG.

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