
Personal introduction of Illai Gescheit the instructor of this course and details about the curriculum of this course.
The zoom in and zoom out method helps founders shift between detailed execution and strategic vision, preventing bottlenecks and aligning engineering, design, and business efforts.
Explore the three design layers—flow design layer, interface, and actions—that shape the user journey, from high-level strategy to detailed interaction, using the zoom in and out method to adjust design.
Switch between scrappy mode and focus mode across the zone design methodology's design layers to think big, brainstorm, and guide your startup team toward focused ways to make things work.
Explore the flow layer, a user journey for web and mobile apps, and represent it with a flow chart or list of steps like registering, entering name, and entering email.
Explore the interface layer, detailing how users interact with products through screens, buttons, swipes, and scrolling, and outlining the roles of designers, product managers, and engineers in shaping this interaction.
Create your first product interface with pen-and-paper wireframes, using simple boxes for screens and elements, then use tools like Balsamiq to refine into web and mobile designs.
Explore how to evolve from flow design to interface design by focusing on action layer tasks in the Uber app, from signup to destination selection, optimizing steps.
Explore the Mobifile registration use case and how zooming out to flow and interface layers reduced registration steps from 15 to about 6 by auto-prefilling data after logo selection.
Are you ready to build your next startup? Do you have a problem you want to solve and don't know where to start? Are you a product manager and need methods to be creative yet focused?
This course is for startup founders, entrepreneurs, product managers and everyone who is working on building a new product or startup idea.
The course includes both lectures and workshop assignments you can follow and build your startup ideas along the course. You will learn a design method called ZIZO or Zoom-In-Zoom-Out that helps teams and founders to design and build their ideas in different levels from strategic design and zooming in to detailed user action design. It will help you practice and understand the importance of shifting between perspectives in the design process from high level view to detailed view of your work.
Throughout the course you will learn how the ZIZO design method can help you:
- Build your startup and product ideas from scratch
- Improve and optimize existing product features
- Help you become a better leader by aligning your team around the three levels of design
- Communicate your ideas clearly to your management and investors
The course includes assignments in which you can apply on any idea that you are working on. Students are encouraged to share their work with the ZIZO community on Udemy to get feedback from other students, the course instructors and teaching assistants.