How To Build The Perfect Blog
2.8 (2 ratings)
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How To Build The Perfect Blog

Learn how to create the perfect blog from start to finish
2.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
29 students enrolled
Created by William Wesselby
Last updated 8/2016
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
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  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build a professional and effective blog optimised for search engines and content marketing
  • Know how to do use Themes and Plugins and install them
  • Be able to write effective blog posts and know how to distribute them
View Curriculum
  • Students will need a basic knowledge of what a blog is and what they want to acheive.

This course is for all those who want to embark on the journey of building a blog and not sure where to start. It is also for those that have a blog already but want to improve their blog and learn some new ideas and concepts.

The course takes you on a journey from considering what to blog about right through to a live case study where you have an over the shoulder view of me building a blog from scratch. We start by considering what to blog about, to researching our chosen subject, to buying a domain, hosting and theme to considering our content and how to structure the blog for maximum effectiveness and search engine visibility.

The course is structured into two parts. In the first part we consider the components of a blog such as its physical structure and the parts required,such things as theme and plug in selection, what keywords to build our content around and, and the look and feel of our site.

In part two we take on the case study of building a blog from the domain name upward. I take you through installing wordpress and your theme, installing the relevant plug ins, creating content to blog about and how to monetise your blog to ensure you receive some income from your blogging activities.

If you have ever thought about starting a blog but are unsure of how to go about it or where to start then this course is for you. You will learn everything you need to get started and be successful with your blog.

Who is the target audience?
  • This blog building course is designed for those people who want to build a blog but do not have the knowledge. No prior skills are required just and ability to create good content.
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Curriculum For This Course
32 Lectures
The Basics Of Blogging
3 Lectures 12:45

Building a blog can be a rewarding experience. If you have an interest or are looking to blogging to build a credible business or passive income then this course will be for you. Many people talk about blogging but do not have the knowledge or expertise to set one up or keep it going. Running a blog takes work, and it is not a get rich quick business model. However, if you enjoy seeing a business build and learn some great skills and tips in the meantime then this course is definately going to help you do that.

Preview 03:19

My name is Will and I am going to take you through step by step on how to build a successful blog.

I have been building blogs for the past 8 years and have helped others do the same. In this course I am going to take you through step by step the whole process of forming your blog, setting it up correctly, monetising it and the many other facets that will make your blog successful. We will then use a case study to go through step by step to building a blog of your own.

Introduction to Blog Building

One of the ways to begin your blogging career is to aim to have a fully intergrated blog with a long term and short term strategy.

When we talk about ‘Fully Integrated’ that means that your blog will have:

A Social Media Presence

Organic Traffic

Paid Traffic


List Building

E Coomerce

Your blog then becomes a complete business. In this lecture we look at creating a short and long term strategy for your blog.

The Big Picture
You May Not Know What To Blog About - I Show You How To Find Out
3 Lectures 14:30

When selecting you niche you need to consider whether you are going to use one of your interests or look for a broad based niche. We look for broad base niches because we know there are many products and interest in these niches which generate traffic and eventually sales.

Selecting A Niche

In this lecture we explore niche research techniques using keyword search tools. We start off with using Google Keyword tool and then move onto a paid tool which helps to select blog post categories for your niche.

Niche Research Techniques

You may already have many assets that you can use to build your blog. You may already have some redundant domain names and social media accounts that you can use. We look at how you can use these.

What Assets Do I Need
In This Section We Look at The Mechanics Of Creating Your Blog
6 Lectures 43:43

Many people can spend a lot of time choosing a domain name. Although it is important you need to get your blog built and up on the web. In this lecture we look at where you can find a suitable domain name - some places you may not of heard of!

Choosing A Domain Name

There are many blog themes out there and deciding which one is suitable for your website can be confusing. We look at suitable blog theme examples and why we should use certain themes.

Preview 10:19

In this lecture we look at the essential  plug ins you need to install on your site to aid its functuality and its effectiveness. We list the top plugins required and discuss how they add to your site.

Choosing The Right Plug Ins

Keeping your blog secure from online hackers is becoming more and more important. In this lecture we show you how to install a plugin an set it up to ensure your blog stays hack free.

How to Keep Your Blog Secure

There are many ways to monetise a blog. Int his lecture we look at the most common and effective ways of satrting to make money from your blog and blog posts.

Ways To Monetise Your Blog

In this lecture we recap on Part one of the course. We look back at what we have covered and introduce the live case study.

Preview 03:02
Creating Your Blog
20 Lectures 01:37:35

In this section we start the actual case study. We take you through the steps in setting up your blog using a live case study.

How To Set Your Blog Up

Case Study - Setting Up My Site 2

We find our domain name and proceed to register it to start us on our blog building journey.

Installing Plug Ins

Now that we have chosen our domain name we will set up the site using Namecheap. In this lecture I walk you through how to set up your wordpress site using namecheap as your hosting service.

Installing Your Wordpress Theme and Setting it Up

You may already have an email account with hotmail/gmail/yahoo etc. In this video I shoe you how to get a professional looking email address to match your blog.

Creating an email address for your blog

One of the ways you can distribute your content is by using Twitter. In this lecture we walk you through setting up a Twitter account and branding in your blog colours.

Creating a Twitter Account for your Blog

Using social media to drive traffic to your blog is essential. We use two main sources Twitter and Facebook. In this lecture we walk you through setting up a facebook page that will match your blog.

Creating a Facebook Page for your Blog

Once you have created your page in facebook you can have the option of creating what is called a custom audience. You can then use this audience to target with offers and blog posts.

Creating A Custom Audience

To create a custom audience you will need a facebook pixel installed on your website. In this lecture I walk you through getting your facebook pixel and installing it on your website.

Installing A Facebook Pixel

The success of your blog will depend on the success of your content. Having good content is the key to makign your blog work and be successful.

Content Is King

There are two essential ingredients to a successful blog post. One of them is to have a catchy headline. In this lecture we how you some free tools to get catchy and responsive headlines.

Preview 06:29

One of the ways to make your blog self sufficient is to monetise it. There are various ways to make money from yoru blog, in this lecture we show you the main ones.

Monetising Your Blog

This is not what it seems! Grave robbing is all about discovering old content on the web and recycling it for your own use. I show you how.

Adding Filler Content

Once you have created your content you have to get people to see it. In this lecture we look at the two main social channels for getting your content in front of targeted viewers.

Distributing Your Content

One way of growing your blog and your brand is to use Twitter. This is not an overnight process but can sure help drive traffic to your blog.

How To Build A Twitter Following

The money is in the list is something  you may come across on the internet. Building a list is so important for your blogs success - we show you why here.

Collecting Email Addresses

In order to rank in the search engines you need to pay attention to SEO. In this lecture we set out why SEO is important and how you can use it to your advantage.

Why Do We Need Good SEO

When writing your posts you need to be sure they are SEO friendly and you are doing all the right things to get them ranked in the SERPs. In this lecture we walk you through what you must do in each post.

Blog Post SEO

I have spoken to many good blog writers and have asked then for their top tips in how to write engaging and well written blog posts.

10 Tips For Writing Good Blog Posts

In this video we have taken to the top tips from the top bloggers and given them to you to take away.

Tips From Top Bloggers
About the Instructor
William Wesselby
2.8 Average rating
2 Reviews
29 Students
1 Course
Internet Marketing Educationalist

Being an educational professional I have always had a keen interest in teaching and learning. Over the last 7 years I have developed my internet marketing skills and like many people before me, by trial and error and making mistakes along the way. 

However, I have developed my skills and interests to be able to master many of the current internet marketing trends. I have developed many blogs and picked up many new ways of creating online material that I feel I can pass on to many people in an informative yet practical manner. 

In all my courses developed through BlackRhinoMedia, I try to bring to you useful creative and colourful lessons that bring a topic to life and make them easy for you to apply the information to your projects and online activities.

I hope you enjoy my lessons and would welcome the opportunity to work with you to develop your online successes.