How to Build Habit-Forming Products
4.5 (410 ratings)
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How to Build Habit-Forming Products

Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.
Bestselling
4.5 (410 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,921 students enrolled
Created by Nir Eyal
Last updated 12/2013
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Participants will learn the common design patterns of habit-forming products.
  • Understand the stages of habit formation and how to optimize for user retention.
  • In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
  • Practical steps for leading a habit design process to ensure your product is used regularly.
View Curriculum
Requirements
  • Students should have an existing product or an idea for a service they'd like to develop into a habit.
Description

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.

In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.

Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Who is the target audience?
  • This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.
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Curriculum For This Course
7 Lectures
02:07:13
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Introducing Habits
2 Lectures 25:48

In this lecture, we take an introductory look at habit-forming technology. What are habits? What are addictions? What are the commonalities and differences between the two and how can habits be used to help people?

Recommended reading:

Introduction of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

Preview 11:27

In this lecture, we explore why habits are good for business and answer the question, "What does it take to form a habit?"

Recommended reading:

Chapter 1 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

What does it take to form a habit?
14:21
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Trigger
1 Lecture 22:16

In this lecture, we explore what prompts users to action. You will learn the importance of placing effective external triggers and creating associations with internal triggers.

Recommended reading:

Chapter 2 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

Finding internal triggers and placing external triggers
22:16
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Action
1 Lecture 26:42

In this lecture, we explore the Action Phase of the Hook Model. How do users take habitual actions and how can designers make these behaviors more likely to occur?

Recommended reading:

Chapter 3 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

Designing the simplest action in anticipation of reward
26:42
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Variable Reward
1 Lecture 29:03

In this lecture, we explore the Variable Rewards Phase of the Hook Model. Why do we love an element of mystery in the habit-forming products we use? How can variability be used to keep users coming back for more?

Recommended reading:

Chapter 4 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

Leaving them wanting more
29:03
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Investment
1 Lecture 17:33

In this lecture, we explore the Investment Phase of the Hook Model. How do small bits of effort increase the likelihood of users returning?

Recommended reading:

Chapter 5 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

Increase the likelihood of using the product again
17:33
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Final thoughts
1 Lecture 05:51

In this lecture, I discuss the morality of building habit-forming technology and offer some final thoughts.

Recommended reading:

Chapters 6, 7, and 8 of "Hooked: How to Build Habit-Forming Products", see: http://www.amazon.com/dp/B00HJ4A43S

What are you going to do with this knowledge?
05:51
About the Instructor
Nir Eyal
4.5 Average rating
410 Reviews
7,921 Students
1 Course
NirAndFar.com

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.