How to Build Habit-Forming Products

Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.
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7,205 students enrolled Bestselling in Product Design
Instructed by Nir Eyal Design / User Experience
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  • Lectures 7
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2013 English

Course Description

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.

In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.

Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

What are the requirements?

  • Students should have an existing product or an idea for a service they'd like to develop into a habit.

What am I going to get from this course?

  • Participants will learn the common design patterns of habit-forming products.
  • Understand the stages of habit formation and how to optimize for user retention.
  • In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
  • Practical steps for leading a habit design process to ensure your product is used regularly.

Who is the target audience?

  • This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introducing Habits

In this lecture, we take an introductory look at habit-forming technology. What are habits? What are addictions? What are the commonalities and differences between the two and how can habits be used to help people?

Recommended reading:

Introduction of "Hooked: How to Build Habit-Forming Products", see:


In this lecture, we explore why habits are good for business and answer the question, "What does it take to form a habit?"

Recommended reading:

Chapter 1 of "Hooked: How to Build Habit-Forming Products", see:

Section 2: Trigger

In this lecture, we explore what prompts users to action. You will learn the importance of placing effective external triggers and creating associations with internal triggers.

Recommended reading:

Chapter 2 of "Hooked: How to Build Habit-Forming Products", see:

Section 3: Action

In this lecture, we explore the Action Phase of the Hook Model. How do users take habitual actions and how can designers make these behaviors more likely to occur?

Recommended reading:

Chapter 3 of "Hooked: How to Build Habit-Forming Products", see:

Section 4: Variable Reward

In this lecture, we explore the Variable Rewards Phase of the Hook Model. Why do we love an element of mystery in the habit-forming products we use? How can variability be used to keep users coming back for more?

Recommended reading:

Chapter 4 of "Hooked: How to Build Habit-Forming Products", see:

Section 5: Investment

In this lecture, we explore the Investment Phase of the Hook Model. How do small bits of effort increase the likelihood of users returning?

Recommended reading:

Chapter 5 of "Hooked: How to Build Habit-Forming Products", see:

Section 6: Final thoughts

In this lecture, I discuss the morality of building habit-forming technology and offer some final thoughts.

Recommended reading:

Chapters 6, 7, and 8 of "Hooked: How to Build Habit-Forming Products", see:

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Instructor Biography

Nir Eyal,

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

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