The Complete Guide on How to Build a Social Enterprise

Learn to create a business with a social purpose. Make money whilst helping people and develop Entrepreneurial skills.
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  • Lectures 30
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

This is the ONLY Udemy course on Social Enterprise. Purchasing ‘The Complete Guide on How to Build a Social Enterprise’ will give you LIFETIME ACCESS to all the videos and resources. With Udemy’s 30-day Money Back Guarantee, if you find learning about Social Enterprise isn’t for you, Udemy will give you a full refund.

How to Build a Social Enterprise will talk you through creating a business of your own that also does good for both society and the environment. The course is filled with resources and tools to make sure you are on the right path.

Be Your Own Boss and Spread Positivity - what could be better? This is a course for people who want to make a real difference to their local communities and even the whole world, whilst making money too.

This course will also encourage you to grow as a person and a lecture on Personal Goals is also included. Featuring an entire module to Marketing and Communications ensures that once you have your business idea, you are ready to shout about it!

Join this course to be an Entrepreneur with a difference. Or even if you are curious and want to learn about the world of Social Enterprises… I look forward to you joining me, and if you have any questions in the meantime, feel free to send me a message. Many thanks, speak soon.

What are the requirements?

  • No prior preparation is needed as such, but a “growth mindset” is an advantage. This is when a student comes open-minded and ready to learn.
  • Optimism and positivity would be useful and a MUST is a notepad and pen. Not only to take notes but to create ideas! The more you record your initial thoughts and ideas, the better your business will be once you start shaping your learning together.
  • The key business principles are explained in the course, so please don’t worry if you have no prior knowledge and/or experience of creating a business.

What am I going to get from this course?

  • 1. Knowledge is Power: Students will be equipped with the knowledge needed to create a business which focuses on Social Good - that is a business which positively impacts people and the environment.
  • 2. Learn from Example: Case-studies of existing Social Enterprises are included within the course; this will allow students to learn from example.
  • 3. Theory into Practise: A module dedicated to generating a business idea will enable students to put the theory they have learnt into a practical business strategy.
  • 4. Show the World that Good Business is the Best Business: Students will feel confident to successfully share their newly-created business with the world after completing the Marketing and Communications module.
  • 5. Inspire Others: Teachers who take this course will learn many practical and fun ways to teach the theory of Social Enterprise to their students.

What is the target audience?

  • Students who would like to have their own business - be their own boss AND help people, the planet and the community around them at the same time.
  • This is a new, exciting way of doing business and if you want to be an Entrepreneur spreading positivity then this course is for you.
  • There is a real need for Entrepreneurs with a social conscious and if this is drawing to your own personal values, you will enjoy this course.
  • This course is also suited to anyone who may not necessarily want to create their own business, but would like to learn about how businesses can do good for the community.
  • The course is suited to all abilities.
  • If you are seeking to get rich quick through exploiting people and supply chains and do damage to the environment - then this course is most definitely NOT for you!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome!
Welcome Intro
Preview
10:04
5 pages

A warm welcome from your course instructor, Kimberley!

Section 2: What is Social Enterprise?
04:30

This lecture will define what a Social Enterprise is through:

1. Explaining the definition and purpose

2. Introducing the Triple Bottom Line and Social Enterprise Business Model

3. Explain why the world needs Social Enterprises

06:16

This lecture will explain the Social Enterprise Business Model and will have you thinking whether the world of Social Enterprise is for you.

Section 3: Global Goals
07:56

This lecture will introduce you to what the Global Goals are and also give you a background to the United Nations. A useful resource tool is also included.

After completion of this lecture, test your knowledge with the Global Goals quiz.

Testing your knowledge on the Global Goals!
3 questions
Section 4: Triple Bottom Line - 3P's
07:30

Learning about the People part of the Social Enterprise Business Model.

This lecture will highlight the importance of Employing with a difference.

06:24

This lecture will bring all the learning together from the People lecture and show you how real Social Enterprises put theory into practise.

The mini-case studies will be an eye-opener, as learning from example is powerful.

04:42

This lecture will explore the Planet part of the Social Enterprise Business Model. Three key concepts will be discussed:

1. How businesses have negatively impacted the environment

2. Planet problems which currently exist

3. How Social Enterprises take care of the environment

11:28

This lecture will take a closer look at the Profit aspect within the Social Enterprise Business Model.

Explanations will be given for:

1. Revenue

2. Costs

3. Profit

4. Break-even point

Section 5: The Charity v. The Business v. The Social Enterprise
06:36

This lecture will introduce the differences and similarities between Charities, Businesses and Social Enterprises.

The importance of Social Media will also be briefly explored.

19:39

This lecture is part two of the previous lecture. Three key concepts will be taught:

1. The 3 Model Matrix

2. Traditional charities and charities generating revenue

3. Traditional businesses and Corporate Social Responsibility

Section 6: Social Issues
12:23

This lecture will be exploring the key theme of Social Issues. You will learn:

1. The definition of Social Issues and why they are harmful

2. Examples of connecting the dots between the many Social Issues

06:24

This lecture will bring the learning of Social Issues together with knowledge of the Global Goals.

04:59

This lecture will discuss the theme of The Ripple Effect.

The Ripple Effect is designed to help you engage how your Social Enterprise may help prevent many Social Issues though the objectives of your business.

05:12

This lecture will discuss Sustainability and its role within business. Two key concepts will be explored:

1. The Sustainability mode

2. How Sustainability relates to the Social Enterprise Business Model

Section 7: The Essential Tools
8 pages

The Ideas Generator is invaluable. Helping you generate an idea for your own Social Enterprise through a number of downloadable tools.

2 pages

It can be a risky business setting up as an Entrepreneur. Don't fall into the trap of not thinking about the practical side to creative ideas.

The risk-assessment tool will help guide you and is downloadable.

3 pages

Strategy is key to helping you and your Social Enterprise strive in the right direction. This tool will help you keep to the direction you wish to take your business to.

Use the Social Enterprise Strategy Overview as a 'snapshot' of your business. It is a downloadable tool.

11:47

This lecture will take you step-by-step on completing the SWOT Analysis. The What, How and Why will all be taught.

02:46

This lecture will help you use SWOT Analysis for your own Personal Goals. Self-development is important when becoming an Entrepreneur.

Templates of a variety of versions of the SWOT are included, as well as a list of skills.

Section 8: Feature Case-Study
11 pages

It is important to learn from example, as it will help you thinking logistically about how your learning can be put into practise. Gandys is truly a fantastic Social Enterprise. Here students will see how they operate against the Triple Bottom Line.

Section 9: Measuring Impact
05:13

This lecture will explain What Measuring Impact is all about and Why we need to do it, as measuring the impact your Social Enterprise is making is vital.

It is important for your customers and employees to understand the objectives of your business.

10:25

This lecture will follow on from the previous lecture. Here you will learn How to measure impact.

Learning is enhanced through the explanation of theory against a case-study example.

Section 10: Marketing and Communications
01:39

This lecture will introduce you to Marketing and Communications and what the module entails.

08:10

This lecture will teach you all about the 4P's and the Marketing Mix, as the 4P's is an important in Marketing theory.

06:27

In this lecture, you will learn how to use Social Media strategically for business.

Included are Top Tips to get you started on the right path to Social Media.

06:14

This lecture will explore the world of Public Relations. Getting your Social Enterprise into a newspaper, magazine or online source is an exciting concept! In this lecture, students will learn practical ways in putting their content into the world through PR, with a step-by step guide.

04:47

This lecture will discuss the important business theory of both Competitor and Customer Analysis. After completion of this lecture students will have a number of key questions to help guide them to carry out their analysis on both their competition and customers.

Section 11: Finance
8 pages

Finance is an important topic. A number of Finance options are explored. A sales proforma template is also included.

Section 12: Inspiration
24 pages

A number of successful Social Entrepreneurs give their view on the World of Social Enterprise. This lecture is included to inspire you! The world is your oyster... work on your dream. The time is now. All the best of luck.

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Instructor Biography

Kimberley Corr, Teacher of Business to improve social problems

Kimberley loves business, but she loves it more when businesses improve the lives of people and communities all around the world. When businesses make a real positive difference to people and the planet, this is when Kimberley is most happy.

This passion for business mixed with social justice led Kimberley to not only learn about the topic of Social Enterprise, but to teach it too. Kimberley has taught the theory of Social Enterprise around a number of schools in Birmingham (UK) and helped hundreds of students put this theory into real practice and create a sustainable business of their own.

Having graduated from one of Europe’s Top 20 Business Schools; Aston Business School - Aston University, Kimberley went on to work for the UK’s National Centre for Entrepreneurship in Education, working on a number of both national and international Entrepreneurship teaching programmes.

Kimberley has also recently worked for an English Premier League Football (soccer) Club working on their community initiatives; programmes which help make a positive difference to people and the local community. This role further inspired Kimberley that business and social good can work together hand in hand.

Working in the fields of Marketing and PR has also allowed Kimberley to develop a sound understanding of the world of communications.

Teaching, business and social justice. Three things Kimberley would love to share with you. Feel free to drop her a message about any of her courses, she will more than happy to hear from you.

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