Learn How to Create a Website for your Small Business

Learn how to develop an entire web presence: responsive website, social media, marketing, eCommerce, and more!
3.8 (18 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
3,538 students enrolled
$19
$20
5% off
Take This Course
  • Lectures 47
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 6/2014 English

Course Description

This course is for small business owners that need to develop a web presence for their business.

I am going to hit on a few things down below, but for the bottom line up front:

If your business does not have a dominating web presence - you will lose customers.

If your business does not have:

  • A website
  • A Facebook page
  • A Twitter account
  • A Google+ page
  • A YouTube channel

You need this course.

If your business isn't listed in business directories like:

  • Bing Places
  • Yelp
  • Trip Advisor

You need this course.

If you're not advertising your business on:

  • Google
  • Facebook

You need this course.

If your business does not have an eCommerce store.

You need this course.

--------

Update: 28 JUN 2015

BIG Update to Section 2 to reflect Responsive Website design! Learn how to create a website that looks great on ALL devices!

What are the requirements?

  • A computer with Internet access

What am I going to get from this course?

  • Develop a website that tells your customers about your business
  • Create a social media presence so you're where your customers are
  • List your business within business directories so you can compete with your competition
  • Launch marketing campaigns aimed directly at your customers
  • Setup an eCommerce store allowing anyone to buy from your store - not just the locals

What is the target audience?

  • Small business owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Baseline
How to Register a Good Business Domain Name
Preview
05:34
06:26
  • StableHost.com – Coupon code MarketingNate for 40% off!
  • Web hosts allow you to “host” your website on the Internet and under the domain you just purchased
  • Not all web hosts are created equal!
    • Do NOT purchase based solely on price – purchase quality
    • A website that loads slow, or worse – doesn't load, will KILL your business
  • There are multiple hosting plans, and for your small business – a shared plan will work. You can always upgrade later if you need to
  • When purchasing a hosting plan, you want to make sure your host offers cPanel
  • If no cPanel – ensure host offers One-Click WordPress Installs
  • Server location DOES impact your website's load times. For faster load times, choose the server closest to your company/target audience
02:30
  • The main information you need is your nameservers as they “connect” your Domain Registrar to your web host
    • Ex. ns1.stablehost.com; ns2.stablehost.com
  • Within your Domain Registrar – you need to look for something that mentions “DNS Settings” or “Nameservers” – this is the location you will need to add in your nameserver information
  • It may take up to 48 hours for your domain name and web host to “connect” (propagate)
01:32
  • Nothing says unprofessional like having an email address likemackdaddy16@gmail.com – you need a professional email
    • Ex. YourName@YourBusiness.com
  • Business email addresses are created through your cPanel – which should be offered by your web host
01:59
  • You will need to “Manually Configure Server Settings”
  • Incoming Server Information
    • Server Type: IMAP
    • Server Address: mail.YourBusiness.com
    • Port: 143
  • Outgoing Server Information
    • Server Address: mail.YourBusiness.com
    • Port: 25
    • Requires Authentication
  • Authenticate Using
    • Clear Text
  • Logon User Name:
    • Your full email address – ex. YourName@YourBusiness.com
03:15
  • No matter the mobile device (iPhone, Android, Blackberry, etc), the following settings remain the same …
  • Incoming Server Information
    • Server Type: IMAP
    • Server Address: mail.YourBusiness.com
    • Port: 143
  • Outgoing Server Information
    • Server Address: mail.YourBusiness.com
    • Port: 25
    • Requires Authentication
  • Authenticate Using
    • Clear Text
  • Logon User Name:
    • Your full email address – ex. YourName@YourBusiness.com
Section 2: Creation with Responsive Web Design
06:05
  • Why WordPress is so freakin' awesome
    • It is the most widely used Content Management System (CMS) available. What this means to you is – you have a ton of support, there are tons of options, themes, plugins, and more. You are not alone in this crazy Internet world when you use WordPress
    • It is plug and play. You do not need to learn how to write code or learn any fancy web design skills. Anyone can use it to make a beautiful website
  • Enter your cPanel and look for Softaculous if on StableHost. If you're not onStableHost, you will want to look for something that mentions “One Click Installs” or 'WordPress”
  • Once you've located the option to install WordPress – simply follow the directions
    • Make sure you're in the correct directory. You will want the root directory if you want WordPress to install directly on your domain. (ex. YourBusiness.com) – This is probably what you want to do
    • If you have the option, change your table prefix in order to help deter hackers
    • Change Admin Username to something other than admin. Again, this is to help deter hackers
How to Install the Avada Them (or any other theme)
05:43
How to Setup your Site's Structure
08:32
How to Change your Site's Colors, Fonts, and Header to Match your Business
05:08
How to Add a Logo to Your Site
05:21
How to Add a Sidebar to Your Site
05:17
How to Add a Map to Your Business
07:37
How to Add Mobile Responsive Pages to Your Site
07:02
How to Add a Blog to Your Site
06:37
How to Add Social Sharing and Your Social Media Accounts to Your Site
07:05
Section 3: Google
05:42
  • Your site NEEDS to be registered with Google and this is accomplished through Google Webmaster Tools
  • People Google questions like:
    • Where should I eat?
    • Where can I get a tan?
    • Where can I get my dog washed?
  • Your business provides the answer – and NEEDS to show up!
  • If you do not already have a Google account – you will need to create one first. It will be used for ALL of Google's applications
  • You will need to verify your website – and the best way to do this is through All in One SEO in your Admin Panel
  • After verifying your website, you will need to add a sitemap to Google Webmaster tools – again, this is done through the help of All in One SEO
07:28
  • You NEED a Google+ Page because this is how businesses are listed within Google
  • When creating a Google+ page for your business, you will need to input your address. Sometimes your business will popup and you will need to “claim” your address by requesting a post card or, in some instances, a phone call to verify you actually own that business. Other times, your business will not be listed within Google, and you'll have to input all of your business information and request a post card in order to verify you own that business.
  • Be sure to fill in all of the pertinent information for your business:
    • Contact Info – Do immediately! This is where you add in your website
    • Hours
    • Introduction
    • Maps/Photos
  • Make sure you add in your Profile Picture (business logo) and a Header Photo (storefront) to your Google+ Page
  • You also need to connect your business website to your Google+ page by using All in One SEO
03:56
  • Google Analytics is web tracking software that tracks visitors to your website. It will tell you who's visiting your website, where they're from, how long they're staying on your site, what pages they're looking at, and even some demographic information like age, gender, religion, etc. Thus, it is very important to know who is visiting your website so you can market specifically to that audience
  • Even if you don't think you need this type of information right now – you STILL need to install Google Analytics and start collecting data. This way, when you decide you need the information, you'll already have it at your fingertips
  • After setting up your analytics account, you will need to copy your Tracking ID, enter your website's admin panel, and head over to All in One SEO in order to paste your Tracking ID and initiate tracking
Section 4: Bing
02:39
  • 33% of all web searches occur on Bing. If your business is not registered on Bing, you’re missing out on a TON of potential traffic
  • Bing Places is like a Google+ page – but on Bing. Essentially, you’re adding your business to Bing’s business database
  • And Like your Google+ Page – make sure that EVERYTHING is up to date – Location, Contact Info, Hours, Website, Bio, Etc
02:58
  • 33% of all web searches occur on Bing. If your business is not registered on Bing, you're missing out on a TON of potential traffic
  • If you do not have an account for Bing you can make one, using your Google account – this way you use the same login for both Google and Bing
  • You will need to verify your website – and the best way to do this is through All in One SEO in your Admin Panel
  • After verifying your website, you will need to add a sitemap to Bing Webmaster tools – again, this is done through the help of All in One SEO
Section 5: Social Media
06:03
  • Google+ pages are more important than Facebook pages – as you need a Google+ page in order for your business to be listed on Google. Click Here to watch my video on creating a Google+ page
  • Nowadays EVERYONE has a Facebook page. Your business NEEDS to have a page as well
  • Through Facebook, people will Like your page – thus Liking your business and creating strong social proof that your business is very likable
  • Like your Google+ page – be sure to fill out all applicable information concerning your business – your website, location, hours, description, services, etc
  • Make sure you add in your Profile Picture (business logo) and a Cover Photo (storefront) to your Facebook Page
  • Be sure to like your own business page!
  • HINT: Add your site's URL to the “About” section so your website URL displays right on your Facebook Page
  • What can you add to your businesses Facebook page (daily if possible)?
    • Links to your blog articles
    • Links to articles related to your industry
    • Discounts your offering
    • Product / Services information
    • Photos and Videos
  • ALWAYS respond to guests who post on your Facebook page – build that rapport!
06:15
  • Twitter is NEEDED for your business
  • Make sure you add in your Profile Picture (business logo) and a Header Photo (storefront) to your Twitter Page
  • Include a 160 character bio concerning your business
  • Be sure to edit your profile – adding in your Location and your website’s URL
  • Why is Twitter so freakin’ awesome for business?
    • You can Tweet at ANYONE and it’s public – for the world to see
      • For example, if you own a tanning salon, you can Tweet to Snooki – the Jersey Shore girl that’s usually orange – and tell her to visit your salon next time she’s in your area. People that follow her may see your tweet – and if she responds to your tweet, everyone will see it – thus bringing a lot of publicity
    • You can participate in conversations about events that are occurring
    • People ask questions on Twitter all of the time – can your business answer them?
    • You can search for keywords that people tweet about
      • For example, “pale” – so if someone Tweets about being pale, you can respond that they can get their tan from your business
05:10
  • Having a video that gives a “tour” of your business is a great way to appear welcoming
  • Ultimately, we’re going to add this video to YouTube and to your website
  • The video should be pretty informal – can be taken on a phone’s camera – be inviting!
    • Tip: Make it cheesy. For example, walk up to an employee (who is obviously acting for the video) and ask them what they’re working on – they turn and give a giant, corny, smile and a wink – and share what they’re doing
    • Being cheesy can help your video go viral and spread like wildfire
    • It is also very welcoming
  • There are tons of other videos you can make for your business:
    • Parody music video like This One
    • Product demonstrations
    • Employee interviews
    • Customer reviews
03:17
  • You will login to YouTube with your Google account
  • You will then need to ensure you're on your Business Page's Account – this is VERY important to check!
  • You will then create a New Channel, preferably named after your business
  • Your YouTube profile picture will be pulled from your Google+ page, but you can still add Channel Art (storefront) – recommended size is 2560px by 1440 px.
  • You'll want to add links to your YouTube Channel – Business site, Facebook, Twitter, etc.
03:32
  • Make sure you’re logged into the correct Google account and on the correct YouTube Channel prior to uploading your video
  • Make your Title descriptive, yet enticing to click
  • Include your website URL in the video description box
  • Tags help YouTube connect your video to other, similar videos. Use terms that coincide with your business – this way your video may be “recommended” to people who are viewing similar videos
  • Your Video Thumbnail needs to be very enticing to click – make it interesting (people think – “what is that?”), sexy (sex always sells), funny, colorful, etc.
  • Make sure you “add a message to your video” and click to share on Google+
02:14
  • Adding a YouTube video to your website is a breeze with The Cotton theme:
    • Enter your page or post editor
    • Click the YouTube icon
    • Paste in the video link
    • Add in width and height (560px by 315px looks great!)
    • Click Insert
04:52
  • Keeping your social media posts up to date can be a full time job! But, it doesn't have to be with the help of social media management tools like Buffer
  • Buffer allows you to connect your Twitter, Facebook, LinkedIn, and Google+ pages to ONE account
  • Now, you can post to all four of your accounts in one, simple, post!
  • Best of all – the program allows you to schedule your posts
    • For example; you can spend a an hour or so on Monday putting together social media updates. Through the week, Buffer will drip those updates to your accounts – making your page active throughout the week
  • Note: You still need to check in on your social media accounts in order to respond to customers; however, the ability to schedule your posts is incredibly beneficial and time saving
  • Note #2: Twitter is still a little different as you're limited to only 160 characters and you can Tweet @ people or follow hashtags – so, just take note that your posts stay in line with Twitter
Section 6: Other Listings
02:23
  • Your business is probably already listed on Yelp – and if you don't have control of it – you're WRONG! You need to have control over your Yelp profile so you can respond to customer inquiries
  • You will need to set up your Yelp page just like your Google+ page, Facebook page, Bing Places listing, etc
    • Include your website, contact information, location, hours, logo, storefront image, etc.
  • Yelp does offer advertising – although I have never used their platform – it may be worth trying!
01:57
  • You need to list your business EVERYWHERE your competition is listed
  • Google your business industry and location to find your competition
  • Everywhere they’re listed – you need to list your business
  • Make sure you include all pertinent information about your business – website, location, contact information, pictures, etc – just like every other service you have signed up for
  • This may take a little bit of time; however, it can truly help your business!
Section 7: Marketing Campaigns
05:05
  • StableHost.com – Coupon code MarketingNate for 40% off!
  • Adwords Express is designed specifically for Small Businesses. It allows you to promote your business on Google (pushes your business to the top) by paying a little bit of money
  • Think about this – the top 3 results in a Google search get 61.5% of ALL clicks [study]
  • If you're not near the top, you're missing out!
  • I definitely recommend reading their “how it works” section as you may be spending a lot of money on advertising, and you need to know where your money is going
  • Obviously, you will need to use your Google account to use Adwords Express. Make sure it is the same account you are using for your Google+ page, webmaster tools, analytics, etc.
  • Fortunately, Adwords Express is VERY simple and straight forward – you don't need a PHD to use it!
  • Ad copy, on the other hand – is not as simple and straight forward – so you need to change your wording, try new words, different ad locations, etc, etc, etc. There are entire businesses dedicated solely to Google Adwords and “how to get it right” – Don't let this intimidate you. Try it out yourself, if you run into walls, just know people are standing by to help optimize your advertising campaigns
  • Don't forget to use your Adwords Promotion Code if you signed up for hosting through StableHost or BlueHost!
    • If you cannot find Adwords Promotion Codes – Google it, you'll find some
06:32
  • Note: Like Google Adwords, there are TONS of strategies for advertising on Facebook. This video is not all inclusive as entire businesses are devoted solely to Facebook advertising. However, do not let this scare you! This video is here to get you started and if you run into issues, know there are businesses standing by to help you.
  • The main purpose of this advertising method is to get Likes to your Facebook Business Page
  • You can think of Likes as social proof – showing that your business is legitimate and liked (loved!) by many
  • If your page does not have many likes, it will look like your business isn’t liked – which is BAD! We need to fix this and one of the best ways to do so is through Facebook’s Advertising Platform
    • Likes spread the word about your business – always a good thing
  • Fortunately, Facebook’s Advertising Platform is pretty straight forward; however, a few key notes:
    • Optimum image size for “Like” campaigns – 600px by 225px
    • You need a unique image – one that catches the eye – and that you have rights to! Don’t steal!
    • Make your headline catchy!
    • In your Text – ensure you include a CTA (Call To Action) telling people to click the LIKE button!
      • Ex. Click LIKE if you know what this lady is doing
    • Sometimes ads are cheaper and perform better on mobile devices – it is worth trying different ad locations
    • I recommend starting at $10/day to ensure everything is working properly. If you’re receiving good results, feel free to up it!
  • The rest is pretty self explanatory – simply target your target market!
  • TIP: Start to take notice of other businesses’ advertisements on Facebook. Which ones catch your eyes and make you want to click? Can you create similar ads?
05:41

  • Note: Like Google Adwords, there are TONS of strategies for advertising on Facebook. This video is not all inclusive as entire businesses are devoted solely to Facebook advertising. However, do not let this scare you! This video is here to get you started and if you run into issues, know there are businesses standing by to help you.
  • The main purpose of this advertising method is to get visitors to your website
  • Fortunately, Facebook’s Advertising Platform is pretty straight forward; however, a few key notes:
    • Optimum image size for Facebook campaigns – 600px by 315px
    • You need a unique image – one that catches the eye – and that you have rights to! Don’t steal!
      • Silly images tend to work VERY well
    • Ads that offer discounts work well
    • Be sure to connect your ad to your Facebook Page – so people know where it’s coming from!
    • Make your headline catchy!
    • Sometimes ads are cheaper and perform better on mobile devices – it is worth trying different ad locations
    • I recommend starting at $10/day to ensure everything is working properly. If you’re receiving good results, feel free to up it!
  • The rest is pretty self explanatory – simply target your target market!
  • TIP: Start to take notice of other businesses’ advertisements on Facebook. Which ones catch your eyes and make you want to click? Can you create similar ads?
Section 8: eCommerce
14:42
  • I highly recommend placing your online store either on a subdomain or a whole new domain rather than host it as part of your small business website. It is much easier to keep your business website – a business website. And your online store, an online store. Rather than combine the two.
  • Now, there are reasons to combine the two; however, if you cannot come up with a valid reason – I recommend keeping them separate.
  • There are a number of benefits to hosting your own store:
    • You control everything and have ownership. The store is hosted on your web host and no 3rd party “store host” can “hike” up prices
    • You can modify it however you see fit. There are a large number of designers who design themes and plugins specifically for WooCommerce – the sky's the limit with customization
  • You can do everything with a self hosted store as you can a 3rd party store, it just may not be as “easy”
  • As noted in the video, if I filmed EVERYTHING you could do in WooCommerce, we'd be there for 14+ hours. Obviously that is not practical. The sole purpose of this video is to help you get everything installed properly on your web host. For all of the customizations and options available, please check out WooCommerce's tutorials.
  • These notes are very brief, they're the order of actions I performed in this video:
    1. Created a subdomain through cPanel (ex. Shop.YourBusiness.com)
    2. Installed WordPress via Softaculous onto the new subdomain
    3. Installed the WooCommerce plugin
    4. Installed SEO by Yoast plugin to help with search engine optimization
    5. Downloaded the Mystile theme from here, and then installed in onto my WordPress installation
    6. Connected PayPal as my payment processor
    7. Added a product to the store
16:59
  • I highly recommend placing your online store either on a subdomain or a whole new domain rather than host it as part of your small business website. It is much easier to keep your business website – a business website. And your online store, an online store. Rather than combine the two.
  • Now, there are reasons to combine the two; however, if you cannot come up with a valid reason – I recommend keeping them separate.
  • There are a number of benefits to hosting your own store:
    • You control everything and have ownership. The store is hosted on your web host and no 3rd party “store host” can “hike” up prices
    • You can modify it however you see fit. There are a large number of designers who design themes and plugins specifically for WooCommerce – the sky's the limit with customization
  • You can do everything with a self hosted store as you can a 3rd party store, it just may not be as “easy”
  • As noted in the video, if I filmed EVERYTHING you could do in WooCommerce, we'd be there for 14+ hours. Obviously that is not practical. The sole purpose of this video is to help you get everything installed properly on your web host. For all of the customizations and options available, please check out WooCommerce's tutorials.
  • These notes are very brief, they're the order of actions I performed in this video:
    1. Created a subdomain through cPanel (ex. Shop.YourBusiness.com)
    2. Installed WordPress via Softaculous onto the new subdomain
    3. Installed the WooCommerce plugin
    4. Installed SEO by Yoast plugin to help with search engine optimization
    5. Downloaded the Mystile theme from here, and then installed in onto my WordPress installation
    6. Connected PayPal as my payment processor
    7. Added a product to the store
18:00
  • I highly recommend placing your online store either on a subdomain or a whole new domain rather than host it as part of your small business website. It is much easier to keep your business website – a business website. And your online store, an online store. Rather than combine the two.
  • Now, there are reasons to combine the two; however, if you cannot come up with a valid reason – I recommend keeping them separate.
  • Setting up your online store through a 3rd party has a large number of benefits:
    • 24/7 Support should any issues arise
    • Integrates seamlessly with a large number of other 3rd party applications
    • No web experience required – fairly intuitive
    • Mobile integration – mobile apps so you can update your store on the go
    • Shopify has their own POS (point of sale) system you can use, or it integrates with other POSs
  • I have never used Shopify before and the video shows my first time logging in and setting up a store. As you can tell, it's very easy to do!
  • I recommend you checkout Shopify.com
16:44
  • I highly recommend placing your online store either on a subdomain or a whole new domain rather than host it as part of your small business website. It is much easier to keep your business website – a business website. And your online store, an online store. Rather than combine the two.
  • Now, there are reasons to combine the two; however, if you cannot come up with a valid reason – I recommend keeping them separate.
  • Setting up your online store through a 3rd party has a large number of benefits:
    • 24/7 Support should any issues arise
    • Integrates seamlessly with a large number of other 3rd party applications
    • No web experience required – fairly intuitive
    • Mobile integration – mobile apps so you can update your store on the go
    • Shopify has their own POS (point of sale) system you can use, or it integrates with other POSs
  • I have never used Shopify before and the video shows my first time logging in and setting up a store. As you can tell, it's very easy to do!
  • I recommend you checkout Shopify.com
04:07
  • Whether you have a self-hosted eCommerce store or one hosted through a 3rd party like Shopify – it's critical that you connect your business website to your store!
  • It's real simple to do this – all you need to do is:
    • Enter your WordPress admin panel on your business website (ex. YourBusiness.com/wp-admin)
    • Select Appearance and Menus
    • Select Links on the left toolbar
    • Add your shops link and give it a title (ex. Shop.YourBusiness.com and Store)
    • Save your menu
    • Follow the same steps while in your store's admin panel – but link back to your business's homepage
  • Now people can easily go back and forth between your small business website and your store!
Section 9: OLD: Section 2 (Creation)
04:00
  • Click Here to go to ThemeForest.net and get The Cotton theme
  • There are literally hundreds of thousands of themes out there; however – I do recommend The Cotton as ALL of my videos will encompass that theme and it is a quality, easy to use theme that looks very professional
  • If you decide to go with another theme, my videos will still be beneficial, as the setup will not change – just where you click changes
  • To install the theme:
    • Locate the_cotton.zip file within the .zip file you received from ThemeForest
    • Enter your WordPress admin panel
    • On left hand sidebar: Appearance -> Themes
    • Add New (Top)
    • Upload Theme (Top)
    • Choose File and navigate to the .zip
    • Install Now
    • Activate
07:40
  • The absolute first step is to change your permalink settings to Post Name - This makes your website a lot more friendly towards search engines
  • A mandatory plugin you need to install is All in One SEO - as it too helps your website become more friendly with search engines
  • You will need to create your Homepage – this is the first page someone arrives to and it should tell the visitor about your business
  • Besides the Homepage – you need a Services / Menu / Products Page – tell people what your business offers
  • A few other great pages that you can have include a blog, reviews, photos, videos, discounts, etc
  • You’ll want to clean up your site’s navigation menu – make it neat yet descriptive
  • Finally, change the colors of your website to match those of your business
03:43
  • Click Here to go to 48HoursLogo.com
  • Click Here to go to 99Designs.com
  • Click Here to go to Fiverr.com
  • If you do not have a digital logo already – you will need to get one
  • If you do not have a logo already – you will need to get one
  • Recommend to keep the same dimensions of The Cotton theme’s “standard” logo – 205px by 47px – so that it does not skew your website
06:23
  • Click Here to get the WP Google Maps plugin
  • This is the MAIN reason you have a website – so people can locate your business, learn when you’re open – and then come visit
  • Recommended Width and Height for map – 290px
  • You will use a Text widget to enter the following code:
[wpgmza id="1"]
<b>Address:</b> 1600 Pennsylvania Ave, DC<br>
<b>Phone:</b> 867-5309<br>
<b>Email:</b> email@email.com<br>
<b>Hours:</b><br>
Sun-Thurs: 0900-1800<br>
Fri-Sat: 0900-2100<br>
05:21
  • Click Here to to checkout some slider examples
  • Click Here to go to ThemeForest.net and get The Cotton theme
  • I highly, highly, highly, highly, recommend you use a PROFESSIONAL photographer for images on your site! This is your business. Not Facebook or some other social media platform. Go on Craigslist, or Google local professional photographers that “specialize” in business type photography. By spending around $200-$500, you can gain enough nice images of your business to last a lifetime
  • Unless you are a professional photographer – you CANNOT produce images that pop and have a wow factor. I am not saying this to be mean, you just cannot do it
  • And, sketchy images make it look like you have a sketchy business
  • The Slider in this video is the Accordion slider
  • Be sure to link your slider images to pages on your website – it’s a great way to drive traffic to specific pages
04:17
  • Click Here to go to ThemeForest.net and get The Cotton theme
  • It is very easy to edit pages in WordPress – it’s just like using Microsoft Word!
  • Make sure you select the “Visual” tab
  • Make sure you click the “Toolbar Toggle” as it adds a lot more features to your page editor
  • The Cotton theme includes multiple features that are great for businesses
    • Price Tables
    • Lists
    • Etc.
06:35
  • Click Here to go to ThemeForest.net and get The Cotton theme
  • Don’t forget – your small business website absolutely needs a homepage and a services/products/menu page! Make these pages prior to setting up a blog
  • A blog is not necessary; however, it is highly, highly, highly recommended – and they do take some work. They are not a “one and done” task
  • A few of the benefits of having a blog:
    • Helps with search engine optimization (SEO) – allowing people to find your site. The more relevant and helpful content you provide to people – the more likely they are to come across it via a search engine
    • A blog will help your business become an authority on whatever industry you are in. This means that people will come to your business for news and content related to your industry – thus building trust and your potential customer base
    • Great content gets shared across social networks – and the more exposure you have – the better!
  • What the heck do you blog about?!
    • Talk about your business
    • Talk about events you have held or sponsored – pictures, pictures, pictures!
    • Talk about your industry and tell people your opinion – it should not be just news – they can get news anywhere – tell them how you feel – people read blogs for opinions, not news – and be HONEST!
    • Talk about your employees – nice bios, if they run a marathon and want to tell people about it – have them share that experience – and make sure your business sponsors them – have them wear your logo – take photos – post photos – too easy;)
    • Talk about your customers. Did someone write a thank you note to you? Ask if you can share that on your blog
    • Review your products. Review other products. Be HONEST! Even if another product is better, say it – but then you can state how your service is better – so you’re obviously the better choice.
  • Adding a blog to your website is incredibly easy with The Cotton theme
  • Don’t forget to add a link to your blog in your menu
04:27
  • Click Here to go to ThemeForest.net and get The Cotton theme
  • Click Here to checkout the Shareaholic plugin
  • If you have created a whole bunch of great content on your blog – you need to make it easy for people to share – the more your content gets passed around – the better (obviously)
  • There are a ton of social sharing plugins; however, I use Shareaholic because it’s easy and pretty
  • Ensure you enable Social Sharing on Posts – as these are the main points we want shared
04:43
  • If you have created social media pages – which you NEED to do if you haven't already – then you need to connect your website to your pages so people can easily locate them
  • The best way to do this is through a WordPress plugin called Social Media Feather. This plugin allows you to easily add social media icons to your business website
  • This plugin will add a widget that you can drag to your sidebar and all you have to do is update your links!
  • Below you will find the CSS Styling Code to remove the feather icon (if you wish to do so)
a.synved-social-credit {
display: none;
}

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading
Ready to start learning?
Take This Course