Learn How to Break Into the Music Industry & Achieve Success
4.4 (9 ratings)
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Learn How to Break Into the Music Industry & Achieve Success

Discover secrets that only the insiders know about how to really succeed in the hyper competitive music industry.
4.4 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
303 students enrolled
Created by Ty Phipps
Last updated 7/2015
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Be strategic! Approach your music career like a business and avoid having a perpetual hobby or money pit.
Learn the fundamentals of the music business.
Market yourself using the most current and effective tools available to you.
This course will build your understanding of the music industry weekly. The beginning will provide a brief analysis on the basis of strategic planning and development and why it is important for your music and the business of the industry. You will then learn all aspects of the music industry. This course is essentially motivating you to practice and manage your future endeavors by utilizing the research and techniques provided to you.
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Requirements
  • You should already be familiar with email and basic word processing like Microsoft Word.
  • For this course you will need a laptop and/or computer desktop. A notebook/ or digital filing space to take notes as well.
Description

The price of this course will increase to $99 on Aug 1, 2015.

BIG MONEY can be made when you know HOW!

Making Money in the Music Industry Just Got a Whole Lot EASIER Because of This Amazing How-To Course that Reveals How ANYONE (Regardless of Experience) Can CASH IN on the NEW Opportunities in Digital and Live Music Today!

  • Go from Amateur/Beginner to Live Tours!
  • Perfect for Indie Artists who want a Major Label Contract!
  • Build Your Audience – and Make a Fortune!
  • Low-Cost Methods that will “Fast-Track" Your Career!
  • Benefit from OUR Experience and AVOID Tragic Mistakes!!

How can a young or newly-minted artist with NO music industry experience MAKE BIG MONEY in today's “digital" economy?

It's very simple…

And I know – because…

I DID IT MYSELF!

Hello, my name is Ty Phipps, and this is my true story about how I went from being an always-broke struggling intern to having a thriving, successful TOP-RATED ENTERTAINMENT BUSINESS that has put – literally – TONS OF MONEY into my family's pockets and bank accounts, and changed our life.

I started out knowing NOTHING about how to survive and succeed in the music business!

I had a few friends who gave me some “how to" tips. But after that, I was on my own.

I learned everything the hard way. Often time, making expensive mistakes. Other times, stumbling onto a “miracle" that led to my music business going from a local one to the NATIONAL level!

It's been 12 years since I started my professional career, and now I'm a success.

I even help other young artists get into the business – because believe me, there's more than enough work to go around!

All the sales, all the contracts, all the INCOME –CAN NOW BE YOURS FOR THE ASKING!

All you need is to KNOW HOW to get started and market yourself as a successful artist.

And that's what I'm finally ready to share with you.

My 12 Years of Expertise Are Now In One “How-To" Start-Up Course!

It's called “How To Break Into The Music Industry" – and it's by far the most definitive “how to" course of its kind anywhere.

I've seen a lot of other courses being written by people who don't know what they're talking about. Believe it or not, even people who have NEVER been in the music business have the audacity to think they can TEACH YOU how to do it!

Their books are weak, cheap, and a total waste of time, money, and opportunity.

And as a young artist, you know you can't afford to lose or waste ANYTHING!

That's why I took the time to write a “killer" how-to course that will show you ABSOLUTELY EVERYTHING – FROM A TO Z – about how to get started in the music business… And I even include a list of books and other resources that I think are most valuable when navigating this tricky business.

And Make Your FORTUNE!

My course covers everything you need to know to get yourself the right strategy to be marketedsigned… and touring!

Honestly: A hard-working artist in today's hyper-competitive music industry can't afford to be without this VITAL information.

If you want to pull down the income and have the fame that you've always dreamed of, you can GET THERE when you discover all the little-known, closely-guarded secrets to making BIG MONEY with the hard-won experience that I'll share with you.

I lay it all out, in precise detail, in my eye-opening course.

It's literally a detailed blueprint – line by line -- for breaking into the music business with MASSIVE SUCCESS as your outcome!

Every aspect is covered. From “legal" issues to technical – I cover it all.

And once you learn these “inside secrets" of the industry, it's just a matter of time before…

You Start Making BIG Money FASTER THAN YOU EVER THOUGHT POSSIBLE!

I'm sharing this system with you for a price, naturally.

It's quite reasonable, actually – just $97.

That gets you all my expertise and money-making experience.

It's worth a small fortune. People pay me upwards of $500 an hour to consult with them, one-on-one.

But now you can learn it ALL – in one place, at one time – for just $97. That's a fraction of what people lose when they don't know what they're doing.

But if you can recognize the HUGE opportunity for the kind of success you can achieve in the music industry when you know HOW, get this course in your hands right away.

It will be a whole new life!

Now you can have the KNOWLEDGE that it takes to SUCCEED in the music business.

Most artists never get this!

But in a matter of MONTHS, you can have your career UP AND RUNNING and MAKING YOUR MONEY!

And with the SPECIAL SECRET that I reveal in Section 5 Marketing and Artist Development, you'll learn the AMAZING discovery that caused artists I've worked with to be FLOODED with calls from major labels!

My phone was ringing off the HOOK because of this shocking little “trick" that I accidentally discovered!

You'll learn all about that one – plus many more – in the spell-binding pages of my course.

I call it simply…

“How To Break Into The Music Industry"

It's truly the definitive “business in a book" – because this information will make you a STAR!

You're going to love how much money you can make (and how easily) once you master the secrets of the music business.

Get your copy of my course today.

You'll be glad you did!

Who is the target audience?
  • This course has chapters for all different levels. It is comprehensive enough for someone new but still touches on enough detail in specific challenging areas such as marketing, artist development and social media to bring great value to experienced executives working in music. The course challenges some of myths and misconceptions even a seasoned musician, artist or executive may have while highlighting some of the ever-evolving facets of the business.
  • Artists Producers Song Writers Managers Investors Independent Record Labels Music Majors at University Or Trade School Interns or People Working In The Music Industry
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 75 Lectures Collapse All 75 Lectures 05:28:45
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Introduction and Course Overview
11 Lectures 24:15

This chapter is focusing on the basis of strategic planning. After this chapter is finished you'll learn how to develop the perfect framework for your overall plan.

Preview 04:08

Here's a run-down of the fundamentals an artist needs to know and understand in order to think and perform as smart and effectively in the music industry.
Preview 02:02

The music has three main forms of music compilations that are intensively pushed into the market in order to increase exposure and fan count. Today you'll learn those three important compilations as well as other important key factors in music.

Preview 02:05

Learn the importance of marketing and artists development. In today's world the industry is looking for people who've established their brand identity and connect with their fans. This lecture will separate you from the rest.
Preview 02:44

In the music industry today an artist is not making their money from record sales. The real money comes from touring and promotions. In this course you'll learn how to make money doing both.

Preview 03:00

Every artist today has that one lingering question on their mind: “Should I sign to a label?” This chapter will breakdown the differences between major and independent labels as well as their pros and cons.

Preview 01:20

One of the biggest decisions an artist could ever make is their recording contract signing. Here's a rundown of the different types of recording contracts an artist will come across.
Preview 01:54

Royalties has their complexities. However royalties are extremely rewarding. Today you'll learn the different types of royalties and how they work.

Preview 01:28

The radio can be a huge factor in your music career. Today you'll explore the structure of radio, its different forms, and how royalties can work in your favor in this area.
Preview 02:43

Throughout this chapter will be an examination of a case study. Each case study serves as real life examples of each chapter.
Preview 01:09
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First Thing First: Strategic Planning and Development
7 Lectures 24:57
A vision statement helps set the “state” a person desires to achieve. Let's help you develop your own vision statement.
Vision Statement
04:20

In this lecture you'll learn what exactly a mission statement is. Why it's important and different examples of mission statements.
Mission Statement
03:39

You'll learn why it's important to set up goals and how to productively create them.
Objectives
03:07

Learning what exactly a strategy is and how to develop one is important in any profession. This will help you in both the long term and short term.
Strategy
06:19

Tactics help further your success. Today you'll how to put things into action in order to further gain success.
Tactics
03:41

Now you're in the execution stage. It's time to implement your plan. Here's the tools you'll need along the way.

Execution
01:58

Here's recap of what we've learned about the basics of strategic planning.

Recap
01:53
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Fundamentals: How to Begin Your Journey
8 Lectures 47:53
Here's a run-down of the fundamentals an artist needs to know and understand in order to think and perform as smart and effectively in the music industry.
Intro to the Fundamentals
02:08

Here's the rundown of licensing. It's important to know what licensing is and its importance.
Licensing and Copyrighting
10:56

Now that you've learned about licensing, it's time to learn how to clear samples. Many songs you hear today have sample at least one song.
Clearing Samples
05:58

Budgeting can help you plan for your future and plan profits. Today you'll learn what exactly an artist can expect to include in their budget.
Budget
04:05

Distribution brings your music to the retail world for the consumers to purchase. Today you'll learn the world of distribution and its importance.
Distribution
09:12

A manager handles all the business activity. Many artists have a manager on their team. Managers help spread your face and your music.
Managers
05:32

As you grow in the industry you'll find yourself signing contracts for various types deals. It's important to understand exactly how a lawyer can benefit you in this business.

The Law
07:02

Here's a total review on chapter 3. Let's see if you've remembered what you've learned thus far.

Review
03:00
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Music
7 Lectures 46:36

The music has three main forms of music compilations that are intensively pushed into the market in order to increase exposure and fan count. Today you'll learn those three important compilations as well as other important key factors in music.

Introduction
02:14

Mixtapes are the focal points of emergence into the music industry for new artist. Learn exactly how they play this role and how you can utilize it to your advantage.

Mixtapes
17:57

An EP is a compilation just as much as a mixtape and album. Although there are stipulations that differentiate it far from the other formats. This lecture will expand on the stipulations of an EP and the how they impact the music industry.
EP
03:45

Today we will discuss the importance of an album not only for the artist, but also for the record label.
Albums
05:36

Today we'll be discussing the significance of single both musically and financially. Although a single is only one song, it may cost thousands of dollars to curate one.
Singles
08:58

Pursuing a career as a musician without knowledge of a studio is pointless. This lecture will go in depth about studios and the role they play for an artist.
Studio
04:41

Today we'll be reviewing each lecture within this chapter.
Review
03:25
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Music Marketing and Artist Development
7 Lectures 53:39
Learn the importance of marketing and artists development. In today's world the industry is looking for people who've established their brand identity and connect with their fans. This lecture will separate you from the rest.
Introduction
01:52

Today is the total rundown of marketing which includes the different, creative ways you can market yourself.

Music Marketing & Artist Development
16:21

Social Media is a huge virtual world at your disposal. The people who can utilize it the best turns their internet friends into brand apostles. Thus a core community and strong network is made; making the label willing to take another look. Today you'll learn all about social media accounts and how to utilize them properly for your own benefit.
Social Media Part 1
22:14

Today we'll take what you've learned from 'Social Media Part 1' and apply it to modern day examples seen in the music industry
Social Media Part 2
05:13

Websites allows you to have a space for your fans to see all the content, pertaining to you, in one space. It also allows you to create as much of a creative space you desire. Websites are useful to track your own progress; serving as your virtual portfolio.

Website
02:50

Today we'll be discussing two of the biggest music social media platforms for artists.
YouTube & Soundcloud
02:49

Today is an overview of chapter 6. We'll be briefly discussing marketing, social media, websites, and music social media platforms. Let's see how much knowledge you've retained!
Review
02:20
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Touring and Promotion
7 Lectures 30:40
In the music industry today an artist is not making their money from record sales. The real money comes from touring and promotions. In this course you'll learn how to make money doing both.
Introduction
02:20

In order for your favorite artists to perform in venues and concert stadiums. They must be booked first. Booking is essential for touring. Every artist must go through the booking process in order to perform.
Bookings
07:49

Music festivals play an important role for many artists. This is a place where an artist can showcase themselves to different fan bases.

Music Festivals
05:02

Merchandise is fun and creative way to give back to your fans. This lecture will focus on the various things you can merchandise to fans.

Merchandise
04:18

People like to learn more about the person behind the microphone. Interviews is a great way to inform others about yourself and your music. Today we'll be learning about the world of interviews.
Interviews
05:17

Today we'll be learning about promotions and the different types of way an artist can promote themselves.

Promotions
03:53

It's time for the recap of Chapter 6. We'll briefly discussing bookings, music festivals, merchandise, interviews, touring and promotions.

Review
02:01
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Record Labels: Major and Independent
6 Lectures 28:59

Every artist today has that one lingering question on their mind: “Should I sign to a label?” This chapter will breakdown the differences between major and independent labels as well as their pros and cons.

Introduction
01:09

As an artist, you will have to make a choice between pursuing the career you want with or without a record label. Within this lecture you will learn the essentials of a record label.
Basics
04:26

Every artist dreams of signing to a major label for millions of dollars, but they think of the stipulations. This lecture will expand on these stipulations as well as the importance a major label holds within the music industry.
Independents
04:48

Independent labels are generally smaller than major labels but that does not necessarily equate to having less of an advantage. Here you will learn what exactly what it means to be independent and signed to an independent label.

Major Labels
05:31

Today you will learn both the similarities and differences well as the advantages and disadvantages of the two different labels.

Major vs Indies
10:48

Today's lecture will consist of a brief recap of each lecture within chapter 7.
Review
02:17
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Record Deals
6 Lectures 18:53

One of the biggest decisions an artist could ever make is their recording contract signing. Here's a rundown of the different types of recording contracts an artist will come across.

Introduction
01:40

Today you'll learn what consists in a traditional contract.
Traditional
04:37

A 360 deal is the most popular type of contract artists are presented with today. Today you'll learn the rundown of what a 360 deal is as well as its pros and cons.
360 Deals
04:02

Although joint venture deals are rare now, you'll see an artist presented with one from time to time. Joint ventures are looked upon as one of the fairest deals. You'll soon understand why.
Independent
04:48

This is one of the hardest deals to receive today. These deals are mostly common between independent artists/labels. Today you'll learn all about distribution deals and how one can benefit from it.
Distribution
01:38

Today we'll be reviewing all of the common recording contracts artists sign today.

Review
02:08
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Royalities
2 Lectures 06:02
Royalties has their complexities. However royalties are extremely rewarding. Today you'll learn the different types of royalties and how they work.
Introduction
01:44

Here's the complete rundown on royalties and their benefits.
Royalties
04:18
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Radio
5 Lectures 19:56
The radio can be a huge factor in your music career. Today you'll explore the structure of radio, its different forms, and how royalties can work in your favor in this area.
Introduction
01:56

Today we will be exploring the traditional radio system.

Radio
10:19

This lecture will discuss satellite radio and it's benefits.
Satellite
02:53

Streaming radio has been a popular form of radio many people like today. This lecture will focus on all aspects of the streaming radio.
Streaming
03:12

Here's the review of chapter 10. Today we'll briefly discuss the world of radio.
Review
01:36
2 More Sections
About the Instructor
Ty Phipps
4.4 Average rating
9 Reviews
303 Students
1 Course
Music Marketing and Artist Development

Music Marketing, Promotions and Branded Entertainment Consultant

A specialist in music marketing, event planning, project management & execution, Tihesha Phipps has a proven track record of creating and successfully implementing innovative strategies across various media and marketing platforms throughout the entertainment industry. Her expertise goes across entertainment platforms including fashion, film/tv, social media and music marketing. An NYU graduate, Phipps served as the Director of Integrated Marketing & Strategic Alliances for Russell Simmons/Rush Communications for 6 years. In this post, she spearheaded the branding and ideation of cutting-edge initiatives & campaigns for the fashion industry, internet world, speaking arena, celebrity charity & non profit organization space. ­ This includes: Russell Simmons, Kimmora Lee Simmons, Rev Run and his family (Vaness, Angela, Diggy) Phat Fashions, Def Jam Interactives, Rush Card, Global Grind, Hip Hop Summit Action Network & Rush Philanthropic.

During her career at Music Choice Phipps was the music marketing manager in charge of the artist initiative and liaison for the artists, labels, managers here she worked with hundreds of artists both established and up and coming artsits ranging from artists such as Justin Bieber, Miguel, Charlie Wilson, B.o.B, to Luke James, Bridget Kelly, Jordin Sparks and Mindless Behavior.

Phipps' extensive experience in branded entertainment, marketing, and promotions propelled her into the consulting arena, where since she has spearheaded sponsorship campaigns for clients securing major corporations & industry brand leaders. Past event sponsorship clients include: General Motors, Anheuser­ Bush, Motorola, Allied Domecq, Land Rover, Smart Water, Pepsi. Phipps is also a valued resource to entertainment professionals seeking to elevate their digital & PR platforms.

Phipps marketing knowledge was instrumental in the development of Switch Media Inc, a full service social media and management company.

During her career she has worked with artists and celebrities such as: Michael Jackson, Beyoncé, Jay Z, Diddy, Tyga, Idris Elba, Salt N Pepa, Teddy Riley, Kevin Hart and many more.