Photography Marketing & Business: Boost Sales and Income 101
4.9 (86 ratings)
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Photography Marketing & Business: Boost Sales and Income 101

Learn Photography Business, Marketing, SMM Strategies, Sales Techniques To Get More Clients As A Commercial Photographer
Bestselling
4.9 (86 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,606 students enrolled
Created by Ustin Kompaniets
Last updated 4/2015
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How photography marketing works
  • Understand every step of photography business
  • Get great relationship with your clients
  • How to start your own photography business or take it to the next level
  • What sales techniques you should use, and what to avoid
  • More than 10 SMM (social media marketing) strategies to implement in the next 30 days
  • How to create a high quality portfolio
  • How to create or update your web site for high conversion from visitors to customers
  • How to attract new visitors from instagram
  • How to attract new visitors from facebook
  • How to attract new visitors from your website with SEO
  • How to show value through stories
  • Online marketing techniques
  • Offline marketing techniques
  • How to use press releases and magazines
  • How to make partnership with filmmakers, photographers and bridal agencies
  • How to use affiliate marketing
  • How to communicate with your clients by email and phone
  • How to meet in person and present your work
  • What to show and talk about
  • Everything you need to know about packaging and pricing
  • Why and how you should sign contract
  • How your ideal shooting day should look like (wedding, love story, portrait, etc)
  • How to create viral content for social media
  • How to approve final images with your clients
  • Why you should need a lot of testimonial
  • How to upsell
View Curriculum
Requirements
  • This course is suitable for beginners and advanced photographers. Everything is covered from essentials to advanced levels
  • 1 hour per day to implement this techniques
  • This course is designed for photographers, but 80% of these techniques is suitable for filmmakers, commercial videographers, designers and other creative persons
  • This course mostly cover love story, wedding, portrait and senior photography, but you can use it for almost any genre
Description

_______________________________________________________________________________________________________________________
Updated in May 2017! New BONUS videos and mindmap added!
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JOIN OVER 1,430 STUDENTS WHO HAVE ALREADY TAKEN THIS COURSE - BOOK YOURSELF SOLID TODAY!

ALL PROFESSIONAL MARKETING TECHNIQUES AND TIPS VISUALIZATIONS ARE INCLUDED ($99 VALUE)!

You will enjoy this course about commercial photography, marketing and sales no matter if you are one of the beginners or advanced photographers.

Course is divided into easy to follow sections which are structured to bring you step by step from essentials to more advanced techniques.

You’re going to learn how to grow your business, research the market and find opportunities, grow your sales and income.

You can start implementing all this strategies straight away and notice results in just 7 days or less.

Really, just in that short amount of time – trust me.

And in this course I’ll guide you through all the strategies, step-by-step.


Simply enroll in this course and start making money with commercial photography (or video).

++++++++++++++++++++++++++++++++++++++++++++++++++++


Find out how you can increase the number of your clients and customers, using a proven step by step formula to get sustainable orders.


Those proven techniques and strategies will help you boost your income in almost any genre of photography or video:

  • Love-story
  • Wedding photography
  • Portrait photography
  • Newborn photography
  • Architecture photography
  • Landscape photography
  • Food photography

   

And it works no matter if you are a freelancer or own a photography studio.

In this course we'll cover how you can use social media marketing (SMM), promotions, presentations, right pricing to fine tune your business.

We will discuss such topics and strategies:

  • Process of acquiring clients for photographers
  • How to create or properly upgrade your web site
  • How to create a portfolio and choose right images
  • Driving traffic to website and social profiles
  • Differences between genres of commercial photography
  • Online advertising
  • Using pages and groups in social networks
  • Using your profiles on facebook, instagram and youtube
  • Advertising through photosites
  • Offline advertising
  • Wedding and bridal shows
  • Partnerships
  • Exhibitions
  • Recommendations
  • First contact with a client and correspondence
  • Phone talks
  • Meeting and portfolio presenting
  • How sell your portfolio
  • Packaging of your services
  • Signing a contract
  • Pre-shooting
  • Drawing up a shooting plan
  • Shooting process
  • Shooting equipment
  • How to choose locations
  • Required images
  • How to work with clients after photoshoot
  • How to pick great photos
  • Color correction
  • Retouching
  • Promoting your work
  • Giving away finished product
  • Upsells
  • Discounts
  • Customers for life
  • How to work with client base and relationship management in the next 36 months
Who is the target audience?
  • Photography beginners who want to quick start with sales and marketing on commercial basis
  • Professional photographers who want to get more clients, income and sales
  • If you want to start making money with photography or improve your existing business
  • If you need a step by step instructions of what to do to grow your income as a commercial photographer
Students Who Viewed This Course Also Viewed
Curriculum For This Course
39 Lectures
01:19:10
+
Getting Started
5 Lectures 18:18



What your site should look like
05:36

Getting new visitors
04:07
+
Your portfolio
2 Lectures 07:18
High quality photos
03:43

Stories behind your work
03:35
+
Advertisement and getting noticed
7 Lectures 18:16
Online ads vs. offline ads
00:51

Fine tuning your site
06:09

Social networks
02:09

Social networks part 2
02:10

Using magazines
02:03

Customer Recommendations
03:26

Partnership
01:28
+
First contact and phone communication
2 Lectures 03:46
Messaging and emails
02:37

+
Communication with clients
2 Lectures 03:32

Acquaintance
01:29
+
Meeting in person and presentation
3 Lectures 06:05
What to show and talk about
02:22

Packaging and pricing
02:24

Tips and tricks
01:19
+
Signing your contract
1 Lecture 01:43
Signing your contract
01:43
+
Shooting day
4 Lectures 05:43
Important rule before you start
01:25

A Small favour
00:38

What you need to shoot for sure
01:12

Combining all together
02:28
+
Post processing
7 Lectures 09:28
Copying, sorting and retouching
01:34

Marketing your photos
01:51

Creating viral content
00:46

Approval of photos
01:13

Final product "getting done"
01:23

Testimonials
01:08

Up-sell
01:33
+
Customers for life
3 Lectures 02:22
How to interact with clients after everything is done
01:00

Repeated booking
00:50

Working with ideal clients
00:32
1 More Section
About the Instructor
Ustin Kompaniets
4.9 Average rating
359 Reviews
4,808 Students
5 Courses
Photoshop | Photography | Retouch | Design | Marketing | SMM

Hi! My name is Ustin Kompaniets.

I am professional photographer, Photoshop expert, retoucher and filmmaker with 10+ years of experience.

You will learn next topics in my courses :

Photography
Composition
Photoshop
Actions
Lightroom
Retouching
Web design
Video essentials
Editing
Marketing
SMM
Design

I'm always glad to answer your questions in course discussions, so feel free to ask me anything about covered topics ;)

Hope you'll enjoy and see you inside the courses!