Become a Senior User Experience (UX) Design Strategist

Learn a comprehensive system to manage UX projects, which includes templates, tools and strategies, tested in the field.
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  • Lectures 37
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

This UX course has just been launched on May 2015, last updated on April 5, 2016.

*Tip: Remember to add this course to your wishlist to be in the know of Udemy special promo prices ;)

Our fast-growing community has more than 1,000 students in less than 8 months. Our students include UXers from global IT companies like Globant, Infragistics, Dokko Group, Elementary, DevSpark, Avenida and Ind-ie. Recently, even Microsoft has been recommending it!

And there are a lot more things to come...

****

Come with me on a journey to the UX Consultancy fast-track ... in less than 4 hours!

I've teached about digital business strategy to thousands of students thru LaEscuelaTK, University of Palermo, ITBA (Technology Institute of Buenos Aires) and by my advanced UX Bootcamp: Solutionants.

This is the work of my lifetime as an entrepreneur & UX Project Leader.

This system provides tested-in-the-field skills of management on product & service design, and also has everything I know about self-management.

****

Have you heard about the mighty “Senior UX Design Strategist"? The one that everybody admires for being able to understand and manage the client, the team and the product... everything at the same time?

I've been working in UX-related projects since 2009. Some of them were amazing, others were sh1t. And after all, I came to understand what REALLY works.

My experiences have really paid off... and I decided to share them here for the very first time.

I worked with a wide range of clients: from local SME's and StartUps in my hometown of Buenos Aires, Argentina to Fortune 500 companies from USA's Silicon Valley, United Kingdom, Netherlands, Israel and Chile.

I've gone from selling products as a digital marketer in MercadoLibre, to lead a software development team for several of the most important banks in the world.

That was before I've decided to create the first advanced UX practicum in spanish, Solucionantes.

So, I know a way to work it.

Every single technique which I reveal in this course is easy to put in place in minutes - and aims to give you instant returns.

All my knowledge is shown in the lectures, nothing is kept secret. In this UX course I reveal ALL I know, and as I test new things, those that are successful are added to the course - at no extra cost to you! This is a course that will continue to grow.

As well as the Udemy 30-day guarantee, you have my personal promise that you will be delighted by what you'll learn in the next 4 hours ... and you'll be shaming yourself if you already are a UX Design Consultant and have been missing out on this fabulous potential.

****

What this course is not:

- This UX course does not cover items that are basic about UX Design. I'll present you management techniques, strategies and tactics.

- I will not make one-on-one coaching or consultancy. I understand that for that, a written response is not enough.

- This is not an english class: my english is kinda imperfect. I'm from Argentina, and you'll notice some errors. But please, don't let this be a blocker in trying the value of the contents that I share. Remember that you can always ask for a 30-day refund from Udemy, no questions asked.

- I barely appear on camera: I like to get “to the meat" when I teach, to get each minute of each video full of value.

If you want a complete system to work, crafted in the field- you need to get this course now.

You'll even get a complete listing of all the free “Tools of the trade" that I use in my daily UX work.

Every minute you delay is actually COSTING you money...

Enrol now!

What are the requirements?

  • Non-initiated students should take a UX Design course first

What am I going to get from this course?

  • Manage a UX-related project from the first e-mail to the stakeholder's presentation meeting
  • Understand how to create a bullet-proof strategy and lead a development team
  • Learn a special question that will save you to invest in a prospect that will never become a client
  • Know the hidden secrets of how to easily create and run a hugely successful UX Project
  • Substantially increase your earnings per project
  • Understand why teams and stakeholders would follow your lead as a UX strategist
  • Increase your work capacity, using lean techniques with digital tools as leverage
  • Learn how to charge for a proposal
  • Get access to a complete set of free "tools of the trade" of UX Design to manage your projects as well as your daily routine
  • Know best practices to interview users and stakeholders
  • A UX course that tells what colleagues don't talk about
  • Become a UX Consultant: productive, accountable and tidy!

What is the target audience?

  • Anyone with a User Experience or Service Design background, who want to become consultants and freelancers
  • Project Managers who work in Software or Hardware development
  • Founders, Owners and any Entrepreneur that want to lead a team to get the best product

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

03:47

This lecture aims to give you a clear view of what the course is about.

Please have in mind that I've added a new section about UX Interviewing which is not listed in the roadmap video yet.

Section 1: Basics for this UX course
01:30

In this lecture, you'll learn about what this User Experience course has for you.

01:16

Here I give some basic clues on how to study in general. These are very important foundations for you as a UX student.

Article

The one tool that changed my life as a student, but also as a creative person.

02:51

If you are new to Udemy, you need to check this lecture (has little to deal with User Experience though).

Section 2: UX Strategy & Vision
04:04

What are the things that a UX strategist / consultant have to have in mind before starting to work in any project.

Article

User experience, when addressed appropriately, is an holistic endeavor. The emerging conversation of “cross-channel user experience” is redundant, because if you're weren't thinking cross-channel (and cross-platform, cross-device, etc. etc.), you were doing “user experience” wrong.

3 questions

This Quiz is composed of 3 different scenarios that you have to identify with a particular "Realm".

Section 3: Self-Development & Productivity for UX Designers
07:20

This is the fundamental thing to have for a succesful User Experience strategist practice.

01:32

A great example to understand why is so important to segment your time as a UX Designer.

05:06

A master hack to improve your workday.

10:33

How to measure your performance effectively.

Productivity for UX Designers Quiz
3 questions
Section 4: Communicating the UX Design Strategy / Facilitation skills
04:12

A UX Consultant have to have the ability to extract the information from clients, users and teammates. These are the strategies that I use.

03:32

Non-verbal indicators and other important NPL concepts to know where to look to understand people.

02:26

All people is interested in your project from a different perspective. Help them understand what you do and make them your allies.

02:12

How a typical consultancy works.

07:31

A lean template to start a business relationship with someone quickly and without hassle.

03:01

A secret to avoid falling too late.

Article

Mike Monteiro is the main speaker of this, the most popular CreativeMornings talk of all time.

This is one of the best advice that you can have on how to 'get' professional, and the attitudeand wording that the seniors have.

3 questions

This quiz has 3 questions, 2 of them related to a particular scenario.

Section 5: UX Strategy / Experience Ideation, Planning & Development
03:01

The Design Thinking Process as a way to create a solution for any problem.

Article

Design thinking is a powerful tool to tackle the unknown.

It's a means of going on an expedition, without a map, without even knowing the destination, but with the confidence that you'll end up somewhere great.

Article

Jake Knapp talks about a design sprint the GV Design Team did with CustomMade.

23 pages

This is a brief introduction to why design methods can be useful when developing services.

If you're new to service design: You can use it to familiarise yourself with a typical process that designers use when developing products and services. It will give you an idea of what to expect from working with a designer.

If you're a designer: You may be familiar with all of this already, but you may find this document useful when explaining common service design methods to others that are new to them.

Crash Course on Design Thinking (Stanford Design School) (Video inside)
Article
04:36

A system to start a project before things get too complicated.

19 pages

Service blueprinting helps you see the experience a customer has with your service from a holistic viewpoint.

It gives you not just the end-to-end view of the experience, but also exposes the “behind-the-scenes” work that goes into creating and delivering that particular experience.

This surface-to-core information—the underlying actors, systems, touchpoints, policies—is critical to understanding and improving our services.

Article

A simple template for creating a a User Experience project deliverable.

Section 6: Ongoing oversight and orchestration / UX Team Leadership & Project Management
05:05

A way to get the project started without having to depend on the project manager to do it.

Article

Steve Blank says a minimum viable product, or MVP, can help you test your hypotheses about the market, and your customers, before you spend too much time creating and shipping the product.

05:40

How to have a 'personal assistant' without having to pay extra.

06:53

A straightforward way of organizing yourself and the whole team under the same system.

07:16

A lean approach to meetings, with the 'Getting Things Done' approach as framework

Section 7: User Insights / UX Interviewing
Article

Know about the process of interviewing users.

Article

Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it's a skill we need to learn...

Article

This video is the second one from Steve Portigal, now talking about the method and the findings of the user research process.

Article

Here you can find the consulting guides that Steve himself used for his work in the project "Reading Ahead".

Section 8: Bonus: Tools of the trade
Article

This is a special section with additional resources to help you with User Experience Consultant practice.

Article

Some final words for this UX course...

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Instructor Biography

Mariano Goren, User Experience Lead & Strategist

Mariano has +8 years of experience in the digital business industry where he has developed well-rounded capabilities in both business and technology. A natural born entrepreneur, with the ability to adapt to any challenge, Mariano founded his own bond brokerage firm, an electronic music production project and an e-learning start-up - among other projects.

As student of human dynamics, business and finance, Mariano has developed the first framework for digital business strategy. He was an academic coordinator for ITBA (Technological Institute of Buenos Aires) and teaches about the subject at University of Palermo and ESEADE institute, all of them renowned educational institutions in Argentina.These experiences give him an advantage working with projects in the financial services and content centered industries.

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