In this course you will learn the 6 BASIC TOOLS and the 10 EFFECTIVE STRATEGIES of a MASTER SMALL BUSINESS NETWORKER. Most people who consider themselves great networkers are actually just great socializers. This course not only covers the ART of networking (socializing) but the SCIENCE of networking (messaging). It is intended for small business owners who are serious about growing their businesses!
This course is basically one hour. It is broken down into 11 segments for your convenience.
You should be prepared to take notes and consider how you will use the information you receive from the course and how you will apply the strategies to YOUR small business.
If you are serious about growing your business and you want to use small business networking as a marketing tool, you need to take this course and pay attention. These strategies and techniques have been time tested and proven to work effectively for any small business.
This lecture is an introduction to serious small business networking and why it is so important to the growth of YOUR business! It will explain why 82 % of small businesses fail. It will also explain the 3 reasons why most people are not as successful as they could be when it comes to their small business networking efforts.
This lecture will show you, step by step, how to create a compelling and powerful 30-60 second elevator speech. By doing this you will be able to connect with people at a much deeper emotional level. This will result in them remembering you at the right time when a referral opportunity presents itself. Having a power, compelling, dynamic, seductive, hypnotic elevator speech, delivered with conviction, confidence and poise is key to establishing quick rapport and relationships with the people you are targeting in your small business networking efforts.
Most people have a business card but few know exactly how to use it as a business generating tool. In this lecture, you will be given a dozen ways to make your business card more effective as a small business networking tool.
You will learn...
In this lecture you will learn why it important to have a professional nametag on your coat, jacket or shirt at all times ( not a handwritten sticky peel-off nametag) when your are out in your small business community. You will also learn what information should be included on your nametag.
In this lecture you will learn how to use your automobile as a powerful small business networking tool.
You will learn...
You will also hear some examples of ways to use your automobile to get in front of the right people at the right time in order to deliver the right message to them about YOU and YOUR BUSINESS!
In this lecture you will learn the importance of offering legal (ethical) bribes to people in order to generate a feeling of appreciation and obligation to send you more referrals.
Legal bribes may include...
In this lecture you will learn the importance of going the extra mile and always giving your customers MORE THAN WHAT THEY PAID FOR.
FACT: Satisfied customers do NOT go out of their way to refer you. AMAZED customers DO.
It is crucial that you find a way to WOW your customers each and every time you have contact with them. Shock them. Awe them. If you will do that, they will find more ways to send you customers.
Delivering Shock & Awe customer service is a powerful way to increase the results from your small business networking efforts.
You can NOT be a successful small business networker from you home or office. You must get out into your business community and play the networking game. You must follow certain rules and strategies if you want to be successful and grow your business using small business networking as a marketing strategy.
In this lecture you will learn the importance being DIFFERENT. You need to be easy to recognize and easy to describe to someone who has never met you.
It is also important that you be ENTERTAINING. If you can find a way to make people laugh, they will be much more likely to remember you and refer you to others in your small business networking community.
In this lecture you will learn the importance of volunteering in your small business community. By becoming involved in a local charity or civic organization such as Rotary, you will have the opportunity to spend close, quality time with other people in your community that will lead to closer relationships and bonds. This will ultimately lead to more referrals and more new business.
Plus...volunteering is a good way to give back to your community and fell a lot better about your self too.
In this lecture we go back over everything covered so far and wrap it up with 8 things a Small Business Networking Ninja is in his/her business community, including being...
Hal Coleman has over 35 years experience in the world of small business, including owning and operating a successful pest control business for 18 years. He is a speaker, sales trainer, business coach and motivator. He is also the author of 5 books, including "The Networking Ninja Handbook" which is a step-by-step instruction manual showing small business owners how to get more referrals and more new customers by becoming master networkers and communicators.
Through his company, Coleman Services, Inc., he has taught thousands of small business owners and sales people how to be more successful and grow their businesses.