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How to become a badass manager and CEO

A practical guide on how to successfully transition to a manager position and later on to a CEO position

Created byAsen Gyczew

Last updated 5/2026

English

What you'll learn

Define what to do and what not to do as a manager or a CEO
Manage efficiently your team
Find ways to improve and grow the business
Make your business strategically sustainable
Develop fast your business

Course content

7 sections • 108 lectures • 5h 3m total length

What the course will be about2:22
We begin with little intro into the course as well as some general info on production
A little bit about me1:47
In this lecture I will share some info on who am I and what is my experience
How the course is organized1:57
In this lecture I will show you how the course will be organized and what you can expect in each and every section of the course
How to deal with Blurry image2:04
Here I will show you what to do if a blurry image appears
How to reach additional resources1:06
Here I will show you how to find additional resources attached to the course like Excel files, presentations, links, etc.
Overview of individual productivity hacks – Part 12:53
Here I will go briefly through the individual productivity hacks
Overview of individual productivity hacks – Part 22:40
Here I will go briefly through the individual productivity hacks

How to be a badass manager – Introduction1:16
In the second section I will discuss the main rules you have to follow to become a great manager. I assume that you have already master being an efficient specialist and now you have to transition to the new role of a manager.
Introduction to team efficiency1:34
In this section I will show you how to 10x your team efficiency
Why manager should not work?2:03
Your work as a Project Manager is totally different than the work of a business analyst or consultant. A good project manager doesn’t work directly. He manages people and relations
Introduction to creating ideal team members1:36
If you want to have an effective team you should know what you want and implement it. The first step is to create the profile of an ideal team member
Values5:12
Consulting is a team work so you have to define what values you want your team to follow. This is crucial as it will be something that will be the bases for the team culture. In this lecture I will show my values that provide good ground for managing properly the consulting project
Profile of the team member2:55
As we discuss previously you want to turn inexperienced graduates into seasoned consultants. This gives you greater chances of success during the project. Therefore, you have to define the profile of an ideal consultant and set your team member on the course to achieve this level. In this lecture I will also show you the profile I have defined for an ideal team member
Structure for cooperation – Set and use the same standards, templates and ready0:59
If you want the team to work as one efficient body you have to facilitate the communication between them. This means especially that you should set standards, create templates and modules so that you create similar end-products
Why team members have to constantly improve1:43
You have to make your team constantly improve to get self improving machine for work. In this lecture we will discuss it how to achieve it.
How to teach your team members4:09
In this lecture I will show you how you can teach your team members efficiently
Introduction to managing the team efficiently1:07
Once you have set the rules and standards it’s time to make sure that the team works efficiently. In the next lectures I will talk about few concepts that are very useful in managing a team. I will also give you an example from managing a team during a consulting project
Critical Chain3:16
One of the biggest problem for efficiency is the so called Parkinson’s Law – Work expand so as to fill the time available for its completion. People when asked to evaluate the time certain things will take build in buffers. One of the ways to deal with it is the so called Critical chain. Here I will show you what it is
How to manage your team – example from managing a consulting project4:59
In this lecture the tools and ways in which you should manage your team. I will also show you how your daily schedule should look like
Managing the team in practice6:07
Here I will show you an example of managing a tema in practice. I will use a team of project managers for this example
Introduction to identifying and dealing with bottlenecks in teams2:38
One of the biggest problem in team management is the problem with too narrow specialization and bottlenecks. In this lecture and the next one I will talk about way how to deal with them
Removing bottlenecks5:23
Bottlenecks are one of the biggest threats in making faster meaningful work. In this lecture I will explain briefly what it is and how to find it. I will show you as well as practical examples
Collect knowledge3:12
You have to use all the strengths of your team and at the same time find a way to capture it into something more tangible. That is why it is important to have a system to collect knowledge from your team
More on Motivation Systems0:20

How to be a badass CEO – Introduction2:14
In this section I will discuss the main rules you have to follow to become a great CEO. This will be a short introduction and I will provide you with some practical tips
The role of the CEO1:42
In this lecture I will show you what is the role of CEO and how does it differ from the role of a manager
What you should do and what you should not do as a badass CEO3:45
The best way to explain what is your role is to show to concentrate on and what to avoid and this is what I will try to do in this lecture
Typical day of a badass CEO3:28
The efficient CEO has own routines and habits. I will show you in this lecture what your day could look like to increase the chance of success
Personal team of a badass CEO3:49
An effective CEO should have its own personal team. Your personal team will help you implement things you want to happen fast. They will also help you search for potential to improve the business
Tips for a badass CEO3:03
Just to finish off this section a few tips that will help you at your work as a badass CEO

How to understand the business as a badass CEO – Introduction1:24
In the 4th section I will discuss the ways in which you can try to understand the business that you have to manger and grow. I will also try to provide you with nice examples that will show you in practice how you can proceed
Value Chain – Introduction2:00
Value chain helps you understand the connections between you and the rest of the firms to see where you create and loose value. Use the value chain to see the big picture happening in your industry. In this lecture I will show you how to use it
Value Chain example – FMCG1:39
In this lecture I will show you an example of a value chain for FMCG business
Value Chain example – Fitness Club Operator2:53
In this lecture I will show you an example of a value chain for fitness card operator
How you create value internally?2:27
In this lecture we will discuss how you create value internally, what kind of processes and departments does it concerns
How you can use the value creation map?2:01
In this lecture we will discuss how you can use the value creation map and what kind of conclusions you can draw out of it
KPIs and main drivers – Introduction2:52
Key Performance Indicators are extremely important to understand and manage a business. In this lecture I will show you how this is achieved. In the next lectures I will show You using an exmaple of a cinema company how to apply KPIs in practices
KPIs and main drivers example – Cinema City1:53
In this case we will discuss KPIs for cinema business
KPIs and main drivers example – FMCG1:52
In this case we will discuss KPIs for FMCG business
Business model in Excel – Introduction1:33
One of the way to understand the business is to model it in Excel. You should use your personal team to model in Excel your business using main KPIs. Thanks to this you will know on what to concentrate
Example of business model in Excel – E-commerce9:10
Here I will show you the business model of a e-commerce
Example of business model in Excel – Restaurant – Basic model3:58
Here I will show you the business model of a Restaurant
Example of business model in Excel – Restaurant – Advanced model1:07
Here I will show you the business model of a Restaurant
Example of business model in Excel – Restaurant – Chain4:04
Here I will show you the business model of a Restaurant
Organizational Chart – Introduction3:32
One of the tools to understand your business is to look at the organizational chart of your firm. I will show you what kind of things you can draw out of it.
Organizational Chart – FMCG3:29
In this lecture, we will have a look at an example of an organizational chart from an FMCG firm.
Organizational Chart – Consulting Firm3:21
In this lecture, we will have a look at an example of an organizational chart from a consulting firm.
Customer Point of View Part 13:19
In this lecture we will discuss different ways in which you can try to see your business from the customer perspective / point of view
Customer Point of View Part 22:26
In this lecture we will discuss different ways in which you can try to see your business from the customer perspective / point of view
How to compare yourself with the competition – Introduction2:02
One of the way to understand your business and your industry is to compare yourself with competitors. I will discuss here how to do it
Comparison metrics2:04
You have to compare yourself to the competitors on many levels. One of them is metrics / KPIs. Here I will discuss what kind of KPIs you can use
Other useful tips to understand the business3:18
Just to finish off this section a few tips that will help you understand your business

How to improve the business as a badass CEO – Introduction1:41
In this section I will discuss how you can look for ways to improve your business in a structured and organized manner. Your role as a CEO is to pick things that the business will do and things that the business will not do.
Mapping the areas for improvements – Introduction1:12
To find potential area for improvements you can use 7 sources. We will discuss them in this lecture
Mapping the areas for improvements – Value Chain1:51
In this lecture I will show you how to use value chain to find potential improvements in your business
Mapping the areas for improvements – Value Creation Map2:08
In this lecture I will show you how to use value creation map to find potential improvements in your business
Mapping the areas for improvements – Organizational Chart2:35
In this lecture, I will show you how to use an organization chart to find potential improvements in your business
Mapping the areas for improvements – Comparison metrics & Competitors2:17
In this lecture I will show you how to use information about competitors to find potential improvements in your business
How to set priorities for improvements?4:29
In this lecture I will show you how set priorities when it comes to potential improvements
How to deliver blitz improvements4:38
In order to deliver fast improvements it is good to follow some rules. In this lecture we will discuss them briefly
Useful techniques for small improvements2:28
There are plenty of tools & techniques that will help you achieve constant improvements. In this lecture we will discuss them briefly
How to 10x results?2:45
You should also make your team and the whole firm be open to ways to 10x your results. This requires totally different approach than just looking form small improvements. In this lecture we will discuss them briefly
Why proper culture matters for improvements?2:53
This funny thing called culture is actually very important if you want to constantly improve the firm. In this lecture I will show you why proper culture matters.

How to make your business strategically sustainable – Introduction1:52
In this section we will talk about what you have to do to make sure that your business will be viable and growing sustainably in the future as well
Do what you but better – Overview1:49
In the second section I will discuss the basic things you can do to improve its profitability without much of growth or expansion. This strategic direction is the best for people who are satisfied with the current size of their business
Operational Excellence – Introduction2:31
Next level in the improvement of your business is achieving the so called operational Excellence. I will discuss it briefly in this lecture. Later on I will discuss the case of low cost business operators that are the best examples of operational excellence
Operational Excellence – Introduction to math for low cost models3:35
In this section I will show you want drives the economics of low cost model. I will show you using the airlines examples how low cost carrier differ in comparison with regular players
Operational Excellence – Compound effect1:52
In many cases you can get high end result from compounding effect in time or by getting small improvements in many areas. In this lecture I will explain the concept. The compounding effect is especially important with low cost carriers. You need a lot of small improvements to make the difference in costs.
Operational Excellence – Raynair vs regular airline - math behind the model3:27
I will show you in this lecture where the difference in cost comes from using as an example the airlines espiecially data on the Raynair and Lufthansa
Sell non-core assets – Introduction2:14
Last way to boost your profits without scaling is to get rid of non-core assets. In this lecture we will discuss the general rules for identifying which assets should be sold
Sell non-core assets – Cosmetics – Introduction0:50
In the next 3 lectures I will show you how to sell non-core assets. We will use the case of cosmetics producer
Sell non-core assets – Cosmetics – Solution for the Hotel3:28
Here I will show you the solution to the previously introduced case
Sell non-core assets – Cosmetics – Solution for the Kindergarten3:19
Here I will show you the solution to the previously introduced case
Expand – Overview2:31
In this section I will show you different ways in which you can grow your business or your customers’ businesses in size. This strategic choice is perfect for those business that have a winning business model and a lot of room to grow. As always there will be loads of case studies, practical knowledge how to do in practice the necessary calculation in Excels
Enter new markets for existing products – Introduction3:11
Another way to expand your business is to enter new markets for existing products. Here I will discuss the general framework and we will move on to cases
Expansion strategy into other countries – Introduction2:48
Creating an expansion strategy requires you to do a number of things. I will show you in this lecture how to approach this subject
Expansion strategy into other countries – Case Introduction2:17
In this lecture, I will start the case study that we will be solving for the next few lectures. Imagine that you are a Spanish fashion retailer and you want to figure out which countries you should enter. Therefore, you prepare a ranking of countries that show attractiveness and the size of each and every market.
Expansion strategy into other countries – Data for the case study3:44
In this lecture, we solve the previously introduced case.
Expansion strategy into other countries – Which function to use4:53
In this lecture, we solve the previously introduced case.
Expansion strategy into other countries – Solution in Excel3:32
In this lecture, we solve the previously introduced case.
Expansion strategy into other countries – Solution in Power Point2:30
In this lecture, we solve the previously introduced case.
Go up / down the value chain – Introduction2:07
If you are not satisfied with your current scaling effect you can consider going up or down the value chain. We will discuss it also this option
Go up / down the value chain – When it makes sense2:36
We will discuss here when it makes sense to expand up or down the value chain
Go up / down the value chain – Benefit System2:53
To show you how it can be done in practice we will discuss here the example of Benefit System from Poland that has expanded in many directions it main business of operating card giving you access to fitness clubs
Go up / down the value chain – Zara3:21
Another example of successful implementation of this strategy is Zara. I will discuss it briefly in this lecture
Go niche – Overview2:56
In 4th section I will show you how you can protect your business by going into a niche. I will devote a lot of time to Blue Ocean Strategy and Low Cost Strategy – 2 very powerful strategic concepts that have been disrupting many markets
Blue Ocean – Introduction3:54
One of the ways to create a profitable niche is to apply the so called Blue Ocean. Here I will discuss the general framework for that
Blue Ocean – Non Users3:04
For Blue Ocean very important is the concept of non-users that are pivotal for this strategy. Here I will discuss who do they have in mind and what type of users we have
4 frameworks1:07
In Blue Ocean there are 4 action framework. We will discuss them in details in this lecture
Blue Ocean Strategy – 6 paths to achieve it4:42
You can reach Blue Ocean by taking one of the six paths. You can look across. We will discuss them in details in this lecture
Blue Ocean – Starbucks3:04
In this lecture I will discuss how Blue Ocean was implemented by Starbucks
Blue Ocean – Citizen M3:25
In this lecture I will discuss how Blue Ocean was implemented by Citizen M
Blue Ocean – Zappos3:04
In this lecture I will discuss how Blue Ocean was implemented by Zappos
Transform – Overview4:34
In 5th section I will show you how you can transform your business from your current vulnerable position into a better place with better margins and more room to grow.
Change the business model – Introduction2:13
We will discuss here how you can transform your business model by changing more than one elements
Change the business model – Netflix – General3:39
I will use Netflix as an example to show you how you can transform by gradual change of your business model
Change the business model – Netflix – Details, Part 13:57
I will use Netflix as an example to show you how you can transform by gradual change of your business model
Change the business model – Netflix – Details, Part 23:00
I will use Netflix as an example to show you how you can transform by gradual change of your business model
Change the business model – What helps you to succeed2:28
Changing the business models means that you are vulnerable. There are still some factors that may help your cause. We will discuss them in this part
Disrupt yourself – Overview4:10
Here I will show you one of the 5 strategic direction you can take - Disrupt Yourself. Here you decide to look for ways to disrupt yourself before somebody else does it. I will discuss ways in which you can do it and I will show you plenty of examples of successful execution of this strategy
M&A potential competitors – Introduction2:19
If you want to disrupt yourself fast you may consider buying your biggest threat. M&A is in some cases a useful tool in disruption
M&A potential competitors – Atlassian3:21
In this lecture I will discuss how Altassian was buying potential competitors to defend and develop even faster
M&A potential competitors – Adobe3:46
In this lecture I will discuss how Adobe was buying potential competitors to defend and develop even faster
Copy competitors that may disrupt you – Introduction2:43
The last way to disrupt yourself is simply to copy your main competitors, preferably do what he is doing but better and faster
Copy competitors that may disrupt you – When you have to do it1:57
In this lecture we will discuss when you have to copy your competitors
Copy competitors that may disrupt you – Lufthansa3:50
In this lecture we will discuss how Lufthansa was efficiently using this tactic and what it meant for them and their competitors
How to scale up a business – best practices from top firms and Management Consul0:46

Requirements

Basic knowledge of economics

Description

What is the aim of this course?

It’s not easy to transition first from an efficient specialist to a manager and later on to an outstanding CEO. What made you a great specialist is often a problem at the manager level. You have to totally switch the way you work and on what you concentrate. The same goes for your transition from manager to CEO. Being a CEO is not just managing a bigger team or a more senior team. If you want to be successful, you have to fully redefine your role, unlearn some things, and learn new skills.

Most people have problems with those sorts of transitions. If all you have is a hammer, everything looks like a nail. This old saying is unfortunately very true when you move to managerial positions. You tend to continue doing things that made you successful, but what I got you here won’t get you there.

This course will help you redefine your role and transition from a specialist to a manager and later on to a CEO. I will provide you with clear guidelines on what and how to do in order to be an efficient and effective manager as well as CEO. In this course, you will learn 5 things

How to be an efficient and effective manager
How to be an efficient and effective CEO
How to understand the business from the position of a CEO
How to improve the business as a CEO
How to make your business strategically sustainable

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from the Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who are now Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that, my courses on Udemy were already taken by more than 355 000 students, including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses and tools that we use. To every lecture, you will find attached (in additional resources) the Excel files as well as additional presentations and materials shown in the lectures, so as a part of this course, you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

Transitioning from a specialist to a managerial position is extremely difficult. Still, most of your supervisors will not really provide you with much support and guidance. That you may need. That’s why I have decided to share all the practical tips and rules of thumb that I have learned over the last 14 years in this course. The course will provide you not only with interesting, applicable tips but also a roadmap on how to proceed once you become a manager or a CEO. The more difficult part is obviously the transition to the CEO position, regardless of the size of the firm/business. That’s why I will devote more time and attention to this part. Thanks to this course, you will know what and how to do when you are promoted to a manager or CEO position.

To sum it up, I believe that if you want to be a successful manager and CEO, you should master the techniques, rules, and tips that I will show in this course. That is why. I highly recommend this course not only to young managers, entrepreneurs, and future CEOs.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of tips, tricks, and hints that will significantly improve the speed with which you will develop as a manager and CEO. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that, thanks to the course, you will learn:

How to be an efficient and effective manager
How to be an efficient and effective CEO
How to understand the business from the position of a CEO
How to improve the business as a CEO
How to make your business strategically sustainable

You can also ask me any question either through the discussion field or by messaging me directly,

How is the course organized?

The course is divided into the following sections:

Introduction. We begin with a little intro into the course, as well as some general info on management
How to be an efficient manager. In the second section, I will discuss the main rules you have to follow to become a great manager. I assume that you have already mastered being an efficient specialist, and now you have to transition to the new role of a manager.
How to be an efficient CEO. In this section, I will discuss the main rules you have to follow to become a great CEO. This will be a short introduction, and I will provide you with some practical tips
How to understand the business as a CEO. In the 4th section, I will discuss how you can try to understand the business that you have to manage and grow. I will also try to provide you with nice examples that will show you in practice how you can proceed.
How to improve the business as a CEO. In this section, I will discuss how you can look for ways to improve your business in a structured and organized manner. Your role as a CEO is to pick things that the business will do and things that the business will not do.
How to make your business strategically sustainable. In this section, we will briefly discuss the strategic choices you will have to make as a CEO.

I will be adding new sections and lectures in the coming months

You will also be able to download many additional resources

Examples of tools that you can use
Excels with analyses shown in the course
Presentation of slides shown in the course
Links to additional presentations and movies
Links to books worth reading

At the end of my course, students will be able to…

Define what to do and what not to do as a manager or CEO
Manage your team efficiently
Find ways to improve and grow the business
Make your business strategically sustainable
Improve sales in Retail, FMCG, B2B service, and B2C services

Who should take this course? Who should not?

Managers
Directors
CEO
Startup founders
Small and medium business owners
Management Consultants

Who this course is for:

Managers (future or current)
Directors
CEO
Startup founders
Small and medium business owners
Management Consultants

How to become a badass manager and CEO

What you'll learn

Explore related topics

Course content

Introduction7 lectures • 15min

How to be an efficient manager17 lectures • 48min

How to be an efficient CEO6 lectures • 18min

How to understand the business as a badass CEO22 lectures • 1hr 2min

How to improve the business as a badass CEO11 lectures • 29min

How to make your business strategically sustainable44 lectures • 2hr 9min

Conclusions1 lecture • 1min

Requirements

Description

Who this course is for: