Copywriting. Become a Copywriter: Make money from home

  • Lectures 23
  • Video 3 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

You can start a new career as a freelance copywriter......

Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!

"After just a few months I am writing sales copy for a huge experiential company, as well as technical copy for a well-respected tech-industry publication and building websites for small businesses." Martin Brennan.

Unlike so many guides on the subject, it's not a jumped-up list of 'useful phrases'. It won't tell you 'how to make a million dollars overnight'. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch.

Step by step
Follow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn't have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away.

Is it possible?
Sure, and in this guide I will show you – in detail – everything you need to know. Things like:
• How to begin from scratch and quickly build a portfolio
• How to find clients - fast
• How to market yourself
• How to build a copywriter website in just five days - for free
• How to find the most profitable projects and drop the rest
• How much to charge

In fact, I will even share my killer 'terms and conditions' that enable me to close more business at higher prices. I will:

• Introduce you to the jargon – no getting caught out as a beginner
• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web
• We will look at different writing styles (or 'tone of voice' as the marketing people call it).
• I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won't even have to take notes
• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro

And give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.

What are the requirements?

  • None

What am I going to get from this course?

  • Over 23 lectures and 3 hours of content!
  • Part one – everything you need for a fast-track start, including your first article
  • Part two – the copywriter’s ‘how to’: sales copy, expert copy, and more!
  • Part three – the essential skills that mark out a real pro
  • Part four – how to boost your income and turn your new website into a money magnet

What is the target audience?

  • Anyone….
  • … wanting a new career
  • … wanting to work from home – be their own boss
  • … wanting an extra revenue stream
  • … wanting the freedom of being a freelancer

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion



Len Smith describes how he moved into copywriting, how he learned not to worry about being an expert on any subject, how it all came together.

Introduction - how to become a freelance copywriter
Section 1: Getting started
How to download your handouts
23 pages
What is copywriting all about? Everything you need on day one. How to build a portfolio fast, including websites that are seeking freelance copywriters. Publish your first article just a few days from now! Find your own comfort zone. How to prepare a brief. How much should you charge? A winning contract. How to copyright your copywriting. Cut the hassle.
Section 2: Back to basics - the copywriter's 'how to'
22 pages

How to write sales copy

White Papers - a big earning opportunity

Write 'expert copy' - without being an expert

How to write a case study

Press releases

How to write for websites - the fastest growing market

Case Studies and Adding Value - Fireside Chat
Review and case study - Fireside Chat
Build A Copywriting Website In Just Five Days From Now
5 pages

In this video we check if you've had any problems developing your 'online brochure' - and offer a solution.

Google's Keyword Planner
NOTES Google's Keyword Planner
9 pages
Section 3: Back to basics II
Back to basics
24 pages
The Bleedin' Apostrophe - Fireside Chat
Section 4: How to boost your copywriting income
Boost Your Income
17 slides
Master Google Keywords - fireside chat

Here's a new revenue stream for copywriters - more income, no extra overheads - ad a way to differentiate yourself from other freelancers. Watch the video and download the notes.

NOTES - new revenue stream; Infomercials
4 pages
Section 5: More on pricing your work

A fantastically detailed review of prices charged for all types of writing - plus a link to a useful Freelance Writer forum

Section 6: This and that
5 pages
Samples Of Finished Work
4 pages
4 pages

A downloadable resource of really useful links for writers - in both Word and pdf format.

Section 7: Conclusion
Hard Copy Notes - for those people having difficulty downloading
1 page
Conclusion - and more ways to sell your copy!

Instructor Biography

Len Smith , Freelance copywriter and communications consultant

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.

He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.

His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.

Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

Married for more than 50 years (a world record?) he has three sons.

He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.

His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

Vacation time aside, Len aims to answer student queries within hours.

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Average Rating
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  5. 1 Stars
    • Odette Perez

    A+ for Len Smith's copywriting course

    I just completed Len Smith's course for becoming a Copywriter. This course is very useful and it has taught me a great deal. I really like how the course "Checks" off your progress as you go along. I Highly recommend it.

    • Danielle Gaither

    Follow Len's advice, get paid.

    If you follow the advice in this course, you will land your first paying gig as a copywriter. It's that simple. You might not be sleeping in a bed of money, but you will at least get your feet wet. My first gig is paying for the cost of the course and then some. Also, Len is very kind and responsive in the Discussions anytime students have questions, even questions whose answers are in the course material. What are you waiting for? Sign up already!

    • Michelle Daley

    My review

    I found this course entertaining and information. The quality was excellent and very interesting. This course is something I will refer back to continually like a textbook. He is a reliable tutor and engages well with students.

    • Graphic Designer Rastislav Filip

    A true copywriting 101

    Even though I'm still in the process of going through the lessons, reading and re-reading the texts Mr. Smith has provided, it's already obvious that the man knows what he is talking about. He talks from experience, not from a school book, and that is the most important thing to note about the course, that it is written with good intention of passing that knowledge to people who want to try their hand at writing for a living. The lessons go straight to the meat of the subject with no downtime in between, they are professionally formatted and meet a higher criteria than most. Thank you Len, you truly are something else.

    • Ellis Toussier

    Excellent, Excellent, Excellent...

    Absolutely first class, top of the totem pole, excellent copywriting course. If you work for yourself and you think you might want to be a professional copywriter, this course is definitely for you, for sure. But if you think you probably don't want to be a copywriter, that is o.k. too... this course is still for you because it will show you how to write copy for your favorite person: you. You surely want to communicate more effectively with your friends, clients, or suppliers.

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