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You can start a new career as a freelance copywriter......Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!
"After just a few months I am writing sales copy for a huge experiential company, as well as technical copy for a well-respected tech-industry publication and building websites for small businesses." Martin Brennan.
Unlike so many guides on the subject, it's not a jumped-up list of 'useful phrases'. It won't tell you 'how to make a million dollars overnight'. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch.
Step by step
Follow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn't have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away.
Is it possible?
Sure, and in this guide I will show you – in detail – everything you need to know. Things like:
• How to begin from scratch and quickly build a portfolio
• How to find clients - fast
• How to market yourself
• How to build a copywriter website in just five days - for free
• How to find the most profitable projects and drop the rest
• How much to charge
In fact, I will even share my killer 'terms and conditions' that enable me to close more business at higher prices. I will:
• Introduce you to the jargon – no getting caught out as a beginner
• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web
• We will look at different writing styles (or 'tone of voice' as the marketing people call it).
• I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won't even have to take notes
• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro
And give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.
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Len Smith describes how he moved into copywriting, how he learned not to worry about being an expert on any subject, how it all came together.
Introduction - how to become a freelance copywriterPreview
|Section 1: Getting started|
|How to download your handouts|
|Lecture 4||23 pages|
|What is copywriting all about? Everything you need on day one. How to build a portfolio fast, including websites that are seeking freelance copywriters. Publish your first article just a few days from now! Find your own comfort zone. How to prepare a brief. How much should you charge? A winning contract. How to copyright your copywriting. Cut the hassle.|
|Section 2: Back to basics - the copywriter's 'how to'|
|Lecture 5||22 pages|
How to write sales copy
White Papers - a big earning opportunity
Write 'expert copy' - without being an expert
How to write a case study
How to write for websites - the fastest growing market
Case Studies and Adding Value - Fireside Chat
Review and case study - Fireside Chat
Build A Copywriting Website In Just Five Days From Now
In this video we check if you've had any problems developing your 'online brochure' - and offer a solution.
Google's Keyword Planner
NOTES Google's Keyword PlannerPreview
|Section 3: Back to basics II|
Back to basics
The Bleedin' Apostrophe - Fireside Chat
|Section 4: How to boost your copywriting income|
Boost Your Income
Master Google Keywords - fireside chat
Here's a new revenue stream for copywriters - more income, no extra overheads - ad a way to differentiate yourself from other freelancers. Watch the video and download the notes.
NOTES - new revenue stream; InfomercialsPreview
|Section 5: More on pricing your work|
A fantastically detailed review of prices charged for all types of writing - plus a link to a useful Freelance Writer forum
|Section 6: This and that|
Samples Of Finished Work
|Lecture 21||4 pages|
A downloadable resource of really useful links for writers - in both Word and pdf format.
|Section 7: Conclusion|
Hard Copy Notes - for those people having difficulty downloading
Conclusion - and more ways to sell your copy!
For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.
Hours of video content