For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.
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LEAN ON MY SHOULDER – this isn’t just a bunch of videos. I am always here on call, whatever your queries. I love to help!
FIRESIDE CHATS: Again, unlike other courses, I keep updating this with ‘fireside chats’ introducing new topics and expanding on older ones. AND regular free surprise bonuses to increase your income even more!
Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!
Unlike so many guides on the subject, it’s not a jumped-up list of ‘useful phrases’. It won’t tell you ‘how to make a million dollars overnight’. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch.
Step by stepFollow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn’t have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away.
Is it possible?
Sure, and in this guide I will show you – in detail – everything you need to know. Things like:
• How to begin from scratch and quickly build a portfolio
• How to find clients - fast
• How to market yourself
• How to build a copywriter website in just five days - for free
• How to find the most profitable projects and drop the rest
• How much to charge
In fact, I will even share my killer ‘terms and conditions’ that enable me to close more business at higher prices. I will:
• Introduce you to the jargon – no getting caught out as a beginner
• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web
• We will look at different writing styles (or ‘tone of voice’ as the marketing people call it).
• I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won’t even have to take notes
• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro
And I will give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.
Len Smith describes how he moved into copywriting, how he learned not to worry about being an expert on any subject, how it all came together.
In this video we check if you've had any problems developing your 'online brochure' - and offer a solution.
Here's a new revenue stream for copywriters - more income, no extra overheads - ad a way to differentiate yourself from other freelancers. Watch the video and download the notes.
A fantastically detailed review of prices charged for all types of writing - plus a link to a useful Freelance Writer forum
A downloadable resource of really useful links for writers - in both Word and pdf format.
This is an excellent for all the people who want to consider becoming copywriters. It is not a full course on writing and was never the intension. Instead it gives you all the nuts and bolts of having your own copywriting business. I myself have nothing to do with writing professionally till this moment but with this course I have all the confidence in doing so. Clear instructions, good links provided and a complete experience.
I was exploring the world of "career options" and stumbled across this course. The title and the material delivers. I have not been disappointed.
I really enjoyed Len’s relaxed presentation style, sitting in his leather armchair in the library. He appears very ‘Old School’ but for sure he is a very astute and successful copywriter knowing what is required in today’s market place. Production quality very good. I learned a lot…
The material presents a good roadmap to becoming a copywriter and reveals unique information. Len is prompt with a reply if you have a problem or question.
I already had some experience writing for different online sites, blogging, etc. But, took this course wanting to take the plunge into Copywriting from my own site specifically. I found the information and all the great PDF's helpful. Thank you