Copywriting - Become a Freelance Copywriter, your own boss
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Copywriting - Become a Freelance Copywriter, your own boss

Build a successful freelance copywriting business - turn basic writing skills into a paycheck.
Best Seller
4.4 (788 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
24,263 students enrolled
Last updated 1/2017
English [Auto-generated]
Current price: $12 Original price: $90 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 2 mins on-demand audio
  • 4 Articles
  • 17 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Part one – everything you need for a fast-track start, including your first article
  • Part two – the copywriter’s ‘how to’: sales copy, expert copy, and more!
  • Part three – the essential skills that mark out a real pro
  • Part four – how to boost your income and turn your new website into a money magnet
View Curriculum
  • None

You can start a new career as a freelance copywriter......

Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!

"After just a few months I am writing sales copy for a huge experiential company, as well as technical copy for a well-respected tech-industry publication and building websites for small businesses." Martin Brennan.

Unlike so many guides on the subject, it's not a jumped-up list of 'useful phrases'. It won't tell you 'how to make a million dollars overnight'. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch.

Step by step
Follow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn't have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away.

Is it possible?
Sure, and in this guide I will show you – in detail – everything you need to know. Things like:
• How to begin from scratch and quickly build a portfolio
• How to find clients - fast
• How to market yourself
• How to build a copywriter website in just five days - for free
• How to find the most profitable projects and drop the rest
• How much to charge

In fact, I will even share my killer 'terms and conditions' that enable me to close more business at higher prices. I will:

• Introduce you to the jargon – no getting caught out as a beginner
• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web
• We will look at different writing styles (or 'tone of voice' as the marketing people call it).
• I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won't even have to take notes
• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro

And give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.

Who is the target audience?
  • Anyone….
  • … wanting a new career
  • … wanting to work from home – be their own boss
  • … wanting an extra revenue stream
  • … wanting the freedom of being a freelancer
Students Who Viewed This Course Also Viewed
Curriculum For This Course
36 Lectures
My Story
2 Lectures 05:26

Len Smith describes how he moved into copywriting, how he learned not to worry about being an expert on any subject, how it all came together.

Preview 01:56

This course is not about learning a new skill. It's about transforming your whole way of life - your work/life balance, the way you make your living, or the way you boost your income.

In reality, it's going to take three months to get to the point where you feel confident speaking to prospects, using the right jargon, knowing what to charge.I want you to win, so in THIS lesson I show you the best possible way to get through the course with me.

Preview 03:30
Getting started
11 Lectures 32:25

QUICK WIN? Publish your first article ten days from now - guaranteed

Wherever possible, I like to give my students a ‘quick win’ early in the course. And what better ‘quick win’ than getting an article published in the next few days.

After all, few things can compare with seeing your own work published for the first time. It’s more than just a great feeling, it’s a confidence booster.

I'll show you how.

QUICK WIN - publish an article 10 days from now

Hit the ground running

Copywriting - what's it all about?

The good news is, you really need very little to start as a freelance copywriter. I don’t have business cards (don’t ever meet my clients), don’t have business stationery (I just use Word documents for invoices and so on). I work from home with minimum equipment.

In this session you'll be pleasantly surprised how little you need to spend to get up and running.

Preview 05:30

How to build a portfolio - fast

There’s more than one type of copywriting – advertising… sales/marketing... informative copy….. PR copy…. Media copy… website copy, and so on. And it’s unlikely your skills’ll match all of them.

This session will help you find the areas where you should begin and areas that you may want to grow into later.

​Pick the most profitable sector to suit your skills

How much should you charge?

Your client contract- and a winning sales technique

Clients, especially start-ups, may occasionally ask you about copyright and you’ll certainly want to protect your own website. So how does it work?

Protecting your work with copyright ©

What have we achieved?

HANDOUT - How to hit the ground running
Choose projects where you feel comfortable
12 Lectures 43:59

A quick introduction to what differentiates Sales copy from Descriptive and Technical copy. We learn to take a customer perspective, differentiate between features and benefits (bet you get it wrong!).

We discover why women don’t buy lipstick and we apply a litmus test for sorting features from benefits.

Finally, we learn the novice’s biggest single bear trap and glimpse at the psychology of Needs vs Wants.

SALES COPYWRITING - whistle-stop tour

Time to meet AIDA

AIDA in practice

Press Releases are both profitable and easy to write - they are so structured. This lesson gives an overview of the basic structure of a Press Release.


CASE STUDY copywriting

Case Studies and Adding Value - Fireside Chat

WHITE PAPERS the big earners

WHITE PAPERS what are they?

WHITE PAPERS what do they look like

Build A Copywriting Website In Just Five Days From Now
5 pages

In this video we check if you've had any problems developing your 'online brochure' - and offer a solution.

Your 'online brochure' copywriter's website - Fireside Chat

How to write sales copy

White Papers - a big earning opportunity

Write 'expert copy' - without being an expert

How to write a case study

Press releases

How to write for websites - the fastest growing market

Back to basics
22 pages
Back to basics II
2 Lectures 05:04
Back to basics
24 pages

The Bleedin' Apostrophe - Fireside Chat
How to boost your copywriting income
3 Lectures 03:38
How to boost your copywriting income

Here's a new revenue stream for copywriters - more income, no extra overheads - ad a way to differentiate yourself from other freelancers. Watch the video and download the notes.

Preview 03:31

More on pricing your work
1 Lecture 02:51

A fantastically detailed review of prices charged for all types of writing - plus a link to a useful Freelance Writer forum

Fireside chat - more on pricing
This and that
3 Lectures 00:00
5 pages

Samples Of Finished Work
4 pages

A downloadable resource of really useful links for writers - in both Word and pdf format.

4 pages
2 Lectures 07:40
Hard Copy Notes - for those people having difficulty downloading
1 page

Conclusion - and more ways to sell your copy!
About the Instructor
Len Smith
4.5 Average rating
3,908 Reviews
66,854 Students
10 Courses
Freelance copywriter and communications consultant

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.

He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.

His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.

Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

Married for more than 50 years (a world record?) he has three sons.

He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.

His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

Vacation time aside, Len aims to answer student queries within hours.

Sean Kaye
4.5 Average rating
4,046 Reviews
70,922 Students
14 Courses
Wordpress Expert in SEO, Security and Content Marketing

Sean has had a long and rewarding career in the Enterprise Technology world and has built a successful business in coaching, online marketing, SEO, Wordpress security and content marketing. During his career, Sean has been responsible for multi-million dollar businesses with seven figure profit numbers.

From his years of management experience, Sean is an accomplished business strategist but also an excellent communicator who can teach and educate people in complicated topics. His laid back style and dedication to his students' learning, as well as achieving their desired results makes Sean a leader in online education.

Sean originally comes from Toronto, Ontario but is now based in Sydney, Australia.