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You can start a new career as a freelance copywriter......Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!
"After just a few months I am writing sales copy for a huge experiential company, as well as technical copy for a well-respected tech-industry publication and building websites for small businesses." Martin Brennan.
Unlike so many guides on the subject, it's not a jumped-up list of 'useful phrases'. It won't tell you 'how to make a million dollars overnight'. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch.
Step by step
Follow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn't have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away.
Is it possible?
Sure, and in this guide I will show you – in detail – everything you need to know. Things like:
• How to begin from scratch and quickly build a portfolio
• How to find clients - fast
• How to market yourself
• How to build a copywriter website in just five days - for free
• How to find the most profitable projects and drop the rest
• How much to charge
In fact, I will even share my killer 'terms and conditions' that enable me to close more business at higher prices. I will:
• Introduce you to the jargon – no getting caught out as a beginner
• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web
• We will look at different writing styles (or 'tone of voice' as the marketing people call it).
• I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won't even have to take notes
• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro
And give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
Len Smith describes how he moved into copywriting, how he learned not to worry about being an expert on any subject, how it all came together.
This course is not about learning a new skill. It's about transforming your whole way of life - your work/life balance, the way you make your living, or the way you boost your income.
In reality, it's going to take three months to get to the point where you feel confident speaking to prospects, using the right jargon, knowing what to charge.I want you to win, so in THIS lesson I show you the best possible way to get through the course with me.
|Section 1: Getting started|
QUICK WIN? Publish your first article ten days from now - guaranteed
Wherever possible, I like to give my students a ‘quick win’ early in the course. And what better ‘quick win’ than getting an article published in the next few days.
After all, few things can compare with seeing your own work published for the first time. It’s more than just a great feeling, it’s a confidence booster.
I'll show you how.
Hit the ground running
Copywriting - what's it all about?
The good news is, you really need very little to start as a freelance copywriter. I don’t have business cards (don’t ever meet my clients), don’t have business stationery (I just use Word documents for invoices and so on). I work from home with minimum equipment.
In this session you'll be pleasantly surprised how little you need to spend to get up and running.
How to build a portfolio - fast
There’s more than one type of copywriting – advertising… sales/marketing... informative copy...expert copy….. PR copy…. Media copy… website copy, and so on. And it’s unlikely your skills’ll match all of them.
This session will help you find the areas where you should begin and areas that you may want to grow into later.
How much should you charge?
Your client contract- and a winning sales technique
Clients, especially start-ups, may occasionally ask you about copyright and you’ll certainly want to protect your own website. So how does it work?
What have we achieved?
HANDOUT - How to hit the ground running
|Section 2: Choose projects where you feel comfortable|
A quick introduction to what differentiates Sales copy from Descriptive and Technical copy. We learn to take a customer perspective, differentiate between features and benefits (bet you get it wrong!).
We discover why women don’t buy lipstick and we apply a litmus test for sorting features from benefits.
Finally, we learn the novice’s biggest single bear trap and glimpse at the psychology of Needs vs Wants.
Time to meet AIDA
AIDA in practice
Press Releases are both profitable and easy to write - they are so structured. This lesson gives an overview of the basic structure of a Press Release.
CASE STUDY copywriting
Case Studies and Adding Value - Fireside Chat
WHITE PAPERS the big earners
WHITE PAPERS what are they?
WHITE PAPERS what do they look like
Build A Copywriting Website In Just Five Days From Now
In this video we check if you've had any problems developing your 'online brochure' - and offer a solution.
|Lecture 25||22 pages|
|How to write sales copy
White Papers - a big earning opportunity
Write 'expert copy' - without being an expert
How to write a case study
How to write for websites - the fastest growing market
|Section 3: Back to basics II|
Back to basics
The Bleedin' Apostrophe - Fireside Chat
|Section 4: How to boost your copywriting income|
How to boost your copywriting income
Here's a new revenue stream for copywriters - more income, no extra overheads - ad a way to differentiate yourself from other freelancers. Watch the video and download the notes.
NOTES - new revenue stream; InfomercialsPreview
|Section 5: More on pricing your work|
A fantastically detailed review of prices charged for all types of writing - plus a link to a useful Freelance Writer forum
|Section 6: This and that|
Samples Of Finished Work
|Lecture 34||4 pages|
A downloadable resource of really useful links for writers - in both Word and pdf format.
|Section 7: Conclusion|
Hard Copy Notes - for those people having difficulty downloading
Conclusion - and more ways to sell your copy!
For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.
Sean has had a long and rewarding career in the Enterprise Technology world and has built a successful business in coaching, online marketing, SEO, Wordpress security and content marketing. During his career, Sean has been responsible for multi-million dollar businesses with seven figure profit numbers.
From his years of management experience, Sean is an accomplished business strategist but also an excellent communicator who can teach and educate people in complicated topics. His laid back style and dedication to his students' learning, as well as achieving their desired results makes Sean a leader in online education.
Sean originally comes from Toronto, Ontario but is now based in Sydney, Australia.