How to be Creative & Innovative in Business

Unlock and Condition the Creative Side of your Brain. Start Generating New Ideas for Breakthroughs and Profits.
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  • Lectures 121
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

Opportunities are not in things, but in the eye of the beholder. In this course, we will dive into four key areas that are essential to see new business opportunities and improve your business:

  1. Regaining your creative genius The left side of the brain is vital to bring things down to earth. Nevertheless, the right side is important because it is the seat for new ideas. Tapping into creativity brings out groundbreaking ideas, products, services, and in due course, greater customer satisfaction. We will see that everyone can be much more creative and will explore this innate capacity.
  2. Conceptual, emotional and behavioral blockbusting The idea here is to learn what may be holding us back – what kind of conceptual, emotional or behavioral paradigms we have that holds us back.
  3. Breaking paradigms What does not allow us to accept new ideas? It is our paradigms. They are like a filter. Joel Barker encourages us to ask, what is impossible to do today, but if it were possible, would change radically the way things are done?
  4. Creativity applied to business We are going to learn effective techniques to help you take the lead regarding innovation. Our aim is to have clear-cut manners to apply creativity to a business situation that brings results.
  5. Using the techniques with your team

After having learned the above techniques, we now apply them in teams to guarantee that innovative improvements will be the lifeblood of your organization.

But wait, there´s more!

You will begin to prepare your mindset for new things to come. Many products and services will be common in the near future. Just to name a few things, we are marching to a future of:

  • Renewable energy – turbines around the world are being designed to harness the power of the ocean.
  • Non-invasive medical procedures – a pen-size device is being developed at the University of Texas to detect skin cancer without the need for a biopsy.
  • 3D printing that goes beyond “printing” – scientists have been experimenting using the technology to reconstruct human tissue.
  • Smarter and smarter Apps – we already have currently mobile applications that can identify what song is playing. Imagine what is coming.

Wouldn´t you like to be part of such transformation? The more creative you are, the better off you are to undertake these new possibilities.

What are the requirements?

  • No prerequisite. Just pen, paper and an open mind!

What am I going to get from this course?

  • Regain creativity.
  • Break barriers that disallow creativity.
  • Break bad paradigms.
  • Use innovation with their teams.
  • Apply creativity to real business situations.
  • As a result, the participant will be able to present better creative ideas, have new insights to create better designs, see business opportunities, improve processes to make it run smoother, unlock the mind for innovation and create new ingenious products and motivate the team.

Who is the target audience?

  • Open minded individuals looking for new possibilities in life.
  • Individuals looking to add more value and creativity.
  • Individuals looking to solve issues they're not able to solve with current mindset.
  • Individuals looking to keep up with current changes in market and life.
  • Individuals looking to see possibilities in business.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Regaining Your Creative Genius

To regain the creativity you had as a child to prop up creative insights, that may help you to capitalize on opportunities in a natural manner.


The difference in convergent thinking and divergent thinking.


The intellectual type is the creative with ideas.


The emotional type is creative with people.


The pragmatic type is creative in doing things.


The intuitive type has a creative imagination.


Interactive exercise of things you can do with a paper clip.


Next exercise with paperclip. Can do in groups and associate with several images.


Brainstorm session to help provide a freewheeling environment to generate many ideas about what to do with a paper clip.


If you have a tool or a technique, it is more than likely going to increase productivity. Due to the plethora of ideas generated.

Section 2: Conceptual, Emotional and Behavioral Blockbusting

To learn what may be holding you back and to use the tools to overcome these conceptual blocks.


Exercise for conceptual blockbusting.

4 Triangles Video Showing Solution
Conceptual Block Debriefing

Imitation animal exercise for emotional blockbusting.

Imitating Animals Video

The idea is to set your self free of any constraints.


9 dot exercise.

Exercise Positioning: Connecting The 9 Dots

The solution is found when you think out of the box.

Intellectual Block Debriefing

Choose the figure that is different from the rest.

Solution to the Different Figure Exercise

The right answer will depend on your point of view!


How the following types of attitude are not creative at all.


The person does what is required, but is not proactive.In other words, the Robot type shows only mechanical attitudes.


This is the type of person who looks at a situation only from a negative, pessimistic attitude.


This is a person who is set in his way of doing things. His slogan is "don´t rock the boat".


This is a person who believes that authority should takes precedence over doing the right thing or over meritocracy.


This is the type that follows the rule even under critical situation - no knack for adaptation at all.


This is a person who display feelings of resentment against someone. From a group perspective, their attitude becomes evident from the "not invented here syndrome".


This is the syndrome of the person who thinks he knows better, that what he does is below his capacity.


This is a person who promotes only those who are his mirror image.


It´s the classic rotten orange. He has no future positive outlook so he impacts others negatively -- even when things are going really well, he will say "Good things don't last".


This is the person who does not take the time to listen to what others have to say. He is always in such a hurry that even when someone brings him a solution to his problem he says he does not have time to listen to them.


They say, "You don't change a winning team". They are too comfortable to make any change.


How cultural differences effect creativity.


The elimination of can't be done from your vocabulary. Remember what Henry Ford used to say, "If you think you can, or if you think you can't, you're right!

Section 3: Breaking Paradigms

To understand what a paradigm and paradigm shifts are.


Paradigm is a model for solving problems.

Video: The Monkey Business Illusion

You see what you expect to see.

What do You See in This Drawing – (Paradigm Shift)
What Do You See in this Picture (Solution)

It is a filtering process. Looking through different lenses.


Theory of germs is a ridiculous fiction.


When the Exhibition in Paris closes, no one will ever hear about the electric light.


Television won't last because, people will get tired of looking at the screen every night.

Four Classical Principles of Resistance

A disregard, an oversight, a careless act.


An acquired behavioral pattern that you except without questioning.


It is a lock, a dependency.


A feeling of quiet pleasure or security, often while unaware of some potential danger, trouble or controversy.

Activity: Adding Numbers to Change Your Paradigm

In 1928, Switzerland watch industry had 65,000 employees and 68% of the world market share for watches and an incredible 80% of the profit.


What is impossible to do today, but if it could be done, it would fundamentally change the way you do business.


What has been successful in the past is no guarantee that it will be in the future. When a paradigm shifts, everyone goes back to zero.


11 reflections about breaking paradigms.


The change begins with me!

Section 4: Effective Tools for Team Productivity

To have a practical tool to overcome a standstill that normally happens when you work in teams. The truth is that high acceptance barrier costs a lot of money, time, and effort on everyone's part.


There's no typology. Only people playing their respective role.


It's the maestro. It gives guidelines for the work to be done and summarizes key points.


It is a great way to collect data.


It opens a door for people to share and express their feelings and opinions.


It is the devils advocate.


It is the salespersons hat.


This is the breakthrough hat. The creation and ideas.


Wrap up of the different types of hats. From a different percpective.

Section 5: Creativity Applied to Business

To see and develop a way that we can differentiate from our competitors, grow in our career, expand our minds- be more creative after all.


PMI- Plus, Minus and Interesting aspects of any invention.

PMI Technique - The Tray (Exercise)
Exercise Debriefing

Use PMI to describe the following belt.

PMI Technique - The Belt (Exercise)
Exercise Debriefing

Use PMI to describe the bed cover.

PMI Technique - Bed Cover (Exercise)
Exercise Debriefing

Use PMI to describe the ladder.

PMI Technique - The Ladder (Exercise)
Exercise Debriefing

Use PMI to describe Lamp

PMI Technique - Curry Lamp (Exercise)
Exercise Debriefing

Use PMI to describe the tea brewing contraption.

PMI Technique - Tea Brewing Contraption (Exercise)
Exercise Debriefing

Use PMI to describe the tea toaster.

PMI Technique - Tea Toaster (Exercise)
Exercise Debriefing

Use PMI to describe the Mic-Sing in the Shower Sponge.

PMI Technique - Microphone Sing-in-the-shower Sponge (Exercise)
Exercise Debriefing

The reflection of the three points of view to analyze a situation.


If you don't have space for shoes in your home. How would you solve this problem?

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Instructor Biography

Andrew Matthews, Digital Networker

Andrew is an online business consultant, amateur soccer player, and loves to learn anything in every spare moment that he has.

He currently produces and teaches courses here on Udemy. He loves the platform and can always extend a helping hand.

His expertise is in helping businesses increase traffic to their website and convert them into customers.

Instructor Biography

Robert Silva, United Nations Master Trainer of Entrepreneurship

Robert Silva was born in Brazil. He is the son of Spaniards immigrants who left Malaga to come to Brazil. He graduated as Chemical Technician and went to pursue his Chemical Engineering degree in the States. He graduated as a Chemical Engineer from Iowa State University and went to work in Germany for Dow Chemical GmbH.

Roberto returned to the States to pursue his MBA degree with emphasis in finance. To support himself he taught diffential calculus. After his MBA, he returned to Brazil and worked for Du Pont for 8 years. He took on several assignment -- one of the them working as the Plant Area Manager for the Du Pont Titanium Plant in Antioch, California.

For the past 12 years, Roberto has worked for United Nations Conference on Trade and Development delivering workshops on entrepreneurship.

Founder of Brasil Portrait, acquired by BACE Healthcare, a Hartman Group company.

Specialties: Negotiator, salesperson, Master trainer, chemical engineer, Strategic Planning

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