How to be Creative & Innovative in Business
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How to be Creative & Innovative in Business

Unlock and Condition the Creative Side of your Brain. Start Generating New Ideas for Breakthroughs and Profits.
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,506 students enrolled
Last updated 12/2015
Current price: $10 Original price: $20 Discount: 50% off
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  • 2 hours on-demand video
  • 17 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Regain creativity.
  • Break barriers that disallow creativity.
  • Break bad paradigms.
  • Use innovation with their teams.
  • Apply creativity to real business situations.
  • As a result, the participant will be able to present better creative ideas, have new insights to create better designs, see business opportunities, improve processes to make it run smoother, unlock the mind for innovation and create new ingenious products and motivate the team.
View Curriculum
  • No prerequisite. Just pen, paper and an open mind!

Opportunities are not in things, but in the eye of the beholder. In this course, we will dive into four key areas that are essential to see new business opportunities and improve your business:

  1. Regaining your creative genius The left side of the brain is vital to bring things down to earth. Nevertheless, the right side is important because it is the seat for new ideas. Tapping into creativity brings out groundbreaking ideas, products, services, and in due course, greater customer satisfaction. We will see that everyone can be much more creative and will explore this innate capacity.
  2. Conceptual, emotional and behavioral blockbusting The idea here is to learn what may be holding us back – what kind of conceptual, emotional or behavioral paradigms we have that holds us back.
  3. Breaking paradigms What does not allow us to accept new ideas? It is our paradigms. They are like a filter. Joel Barker encourages us to ask, what is impossible to do today, but if it were possible, would change radically the way things are done?
  4. Creativity applied to business We are going to learn effective techniques to help you take the lead regarding innovation. Our aim is to have clear-cut manners to apply creativity to a business situation that brings results.
  5. Using the techniques with your team

After having learned the above techniques, we now apply them in teams to guarantee that innovative improvements will be the lifeblood of your organization.

But wait, there´s more!

You will begin to prepare your mindset for new things to come. Many products and services will be common in the near future. Just to name a few things, we are marching to a future of:

  • Renewable energy – turbines around the world are being designed to harness the power of the ocean.
  • Non-invasive medical procedures – a pen-size device is being developed at the University of Texas to detect skin cancer without the need for a biopsy.
  • 3D printing that goes beyond “printing” – scientists have been experimenting using the technology to reconstruct human tissue.
  • Smarter and smarter Apps – we already have currently mobile applications that can identify what song is playing. Imagine what is coming.

Wouldn´t you like to be part of such transformation? The more creative you are, the better off you are to undertake these new possibilities.

Who is the target audience?
  • Open minded individuals looking for new possibilities in life.
  • Individuals looking to add more value and creativity.
  • Individuals looking to solve issues they're not able to solve with current mindset.
  • Individuals looking to keep up with current changes in market and life.
  • Individuals looking to see possibilities in business.
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Curriculum For This Course
121 Lectures
Regaining Your Creative Genius
10 Lectures 19:34

To regain the creativity you had as a child to prop up creative insights, that may help you to capitalize on opportunities in a natural manner.

Preview 00:45

The difference in convergent thinking and divergent thinking.

Preview 01:18

The intellectual type is the creative with ideas.

Preview 03:52

The emotional type is creative with people.

Preview 03:20

The pragmatic type is creative in doing things.

Preview 03:02

The intuitive type has a creative imagination.

Preview 02:17

Interactive exercise of things you can do with a paper clip.

Exercise (What can you do with a paper clip?)

Next exercise with paperclip. Can do in groups and associate with several images.

Exercise (What can you do with a paper clip? - Group Activity)

Brainstorm session to help provide a freewheeling environment to generate many ideas about what to do with a paper clip.

Debriefing – What to do With a Paper Clip

If you have a tool or a technique, it is more than likely going to increase productivity. Due to the plethora of ideas generated.

Preview 00:41
Conceptual, Emotional and Behavioral Blockbusting
28 Lectures 26:19

To learn what may be holding you back and to use the tools to overcome these conceptual blocks.

Introduction to Section 2

Exercise for conceptual blockbusting.

Conceptual Blockbusting Positioning

4 Triangles Video Showing Solution

Conceptual Block Debriefing

Imitation animal exercise for emotional blockbusting.

Emotional Blockbusting

Imitating Animals Video

The idea is to set your self free of any constraints.

Emotional Block Debriefing

9 dot exercise.

Intellectual Blockbusting

Exercise Positioning: Connecting The 9 Dots

The solution is found when you think out of the box.

Connecting the 9 Dots: The Solution

Intellectual Block Debriefing

Choose the figure that is different from the rest.

Perceptual Blockbusting

Solution to the Different Figure Exercise

The right answer will depend on your point of view!

Debriefing of Different Figure Exercise

How the following types of attitude are not creative at all.

Attitudinal / Behavioral Blockbusting

The person does what is required, but is not proactive.In other words, the Robot type shows only mechanical attitudes.

1st Behavioral Block: The Robot

This is the type of person who looks at a situation only from a negative, pessimistic attitude.

2nd Behavioral Block: The Pessimist

This is a person who is set in his way of doing things. His slogan is "don´t rock the boat".

3rd Behavioral Block: The Traditionalist

This is a person who believes that authority should takes precedence over doing the right thing or over meritocracy.

4th Behavioral Block: The Hierarchic

This is the type that follows the rule even under critical situation - no knack for adaptation at all.

5th Behavioral Block: The Bureaucrat

This is a person who display feelings of resentment against someone. From a group perspective, their attitude becomes evident from the "not invented here syndrome".

6th Behavioral Block: The Envious

This is the syndrome of the person who thinks he knows better, that what he does is below his capacity.

7th Behavioral Block: The Rebel

This is a person who promotes only those who are his mirror image.

8th Behavioral Block: The Narcissist

It´s the classic rotten orange. He has no future positive outlook so he impacts others negatively -- even when things are going really well, he will say "Good things don't last".

9th Behavioral Block: The Negativist

This is the person who does not take the time to listen to what others have to say. He is always in such a hurry that even when someone brings him a solution to his problem he says he does not have time to listen to them.

10th Behavioral Block: The Impatient

They say, "You don't change a winning team". They are too comfortable to make any change.

11th Behavioral Block: The Comfort Zone Type

How cultural differences effect creativity.

Cultural Blockbusting – (The Story)

The elimination of can't be done from your vocabulary. Remember what Henry Ford used to say, "If you think you can, or if you think you can't, you're right!

Conclusion of Section 2
Breaking Paradigms
21 Lectures 19:47

To understand what a paradigm and paradigm shifts are.

Introduction to Section 3

Paradigm is a model for solving problems.

What is a Paradigm?

Video: The Monkey Business Illusion

You see what you expect to see.

Debriefing of the video – (Monkey)

What do You See in This Drawing – (Paradigm Shift)

What Do You See in this Picture (Solution)

It is a filtering process. Looking through different lenses.

Paradigm Effect

Theory of germs is a ridiculous fiction.

Paradigm Effect Example: Louis Pasteur

When the Exhibition in Paris closes, no one will ever hear about the electric light.

Paradigm Effect Example: Erasmus Wilson Oxford

Television won't last because, people will get tired of looking at the screen every night.

Paradigm Effect Example: Darryl Zanuk - TV

Four Classical Principles of Resistance

A disregard, an oversight, a careless act.

Principles of Resistance: Negligence

An acquired behavioral pattern that you except without questioning.

Principles of Resistance: Habit

It is a lock, a dependency.

Principles of Resistance: Taboo

A feeling of quiet pleasure or security, often while unaware of some potential danger, trouble or controversy.

Principles of Resistance: Complacency

Activity: Adding Numbers to Change Your Paradigm

In 1928, Switzerland watch industry had 65,000 employees and 68% of the world market share for watches and an incredible 80% of the profit.

Example of Paradigm – (Quartz watch)

What is impossible to do today, but if it could be done, it would fundamentally change the way you do business.

Example of Paradigm – (Quartz Watch Conclusion)

What has been successful in the past is no guarantee that it will be in the future. When a paradigm shifts, everyone goes back to zero.


11 reflections about breaking paradigms.

Be the 1st to Break Paradigms

The change begins with me!

Conclusion of Section 3
Effective Tools for Team Productivity
9 Lectures 07:25

To have a practical tool to overcome a standstill that normally happens when you work in teams. The truth is that high acceptance barrier costs a lot of money, time, and effort on everyone's part.

Introduction to Section 4

There's no typology. Only people playing their respective role.

The Tool is De Bono´s Six Thinking Hat

It's the maestro. It gives guidelines for the work to be done and summarizes key points.

Blue Hat

It is a great way to collect data.

White Hat

It opens a door for people to share and express their feelings and opinions.

Red Hat

It is the devils advocate.

Black Hat

It is the salespersons hat.

Yellow Hat

This is the breakthrough hat. The creation and ideas.

Green Hat

Wrap up of the different types of hats. From a different percpective.

Conclusion of Section 4
Creativity Applied to Business
44 Lectures 24:34

To see and develop a way that we can differentiate from our competitors, grow in our career, expand our minds- be more creative after all.

Introduction to Section 5

PMI- Plus, Minus and Interesting aspects of any invention.

PMI Exercise Tray

PMI Technique - The Tray (Exercise)

Exercise Debriefing

Use PMI to describe the following belt.

PMI Exercise Belt

PMI Technique - The Belt (Exercise)

Exercise Debriefing

Use PMI to describe the bed cover.

PMI Bed Cover

PMI Technique - Bed Cover (Exercise)

Exercise Debriefing

Use PMI to describe the ladder.

PMI Exercise The Ladder

PMI Technique - The Ladder (Exercise)

Exercise Debriefing

Use PMI to describe Lamp

PMI Curry Lamp

PMI Technique - Curry Lamp (Exercise)

Exercise Debriefing

Use PMI to describe the tea brewing contraption.

PMI Exercise Tea Brewing Contraption

PMI Technique - Tea Brewing Contraption (Exercise)

Exercise Debriefing

Use PMI to describe the tea toaster.

PMI Exercise Tea Toaster

PMI Technique - Tea Toaster (Exercise)

Exercise Debriefing

Use PMI to describe the Mic-Sing in the Shower Sponge.

PMI Exercise Mic-Sing in the Shower Sponge

PMI Technique - Microphone Sing-in-the-shower Sponge (Exercise)

Exercise Debriefing

The reflection of the three points of view to analyze a situation.

Moment of Reflection

If you don't have space for shoes in your home. How would you solve this problem?

Exercise - Shoe Storage

PMI Technique - Shoe Storage (Exercise)

Exercise Debriefing

How would you reduce the cost of an open heart surgery?

Exercise - Artificial Heart

PMI Technique - The Artificial Heart (Exercise)

Exercise Debriefing

How could you reduce the flying time costs to $1.50 an hour.

Exercise - Cost Effective Plane

PMI Technique - Cost Effective Plane (Exercise)

Exercise Debriefing

Preamp to the techniques I used when I worked for Du Pont.

When I worked for Du Pont

Alea jacta est! The dice has been cast!

Random Stimulation Exercise Positioning

Random Stimulation Exercise Solution

Your going to list ten essential items a restaraunt simply can not do without.

Exercise Positioning: Exclusion Technique

List 10 Things a Restaurant Cannot Live Without

Exclusion Technique: The Instructors List

Exercise Solution: Exclusion Technique

Let´s See 3 Short Videos

Deliberate use of creativity techniques can induce the generation of new improvement design and even paradigm shift.

Conclusion of Section 5
Why Didn´t I Think of That
9 Lectures 11:57

I want to pose as a challenge. Why not embody creativity and be the changes you want to see in the world.

Introduction to Section 6

You do what you need to do but, you keep your eyes open for opportunities.

1º Principle: Be Curious

Video: Accidental Inventions

Avoid judgement, bias or preconceived notions.

2º Principle: Be Open to New Ideas

Creativity starts with a decision to be creative.

3º Principle: Be Deliberately Innovative

A problem well stated is a problem half solved.

Being Creative in Business (Principle 1- Have a well-defined problem)

Who should participate? What techniques should be used? etc

Being Creative in Business (Principle 2- Agenda)

Idea is to work backwards.

Being Creative in Business (Principle 3- Define outcome Japenese style)

One more thing! HAVE FUN!

Conclusion of Section 6
About the Instructor
Andrew Matthews
4.4 Average rating
5 Reviews
2,036 Students
2 Courses
Digital Networker

Andrew is an online business consultant, amateur soccer player, and loves to learn anything in every spare moment that he has.

He currently produces and teaches courses here on Udemy. He loves the platform and can always extend a helping hand.

His expertise is in helping businesses increase traffic to their website and convert them into customers.

Robert Silva
4.5 Average rating
14 Reviews
2,732 Students
4 Courses
United Nations Master Trainer of Entrepreneurship

Robert Silva was born in Brazil. He is the son of Spaniards immigrants who left Malaga to come to Brazil. He graduated as Chemical Technician and went to pursue his Chemical Engineering degree in the States. He graduated as a Chemical Engineer from Iowa State University and went to work in Germany for Dow Chemical GmbH.

Roberto returned to the States to pursue his MBA degree with emphasis in finance. To support himself he taught diffential calculus. After his MBA, he returned to Brazil and worked for Du Pont for 8 years. He took on several assignment -- one of the them working as the Plant Area Manager for the Du Pont Titanium Plant in Antioch, California.

For the past 12 years, Roberto has worked for United Nations Conference on Trade and Development delivering workshops on entrepreneurship.

Founder of Brasil Portrait, acquired by BACE Healthcare, a Hartman Group company.

Specialties: Negotiator, salesperson, Master trainer, chemical engineer, Strategic Planning