How to be a Purpose Driven Company
5.0 (3 ratings)
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How to be a Purpose Driven Company

Discover Your Why and How to Live It
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
19 students enrolled
Created by Adam Fridman
Last updated 5/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The process of purpose transformation, aka "How to Why"
  • How to find an organizations true purpose and how to communicate that purpose
  • How to evaluate culture and values and how to transform those values into actions
View Curriculum
Requirements
  • No prerequisites required, however, it is dedicated to those brave enough to embark on the journey of purpose transformation
Description

People don’t buy what you do, they buy why you do it. This universal rule applies to your customers and your tribe. There are two ways to influence behavior: you can manipulate it or inspire it. Inspiration is the tool great brands use to ignite their cultures.  

Living by a purpose creates meaning and engagement. 

This is the only course on this topic that is backed by deep research and scientific principles. 

This course will teach you how to find your tribe’s “why”, evaluate your current culture, and create purpose-driven pivots to help your tribe live its values both inside and outside of your business.

Who is the target audience?
  • Organizations looking to find their purpose and make purpose-driven changes in their organization
  • Organizations looking to ignite a cultural transformation
  • Organizations that want to live their values and purpose
  • Organizations looking to increase engagement
  • Human resource managers
  • Entrepreneurers
Compare to Other Entrepreneurship Courses
Curriculum For This Course
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Discover
4 Lectures 14:56

In this lesson we are going to talk about the purpose discovery process. In fact, the best way to explain the pattern we found is to bring it to a human relationship level. 

Preview 04:33

We believe that putting together a team to lead the efforts is step one. “Inspired Purpose Champions” (IPC) will facilitate the process from nurturing feedback, establishing organization wide buy-in to radiating throughout the organization.

Preview 03:23

Purpose Jams are for internal stakeholders only. Ideally, the majority of the organization would go through the process and the results would be documented and cataloged for inspiration toward a Purpose Thesis. Learn what will be more likely once your organization finds and communicates its purpose internally.

Preview 04:46

To build a lasting relationship rooted in loyalty and mutual admiration, organizations must put themselves on the line and express their beliefs via a clear and concise purpose.

Bullseye of Purpose : Simple. Genuine. Aspirational
02:14
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Ignite
7 Lectures 43:40

You have found the reason for your company's existence.  Hopefully, while going through discovery stage you have engaged as many of your tribe members as possible and they are now feeling the ownership and alignment to the purpose.

Culture building starts in this stage. It is time to ignite your team.

Ignite Introduction
04:37

Back in the business world, culture is the ultimate source and solution for all the problems within your organization. Culture is the key contributor to your organization’s effectiveness and competitiveness.

Learn what happens when your culture is strong, productive, and purposeful.

Ignite your Values
08:20

Before we can make positive improvements to your tribe’s culture, we first need to understand how to measure your organization’s current culture and the efficacy of the currently stated values.

How to measure culture
06:20

Now that we’ve performed our anonymous interviews,let’s analyze the interview responses and extract the most important insights about your culture.  We’ll explore the tribe’s assumptions about the current values and whether there is an opportunity to pivot toward new values.

Evaluate Existing Culture and Values
07:00

Now that you have organized your data on values and culture, this next section will help you determine when it’s necessary to make changes to your values, in order to move your culture in the right direction.

Realign and Pivot
04:27

In Part 1 of this next session we will talk about a number of ways to live your values in order to transform your culture.

Live Your Culture Part 1
04:34

In Part 2 of this next session we will talk about a number of ways to live your values in order to transform your culture.

Live Your Culture Part 2
08:22
About the Instructor
Adam Fridman
5.0 Average rating
3 Reviews
19 Students
1 Course
Contributor at Inc, Founder at Mabbly

Adam Fridman is a seasoned entrepreneur who enjoys the challenges and excitement of startup companies. He founded Mabbly, a digital marketing agency.

In Adam’s newest endeavor, he is also writing a book titled, Science of Story, which is dedicated to purpose transformation and inspired leaders. Science of Story is a community dedicated to those brave enough to embark on the transformation journey.