People don’t buy what you do, they buy why you do it. This universal rule applies to your customers and your tribe. There are two ways to influence behavior: you can manipulate it or inspire it. Inspiration is the tool great brands use to ignite their cultures.
Living by a purpose creates meaning and engagement.
This is the only course on this topic that is backed by deep research and scientific principles.
This course will teach you how to find your tribe’s “why”, evaluate your current culture, and create purpose-driven pivots to help your tribe live its values both inside and outside of your business.
In this lesson we are going to talk about the purpose discovery process. In fact, the best way to explain the pattern we found is to bring it to a human relationship level.
We believe that putting together a team to lead the efforts is step one. “Inspired Purpose Champions” (IPC) will facilitate the process from nurturing feedback, establishing organization wide buy-in to radiating throughout the organization.
Purpose Jams are for internal stakeholders only. Ideally, the majority of the organization would go through the process and the results would be documented and cataloged for inspiration toward a Purpose Thesis. Learn what will be more likely once your organization finds and communicates its purpose internally.
To build a lasting relationship rooted in loyalty and mutual admiration, organizations must put themselves on the line and express their beliefs via a clear and concise purpose.
You have found the reason for your company's existence. Hopefully, while going through discovery stage you have engaged as many of your tribe members as possible and they are now feeling the ownership and alignment to the purpose.
Culture building starts in this stage. It is time to ignite your team.
Back in the business world, culture is the ultimate source and solution for all the problems within your organization. Culture is the key contributor to your organization’s effectiveness and competitiveness.
Learn what happens when your culture is strong, productive, and purposeful.
Before we can make positive improvements to your tribe’s culture, we first need to understand how to measure your organization’s current culture and the efficacy of the currently stated values.
Now that we’ve performed our anonymous interviews,let’s analyze the interview responses and extract the most important insights about your culture. We’ll explore the tribe’s assumptions about the current values and whether there is an opportunity to pivot toward new values.
Now that you have organized your data on values and culture, this next section will help you determine when it’s necessary to make changes to your values, in order to move your culture in the right direction.
In Part 1 of this next session we will talk about a number of ways to live your values in order to transform your culture.
In Part 2 of this next session we will talk about a number of ways to live your values in order to transform your culture.
Adam Fridman is a seasoned entrepreneur who enjoys the challenges and excitement of startup companies. He founded Mabbly, a digital marketing agency.
In Adam’s newest endeavor, he is also writing a book titled, Science of Story, which is dedicated to purpose transformation and inspired leaders. Science of Story is a community dedicated to those brave enough to embark on the transformation journey.