Public Affairs: How to Be a Government/PIO Spokesperson

You can communicate the messages of your agency to the media. Learn how to master every media encounter.
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  • Lectures 69
  • Contents Video: 2 hours
    Other: 9 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.

2. How to shape a three-part, thirty second media message for each interview.

3. How to answer reporters' questions in a strategic, focused manner.

4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.

TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

What are the requirements?

  • You will need to record yourself on video using a cell phone, tablet or webcam

What am I going to get from this course?

  • Represent a Government Agency or division in front of the media
  • Serve as a media spokesperson for a government agency
  • Handle a press conference
  • Speak in sound bites

What is the target audience?

  • Government officails, press spokespersons, and public information officers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Before We Start, Here is How to Get the Most Out of this Course
Before We Start, Here is the #1 Tip to Improving Your Communication Skills
Preview
00:59
Who is TJ Walker?
Preview
02:52
Please Introduce Yourself
Article
$10,000 Guarantee This Course Will Make You a Better Communicator
Preview
02:02
If You Like to Learn by Reading
01:09
Your Questions Will Be Answered Here, In Video
Preview
01:25
Section 2: You Can Have 100% Control Over Your Message and Image
Communicating Your Messages Successfully, On a Daily Basis
Preview
04:41
7 Steps For Getting the Most Out of this Course
Article
Section 3: To Be Believable and Credible, You Must Look Believable On TV
How to Look Your Best on TV - Overview
Preview
02:59
How to Apply Makeup for TV Interviews
04:00
How to Sit for TV Interviews
02:03
How to Smile for TV Interviews
02:40
How to Use Your Eyes During a TV Interview
02:29
How to Move Your Head for Video Interviews
02:05
How to Move Your Body for TV Interviews
01:44
How to Move Your Hands for TV Interviews
02:33
How to Sit in Your Chair for TV Interviews
01:12
How to Stand for TV Interviews
01:07
How to Dress for TV Interviews
02:51
Video Record and See Your Improvement
01:02
Section 4: Creating a Winning Message
Message
02:57
How to Frame a Media Message
02:08
A Media Message Answers all Basic Questions
01:12
Media Messages Must be Interesting to Reporters
01:36
Media Messages Must Resonate with Media Audience
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number of Media Messages
01:42
Media Messages using a Venn Diagram
01:51
Have a Positive Media Message
01:06
Add Quantifiable Results to Your Media Message
00:47
What Problem are you solving, Media Message
01:02
Assignment - Create your own Media Message
02:21
Section 5: Answering Questions in a media Interview
How to Answer Questions in a Media Interview Overview
01:47
Answering Questions
02:17
Answer One Question at a Time
01:55
Keep Your Eyes on Your Message Points
01:39
Do Not Repeat Negative Words from a Reporter
01:03
Tell Reporters 'I Don't Know'
02:38
Always Be Moving toward Your Message Points
00:56
Give Brief Answers to Tough Questions
01:41
Aim for All Three Messages In Every Answer
04:02
Re-Write the Reporter's Questions in Media Interviews
03:30
Don't Add One more thing at the End of the Interview
01:39
Don't try to Control the Interview
01:29
Section 6: Speaking in Sound Bites
Soundbites
Preview
02:01
What is a Sound Bite Overview
03:20
Sound Bites Bold Action Words
00:49
Sound Bites Reporters Love Cliches
01:40
Sound Bites Emotion
00:51
Sound Bites Give Specific Examples
00:37
Sound Bites Absolutes
00:42
Sound Bites Attacks
02:02
Sound Bite Tools Humor
01:15
Sound Bite Tools Rhetorical Questions
00:35
Sound Bite Tools Pop Culture References
00:41
Three Easiest Sound Bite Tools
01:31
Reflections on Sound Bites
01:21
The 5 Outcomes of Every Media Interview
02:33
Udemy Sound Bite Homework
00:50
Sound Bite Practice
01:14
Video Homework
02:21
Final Interview Practice
01:39
Section 7: Conclusion
Conclusion
02:09
Feedback
01:18
Section 8: Bonus Reading
Media Training A to Z
199 pages
Media Training Success
34 pages
1001 Ways to Wow the Media
72 pages
Secret to Foolproof Presentations
208 pages
Public Speaking Success
31 pages

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Instructor Biography

TJ Walker, Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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