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Public Affairs: How to Be a Government/PIO Spokesperson

You can communicate the messages of your agency to the media. Learn how to master every media encounter.
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
650 students enrolled
Created by TJ Walker
Last updated 7/2015
$10 $20 50% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 2 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.

2. How to shape a three-part, thirty second media message for each interview.

3. How to answer reporters' questions in a strategic, focused manner.

4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.

TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who is the target audience?
  • Government officails, press spokespersons, and public information officers
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What Will I Learn?
Represent a Government Agency or division in front of the media
Serve as a media spokesperson for a government agency
Handle a press conference
Speak in sound bites
View Curriculum
  • You will need to record yourself on video using a cell phone, tablet or webcam
Curriculum For This Course
Expand All 69 Lectures Collapse All 69 Lectures 10:58:44
Before We Start, Here is How to Get the Most Out of this Course
6 Lectures 08:36
You Can Have 100% Control Over Your Message and Image
2 Lectures 05:24

7 Steps For Getting the Most Out of this Course
To Be Believable and Credible, You Must Look Believable On TV
12 Lectures 26:45

How to Apply Makeup for TV Interviews

How to Sit for TV Interviews

How to Smile for TV Interviews

How to Use Your Eyes During a TV Interview

How to Move Your Head for Video Interviews

How to Move Your Body for TV Interviews

How to Move Your Hands for TV Interviews

How to Sit in Your Chair for TV Interviews

How to Stand for TV Interviews

How to Dress for TV Interviews

Video Record and See Your Improvement
Creating a Winning Message
12 Lectures 19:48

How to Frame a Media Message

A Media Message Answers all Basic Questions

Media Messages Must be Interesting to Reporters

Media Messages Must Resonate with Media Audience

Your Media Message Needs to Benefit You

Three is the Perfect Number of Media Messages

Media Messages using a Venn Diagram

Have a Positive Media Message

Add Quantifiable Results to Your Media Message

What Problem are you solving, Media Message

Assignment - Create your own Media Message
Answering Questions in a media Interview
12 Lectures 24:36
How to Answer Questions in a Media Interview Overview

Answering Questions

Answer One Question at a Time

Keep Your Eyes on Your Message Points

Do Not Repeat Negative Words from a Reporter

Tell Reporters 'I Don't Know'

Always Be Moving toward Your Message Points

Give Brief Answers to Tough Questions

Aim for All Three Messages In Every Answer

Re-Write the Reporter's Questions in Media Interviews

Don't Add One more thing at the End of the Interview

Don't try to Control the Interview
Speaking in Sound Bites
18 Lectures 26:02

What is a Sound Bite Overview

Sound Bites Bold Action Words

Sound Bites Reporters Love Cliches

Sound Bites Emotion

Sound Bites Give Specific Examples

Sound Bites Absolutes

Sound Bites Attacks

Sound Bite Tools Humor

Sound Bite Tools Rhetorical Questions

Sound Bite Tools Pop Culture References

Three Easiest Sound Bite Tools

Reflections on Sound Bites

The 5 Outcomes of Every Media Interview

Udemy Sound Bite Homework

Sound Bite Practice

Video Homework

Final Interview Practice
2 Lectures 03:27

Bonus Reading
5 Lectures 00:00
Media Training A to Z
199 pages

Media Training Success
34 pages

1001 Ways to Wow the Media
72 pages

Secret to Foolproof Presentations
208 pages

Public Speaking Success
31 pages
About the Instructor
4.3 Average rating
1,115 Reviews
22,998 Students
103 Courses
Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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