How to Be a Copywriter (Even if You Don't Like Selling)
3.3 (7 ratings)
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How to Be a Copywriter (Even if You Don't Like Selling)

If you've been dying to know how to be a copywriter and make thousands of dollars in sales with your words. Here yo go!
3.3 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
549 students enrolled
Created by Dean Soto
Last updated 10/2015
English
Current price: $10 Original price: $200 Discount: 95% off
6 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Write powerful and effective copy that forces your customers to buy from you
Understand why your customer wants to buy from you and how to put the exact product in front of them
Flip open your laptop, spend a few minutes on an email, and watch sales come in
View Curriculum
Requirements
  • You'll need to be able to use Microsoft Word or Google Docs.
  • If you have sales emails you've sent to customers already that we can tear down and fix that's a plus but not necessary.
Description

Imagine opening up your laptop, spending 15 minutes on an email, clicking send and having thousands of dollars flooding into your bank account.

With the How to Be a Copywriter (Even is You Don't Like Selling) you'll learn how to make money with your emails and more.

Check this out, I never wanted to be a copywriter. I started my business 6 years ago and over the years I've learned the principles of sales psychology that lets me make a few thousand dollars with just a few words and a click of a button. I honestly never thought that I would ever get to be doing what I'm doing and want you to experience the same thing.

With this course you'll start to understand what your customers want. You'll know them so well that they will literally tell you what they want to buy and all you'll have to do is put that product or service in from of them. The is 100% serious stuff

You'll not only learn how to be a copywriter, you are going to discover the psychology of selling. You'll see how, by just understanding a few principles, you'll be able to increase sales significantly.

I'll also be sharing templates that you can use right away to start making some amazing copy, and you'll also see expert interviews from some of the best copywriters in the world.

Last but not least, you are going to look over my should as I spend 18 minutes developing one email that generated thousands of dollars in revenue. Would you like to be able to command thousands of dollars from a single email too? I'll show the EXACT method how.

You deserve this. Let me teach you how to be a copywriter even if you hate selling. Click the buy button now and let's start getting paid for the words that you write.

Who is the target audience?
  • This course is for entrepreneurs and potential entrepreneurs that want to make sales by understanding your customer rather than spending hours cold calling prospects to death.
  • It's perfect for beginner copywriters that need a common sense and executable way to start making sales with your words without all of the fluff of most courses.
  • It is NOT for expert copywriters, but there are some very high level topics discussed that expert copywriters know and users every day.
  • It is NOT for people that just want to be entertained. The goal of this course is for you to start making sales by DOING what you learn.
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Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 03:07:50
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Introduction to the Course
3 Lectures 19:41

Understand the "why" behind copywriting and how if a dufus like me can do it you can too.

Preview 12:36

What is copywriting?
05:36

You aren't going to get off easy in this course. In this lecture I share with you the one thing that you need to do if you want to be successful. It doesn't matter if you are new to copywriting or a veteran, this one thing will mean the difference between you making a lot more money with copywriting or not.

Preview 01:29
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Copywriting Fundamentals
8 Lectures 01:07:20
Why the Heck do People Buy?
09:31

Know your Customer
13:10

AIDA The Magic Bullet
12:29

The Psychology of Influence
14:17

Fantastic Overview of Cialdini's Influence Principles
00:16

Open Loops (Sweeter and More Profitable than Fruit Loops)
08:07

Expert Interview: Colin Theriot and the Psychology of Copywriting
00:16

How to Actually Write Copy (Like... in Google Docs and Stuff...)
09:14
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Case Studies and Real-Life Examples
6 Lectures 01:00:31
Real-Life Example: Digital Marketer's Way of Knowing Their Audience
11:34

Real-Life Example: Earn1K's Targeted and Shorter Than Heck Copy
06:59

My Own Real-Life Example: Triple Threads Sucky to Super Copy Transformation
13:41

My Own Real-Life Example: Online Empire Academy's 400%+ Increase from Copy
09:47

Do Copy with Me: Look Over My Shoulder While I Write Copy for a Real Product
18:18

AIDA Template You Can Use Right Away
00:12
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Real-Life Email Copy Campaigns
4 Lectures 33:09

If you want to know how to be a copywriter that can write big launch copy, understanding how to pre-frame should be right up your alley. Pre-framing allows you to put ideas into your customer's head days or weeks before you offer a product. These ideas are meant to show you customer just how painful life is without your product before they even know about it. That means that when you finally launch your product they'll have an "ah ha!" moment when they realize that your product solves their exact problem they've been anxious about for the past few days.

Merch By Amazon Master Class: Sending a Pre-Frame Email Before Product Launches
10:36

In this lecture I show how to craft a great offer email after your pre-frame email. You'll see the exact email that I create and use to get people to the sales page where they get even more reasons to buy what I have to offer.

Merch by Amazon Master Class: The Offer Email
06:08

This lecture focuses on a sales page that we used for a live webinar. The webinar itself is a paid webinar and is typically harder to sell than a free webinar with a back end product. You'll see how we use video and text copy to make a very powerful reason to buy.

Merch by Amazon Master Class: Sales Page Copy Breakdown
07:09

Merch by Amazon Master Class: Last Minute Urgency and Campaign Results
09:16
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Conclusion
2 Lectures 07:05
Conclusion: Now It's your Turn
03:04

Bonus Lecture: More Resources from Your Instructor
04:01
About the Instructor
Dean Soto
3.6 Average rating
132 Reviews
8,834 Students
4 Courses
Internet Entrepreneur

"Thank you for sharing this valuable info... Dean you rock!"

I am so happy to have received this feedback from one of my real-life customers because it explains exactly the value I hope to give you in my Udemy courses!

I am a Catholic Husband, Father, and Internet Entrepreneur. If you want to learn how to start and run your own business, or about Catholicism, I am your man. I love both and am passionate about helping others to fulfill their dreams.

► Enroll in one of my courses today to not only learn some amazing things, but to also save a hours and hours of having to figure things out by yourself! ◄

What qualifies me to share my experience with you on Udemy?

  1. For I have been an entrepreneur that has done eveything from in-person sales, web development, outsourcing overseas, creating information products, marketing automation, and membership sites. I currently make a full-time living from what I do.
  2. In these five years, I have managed the marketing campaigns of not only my own company but several others, found hundreds of clients in nearly every US state, Canadian province, and more than twenty countries. You can count on me to honestly share with you the best of what I have learned that works to build a company online.\
  3. Over the last 3 years I, along with my business partner Brett Bartlett, have become one of the most influential people in the Amazon FBA selleing industry and have created numerous courses that have helped hundreds of people to grow their business into something they love.
  4. I am a devout Catholic, and have synthesized Catholic business ethics through everything that I do. That means you can trust that what you'll learn from me will always be morally and ethically sound.
  5. In 2015, I have committed to partnering up with some of the best business entrepreneurs and Catholic authors to bring some amazing business and spiritual courses to Udemy. That means that you'll be getting some of the best Catholic business information that is available on the Internet.

What experience prepared me to be successful online?

  1. A Business degree in 2005
  2. 10 years working for one of the largest aerospace companies in the world.
  3. One of the original members of ConnectOC, a social media charity that brought people together and sponsored over $400,000 in gifts and donations.
  4. Owned a successful business for over 5 years.
  5. Family: I have a beautiful stay-at-home wife and 5 wonderful kids that I support through all of my Internet ventures.

➲ How can I best serve your success online? Try one of my courses today to find out or learn more about what I have online!

♦ 5+ courses on my website show you how to successfully sell on Amazon and other online platforms.
♦ 60+ podcasts episodes on iTunes will speed up your learning while you are on the go.