This is a Corporate course for Business, Government and Not for Profits: Save Time: Learn about autoposting and autoscheduling, natively within Facebook & Twitter as well investigate which social media dashboards are best for automation - Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Work around challenges of automating Google Plus. Includes an advanced spreadsheet conversation calendar lecture. Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Recommended for experienced social media practitioners within organisations, Corporate Government, Not for Profits and small business.
This course uses many free (e.g. IFTT) freemium (Hootsuite) and low monthly fee tools (meetedgar). We do NOT look at the $40,000 a month tools (use your account manager to give you free training if you are paying that much!). Please do not buy ALL the tools mentioned here - investigate a few and use a mix of free to $25 a month, ones.
Facebook recently (May 2015) changed the API (the way tools talk to Facebook) and removed access to posting to groups you are NOT an admin of. I am investigating other solutions, but at the moment NO tool has access to automate posting to a group where you are a member, not an Admin.
Thank you John! "Just working through your social media automation Udemy course. Been meaning to complete it for ages! Nothing else like it." (from Twitter)
Hello and welcome to the Automating Social Media course. In this lecture I go through the 3 main types of social media, who should do the course, and a little bit about me and my online community management background. See you inside!
What time of day should you Facebook? What day of the week should you tweet? We examine both general studies and also specific tools for your community to check scheduling engagement strategies.
Both Facebook & Twitter have a scheduling tool built in - learn where it is and how to use it.
Investigating Hootsuite, SproutSocial and Bufferapp to evaluate best "one update, many social media platforms" tools.
Create similar updates then schedule random tweets and updates to go out Facebook Twitter etc in different categories such as Funny, Inspirational, Tips, Questions, Events, blog posts and so on.
Here is a scheduling tool whereby you can set the date and time to up to 350 status updates for multiple social media sites.
Optional: A little more indepth on the spreadsheet for bulk uploading of tweets/status updates also editing/changing scheduled updates.
Queue up your updates for Facebook, Twitter, Google Plus and let the software choose the optimal time to publish them! Go to 7:52 to check how to add extensions.
Why not automate the Title and Link of every article and blog post you put up on your website go to Twitter, Facebook, Google Plus, LinkedIn and so on?
NOTE: If you can't find the "Sharing" plugin/setting/extension on your Content Management System (CMS e.g. Wordpress), please use the next lecture for a secondary way to automate blog->social media.
Create Many Social Updates from Many RSS Feed Entries to go to Many Social Media Sites - Facebook, Twitter, Google Plus, LinkedIn etc.
RSS Extensions for Browsers
The RSS Subscription Extension for Google Chrome is https://chrome.google.com/webstore/detail/rss-subscription-extensio/nlbjncdgjeocebhnmkbbbdekmmmcbfjd
or FeedButton http://philippkatz.de/FeedButton/FeedButton.safariextz
Internet Explorer 9 (instructions) http://windows.microsoft.com/en-au/windows7/how-to-use-rss-feeds-in-internet-explorer-9
Have your social media dashboard regularly recycle your most popular top tips and articles as evergreen content. Automagically!
How to take an RSS feed from another website and have your website auto-post that article, extract, video and/or text. Autoblogging with Wordpress.
How to find people who have not tweeted for a while or who do not follow you back and easily unfollow them en masse...
Using tools to automate Facebook group comments to a spreadsheet or "if snowing, post a photo of skiiing" type updates.
How are you using the tools? Which ones work for you? Native scheduling vs apps? Twitter automation (following, unfollowing). What automation tools would you like to see added? What course should I teach next - social media measurement, or 5 steps of a social media campaign, setting up a monitoring station, or 8 ways to deal with trolls online? You choose!
Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community). I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students.