Your Social Media Toolbox: Schedule, Autofollow & Automate

Save time with social media tools to Automate & Schedule content, Followers, time Facebook Twitter Google Plus LinkedIn
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  • Lectures 20
  • Length 2 hours
  • Skill Level Expert Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

This is a Corporate course for Business, Government and Not for Profits: Save Time: Learn about autoposting and autoscheduling, natively within Facebook & Twitter as well investigate which social media dashboards are best for automation - Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Work around challenges of automating Google Plus. Includes an advanced spreadsheet conversation calendar lecture. Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Recommended for experienced social media practitioners within organisations, Corporate Government, Not for Profits and small business.

This course uses many free (e.g. IFTT) freemium (Hootsuite) and low monthly fee tools (meetedgar). We do NOT look at the $40,000 a month tools (use your account manager to give you free training if you are paying that much!). Please do not buy ALL the tools mentioned here - investigate a few and use a mix of free to $25 a month, ones.

Facebook recently (May 2015) changed the API (the way tools talk to Facebook) and removed access to posting to groups you are NOT an admin of. I am investigating other solutions, but at the moment NO tool has access to automate posting to a group where you are a member, not an Admin.

Thank you John! "Just working through your social media automation Udemy course. Been meaning to complete it for ages! Nothing else like it." (from Twitter)

What are the requirements?

  • Experienced Advanced Social Media Usage OR VERY CONFIDENT
  • Introductory Understanding of Computers, Tablets and Browsers
  • Preferably Have at Least ONE Social Media Account Already

What am I going to get from this course?

  • Consider Best Times to Be On Social Media
  • Investigate Facebook Insights To Find When To Schedule
  • Learn to Schedule Facebook and Twitter Natively
  • Evaluate 3rd Party Apps to Schedule Google Plus, LinkedIn
  • Learn to Bulk Upload Many Status Updates to Facebook, Twitter, Google Plus
  • Learn to Automate from your Blog and other websites e.g Buzzfeed, Upworthy, News directly to your Social Media sites.

Who is the target audience?

  • You Are Working For Organisations Such As Corporate, Gov, Not For Profit and Have To Post Regularly to Social Media Sites
  • Small Business Owner Wanting to Reduce Time Online
  • Facebook, Twitter, Google Plus and LinkedIn Admins Looking for Tools
  • Students and Journalists Seeking to Improve Knowledge of Social Media
  • Corporate, Government and Not For Profit Evaluating Resources in Social Media

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction & Promo

Hello and welcome to the Automating Social Media course. In this lecture I go through the 3 main types of social media, who should do the course, and a little bit about me and my online community management background. See you inside!

...And A Bit More!
Section 2: TIME: Scheduling Social Media Updates

What time of day should you Facebook? What day of the week should you tweet? We examine both general studies and also specific tools for your community to check scheduling engagement strategies.


Both Facebook & Twitter have a scheduling tool built in - learn where it is and how to use it.


Investigating Hootsuite, SproutSocial and Bufferapp to evaluate best "one update, many social media platforms" tools.


Create similar updates then schedule random tweets and updates to go out Facebook Twitter etc in different categories such as Funny, Inspirational, Tips, Questions, Events, blog posts and so on.


Here is a scheduling tool whereby you can set the date and time to up to 350 status updates for multiple social media sites.


Optional: A little more indepth on the spreadsheet for bulk uploading of tweets/status updates also editing/changing scheduled updates.


Queue up your updates for Facebook, Twitter, Google Plus and let the software choose the optimal time to publish them! Go to 7:52 to check how to add extensions.

Extensions for Scheduling social media updates
Section 3: CONTENT: Automating Content Distribution on Social Media

Why not automate the Title and Link of every article and blog post you put up on your website go to Twitter, Facebook, Google Plus, LinkedIn and so on?

NOTE: If you can't find the "Sharing" plugin/setting/extension on your Content Management System (CMS e.g. Wordpress), please use the next lecture for a secondary way to automate blog->social media.


Create Many Social Updates from Many RSS Feed Entries to go to Many Social Media Sites - Facebook, Twitter, Google Plus, LinkedIn etc.

RSS Extensions for Browsers

The RSS Subscription Extension for Google Chrome is

Safari try RSS Menu

or FeedButton


Internet Explorer 9 (instructions)


Have your social media dashboard regularly recycle your most popular top tips and articles as evergreen content. Automagically!


How to take an RSS feed from another website and have your website auto-post that article, extract, video and/or text. Autoblogging with Wordpress.

Section 4: CLIENTS: Automate Growing Your Database of Followers ETC

How to find people who have not tweeted for a while or who do not follow you back and easily unfollow them en masse...


How to find Twitter users by location and subject and automate following them... e.g. London/Health or SanFran/startups

Section 5: General Automation

Using tools to automate Facebook group comments to a spreadsheet or "if snowing, post a photo of skiiing" type updates.

Section 6: Course WrapUp

How are you using the tools? Which ones work for you? Native scheduling vs apps? Twitter automation (following, unfollowing). What automation tools would you like to see added? What course should I teach next - social media measurement, or 5 steps of a social media campaign, setting up a monitoring station, or 8 ways to deal with trolls online? You choose!

Section 7: POST: Student Q and A
AYUSH: Automating RSS to Facebook Group (NOT an Admin)
Section 8: BONUS LECTURE: Extra Courses!

Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on. 

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Instructor Biography

Laurel Papworth, Forbes "Top 50 Social Media Influencer" University Lecturer

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).  I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention. 

I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students. 

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