Social Media Toolbox: Schedule, Autofollow and Automation

Save time with social media tools to Automate & Schedule content, Followers, time Facebook Twitter Google Plus LinkedIn
  • Lectures 19
  • Video 3 Hours
  • Skill level expert level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

This is a Corporate course for Business, Government and Not for Profits: Save Time: Learn about autoposting and autoscheduling, natively within Facebook & Twitter as well investigate which social media dashboards are best for automation - Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Work around challenges of automating Google Plus. Includes an advanced spreadsheet conversation calendar lecture. Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Recommended for experienced social media practitioners within organisations, Corporate Government, Not for Profits and small business.

This course uses many free (e.g. IFTT) freemium (Hootsuite) and low monthly fee tools (meetedgar). We do NOT look at the $40,000 a month tools (use your account manager to give you free training if you are paying that much!). Please do not buy ALL the tools mentioned here - investigate a few and use a mix of free to $25 a month, ones.

Facebook recently (May 2015) changed the API (the way tools talk to Facebook) and removed access to posting to groups you are NOT an admin of. I am investigating other solutions, but at the moment NO tool has access to automate posting to a group where you are a member, not an Admin.

Thank you John! "Just working through your social media automation Udemy course. Been meaning to complete it for ages! Nothing else like it." (from Twitter)

What are the requirements?

  • Experienced Advanced Social Media Usage OR VERY CONFIDENT
  • Introductory Understanding of Computers, Tablets and Browsers
  • Preferably Have at Least ONE Social Media Account Already

What am I going to get from this course?

  • Over 19 lectures and 2 hours of content!
  • Consider Best Times to Be On Social Media
  • Investigate Facebook Insights To Find When To Schedule
  • Learn to Schedule Facebook and Twitter Natively
  • Evaluate 3rd Party Apps to Schedule Google Plus, LinkedIn
  • Learn to Bulk Upload Many Status Updates to Facebook, Twitter, Google Plus
  • Learn to Automate from your Blog and other websites e.g Buzzfeed, Upworthy, News directly to your Social Media sites.

What is the target audience?

  • You Are Working For Organisations Such As Corporate, Gov, Not For Profit and Have To Post Regularly to Social Media Sites
  • Small Business Owner Wanting to Reduce Time Online
  • Facebook, Twitter, Google Plus and LinkedIn Admins Looking for Tools
  • Students and Journalists Seeking to Improve Knowledge of Social Media
  • Corporate, Government and Not For Profit Evaluating Resources in Social Media

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Course Introduction & Promo
03:20

Hello and welcome to the Automating Social Media course. In this lecture I go through the 3 main types of social media, who should do the course, and a little bit about me and my online community management background. See you inside!

...And A Bit More!
Preview
Text
Section 2: TIME: Scheduling Social Media Updates
07:30

What time of day should you Facebook? What day of the week should you tweet? We examine both general studies and also specific tools for your community to check scheduling engagement strategies.

09:38

Both Facebook & Twitter have a scheduling tool built in - learn where it is and how to use it.

07:28

Investigating Hootsuite, SproutSocial and Bufferapp to evaluate best "one update, many social media platforms" tools.

07:23

Create similar updates then schedule random tweets and updates to go out Facebook Twitter etc in different categories such as Funny, Inspirational, Tips, Questions, Events, blog posts and so on.

05:58

Here is a scheduling tool whereby you can set the date and time to up to 350 status updates for multiple social media sites.

03:00

Optional: A little more indepth on the spreadsheet for bulk uploading of tweets/status updates also editing/changing scheduled updates.

10:19

Queue up your updates for Facebook, Twitter, Google Plus and let the software choose the optimal time to publish them! Go to 7:52 to check how to add extensions.

Extensions for Scheduling social media updates
Text
Section 3: CONTENT: Automating Content Distribution on Social Media
05:18

Why not automate the Title and Link of every article and blog post you put up on your website go to Twitter, Facebook, Google Plus, LinkedIn and so on?

NOTE: If you can't find the "Sharing" plugin/setting/extension on your Content Management System (CMS e.g. Wordpress), please use the next lecture for a secondary way to automate blog->social media.

08:33

Create Many Social Updates from Many RSS Feed Entries to go to Many Social Media Sites - Facebook, Twitter, Google Plus, LinkedIn etc.

RSS Extensions for Browsers

The RSS Subscription Extension for Google Chrome is https://chrome.google.com/webstore/detail/rss-subscription-extensio/nlbjncdgjeocebhnmkbbbdekmmmcbfjd

Safari https://extensions.apple.com try RSS Menu http://www.calum.me/safari/RSSMenu.safariextz

or FeedButton http://philippkatz.de/FeedButton/FeedButton.safariextz

Firefox https://addons.mozilla.org/en-US/firefox/addon/rss-icon/

Internet Explorer 9 (instructions) http://windows.microsoft.com/en-au/windows7/how-to-use-rss-feeds-in-internet-explorer-9

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10:36

Have your social media dashboard regularly recycle your most popular top tips and articles as evergreen content. Automagically!

09:32

How to take an RSS feed from another website and have your website auto-post that article, extract, video and/or text. Autoblogging with Wordpress.

Section 4: CLIENTS: Automate Growing Your Database of Followers ETC
10:31

How to find people who have not tweeted for a while or who do not follow you back and easily unfollow them en masse...

05:51

How to find Twitter users by location and subject and automate following them... e.g. London/Health or SanFran/startups

Section 5: General Automation
13:29

Using tools to automate Facebook group comments to a spreadsheet or "if snowing, post a photo of skiiing" type updates.

Section 6: Course WrapUp
02:58

How are you using the tools? Which ones work for you? Native scheduling vs apps? Twitter automation (following, unfollowing). What automation tools would you like to see added? What course should I teach next - social media measurement, or 5 steps of a social media campaign, setting up a monitoring station, or 8 ways to deal with trolls online? You choose!

Section 7: POST: Student Q and A
AYUSH: Automating RSS to Facebook Group (NOT an Admin)
Text

Instructor Biography

Laurel Papworth , Forbes "Top 50 Social Media Influencer" University Lecturer

Laurel Papworth has taught a Masters of Convergent Media at University of Western Sydney and currently lectures in social media at the University of Sydney (since 2005). Laurel was named by Forbes Magazine as a Top 50 Social Media Influencer globally, by AdAge in the Power150 Media & Marketing bloggers internationally and by Marketing Magazine as Head of Industry, Social Media in Australia. Laurel reaches 6.7 million people through her personal social media channels and is a verified recommended profile by Google on Plus. Laurel manages the online communities of reality TV shows such as Junior Masterchef, and Idol. She is a consultant on social media in Middle East (to MBC TV), Singapore (Defence Department), and in Australia to NBC Universal, Westpac bank, and various government agencies. Laurel has authored several books on social media but focusses mainly on facilitated workshops and training for organisations wanting to embrace the social economy.

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Reviews

Average Rating
4.8
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    • Alexander Rammlmair

    good course, expensive tools

    The content of the course is good, although with the pace of new stuff coming in the field it does not seem to be on top of current trends (which is quite difficult, admittingly). The author is nice, funny and engaging. The lessons are well designed and produced. The main downside is that most tools on display in the course are pretty expensive. Most of the tools have a free account which is normally severly crippled. Fair enough, but if you are going to subscribe on many of the tools using the cheapest plan that is useful, then get ready to shell out 1.000+ bucks (per year!). Given, the tools are powerful and if you are - like the author - a professional making money on social media, they might be well worth it. For everyone else it's going to be an expensive hobby.

    • Kim

    Great Social Media course

    I thoroughly enjoyed completing this course and it kept me engaged right to the very end. The content was very in depth and very well presented. Although I knew of some of the recommended sites that were talked about in the course I did not realise just how much they could help me. Thanks very much for this information and I highly recommend this course to others.

    • Sophia Pagan

    Great info to get over, overwhelm!

    Even though I already use just about 90% of the automation tools she mentioned, it was useful learning some of the hidden tools and advanced actions available. It was also great getting her perspective on different ways to use the automation tools, a lot that I didn't think of or consider. If i had to give one negative comment it would be that the beginning was really slow, I actually found it a bit hard to keep my eyes open, but once we really started getting into the deep end I was able to focus more.

    • Designation Dave Winston

    great course on social media automation

    if you like to automate your social media account, this is the course to go for

    • Majo Jacinto

    Chock-full of goodies!

    Are you looking for an interactive instructor? Someone who has humor & can humanize what could be for social media beginners boring & overwhelming, this course is for you. If you have some experience, you can take this in one sitting or for a complete beginner, perhaps in sections - so that you can put into action what you learned then go into the next segment. Thanks Laurl for making it engaging! I'm excited to try!

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