Laurel Papworth has taught a Masters of Convergent Media at University of Western Sydney and currently lectures in social media at the University of Sydney (since 2005). Laurel was named by Forbes Magazine as a Top 50 Social Media Influencer globally, by AdAge in the Power150 Media & Marketing bloggers internationally and by Marketing Magazine as Head of Industry, Social Media in Australia. Laurel reaches 6.7 million people through her personal social media channels and is a verified recommended profile by Google on Plus. Laurel manages the online communities of reality TV shows such as Junior Masterchef, and Idol. She is a consultant on social media in Middle East (to MBC TV), Singapore (Defence Department), and in Australia to NBC Universal, Westpac bank, and various government agencies. Laurel has authored several books on social media but focusses mainly on facilitated workshops and training for organisations wanting to embrace the social economy.
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Save Time: Learn about autoposting and autoscheduling, natively within Facebook & Twitter as well investigate which social media dashboards are best for automation - Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Work around challenges of automating Google Plus. Includes an advanced spreadsheet conversation calendar lecture. Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Recommended for experienced social media practitioners within organisations, Corporate Government, Not for Profits and small business.
Thank you John! "Just working through your social media automation Udemy course. Been meaning to complete it for ages! Nothing else like it." (from Twitter)
Hello and welcome to the Automating Social Media course. In this lecture I go through the 3 main types of social media, who should do the course, and a little bit about me and my online community management background. See you inside!
What time of day should you Facebook? What day of the week should you tweet? We examine both general studies and also specific tools for your community to check scheduling engagement strategies.
Both Facebook & Twitter have a scheduling tool built in - learn where it is and how to use it.
Investigating Hootsuite, SproutSocial and Bufferapp to evaluate best "one update, many social media platforms" tools.
Create similar updates then schedule random tweets and updates to go out Facebook Twitter etc in different categories such as Funny, Inspirational, Tips, Questions, Events, blog posts and so on.
Here is a scheduling tool whereby you can set the date and time to up to 350 status updates for multiple social media sites.
Optional: A little more indepth on the spreadsheet for bulk uploading of tweets/status updates also editing/changing scheduled updates.
Queue up your updates for Facebook, Twitter, Google Plus and let the software choose the optimal time to publish them! Go to 7:52 to check how to add extensions.
Why not automate the Title and Link of every article and blog post you put up on your website go to Twitter, Facebook, Google Plus, LinkedIn and so on?
NOTE: If you can't find the "Sharing" plugin/setting/extension on your Content Management System (CMS e.g. Wordpress), please use the next lecture for a secondary way to automate blog->social media.
Create Many Social Updates from Many RSS Feed Entries to go to Many Social Media Sites - Facebook, Twitter, Google Plus, LinkedIn etc.
RSS Extensions for Browsers
The RSS Subscription Extension for Google Chrome is https://chrome.google.com/webstore/detail/rss-subscription-extensio/nlbjncdgjeocebhnmkbbbdekmmmcbfjd
or FeedButton http://philippkatz.de/FeedButton/FeedButton.safariextz
Internet Explorer 9 (instructions) http://windows.microsoft.com/en-au/windows7/how-to-use-rss-feeds-in-internet-explorer-9</a> </p>
Have your social media dashboard regularly recycle your most popular top tips and articles as evergreen content. Automagically!
How to take an RSS feed from another website and have your website auto-post that article, extract, video and/or text. Autoblogging with Wordpress.
How to find people who have not tweeted for a while or who do not follow you back and easily unfollow them en masse...
How to find Twitter users by location and subject and automate following them... e.g. London/Health or SanFran/startups
Using tools to automate Facebook group comments to a spreadsheet or "if snowing, post a photo of skiiing" type updates.
How are you using the tools? Which ones work for you? Native scheduling vs apps? Twitter automation (following, unfollowing). What automation tools would you like to see added? What course should I teach next - social media measurement, or 5 steps of a social media campaign, setting up a monitoring station, or 8 ways to deal with trolls online? You choose!
if you like to automate your social media account, this is the course to go for
Are you looking for an interactive instructor? Someone who has humor & can humanize what could be for social media beginners boring & overwhelming, this course is for you. If you have some experience, you can take this in one sitting or for a complete beginner, perhaps in sections - so that you can put into action what you learned then go into the next segment. Thanks Laurl for making it engaging! I'm excited to try!
I am a bit of a rookie on social media. Consumer mostly. It was nice to hear about and see some of the tools and approaches. There are ideas I have learned and will try to experiment with. Thank you for the nice overview.
Very well organized and conceived. It taught me what I was looking to learn, was well organized, and well paced.
This was a very useful course in terms of the tools it shows you. The teacher knows what she is talking about and she is really enjoyable. I most certainly recommend it :)