How To Analyze Your Market With Facebook Audience Insights

Harness the power of one of the most powerful analytical tools to analyze your audience
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  • Lectures 16
  • Length 36 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Business Marketer’s Guide to Facebook Audience Insights

Learn how to use Facebook Audience Insights, one of the most powerful analytical tools out there. You’ll know how to analyze audience data so you can improve your marketing and focus on the people that are relevant to your business.

Whether you’re an advertiser that wants to target ads more effectively or a business owner that wants to learn more about your market, this course will bring you the insight you need.

Harness the Power to Analyze Your Audience

  • Build Stronger Buyer Personas and Target Your Marketing
  • Create More Compelling Content that Your Audience Wants
  • Evaluate Behavioral and Graphical Data for a Highly Segmented Audience
  • Research Your Market and Learn More About Your Fans


Run Profitable Paid Traffic Campaigns and Generate More Revenue

Facebook Audience Insights is the best tool to reach the right people, that is, the relevant audience to your product or service. Don’t waste time or money by trying to reach a broad audience without knowing anything about them. The key is targeted marketing.

This free tool will provide you with specific information about your market, from age and gender to household size and purchase behavior. Know your website visitors, fans, and email subscribers so you can market to them effectively. Then, you can turn them into customers.

Contents and Overview

The course will start with showing where Facebook pulls its data from so you can see how all this detailed, personal information is attained. Then you’ll learn the basics of the tool and how to research and analyze your market.

You’ll uncover six ways to make sense of your data so you can adjust your strategy based on your analysis. Finding shareable content that your fans love can be difficult, but you’ll see just how Facebook Audience Insights can help. You’ll also discover ways to identify new paying customers so you can increase your revenue.

Next you’ll find out how you can use the tool to develop a solid social media strategy. With this ability, you’ll gain more and more fans, who can transform into customers.

The course will wrap up by teaching you about mobile campaigns so you can determine if they are relevant to your market. If they are, you’ll know how to use them. And finally you’ll learn about bidding models so you can utilize Facebook Audience Insights to help you determine the right one to use.

Don’t let this powerful tool lie under your radar. Take advantage of this free offering to get close to your audience and grow your business.

What are the requirements?

  • Following the step-by-step instructions
  • Computer with Internet access
  • Facebook account

What am I going to get from this course?

  • How to research your target audience using Facebook Audience Insights in less than 20 minutes
  • How to extract demographic and behavioral data about your market, fans, website visitors, email subscribers and customers
  • Gain valuable insights about any audience on Facebook (e.g. age & gender, location, education, household income, interests, spending methods, etc...)
  • How to run more efficient Facebook campaigns
  • How to analyze key demographic data and take your marketing to the next level
  • 6 secret tricks to make more sense of your data
  • One trick to find high-performing sharable content with Facebook Insights
  • How to deploy a strong social media strategy
  • How to find new paying customers with just a few clicks
  • Preparing for mobile campaigns
  • ... and much more!

What is the target audience?

  • Beginner & intermediate marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Fundamentals Of Facebook Audience Insights
Meet & Greet
Preview
01:40
Self-Reported Facebook Data vs. Third-Party Data
Preview
01:11
Three Audiences You Can Analyze
Preview
01:34
Types Of Audience Data
Preview
01:00
Section 2: How To Research Your Target Audience
How To Access Facebook Audience Insights
Preview
01:12
Basics Of Facebook Audience Insights
Preview
05:31
How To Research Your Market
07:01
How To Analyze Your Fans And Custom Audiences
02:13
Section 3: 6 Facebook Audience Insights Hacks
6 Ways To Make Sense Of Data
00:21
Hack #1 - One Trick To Find Sharable Content
03:08
Hack #2 - How To Find Paying Customers
02:43
Hack #3 - How To Determine The Income Level Of Your Audience
02:46
Hack #4 - Developing A Strong Social Media Strategy With Audience Insights
01:14
Hack #5 - Getting Ready For Mobile Campaigns
01:19
Hack #6 - Determine Your Bidding Model Easily
01:59
Congratualations!
00:38

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Instructor Biography

Sandor Kiss, Teaching 99,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Instructor Biography

Patrick Dermak, Entrepreneur, Performance Marketer & Coach


I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.

Best,

Patrick

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