How to a make and market a Digital product, fast.

The complete Info-product building course: Learn the 15 fundamental topics key to building a great info-product.
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  • Lectures 18
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

If your a business owner or an aspiring entrepreneur and your terrible at getting clients, your about to learn, a full prof process you can use to create a great information product and get new customers in the door. Plus a little trick that is guaranteed to streamline the process.

This course is designed to walk you through the steps of creating an information product. Information business are a great way to build a scalable passive income business. Having a business that generates passive income is a great way to free yourself from your 9 to 5, or just generate some extra spending money.

Learn and Master the Fundamentals of Creating an information product in this Comprehensive Course. What you'll learn

  • How to find experts
  • How to find your Initial Product Idea
  • Identify the correct format
  • Interview techniques
  • Affiliate Links
  • Building a continuity program
  • Get Professional Images for your Products
  • Create ebooks
  • Build Webinars
  • Get PLR products
  • Repurposing Your Content
  • Tools You Need
  • Information in the Public Domain
  • Actionable Steps to building your Info-product

How To Create Your First Information Product

Information businesses are systems of information, and as you know systems are the key to business success. This content survives the test of time. This course might have taking me year to produce. but it also survives years. If someone buys this course five years from now, I will earn a small profit on a time investment i made years earlier. The content is an asset that is salable, over and over again, and with each sale. the effective time cost declines while the hourly rate of returns expands.

We are living in the digital age, as a result many entrepreneurs have turned to Internet Marketing and Information Business to build passive income and build highly leveraged business. In this course you will be shown how to build the foundation to a successful information business.

Content and Overview

I designed this course to be easily understood by absolute beginners.

What are the requirements?

  • Students will need a word processing application and a realiable internet connection

What am I going to get from this course?

  • Start brainstorming different product ideas and then narrow it down to your initial product idea
  • Find and interview experts to get started; because often when we are starting in this business, we don’t always have the information ourselves.
  • Choose the format of your product, whether it be audio, eBooks, or video.
  • Include your affiliate links in your product to increase that residual income and to have different income streams
  • Get a professional image made up for your product, for an affordable price.
  • Create webinars
  • Buy private label rights to other people’s products that you can then use as your own.
  • Repurpose your content to once again put in multiple formats so you can charge more.
  • Identify what tools you need.
  • Create an information product that sells, fast.

Who is the target audience?

  • This course is for newbies who are not familiar with info-businesses and information products. And students looking for a quick refresher.
  • This course is probably not for you if you’re looking to learn more advanced Internet Marketing Techniques.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

So here’s what we’re going to be covering. I’m going to show you, how you can start brainstorming different product ideas and then narrow it down to your initial product idea. I’m going to show you how you can actually interview experts to get started; because often when we are starting in this business, we don’t always have the information ourselves. We can in fact go and interview experts, and then we can sell that as our product. We’re going to look at choosing the format of your product, so you can do audio, you can do eBooks, and you can do video. There are lots of different formats, and choosing the right format often has a big impact on the prices that you can charge.

I’m going to show you, how you can actually include your affiliate links in your product to increase that residual income and to have different income streams. We’re going to look at doing continuity; that’s when you have someone who buys your product, and they continue to pay every single month for a service such as coaching. I’m going to talk about how you can get the image made up for your product. That’s very important. When you’re selling anything online, you do need to have an image of what it is you’re selling. I make the job 10 times easier. We’re going to look at webinars and buying private label rights to other people’s products that you can then use as your own. We’re going to look at how you can repurpose your content to once

again put in multiple formats so you can charge more. We’ll talk a little bit about all the tools you need and then basically the action steps for getting it done.

Section 2: Initial Product Idea

Before we can even begin building the product, we need to have the initial product idea. And the first thing you really need to think about is not what product you can produce. You need to think about what product people are going to buy. That’s always the perspective that you need. In the past I made products that I wanted to make, because I liked them, but when I tried to sell them, no one bought. So before you go through all of this effort to create your product, you have to keep in mind that it needs to be something that the market is looking for and that people are willing to spend money on. So first off, identify your target market.


You have two choices for the format of your product.. You can choose a digital product – downloads, an online video or an eBook. Or you can actually make a physical product. That’s where you would send them an actual physical CD or DVD or a book. So you can choose between those two.

Section 3: Methods of creating info-product

Now here’s my favorite method of creating products. If you implement this into your business, I can tell you it just makes a huge difference. It’s indeed powerful, if you fully understand it. I didn’t invent my method; I learned this from studying other marketers. Basically what I suggest you to do is to start off by offering a live event.


Now your next option, eBooks are a great place to start, because they are quite easy to do. They’re a lot easier than doing, for example, a video. An eBook is basically a report, and the word ‘book’ in eBook is a little bit misleading. Usually it’s about 50 to 100 pages long, so you don’t have to go and write a whole large book.

Section 4: Interviewing Experts

Another way for you to create products – and this is what I recommend for someone who is just getting started – you can go and interview an expert. You can interview them and record this interview, and that can be your first product.


Now a great place to find these experts is this little site here, rtironline. This is a website, where people who want to get their name out there go hoping that people will call them to do an interview. We'll go over how to use this site

Section 5: Webinars

Now webinars: webinars are another of my favorite ways to create products. Like I said before, you can first sell your product as a live event. That way people will register for the webinar. They will show up at the appointed time when you are hosting the webinar, and by then you have to be ready for it. A great way to get things done for those of you who struggle with the procrastination like I do

Section 6: Re-purposing Content In different Formats.

Now repurposing content in different formats, we touched on this before, but when you do something like a report or an eBook, don’t just leave it at that; because an eBook can sell for maybe $49 to $100. On the other hand, it is possible to sell a course, where you’re delivering videos, for $1000, because it has a higher perceived value. And if you can get your product made up into a physical version with a company like or and have them turn your digital product into a physical product on real DVDs and CDs, with real books on real paper, then that’s how you can sell a $2000 course.


Now you want to have your front-end product. A front-end product with a funded proposal is usually anywhere from as low as $20 right up to maybe $100-$200. You want to make your front-end product low risk in terms of money. To someone $50 is not a big risk – $2,000 is a lot bigger risk. So a cheap product can be better in some ways, because it’s low risk, but on the back-end of that, you want to have a more expensive program or a more expensive product (High end coaching program).


Another great way to get your first product is to use what’s called ‘private label rights’. So if you’ve ever heard of the acronym PLR, that’s what it stands for. Basically the way it works is, there are people out there who produce content.


Another point is information in the public domain. Obviously with copyright laws you can’t just go to a bookstore, buy a book, and then copy that and sell it as your own product. You can’t do that. You would get in trouble with copyright laws. That would be illegal. There are quite a lot of books that were produced before a certain date and time, which are exempt.

Section 7: How to host your product online

A detailed overview of the tools your going to need to implament these strategies

3 pages

How do find a programmer to take care of the technical work

Section 8: Images Of your produt

Now the next thing – once you’ve created your products – is to create an image of that product. I’m sure you’ve heard the saying that you shouldn’t judge a book by its cover. But when it comes to selling online, the fact is people do. People will judge whatever you’re selling by the image of that product. Lean the best way to get image created for your product.

Section 9: Additional income streams

Explores diffrent types of affiliate opportunities


Now just very quickly, I want to introduce you to this concept of continuity. It’s very important. Let’s say that you do an interview with a guru; you find an Internet marketing expert and you approach him and say: ‘I want to do an interview with you”. You could consider having an ‘interview of the month’. So every single month you go and find another guru to interview. And whenever someone buys your initial product – that first interview – they also have the option in the up-sell process to join your ‘interview of the month’ program. And you can have your programmers set it up so every single month their credit card is billed $30, until they decide to cancel.

Section 10: Conclusion: putting it altogether

Action steps – how can we convert this knowledge into action? First off, start thinking about and make a decision on what your product is going to be. Every product that you see sold online, products that make millions of dollars – they all start off with a decision. It’s really just a thought. But it’s the execution of turning that idea into a real product, where most people fall down; but they all begin with that initial idea. So you need to start thinking about what product are you going to design.

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Instructor Biography

Martin Armstrong, Venture Capitalist /

Advisor, Venture Capitalist, Software Developer, Digital Marketer and Educator. On track to become the quintessential renaissance man of our time.

Most Viewed Writer:
Web Marketing,
Digital Marketing, 
Search Engine Marketing (Source: Quora)

I helped build a few great companies in my time. I am just here to add value. 
Occasionally moonlighting as the digital marketing specialist at 

Lets talk, keep in mind, you get what you pay for in business and in life.

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